Resources · Make integration

Zadarma Make integrationAutomate Zadarma with Make.

Can Make act on your Zadarma calls without a line of code? Yes. The Zadarma Make integration offers 10 instant triggers and 15 actions and searches for calls, texts, leads and customers. This page shows teams running a business line how to connect the account and build a first scenario.

Try the Zadarma integration on MakeSee the 25 modules

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What you can automate

What can the Zadarma Make integration do for your phone line?

The Zadarma Make integration links your Zadarma cloud phone account to Make, a no-code automation tool. A call, a missed call or an incoming text can then start a scenario, the chain of steps Make runs for you, which creates leads, callbacks or SMS in Zadarma or passes the details on to your other apps.

No missed caller left behind. Watch missed call starts the scenario and Create callback files a request to ring that person back. When the number is new to you, Create lead records it as a prospect instead.

A call history nobody has to type. When a conversation ends, Watch call end hands Make the details, Get customer by phone number finds the client, and Create a customer's feed adds the entry to that client's record.

Replies to texts that go somewhere. Watch incoming SMS catches a customer's answer, Update lead moves the prospect forward, and Create SMS can send a short confirmation back.

Some things are not on offer. Zadarma has no Make an API Call module in Make, so you work with the 25 modules listed below, and Make's documentation for this app is AI-generated and warns that it may contain mistakes. Before a busy line pushes every call through a scenario, read what the Make pricing page says about operations. Still choosing a tool? The n8n vs Make comparison lays out the criteria, and Make training helps you get going with a guide.

Connect

How do you connect Zadarma to Make?

  1. 01

    Open the connection window

    Add any Zadarma module to your scenario and click Create a connection. If the module is instant (it carries a lightning badge), click Create a webhook first, then Create a connection.

  2. 02

    Copy your API key and secret

    In your Zadarma personal account dashboard, open the API Access or Integrations section of the account menu. Find the API credentials and copy both the API key and the API secret displayed there.

  3. 03

    Paste them and confirm

    Back in Make, type a label in Connection name if you want one (it is optional), paste the key and the secret, and confirm. This connection, your Zadarma account linked once, is reused by every Zadarma module.

First scenario

Your first scenario: call back every missed caller

GoalWhen a call to your Zadarma number goes unanswered, Make files a callback request in Zadarma.

  1. 01

    Create the scenario

    On the Scenarios page, create a new scenario and click the big + to add its first module. Search for Zadarma and pick Watch missed call, the trigger that starts everything.

  2. 02

    Link your account

    This trigger is instant, so click Create a webhook, then Create a connection, and paste the API key and secret copied from your Zadarma dashboard.

  3. 03

    Catch a real missed call

    Click Run once. Then call your Zadarma number from another phone and let it ring until it stops, without answering. Make shows the bundle it received, in other words the values Zadarma sent about that call.

  4. 04

    Add the callback

    Click the + on the right of the trigger, choose Zadarma again and pick Create callback. Fill its fields, mapping values from the trigger's bundle wherever Make offers them.

  5. 05

    Test, then switch it on

    Click Run once again and miss one more test call to check the request lands in Zadarma. Then switch the scenario on: from now on, each missed call starts it.

Triggers

Zadarma triggers: what can start a scenario

10 modules start a scenario when something happens in Zadarma. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by Zadarma as soon as it happens.

Zadarma1Watch call answer

Watch call answer

Instant trigger

In Make“Triggers when a call is answered.”

Watch call answer starts your scenario the moment someone picks up an incoming call on your Zadarma line, so the rest of the chain can pull up the caller's file while the conversation is still going.

How it fires
instant. Zadarma calls Make through a webhook as soon as the call is answered, with no schedule to wait for.
When to use it
a support desk that wants the matching record found with Get customer by phone number as soon as an agent says hello.
Watch out
a call nobody answers never reaches this module, so pair it with Watch missed call if those calls matter too.
Zadarma2Watch call end

Watch call end

Instant trigger

In Make“Triggers when a call is ended.”

Once an incoming call hangs up, Watch call end hands Make a bundle about that call, which makes it the natural place to log what just happened.

