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Qualtrics Make integrationAutomate Qualtrics with Make.

What happens to a survey answer after someone clicks submit? The Qualtrics Make integration gives you 10 modules: one instant trigger, eight actions and one search. This guide is for survey owners and ops teams, and walks you from the connection to a first working scenario.

Try the Qualtrics integration on MakeSee the 10 modules

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What you can automate

What can the Qualtrics Make integration automate?

The Qualtrics Make integration links your Qualtrics account to Make, a no-code tool where you build a scenario: the automation itself, a chain of modules that each do one job. Qualtrics can call Make the moment a survey gets a new response, and Make can send surveys, read answers and manage the contacts in your directories.

Follow up on every answer. Watch New Survey Response starts the scenario when a respondent submits, and Get a Survey Response pulls the full answer so the next module can route it to the right person or tool.

Send a survey the moment a customer qualifies. When another app records a finished order or a closed ticket, Distribute a Survey via Email or Create a New Survey Distribution via SMS sends the survey without anyone opening Qualtrics.

Keep your directory clean. Create a Directory Contact, Update a Directory Contact and Delete a Directory Contact mirror the changes made in your CRM, while List Directory Contacts and Get a Directory Contact let you check what is already there.

The listed modules cover responses, distributions and directory contacts. Anything else in the Qualtrics API goes through Make an API Call, which reuses the same connection. The same app often has a node in n8n too; if you are weighing both tools, the n8n vs Make comparison lays out the criteria. New to the editor? The Make training starts from zero, and Make pricing explains how operations are counted.

Connect

How do you connect Qualtrics to Make?

  1. 01

    Generate your API token in Qualtrics

    In Qualtrics, click the user settings icon at the top right, pick Account Settings, then Qualtrics IDs. In the API section, click Generate Token and copy it. If the page looks different, Switch to older version shows the IDs.

  2. 02

    Add a Qualtrics module and open the connection

    In your Make scenario, add any Qualtrics module and click Create a connection. A connection is your Qualtrics account linked once to Make, then reused by every Qualtrics module. The Connection name field is optional.

  3. 03

    Paste the credentials and save

    Enter the credentials you copied from Qualtrics, or follow the instructions Make shows on screen, then save. From now on, each Qualtrics module offers this connection in its dropdown, so you only do this once per account.

First scenario

Build your first scenario with Qualtrics

GoalWhen a respondent submits a survey in Qualtrics, Make fetches the full answer and updates that person in your directory.

  1. 01

    Create the scenario

    On the Scenarios page, create a new scenario and click the big +. Type Qualtrics in the search and pick Watch New Survey Response as the first module.

  2. 02

    Set up the webhook and the survey

    Click Create a webhook, then Create a connection with your API token. Once connected, Make lists the surveys it can read: choose the one whose answers you want to act on.

  3. 03

    Fetch the complete response

    Click the + on the right of the trigger and add Get a Survey Response. Map the survey and the response from the trigger, so each new submission is read in full.

  4. 04

    Update the directory contact

    Add Update a Directory Contact after it. Map the respondent from the previous modules rather than picking one contact by hand, then map the answers to keep on their record. Each item passed between modules is a bundle: here, one response.

  5. 05

    Test with Run once

    Click Run once, then submit a test answer to your survey. Make runs the scenario one time and shows the bundle each module received, which is the fastest way to spot a wrong mapping.

  6. 06

    Switch the scenario on

    Turn the scenario on. Because the trigger is instant, Qualtrics calls Make through the webhook with each new response, instead of Make checking on the default 15 minute schedule.

Triggers

What starts a Qualtrics scenario

1 module starts a scenario when something happens in Qualtrics. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by Qualtrics as soon as it happens.

Qualtrics1Watch New Survey Response

Watch New Survey Response

Instant trigger

In Make“Triggers when a new response is created for the selected survey.”

Every time someone submits the survey you picked, this trigger hands the response to your scenario, so the follow-up starts while the answer is still fresh. It is the only trigger in the Qualtrics app, which makes it the natural entry point for anything response driven.

How it fires
instant, Qualtrics calls Make through a webhook as soon as the response is created.
When to use it
an unhappy answer should alert the account manager, or a completed onboarding survey should update the customer record.
Watch out
the trigger watches the one survey you selected; to follow a second survey, build a second scenario with its own trigger.
Modules

What the Qualtrics modules do

Qualtrics gives you 9 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

Qualtrics1

Create a Directory Contact

Action

In Make“Creates a single contact in a specified directory.”

Adds one person to the Qualtrics directory you choose, so they can receive your surveys without a manual import.

When to use it
a new customer signs up in your shop or CRM and should join the panel that receives your satisfaction surveys.
Watch out
the module creates one contact per bundle; run List Directory Contacts first if that person may already exist.
Qualtrics2

Create a New Survey Distribution via SMS

Action

In Make“Creates a new survey distribution via SMS.”

Sends a survey by text message, which reaches people who rarely open email, such as field staff or delivery customers.

