What is the best B2B ecommerce platform for wholesalers in 2026?
The one that shows each retailer their own wholesale prices, lets them reorder in two clicks and pay on Net 30, without eating your margin. If you already sell DTC on Shopify, start with Shopify's built-in B2B and add SparkLayer when you outgrow three price lists.
You sell wholesale to boutiques, gift shops and specialty grocers. Orders still come in by email, phone, trade show forms or a PDF line sheet someone retypes at night. Every account has its own deal: a discount tier, an order minimum, payment terms. And you keep asking whether to put everything on Faire or build your own wholesale portal.
We compared six tools on the one thing that decides it for a small wholesaler: what a B2B portal really costs for 50 to 500 retail accounts, hidden caps included, plus five must-have features (customer-specific pricing, quick order, net terms, accounting sync, a catalog only logged-in buyers can see). If you run a distribution business with a heavy ERP and field reps, our ranking for distributors fits you better.
The ranking is editorial: a sponsored placement is always labeled on its card, and no affiliate link changes a score.
The best wholesale platform for your profile
B2B on paid plans, company catalogs on Plus
You need per-retailer prices on ShopifyUnlimited price lists from $49 a month
You run WooCommerce on a tight budgetRole-based wholesale prices for $299 the first year
You want a portal, no public storeOrdering portal, zero commission, Xero and QuickBooks
You want to reach European boutiquesNo order commission, up to 90 days for retailers
You sell in Europe with field repsCustomer pricing from €99 a month excl. VAT
The 6 wholesale platforms compared
The full ranking. The "customer pricing" column sums up the core test: can you give each retailer their own prices, and from which plan. The score is the one the tool carries across all Labs pages; the rank follows this page's criterion.
| Best for | Customer pricing | Free plan | Team size | Visit | ||||
|---|---|---|---|---|---|---|---|---|
| 1 | Shopify | Best all-in-one for retail and wholesale | 3 catalogs below Plus, per company on Plus | 4.1/5 | Basic $39/mo; Plus from $2,300/mo | — | Brands already selling DTC | Visit → |
| 2 | SparkLayer | Best Shopify wholesale app | Unlimited price lists from Starter, 3 on Free | 3.7/5 | $0, then $49/mo (50 orders) | ✓ | Shopify brands opening wholesale | Visit → |
| 3 | WooCommerce + Wholesale Suite | Cheapest on WordPress | Wholesale prices by customer role | 3.7/5 | $299 year one, then $598/yr | — | Small wholesalers on WordPress | Visit → |
| 4 | B2B Wave | Best standalone portal | 20 customer price lists, 100 on Scale | 3.6/5 | From £270/mo before promo | — | Wholesalers with no online store | Visit → |
| 5 | Ankorstore | Best European wholesale marketplace | Brand-set prices, same as direct sales | 3.8/5 | 0% commission, 3% payment fee | — | Brands targeting European boutiques | Visit → |
| 6 | Kimayo | Best for European reps | Price groups and customer prices from START | 3.9/5 | Free (5 customers), then from €99/mo | ✓ | EU wholesalers with sales reps | Visit → |
Prices and limits taken from each vendor's official pages in 2026, in the currency they display. The base platform (Shopify plan, WordPress hosting) is billed on top of apps. Scores follow our shared grid, explained in the method.
Is your tool missing from this page? Email us: hello@hackceleration.com
How we compared and ranked
Most top results for this search are written by vendors or agencies, and the vendor usually ranks itself first. They list ten platforms, mostly enterprise suites, rarely show a price, and almost never discuss the order caps on Shopify apps or the choice between Faire and your own portal.
We read each tool's official product and pricing pages, then public feedback from brands, wholesalers and retailers (app store reviews, merchant forums, review sites). The core criterion is real cost for a wholesaler with 50 to 500 retail accounts, weighted by the features that save time. A tool that cannot give different prices to different retailers never ranks above fifth: it can take wholesale orders, but it does not replace your price sheet.
