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Custify Make integrationAutomate Custify with Make.
Can Make keep Custify up to date while your team works elsewhere? The Custify Make integration gives you 63 modules: 8 triggers, 44 actions and 11 searches. This guide shows success and ops teams how to connect the account and build a first scenario.
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What does the Custify Make integration do?
The Custify Make integration links your Custify account to Make, a no-code tool where you chain apps into a scenario, the automation you build. Each step of that chain is a module: a trigger that notices something new, an action that writes to Custify, or a search that reads from it.
Start onboarding without waiting for someone to notice. At each scheduled check, Watch Companies picks up the new companies, and Create a Task hands the kickoff to the right person, so no new customer waits for someone to spot it in a list.
Keep billing context next to health data. When your billing tool issues an invoice, Create an Invoice or Create a Subscription writes it into Custify, and your success managers read revenue and usage on the same record.
Turn support signals into follow-ups. A problem reported in another app lands in Custify through Create a Ticket, and Add a Tag to the People marks the contact so a later search finds everyone who needs a call.
The Custify documentation lists no numeric limits for these modules, and all 8 triggers are scheduled rather than instant, which the FAQ below explains. When a module is missing, Make an API Call reaches the rest of the Custify API. Weighing another tool? Read n8n vs Make. For a guided path, the Make training walks through the editor, and Make troubleshooting helps when a run fails.
How do you connect Custify to Make?
- 01
Get your API key in Custify
Make talks to Custify through an API key, so the first move happens on the Custify side: get the API key of your account there and keep it at hand, because the next step asks you to paste it.
- 02
Create the connection in Make
In any Custify module, click Create a connection. A connection is your Custify account linked to Make once. Give it a clear name, paste the API key and save.
- 03
Check it with a first read
Pick a simple module such as Search Companies, select the new connection and click Run once. If companies come back as results, the connection works and every other Custify module can reuse it.
Build your first scenario with Custify
GoalWhen a new company is created in Custify, Make creates an onboarding task for it.
- 01
Create the scenario
On the Scenarios page, create a new scenario and click the big +. Search for Custify and choose Watch Companies as the first module.
- 02
Link your account
Select your Custify connection, or click Create a connection and paste the API key. Make can now read the companies in your account.
- 03
Add the task
Click the + on the right of Watch Companies and add Create a Task. Fill its fields and map the company data that the first module delivers.
- 04
Test with Run once
Click Run once. Each company that flows through is a bundle; open the bubbles above the modules to see what each one received and check the new task in Custify.
- 05
Schedule and switch on
On the first module, set the schedule (every 15 minutes by default, never shorter than 15 on the Free plan) and switch the scenario on. Make then checks for new companies at that pace.
Custify triggers: what starts a scenario
8 modules start a scenario when something happens in Custify. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by Custify as soon as it happens.
Watch People
Scheduled triggerIn Make“Triggers when a new people record is created.”
Every new person record in Custify arrives in your scenario as its own bundle, ready to feed a welcome sequence, a CRM or a Slack message about a fresh contact.
Watch Companies
Scheduled triggerIn Make“Triggers when a new company is created.”
New customer accounts reach Make as soon as the next check runs, which makes this the natural starting point for any onboarding flow built around a company rather than a single contact.
Watch Notes
Scheduled triggerIn Make“Triggers when a new note is created.”
Notes written by your team in Custify can travel outside it: this trigger hands each newly created note to the next module so the context your CSMs capture reaches the people who need it.
Watch Tags
Scheduled triggerIn Make“Triggers when a new tag is created.”
Creating a tag in Custify usually means a new segment or playbook is starting. This trigger lets Make react to that new tag and set up whatever should exist alongside it.
Watch Comments
Scheduled triggerIn Make“Triggers when a new comment is created.”
Fresh comments in Custify become bundles your scenario can forward, so a remark left on an account is not buried where only its author will see it again.
Watch Deals
Scheduled triggerIn Make“Triggers when a new deal is created.”
Expansion and renewal opportunities logged in Custify can start work elsewhere the moment Make spots them, from a sales alert to a row in the pipeline report.
Watch Invoices
Scheduled triggerIn Make“Triggers when a new invoice is created.”
Each invoice created in Custify can be sent on to finance tools or a revenue report, giving you one flow that follows money from the account record to wherever the numbers are tracked.
Watch Subscriptions
Scheduled triggerIn Make“Triggers when a new subscription is created.”
A new subscription in Custify signals a plan starting, and this trigger turns it into a bundle Make can pass to welcome, provisioning or reporting steps.
What the Custify modules do
Custify gives you 55 modules in 13 groups. For each one: what it does for you, when to reach for it, and what to watch out for.
Modules index
People
7 modulesAdd People
ActionIn Make“Adds a new people record.”