When to use it
a delivery is marked complete in your logistics tool and you want feedback on the driver while the visit is recent.
Watch out
every SMS distribution counts as one operation in Make, so a large list adds up on your plan.
Qualtrics3

Delete a Directory Contact

Action

In Make“Deletes an existing directory contact.”

Removes an existing contact from a Qualtrics directory, so people who left your customer base stop receiving surveys.

When to use it
a customer closes their account or asks to be forgotten, and the same request has to reach Qualtrics.
Watch out
a deletion cannot be undone from the scenario; test with Run once on a dummy contact before switching it on.
Qualtrics4

Distribute a Survey via Email

Action

In Make“Distributes a survey via email.”

Emails a Qualtrics survey on your behalf, triggered by an event in another tool rather than by someone scheduling a send in Qualtrics.

When to use it
a support ticket is closed in your helpdesk, and the customer should get the satisfaction survey right after.
Watch out
placed after a search that returns many contacts, it runs once per bundle; check the count in Run once before activating.
Qualtrics5

Get a Directory Contact

Action

In Make“Returns information about the selected directory contact.”

Reads one contact you already know, so the following modules can use what Qualtrics holds about that person.

When to use it
a new response arrives and you want the respondent's directory details before deciding who gets notified.
Watch out
it needs a specific contact; when you only have a list to scan, List Directory Contacts is the better pick.
Qualtrics6

Get a Survey Response

Action

In Make“Retrieves a survey response.”

Retrieves one survey response in full, which gives the rest of the scenario the actual answers to work with.

When to use it
right after Watch New Survey Response, to route an answer to sales, support or a spreadsheet depending on what the person said.
Watch out
map the survey and the response from the trigger instead of typing them, or every run reads the same answer.
Qualtrics7

Make an API Call

Action

In Make“Performs an arbitrary authorized API call.”

Lets you call any endpoint of the Qualtrics API with the connection you already set up, for the jobs the other nine modules do not cover.

When to use it
you need a Qualtrics feature that has no dedicated module, and the API documentation describes it.
Watch out
you write the request yourself, so keep the Qualtrics API reference open while building it.
Qualtrics8

Update a Directory Contact

Action

In Make“Updates an existing directory contact.”

Changes an existing contact in a Qualtrics directory, so your survey audience stays in step with the data in your other tools.

When to use it
a customer edits their phone number or email in your CRM, and the next SMS or email survey should reach the new one.
Watch out
it only edits people who already exist; pair it with Create a Directory Contact for newcomers.
Qualtrics9

List Directory Contacts

Search

In Make“Lists all directory contacts.”

Returns the contacts of a directory, one bundle per person, so later modules can act on each of them.

When to use it
before creating a contact, to check whether that email is already in Qualtrics and avoid a duplicate.
Watch out
a search can return zero, one or many bundles, and each module after it runs once per bundle, which multiplies operations.
Need help

Need help automating Qualtrics with Make?

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FAQ

Questions about the Qualtrics Make integration

01Is the Qualtrics Make integration free?
Yes on the Make side: Qualtrics is a standard app, available from the Free plan. That plan allows 2 active scenarios, a minimum of 15 minutes between scheduled runs, 5 minutes of execution per run, files up to 5 MB and 512 MB of data transfer. Paid plans (Core, Pro, Teams and Enterprise) lower the interval to 1 minute and remove the cap on active scenarios. Every module run counts as an operation on your plan. Your Qualtrics subscription is a separate matter and must include API access.
02What do you need to connect Qualtrics to Make?
An active Qualtrics account with the API feature enabled, and an API token. You generate the token in Qualtrics under Account Settings, then Qualtrics IDs, with the Generate Token button in the API section. In Make, you add a Qualtrics module, click Create a connection, and paste the credentials. For the instant trigger, Make first asks you to create a webhook. If your plan does not include the API, check the Qualtrics pricing page before building anything.
03Does the Qualtrics trigger react in real time?
Yes. Watch New Survey Response is an instant trigger: Qualtrics calls Make through a webhook as soon as a response is created for the survey you selected, so the scenario does not wait for a schedule. That is different from scheduled triggers, which Make checks every 15 minutes by default. Scenarios that start from another app, for example to send a survey by email or SMS, follow that app's trigger type instead.
04What if a Qualtrics module you need is missing?
Use Make an API Call. It sends any request to the Qualtrics API with the connection you already created, so you can reach features beyond responses, distributions and directory contacts. You write the request yourself from the Qualtrics API reference. The Make documentation for this app is flagged as AI-generated from the vendor's docs, so verify important details with Qualtrics directly before relying on them, and test each call with Run once.
05Should you use Make or n8n for Qualtrics?
It depends on the work you want done. On Make you get 10 ready-made modules: an instant trigger on new responses, email and SMS distribution, directory contact management, and Make an API Call for the rest. Before choosing n8n, check whether it offers a Qualtrics node that covers the same jobs. Then compare the two tools on the modules each one offers for Qualtrics and on the criteria listed in the comparison page mentioned above.
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