Rank follows that criterion. The score out of 5 is the one the tool carries on every Labs page, built on our shared grid (ease, value, depth, support, integrations). That is why Kimayo scores higher than SparkLayer yet ranks lower here: for a US brand billed in dollars and already on Shopify, it is the less natural fit.
- Real cost for 50 to 500 accountsEntry price, order or customer caps, base platform fee, payment fees.30%
- Customer-specific pricingPrice lists per customer or group, tier discounts, prices hidden until login.25%
- Quick order and reorderOne-page order form, one-click reorder, case packs and minimums.15%
- Net termsNet 30 or 60, who carries the credit risk, deposits and partial payments.15%
- Accounting and private catalogXero, QuickBooks or ERP sync, catalog limited to approved buyers.15%
The ranking is editorial: a sponsored placement is always labeled on its card, and no affiliate link changes a score.
Shopify
Shopify has opened B2B features to its paid plans. On Basic, Grow and Advanced you get company accounts, net payment terms, a quick order list and quantity rules (minimums and increments). For a brand with only a handful of different deals, that is often enough, with no app at all.
The ceiling is clear. Below Plus you get up to three active catalogs across your B2B markets, and you cannot assign a catalog directly to a specific company. Three catalogs might be "boutique", "key account" and "international". The moment one retailer needs its own prices, you either move to Plus or add an app such as SparkLayer.
Shopify Plus, from $2,300 a month, removes those limits: unlimited B2B catalogs assigned to each company and each of its locations (handy for a chain with several ship-to addresses), plus deposits and partial payments. Accounting or ERP sync runs through apps and partners rather than a native feature.
- Company accounts, net terms and quick order from Basic
- Up to 3 B2B catalogs below Plus
- Per-company catalogs, deposits and partial payments on Plus
- ✓One store and one inventory for retail and wholesale
- ✓No app needed for simple wholesale
- ✓Largest app ecosystem to fill gaps
- ✗No real per-retailer pricing without Plus or an app
- ✗Huge price jump from Advanced to Plus
- ✗Accounting and ERP sync through apps
The right starting point if your brand already lives on Shopify and three price lists cover you. Past that, price SparkLayer against Plus: under 150 wholesale orders a month, the app nearly always wins.
SparkLayer
SparkLayer adds a wholesale layer to your Shopify store. Retailers log in, see their own prices, order from a quick order grid or reorder their last basket in one click. Net payment terms, volume tiers and case packs (selling by the box of 6 or 12) are on every plan, including Free.
The point for a wholesaler is pricing. Shopify caps you at three B2B catalogs below Plus. SparkLayer gives three price lists free and unlimited lists from Starter at $49 a month. If you run one sheet per retailer type, plus special terms for your ten best accounts, that is the gap between an app at a few dozen dollars and a Plus contract.
Watch the order cap. Pro stops at 150 orders a month, and 300 retailers reordering monthly blow through it. Automatic B2B invoices and order approval come with Growth; Xero, QuickBooks Online and ERP API access only with Pro. Overall ratings are strong, but the negative reviews repeat the same points: tiered pricing is hard to set up, support sits in another time zone, and some merchants find it basic for the money.
- Unlimited price lists from $49 a month
- One-click reorder and net terms on the free plan
- Xero, QuickBooks Online and API on Pro
- ✓Cheapest route to real per-retailer prices on Shopify
- ✓Quick order built for replenishment
- ✓14-day trial to rebuild your real price sheet
- ✗150 orders a month cap on the top plan
- ✗Billed on top of your Shopify plan
- ✗Support responsiveness criticized in negative reviews
The best add-on for a Shopify brand with up to a few hundred wholesale orders a month. Count your busiest month before picking a plan: past 150 orders, the conversation becomes Shopify Plus.
WooCommerce + Wholesale Suite
WooCommerce does not do wholesale on its own. Wholesale Suite adds the missing pieces as a bundle of plugins: wholesale prices by customer role, an order form that puts your whole catalog on one page, a lead capture form for new retailers, quotes, and payment methods by role (invoice on Net 30 for approved buyers, card for everyone else).