How it fires
instant. Zadarma notifies Make by webhook right after the call is ended.
When to use it
after a sales conversation, add a line to the client's history with Create a customer's feed, or send a thank-you text with Create SMS.
Watch out
click Run once and place a real test call before mapping anything, so you see which values Zadarma actually puts in the bundle instead of guessing.
Zadarma3Watch call started

Watch call started

Instant trigger

In Make“Triggers when a call is started.”

Watch call started gives you the earliest signal of all: an incoming call begins and Make already knows, before anyone decides whether to answer.

How it fires
instant. Zadarma sends the event to Make through a webhook as soon as the call starts.
When to use it
a small office that wants a message in its team chat for every inbound call, answered or not.
Watch out
the same call can also fire Watch call answer and Watch call end, so if several scenarios watch one line, give each a distinct job or you pay operations twice for the same information.
Zadarma4Watch incoming Facebook message

Watch incoming Facebook message

Instant trigger

In Make“Triggers when an Facebook message is received.”

Watch incoming Facebook message lets a Facebook message received in Zadarma start a scenario, so written conversations get the same follow-up as phone calls.

How it fires
instant. Zadarma alerts Make by webhook as soon as the message is received.
When to use it
a shop whose phone team also answers Facebook questions and wants each new conversation turned into a prospect with Create lead.
Watch out
this module only reacts to new messages. To fetch a message inside a scenario that something else started, the action Get Facebook message is the one to add.
Zadarma5Watch incoming SMS

Watch incoming SMS

Instant trigger

In Make“Triggers when an SMS message is received.”

With Watch incoming SMS, every text sent to your Zadarma number becomes a bundle that Make can file, forward or answer.

How it fires
instant. Zadarma pings Make through a webhook as soon as the SMS arrives.
When to use it
customers reply by text to an appointment reminder and you want each reply attached to their record with Create a customer's feed.
Watch out
test with Run once from a phone you own, and keep any automatic answer through Create SMS switched off until then, so no test reply reaches a real customer.
Zadarma6Watch missed call

Watch missed call

Instant trigger

In Make“Triggers when a call is missed.”

Watch missed call turns an unanswered ring into a task, instead of a number buried in the call log.

How it fires
instant. Zadarma tells Make through a webhook as soon as the call is missed.
When to use it
it opens the first scenario on this page, where a lost call becomes a callback request through Create callback. For unknown numbers, Create lead is the other obvious follow-up.
Watch out
look the number up with List leads by phone number before creating anything, so a caller who rings back does not turn into a second lead.
Zadarma7Watch outgoing call answer

Watch outgoing call answer

Instant trigger

In Make“Triggers when an outgoing call is answered.”

Watch outgoing call answer reacts to your own calls: it fires when the person your team dialed actually picks up.

How it fires
instant. Zadarma notifies Make by webhook as soon as the outgoing call is answered.
When to use it
a prospecting team that wants every reached prospect marked with Update lead, so the pipeline shows who was really spoken to and not just who was dialed.
Watch out
Update lead works on a lead ID, so place Get lead by phone before it to find the right record first.
Zadarma8Watch outgoing call ended

Watch outgoing call ended

Instant trigger

In Make“Triggers when an outgoing call ends.”

When a call your team placed comes to an end, Watch outgoing call ended starts the scenario, the right moment to write down how the attempt went.

How it fires
instant. Zadarma calls Make through a webhook as soon as the outgoing call ends.
When to use it
after a follow-up call, plan the next step with Create event or note the exchange in the client's history with Create a customer's feed.
Watch out
if you only care about attempts nobody answered, Watch outgoing call missed is the closer match. Read one real bundle with Run once before mapping anything.
Zadarma9Watch outgoing call missed

Watch outgoing call missed

Instant trigger

In Make“Triggers when an outgoing call is missed.”

Watch outgoing call missed catches the calls your team made that nobody picked up, so a failed attempt does not quietly disappear.

How it fires
instant. Zadarma sends Make a webhook as soon as the outgoing call is missed.
When to use it
a sales rep dials a lead who does not answer, and the scenario sends a short text with Create SMS inviting a call back, or books another try with Create callback.
Watch out
a text on every missed attempt can reach the same prospect several times, so keep the wording neutral and test it on your own number first.
Zadarma10Watch outgoing call started

Watch outgoing call started

Instant trigger

In Make“Triggers when an outgoing call is started.”

