Resources · Make integration

Facebook Lead Ads Make integrationAutomate Facebook Lead Ads with Make.

A lead fills in your Facebook form: where does it go next? The Facebook Lead Ads Make integration gives you 6 modules, including 2 triggers, to pass each lead to the tools your sales team already opens. This guide connects your account and walks you through a first scenario.

Try the Facebook Lead Ads integration on MakeSee the 6 modules

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What you can automate

What can the Facebook Lead Ads Make integration do for you?

The Facebook Lead Ads Make integration links your lead forms to Make, a no-code tool where you build a scenario: an automation made of modules, each module being one brick such as a trigger, an action or a search. Here, Make can watch for new leads and read what each person typed into your form, then hand it to the next app.

Reach a lead while the ad is still on their mind. The instant New Lead trigger starts your scenario as soon as someone submits the form, Get Lead Details reads the answers, and the next module drops them into your CRM or a sales channel.

Catch leads on a schedule instead. If the instant route gives you trouble, Watch Leads checks for new leads on the scenario's schedule instead, and List Leads returns a set of leads when you need to rebuild a sheet.

Know which form a lead came from. Get a Form returns information about the form itself, handy to label a contact before it lands in a shared inbox.

A few limits apply. A form needs at least one submission before it loads in a Make module, and this app has no universal API call module. When a Meta API error persists, the Make troubleshooting page helps you sort it out. The same app also exists as an n8n node, covered on the Facebook Lead Ads n8n integration page, and n8n vs Make puts both tools side by side.

Connect

How do you connect Facebook Lead Ads to Make?

  1. 01

    Add a module and create the connection

    You need a Facebook account and a Facebook Business Manager account. In your scenario, add a Facebook Lead Ads module and click Create a connection. For the instant New Lead module, click Create a webhook first, then Create a connection.

  2. 02

    Name it and authorize Facebook

    Give the connection a name in Connection name if you manage several ad accounts, click Save, then sign in to Facebook and confirm access. The connection is your Facebook account linked to Make once, reused by every module of this app.

  3. 03

    Grant Make access to your leads

    In Facebook Business Manager, open Settings, then Integrations and Leads Access. Under CRMs, click Assign CRMs, tick Make and click Assign. Without this, the forms may stay empty in Make.

First scenario

Your first scenario: every new lead sent to your CRM

GoalWhen someone submits your Facebook lead form, Make reads their answers and adds them to your CRM.

  1. 01

    Create the scenario

    On the Scenarios page, create a new scenario and click the + to place the first module. Search for Facebook Lead Ads and pick New Lead.

  2. 02

    Set up the trigger

    Click Create a webhook, then Create a connection. Once the connection exists, Make lists the pages and forms it can read. A form that never received a submission will not show up yet.

  3. 03

    Read the lead's answers

    Click the + on the right and add Get Lead Details. Map the lead from New Lead into it: this module returns what the person typed into your form.

  4. 04

    Send the lead to your CRM

    Add one more module from your CRM or spreadsheet app and map the answers coming from Get Lead Details into its fields. Each lead travels as one bundle, one item passed from module to module.

  5. 05

    Test with Run once

    Click Run once, and when a new lead arrives, open each module to read the bundles it received. Check that the answers landed in the right CRM fields before going further.

  6. 06

    Switch the scenario on

    Turn the scenario on. With an instant trigger, Facebook calls Make the moment a lead comes in, so each new form submission flows to your CRM without a schedule to tune.

Triggers

What can start a Facebook Lead Ads scenario?

2 modules start a scenario when something happens in Facebook Lead Ads. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by Facebook Lead Ads as soon as it happens.

Facebook Lead Ads1New Lead

New Lead

Instant trigger

In Make“Triggers when a new lead is created.”

New Lead wakes your scenario the moment someone submits one of your lead forms, so a salesperson can call back while the person still remembers the ad. It hands the new lead to the next module, usually Get Lead Details.

How it fires
instant, Facebook calls Make through a webhook as soon as the lead is created (the lightning badge on the module).
When to use it
any flow where speed matters, such as alerting a sales rep or adding the contact to a CRM right away.
Watch out
the form needs at least one submission before it appears in the module, and a stubborn Meta API issue is a case for Meta support.
Facebook Lead Ads2Watch Leads

Watch Leads

Scheduled trigger

In Make“Triggers when a new lead is created.”

Watch Leads picks up new leads by checking your forms on a timer, which gives you a fallback when the webhook route refuses to cooperate. Each run collects the leads created since the last check.

How it fires
scheduled, Make checks Facebook on the scenario's schedule (the clock badge), every 15 minutes by default on a new scenario.
When to use it
when New Lead keeps failing because of a Meta API problem, or when a short delay before follow-up is fine for your team.
Watch out
this module cannot run instantly; it always waits for the next scheduled check, and on the Free plan that check comes 15 minutes apart at the earliest.
Modules

What else can Make do with Facebook Lead Ads?