Price is the lowest in this ranking: $299 for the first year for every plugin, on as many sites as you like. Read the asterisk though: all renewals are at full price, so year two costs $598. Still far below a monthly subscription, but your second-year budget doubles.
The catch is stacking. Role-based pricing is group pricing, not per-customer pricing, so true one-off deals mean adding more roles. The pricing page does not mention order minimums, so check the docs. Older low-star reviews of the wholesale prices plugin mention absent support and a clash with an EU VAT plugin: run your exact plugin mix on staging before opening it to retailers.
- Wholesale prices and payment methods by role
- One-page order form for the whole catalog
- $299 year one, $598 at renewal
- ✓No monthly fee and no commission
- ✓Retailer sign-up form included
- ✓Unlimited sites on one license
- ✗Group pricing, not per customer
- ✗Renewal at double the entry price
- ✗Plugins to keep compatible, support criticized in older reviews
The right pick for a WordPress wholesaler who has someone to maintain the site. Budget $598 a year, not $299. With nobody to handle updates, a hosted portal saves you headaches.
B2B Wave
B2B Wave is a wholesale ordering portal and nothing else. There is no consumer storefront: retailers log in, see their prices and order. Orders and quotes are unlimited, and the vendor adds no transaction fee on your sales.
Customer price lists are capped by plan: 20 on Lite and Pro, 100 on Scale. For a wholesaler that works in tiers, 20 is plenty; for per-account deals, look closely. Integrations are a real strength: QuickBooks Online, Xero, Stripe, Brightpearl, Shopify, Zapier and an API.
Pricing needs care. The page shows Lite, Pro and Scale at £135 a month instead of £270, a 50% discount for the first three months, so your real cost is £270. The grid is in pounds only and some plans have no readable price: ask for a written quote in dollars before you commit.
- 0% transaction fees, unlimited orders and quotes
- 20 customer price lists on Lite and Pro, 100 on Scale
- QuickBooks Online, Xero, Brightpearl, Stripe and API
- ✓Portal only, no storefront to run
- ✓Among the widest accounting integrations here
- ✓14-day trial with no card
- ✗Pounds only, hard-to-read pricing grid
- ✗Launch discount hides the real price
- ✗Price list caps depend on plan
A good fit for a wholesaler with no website who wants a portal wired into Xero or QuickBooks. Budget on £270 a month, not the promo, and get the plan that covers your price lists confirmed in writing.
Ankorstore
Ankorstore is a wholesale marketplace where independent shops browse brands, mostly in Europe. Think of it as the European counterpart to Faire. Its model changed in late 2025 and most articles still quote the old one: brands now pay no commission on orders. A flat 3% fee applies to payments instead, covering the payment guarantee and pay on delivery.
You also set your own terms now. Minimums are no longer systematically set at €100, you choose your minimum and free-shipping threshold, and prices must match your direct sales. On the retailer side, Ankorstore offers payment terms of up to 90 days to every shop. For you, that means the shop pays late but you are not the one carrying it.
Why fifth? Because it is not your portal. There is no per-retailer pricing, the platform owns the relationship, and it only helps if Europe is a market for you. Retailer reviews are positive on supplier choice but complain about absent after-sales support and slow deliveries.
- 0% commission on orders since late 2025
- 3% payment fee, guarantee included
- Up to 90-day terms offered to retailers
- ✓Boutiques discover you without prospecting
- ✓Credit risk and payment delay carried by the platform
- ✓You set your own minimum and free-shipping threshold
- ✗No per-retailer pricing
- ✗The marketplace keeps the retailer relationship
- ✗After-sales support criticized by retailers
The best way into European boutiques now that the commission is gone. Use it for discovery and first orders, then move reorders to your own portal.