A contact who signs up in another app gets a person record in Custify without anyone typing it, so health data and conversations attach to them from the first day.
Update People
ActionIn Make“Updates an existing people record.”
Changes made elsewhere, a new job title in the CRM or a phone number from a form, flow into the existing Custify person so your team never works from stale details.
Get People
ActionIn Make“Retrieves an existing people record.”
Pulling the full record of one known person lets later modules use every detail Custify holds about them, instead of the few values the trigger passed along.
Search People
SearchIn Make“Searches for people record or lists them all.”
Finding contacts by criteria, or listing them all, gives your scenario the people it should act on next: the ones to tag, update or notify.
Delete a People
ActionIn Make“Deletes an existing people record.”
Removing a person record from Custify keeps your account list clean when someone leaves a customer or asks to be erased from your tools.
Add a Tag to the People
ActionIn Make“Adds a tag to the existing people record.”
Marking a person with a tag places them in the right segment automatically, so playbooks and filters in Custify pick them up without manual sorting.
Remove a Tag from the People
ActionIn Make“Removes a tag from the existing people record.”
Taking a tag off a person moves them out of a segment once the reason for it is gone, keeping your Custify lists honest.
Companies
6 modulesCreate a Company
ActionIn Make“Creates a new company.”
A customer your scenario picks up from your CRM or billing tool gets its own account in Custify, ready for health scoring and onboarding.
Update a Company
ActionIn Make“Updates an existing company.”
Keeping company details in step with the rest of your stack means your team reads the same plan, owner or segment in Custify as everywhere else.
Get a Company
ActionIn Make“Retrieves an existing company.”
Loading one known company in full gives the next modules everything Custify stores about that account, beyond what the previous step passed on.
Search Companies
SearchIn Make“Searches for companies or lists them all.”
Looking up accounts by criteria, or listing every company, lets a scenario decide which customers it should work on before it writes anything.
List Company People
SearchIn Make“Retrieves all company's people.”
All the contacts of one company come back together, which is what you need to reach everyone on an account instead of a single person.
Delete a Company
ActionIn Make“Deletes an existing company.”
Removing a company from Custify clears out accounts that should no longer be tracked, like test records or customers merged into another account.
Notes
3 modulesCreate a Note
ActionIn Make“Creates a new note.”
Writing a note on a Custify record from another tool keeps the account history in one place: a call summary, a form answer or a sales remark.
Update a Note
ActionIn Make“Updates an existing note.”
Correcting or completing an existing note means the account keeps one clean record of a conversation instead of a trail of partial copies.
List Notes
SearchIn Make“Retrieves all notes.”
Reading every note back out of Custify lets you archive, analyze or share the history your team has built on its accounts.
Tags
7 modulesCreate a Tag
ActionIn Make“Creates a new tag.”
New tags can be created by the scenario itself, so a segment exists in Custify before any person or company is placed into it.
Get a Tag
ActionIn Make“Retrieves an existing tag.”
Fetching one known tag confirms it exists and gives later modules its details, a small check that keeps tagging steps from failing.
Update a Tag
ActionIn Make“Updates an existing tag.”
Renaming or editing a tag in place keeps every person and company that carries it, which is easier than recreating the segment from scratch.
List Tags
SearchIn Make“Retrieves all tags.”
Pulling the full set of tags gives your scenario a map of the segments that exist in Custify, useful for syncing or cleanup.
Delete a Tag
ActionIn Make“Deletes an existing tag.”
Retiring a tag removes an outdated segment from Custify so your team stops filtering on labels that no longer mean anything.
Add a Tag to the Entity
ActionIn Make“Adds a new tag to the entity.”
Tagging an entity, the generic record type this module works on, lets you segment records beyond people from the same scenario.
Remove a Tag from the Entity
ActionIn Make“Removes an existing tag from the entity.”
Clearing a tag from an entity takes that record out of a segment when the condition behind it ends, without touching the tag itself.
Tickets
4 modulesCreate a Ticket
ActionIn Make“Creates a new ticket.”
Support requests from other channels can land in Custify as tickets, so success managers see open issues next to account health.
Update a Ticket
ActionIn Make“Updates a new ticket.”
Changes to a support request, its status or details, carry into the matching Custify ticket so the account view stays accurate.
Delete a Ticket
ActionIn Make“Deletes an existing ticket.”
Removing a ticket keeps Custify free of test entries or requests that were logged by mistake and would distort the account picture.
Add a Reply to the Ticket
ActionIn Make“Adds a new reply to the existing ticket.”
Replies written elsewhere, an email answer or a chat message, join the ticket thread in Custify so the whole exchange sits in one place.
Tasks
5 modulesCreate a Task
ActionIn Make“Creates a new task.”
A to-do lands on the right person in Custify the moment something happens elsewhere, so follow-ups stop depending on memory.