Facebook Lead Ads gives you 4 modules in 3 groups. For each one: what it does for you, when to reach for it, and what to watch out for.

Leads

1 module

Note: The form you want to retrieve the data from has to have been submitted at least once before, otherwise the form won't load in the Make module.

Facebook Lead Ads1

Get Lead Details

Action

In Make“Returns the information that the user filled in, in the lead generation form. Use this action after the New Lead trigger.”

Get Lead Details returns the answers a person typed into your lead generation form, so the next module gets a real name and contact details instead of a bare lead reference.

When to use it
right after the New Lead trigger, before any module that writes the contact into a CRM or a sheet.
Watch out
if the form was never submitted, it will not load in the module, so send a first entry before you build.

Utility

2 modules

Note: Deleting a Make will not automatically unsubscribe your Facebook Page from receiving event notifications from Facebook.

Facebook Lead Ads2

Get a Form

Action

In Make“Returns information about the form.”

Get a Form returns information about one of your lead forms rather than about a lead. That lets you tag each contact with the form it came through.

When to use it
when several ads feed the same scenario and your sales team needs to know which offer the person answered.
Watch out
it reads the form only; the person's answers still come from Get Lead Details.
Facebook Lead Ads3

Unsubscribe a Webhook

Action

In Make“The action unsubscribes a selected page from the connection to Make.”

Unsubscribe a Webhook cuts the link between a chosen Facebook Page and Make, so that page stops sending lead events to your connection.

When to use it
when you retire an old lead flow, or move a page to another scenario and want a clean slate.
Watch out
deleting things on the Make side does not unsubscribe your Facebook Page from event notifications on its own; this module is the step that does it.

Other

1 module
Facebook Lead Ads4

List Leads

Search

In Make“Returns a list of leads.”

List Leads returns a list of leads, each one as its own bundle, so the modules after it run once per lead. It is the way to pull several leads in one go rather than waiting for new ones.

When to use it
to fill a new spreadsheet or CRM with the leads a form has already collected.
Watch out
a search can return zero, one or many bundles, and every module after it uses one operation (what Make counts on your plan) per bundle.
Need help

Need help automating Facebook Lead Ads with Make?

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FAQ

Questions people ask about Facebook Lead Ads and Make

01Is the Facebook Lead Ads Make integration free?
Yes. Facebook Lead Ads is a standard app, so it works on the Make Free plan, which comes with 3,000+ standard apps. The Free plan has limits: 2 active scenarios, at least 15 minutes between two scheduled runs, up to 5 minutes of execution per run, files up to 5 MB and 512 MB of data transfer. Paid plans (Core, Pro, Teams and Enterprise) lower the interval to 1 minute, remove the cap on active scenarios and allow 40 minutes of execution. Usage is counted in operations, one per module per bundle.
02What do you need to connect Facebook Lead Ads to Make?
A Facebook account and a Facebook Business Manager account. In Make, add a Facebook Lead Ads module, click Create a connection, name it if you like, click Save and confirm access on Facebook. For the instant New Lead module, click Create a webhook first. Then, in Business Manager, go to Settings, Integrations, Leads Access, open CRMs, click Assign CRMs, tick Make and click Assign. If business admins manage leads access, one of them may have to assign the lead asset to you.
03Does the Facebook Lead Ads trigger fire in real time?
It depends on the trigger you pick. New Lead is instant: Facebook calls Make through a webhook as soon as a lead is created, and your scenario starts right away. Watch Leads is scheduled: Make checks for new leads on the scenario's schedule, every 15 minutes by default, and never faster than every 15 minutes on the Free plan or every minute on a paid plan. Watch Leads cannot run instantly, but it is the documented fallback when the webhook route runs into a Meta API problem.
04What if a Facebook Lead Ads module is missing in Make?
This app has 6 modules and no Make an API Call module, so there is no generic way to reach other parts of the Facebook API from it. If you need something the modules do not offer, look at what another app in Make can do with the lead, or ask the team for help designing the flow. If a Meta API error persists after checking your connection and leads access, contact Meta support, who can share request logs, and try Watch Leads instead of New Lead.
05Should you use Make or n8n for Facebook Lead Ads?
Both tools can work with Facebook Lead Ads: the app has an n8n node as well as these 6 Make modules. The honest answer is to compare what each one offers for your flow. On Make, you get an instant New Lead trigger, a scheduled Watch Leads fallback, lead and form details, a lead list and a way to unsubscribe a page. Check that the n8n node covers the same steps you need, and pick the tool where the rest of your automations already run.
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