Kimayo
Kimayo is a French B2B order-taking tool. It does not start from a storefront: it gives you a branded portal where retailers order, plus an app for your sales reps. It suits a wholesaler that has never sold online and still takes orders by phone.
Price groups and customer-specific prices arrive on START, from €99 a month excluding VAT, with up to 500 customers and 100 orders a month. An ERP connection is listed from that plan, but the pricing page names no ERP, so ask for the list. PRO, from €249 a month, adds unlimited customers (depending on options), order history sheets for reps and multi-warehouse.
For a US brand, it is a less natural fit: pricing in euros, a French-first product, and online payment only "on request". For a European brand with reps, it is one of the most complete options at this price.
- Customer prices and price groups from €99 a month
- Rep order sheets on PRO
- Free plan with no time limit for 5 customers
- ✓Built for wholesalers with no online store
- ✓Reps and retailers on the same tool
- ✓Clear euro pricing
- ✗100 orders a month on START
- ✗Compatible ERPs not named on the pricing page
- ✗Online payment on request, add-ons unpriced
Worth a look if you sell mainly in Europe with field reps. Get PRO quoted with your real options and the list of supported ERPs before comparing it with SparkLayer.
Six other tools worth knowing
These come up often in wholesaler searches. Either their pricing or B2B features are not clear enough to rank them, or they target a different buyer than the small brand selling to shops.
Faire: the North American wholesale marketplace
MarketplaceFaire is the reference marketplace for brands selling to US and Canadian boutiques. It takes a commission on orders placed through the marketplace, and runs Faire Direct for retailers you bring in yourself, on different terms. Read its current fee page for your country before you compare it with your own portal: fees and programs differ by region.
BigCommerce: B2B Edition for larger catalogs
By quoteBigCommerce suits wholesalers with large catalogs and complex buyers. Its Performance plans start at $1,499 a month billed yearly, and B2B Edition is priced by quote. For a brand with 200 retail accounts, that is a mid-market budget. It is covered in our B2B ecommerce platform ranking.
Odoo: ERP and wholesale site in one tool
ERPOdoo appeals to wholesalers who want stock, invoicing and online orders in one place. Its "one app free" offer gives a single app at no cost with unlimited users; if that app is eCommerce, the Website and Invoicing apps it relies on are included. Add inventory or accounting and you move to per-user pricing. Compare options in our ERP for small business ranking.
OroCommerce: for very large catalogs
By quoteOroCommerce handles price lists per customer or group, and a quick order form by SKU and quantity or file import. The Community edition is free; Enterprise is by quote. It is an integrator project, better for a distributor with tens of thousands of SKUs than a brand with 300 products.
Shopware: B2B from the Evolve edition
From €2,400/moShopware offers individual prices and order lists, but its B2B features start with Evolve, from €2,400 a month excluding VAT. Community is free without them. For a small brand selling to 200 shops, that is a mid-market budget.
WizCommerce and Pepperi: no public pricing
On requestBoth show up in US wholesale searches, often in articles written by the vendors themselves. Neither publishes a price: Pepperi says pricing is available on request. Without a number, they cannot be compared on this page's criterion. Ask for a quote based on your order volume and number of reps.
Wholesale marketplace or your own portal
Nearly every brand selling to shops asks this. Short answer: both, for different jobs. Here is how to split them.
The marketplace finds retailers
Your portal keeps them
Do not undercut yourself
The hidden caps in wholesale tools
Entry prices look alike. The bill grows on the fine print. Three things to check before choosing.
Order caps
Number of price lists
The platform underneath
Six moves before you open a wholesale portal
What brands and wholesalers learned moving from PDF line sheets to a portal. Valid whatever the tool.
Put every deal on one sheet
Before the demoList every price tier, volume discount, minimum and payment term you run today. Then ask the vendor to set up your three trickiest cases during the trial. That is where tools separate, not on their homepage.
Check marketplace fees on the official page
TrapMany articles still quote Ankorstore's old 20% first-order and 10% reorder commission. That model ended in late 2025: there is no order commission now, only a 3% payment fee. Fees move, so redo your margin math from the marketplace's own page, Faire included.