Update a Task
ActionIn Make“Updates an existing task.”
Closing or editing a task from another tool keeps the Custify task list aligned with the work your team actually did.
Get a Task
ActionIn Make“Retrieves an existing task.”
Reading one known task in full brings its details into the scenario, ready for a reminder message or a status report.
Search Tasks
SearchIn Make“Searches for tasks or lists them all.”
Searching tasks by criteria, or listing all of them, lets you build digests, reminders or cleanups on top of your Custify task list.
Get Available Filter Values
ActionIn Make“Retrieves available filter values.”
This module reveals the filter values Custify accepts, which saves guesswork when you set up a search on tasks.
Events
1 moduleInsert an Event
ActionIn Make“Inserts a new event.”
Activity from your product or other tools can be written into Custify as events, feeding the timeline your team reads before talking to a customer.
Requests
1 moduleSend a Batch Request
ActionIn Make“Sends a new batch request.”
Grouping several calls into one batch request is the option for scenarios that already speak the Custify API and want to send work in one go.
Comments
3 modulesCreate a Comment
ActionIn Make“Creates a new comment.”
Comments posted from a scenario put context straight onto the Custify record, where the account owner will see it during the next review.
Update a Comment
ActionIn Make“Updates an existing comment.”
Editing an existing comment lets a scenario correct or complete what it posted, keeping one comment per topic instead of a stack of versions.
List Comments
SearchIn Make“Retrieves all comments.”
Bringing all comments out of Custify gives you raw material for account reviews, exports or a search for the one to edit.
Deals
4 modulesCreate a Deal
ActionIn Make“Creates a new deal.”
Opportunities spotted outside Custify, an upsell request or a renewal in the CRM, can be logged as deals on the account without retyping.
Update a Deal
ActionIn Make“Updates an existing deal.”
Stage or value changes flow into the matching Custify deal, so everyone reading the account sees where the opportunity really stands.
List Deals
SearchIn Make“Retrieves all deals.”
Reading every deal out of Custify gives you the material for a pipeline report or a sync with the tool where sales keeps its numbers.
Delete a Deal
ActionIn Make“Deletes an existing deal.”
Deleting a deal from Custify means an opportunity that was entered by mistake or duplicated no longer skews the pipeline your customer success team reads.
Invoices
4 modulesCreate an Invoice
ActionIn Make“Creates a new invoice.”
Writing each new invoice into Custify gives your account managers the billing history right next to the customer's health data instead of in a separate tool.
Update an Invoice
ActionIn Make“Updates an existing invoice.”
Correcting an invoice already stored in Custify keeps the amount or status your team sees in line with what your finance side actually says.
List Invoices
SearchIn Make“Retrieves all invoices.”
Every invoice Custify holds comes back, each one as its own bundle (one item passed to the next module), so you can loop over the whole billing history in a scenario.
Delete an Invoice
ActionIn Make“Deletes an existing invoice.”
Taking an invoice out of Custify is how you clean up a test invoice or one that was cancelled in your billing tool.
Subscriptions
4 modulesCreate a Subscription
ActionIn Make“Creates a new subscription.”
Recording each new subscription in Custify means the plan a customer pays for shows up where your team tracks renewals and churn risk.
Update a Subscription
ActionIn Make“Updates an existing subscription.”
Editing a subscription Custify already stores keeps the plan details your customer success managers rely on accurate after a change.
List Subscriptions
SearchIn Make“Retrieves all subscriptions.”
All the subscriptions stored in Custify come back one by one as bundles, ready to be filtered or sent to a spreadsheet.
Delete a Subscription
ActionIn Make“Deletes an existing subscription.”
Deleting a subscription record cleans up Custify when a plan was recorded by mistake or never went live.
Other
6 modulesMake an API Call
ActionIn Make“Performs an arbitrary authorized API call.”
Any endpoint of the Custify API becomes reachable with the connection you already set up, which covers what the listed modules do not.
Upload a File
ActionIn Make“Uploads a new file.”
Sending a file to Custify means a contract, a report or an onboarding document sits in the account your team works from.
List Files
SearchIn Make“Retrieves all files.”
Listing the files stored in Custify gives you one bundle per file, so the scenario can check what is already there or pass files along to another app.
Unlink a File
ActionIn Make“Unlinks an existing file.”
Unlinking detaches an existing file in Custify, the move to make when a document no longer belongs where it was attached.
Add or Update a Custom Data Object
ActionIn Make“Adds or updates a custom data object.”
One module both creates a custom data object in Custify and updates it when it already exists, so your own data model stays in sync from one single module.
Delete a Custom Data Object
ActionIn Make“Deletes a custom data object.”
Deleting a custom data object keeps your custom records clean when the matching item disappears from your own system.
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