Watch outgoing call started knows as soon as someone on your line dials out, before the other side has a chance to answer.

How it fires
instant. Zadarma reaches Make through a webhook the moment the outgoing call starts.
When to use it
a manager who wants every outbound attempt added to a spreadsheet or another tool, answered or not, to follow calling activity across the team.
Watch out
at this point the outcome is unknown. For the result, start from Watch outgoing call answer, Watch outgoing call missed or Watch outgoing call ended instead.
Modules

Zadarma actions and searches in Make

Zadarma gives you 15 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

Zadarma1

Create a customer's feed

Action

In Make“Create a new customer feed record.”

Create a customer's feed adds a new record to a customer's feed in Zadarma, so the story of your exchanges with that person grows without anyone typing it.

When to use it
right after Watch call end, to note that a call took place and anything the scenario gathered about it.
Watch out
the entry belongs to one customer, so find that customer first with Get customer by phone number.
Zadarma2

Create callback

Action

In Make“Create a callback request.”

Create callback files a callback request in Zadarma, turning a number that needs a return call into a request inside your phone system rather than a sticky note.

When to use it
behind Watch missed call, the pairing of this page's first scenario, or behind Watch outgoing call missed to plan another try.
Watch out
run your first tests with Run once on your own mobile, so no request ever targets a real customer by mistake.
Zadarma3

Create customer

Action

In Make“Create a new customer record.”

Create customer adds a new customer record to Zadarma, so a client won elsewhere also exists in your phone system with the details your scenario passes on.

When to use it
when a quote is signed in another tool and you want Zadarma to hold that client's record too.
Watch out
run List customers by phone number before it, because creating the same person twice leaves you two records to reconcile.
Zadarma4

Create event

Action

In Make“Create a new event record.”

Create event adds a new event record in Zadarma, which keeps something agreed or booked elsewhere written down in the same place as your calls.

When to use it
after Watch outgoing call ended, when the conversation ended with a next step worth keeping, or when a booking lands in another app.
Watch out
Update event changes an event by its ID, so decide early where your scenario will find that ID later.
Zadarma5

Create lead

Action

In Make“Create a new lead record.”

Create lead turns a new contact into a lead record in Zadarma, the starting point of a sales follow-up that your team can pick up.

When to use it
a first call from an unknown number, a new Facebook conversation, or a form filled out in another app.
Watch out
check with List leads by phone number first. Otherwise the same prospect calling twice ends up as two separate leads in your pipeline.
Zadarma6

Create SMS

Action

In Make“Send a new SMS request.”

Create SMS sends a new text message request through Zadarma, so your scenario can reach someone on their phone without anyone opening an app.

When to use it
to confirm that a callback is planned, or to invite a prospect you could not reach to call you back.
Watch out
every text goes to a real person. Test with Run once on your own number and read the bundle before you switch the scenario on.
Zadarma7

Get customer by phone number

Action

In Make“Retrieve a customer record using a phone number.”

Get customer by phone number retrieves the customer record that matches a number, which is how a scenario ties a call to a client you already know.

When to use it
right after Watch call answer or Watch call end, to feed Update customer or Create a customer's feed with the right client.
Watch out
if several customers may share a number, such as a company switchboard, List customers by phone number shows them all.
Zadarma8

Get Facebook message

Action

In Make“Receive a Facebook message.”

Get Facebook message receives a Facebook message through Zadarma inside a scenario that is already running, so the text itself becomes available to the next modules.

When to use it
when another module started the scenario and you still need the content of the message to route it or store it.
Watch out
this action starts nothing on its own. To react to each new message, begin with Watch incoming Facebook message.
Zadarma9

Get lead by phone

Action

In Make“Get a lead record by phone.”

Get lead by phone retrieves the lead record behind a phone number, the one Update lead can then work on.

When to use it
behind Watch outgoing call answer, to find which prospect your rep just reached before marking progress.
Watch out
when a number may match several leads, prefer List leads by phone number, which returns every match as its own bundle.
Zadarma10

Update customer

Action

In Make“Update a customer record by ID.”

Update customer changes an existing customer record in Zadarma, found by its ID, so a detail learned elsewhere does not have to be copied by hand.