Set case packs before minimums
SetupA $150 minimum is useless if a buyer can order 7 candles when you ship in boxes of 6. Start with quantity rules (increments, per-product minimums), which Shopify and SparkLayer handle natively, then set the order minimum.
Decide who carries Net 30
Cash flowOffering Net 30 on your own portal means you are lending to the retailer. On a marketplace, the platform pays you and waits. Open net terms on your portal to accounts you know, and let new ones pay by card or come through a marketplace.
Hide wholesale prices from guests
Channel conflictIf wholesale prices are public, your retail customers see them too, and your retailers see you selling below them. Keep the wholesale catalog behind approved logins, and approve each application by hand for the first months.
Launch with ten loyal accounts
RolloutDo not switch 300 shops on day one. Invite your ten best accounts, let them order for a month, fix what breaks. SparkLayer's free plan or a trial is enough for that pilot, with no budget committed.
Tool picked, what comes next
These pages help if your case goes beyond a brand selling to shops.
ERP sync, replenishment and sales teams.
You sell to large accountsThe best B2B ecommerce platformsSuites for big catalogs and complex buyers.
You make what you sellB2B ecommerce for manufacturersParts, BOMs and technical quotes.
You also need inventory trackingBest ecommerce inventory softwareKeep stock right across channels.
You mostly sell DTCEcommerce platforms for DTC brandsRetail first, wholesale second.
You want to leave WooCommerceSwitch from WooCommerceAlternatives and a step-by-step migration.
B2B ecommerce for wholesalers · FAQ
Is Shopify B2B enough without Shopify Plus?
Yes, if three price lists are enough. Paid plans include company accounts, net terms and quick order, but cap you at three active B2B catalogs and no per-company catalog. For per-retailer pricing, SparkLayer runs $49 to $299 a month, versus at least $2,300 a month for Plus.Faire or my own wholesale site?
Both, for different jobs. A marketplace brings retailers you do not know and carries the credit risk; your own site keeps loyal accounts on their own prices and terms. Send discovery through the marketplace and reorders through your portal, and check marketplace fees on their official page since models change.How do I offer Net 30 to retailers?
Turn on payment terms in your tool (Shopify, SparkLayer from its free plan, payment methods by role in Wholesale Suite) and limit it to accounts you know. On your own site you are extending the credit. On Ankorstore, shops can pay at up to 90 days while the platform pays you.What is the best wholesale app for Shopify?
For most brands under Plus, SparkLayer, because it removes the three-catalog limit with unlimited price lists from $49 a month. Check the order caps (50, 100, 150 a month by plan) against your busiest month, and test tiered pricing during the 14-day trial, since setup is the most common complaint.Which WooCommerce wholesale plugin should I use?
Wholesale Suite covers the full set in one bundle: role-based prices, a one-page order form, retailer sign-up, quotes and payment methods by role. It costs $299 the first year and $598 a year after. Run it on a staging copy with your VAT and shipping plugins before going live.How much does a wholesale B2B site cost?
From zero to over $2,000 a month. Free tiers (SparkLayer at 5 orders a month, Kimayo at 5 customers) are for a pilot. For 50 to 500 accounts, useful plans run from $49 to $299 a month for SparkLayer on top of Shopify, or £270 a month for B2B Wave as a standalone portal.Can I run retail and wholesale on the same site?
Yes, that is Shopify's and WooCommerce's strength. Consumers see retail prices, approved buyers see their catalog and wholesale prices. Make sure guests never see wholesale prices and that inventory is shared, so you never sell the same case twice.Does my wholesale tool sync with QuickBooks or Xero?
Most do, on different plans. B2B Wave connects to QuickBooks Online, Xero and Brightpearl; SparkLayer to Xero and QuickBooks Online on Pro only. Shopify relies on apps. If you want one system for stock, invoices and the site, an ERP with ecommerce built in, like Odoo, skips the sync.