When to use it
a client gives a new email address to your support tool and you want Zadarma to carry the same information.
Watch out
without the ID nothing gets updated. Get customer by phone number, placed just before, is the usual way to find it.
Zadarma11

Update event

Action

In Make“Update an event record by ID.”

Update event edits an event record that already exists in Zadarma, identified by its ID, so a change of plan shows up where your team looks.

When to use it
an appointment is moved in a booking tool and the Zadarma event created for it has to follow.
Watch out
store the event's ID somewhere your scenario can read it, for example next to the booking, or the update has nothing to aim at.
Zadarma12

Update lead

Action

In Make“Update a lead record by ID.”

Update lead edits a lead record by its ID, which lets a scenario move a prospect forward as calls happen rather than when someone remembers to.

When to use it
after Watch outgoing call answer, to show that the prospect was actually reached.
Watch out
the lead ID has to come from somewhere, most often from Get lead by phone placed right before this module.
Zadarma13

Verify authentication

Action

In Make“Verify the connection and credentials.”

Verify authentication checks that the connection and its credentials still work, a quick health test of the link between Make and your Zadarma account.

When to use it
after you replace the API key and secret, or at the start of a scenario you hand over to a colleague who wants proof the link is live.
Watch out
it is a check, not a data module, so do not expect it to create or read any record.
Zadarma14

List customers by phone number

Search

In Make“Retrieve a list of customers that match a phone number.”

List customers by phone number searches Zadarma for every customer matching a number and returns zero, one or several bundles, one per customer found.

When to use it
before Create customer, to check the person is not already there, or on shared lines where several clients use one number.
Watch out
the modules after it run once per bundle, so each customer found costs an operation further down the scenario.
Zadarma15

List leads by phone number

Search

In Make“Retrieve a list of leads that match a phone number.”

List leads by phone number looks for all the leads tied to a number and hands them over one by one, each as its own bundle.

When to use it
right after Watch missed call or Watch incoming SMS, to decide between Create lead for a new number and Update lead for a known one.
Watch out
an empty result is a normal answer here, not an error: it simply means the number is new to you.
Need help

Need help automating Zadarma with Make?

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FAQ

Zadarma and Make: common questions

01Is the Zadarma Make integration free?
Yes, on the Make side. Zadarma is a standard app, available from the Free plan onward. That plan allows 2 active scenarios, a minimum of 15 minutes between two scheduled runs, 5 minutes of execution at most, files up to 5 MB and 512 MB of data transfer. Paid plans (Core, Pro, Teams and Enterprise) lower the interval to 1 minute and count usage in credits, meaning operations, each month. You still need an active Zadarma account, whose subscription is handled on Zadarma's side, not by Make.
02What do you need to connect Zadarma to Make?
An active Zadarma account and its API credentials. In your Zadarma personal account dashboard, the API Access or Integrations section of the account menu shows an API key and an API secret: copy both. In Make, add a Zadarma module, click Create a connection, optionally give it a name, and paste the two values. For an instant module, click Create a webhook first, then Create a connection. The connection is then shared by every Zadarma module in your scenarios.
03Does the Zadarma trigger in Make fire in real time?
Yes. All 10 Zadarma triggers are instant: Zadarma calls Make through a webhook as soon as the event happens, whether a call starts, is answered, ends or is missed, an SMS arrives or a Facebook message is received. There is no polling interval to set, and the 15-minute default schedule of a new scenario does not apply to these triggers. Remember that each start of the scenario uses operations, so a busy line consumes more of your plan than a quiet one.
04What if a Zadarma module you need is missing in Make?
Then Make alone cannot fill the gap for this app. Zadarma has no Make an API Call module, so you cannot send a custom request to its API from a scenario. The 25 modules cover calls, SMS, Facebook messages, customers, leads, events and callbacks. Make's documentation for this app is AI-generated and may contain mistakes, so check anything critical with Zadarma directly. If a need falls outside these modules, look for another app that holds the data, or ask the team for help designing the scenario.
05Should you use Make or n8n for Zadarma?
It depends on your criteria rather than on a winner. On Make, Zadarma gives you 25 ready modules, all 10 triggers are instant, and the app runs on the Free plan, but there is no Make an API Call module to go beyond them. This page does not confirm what n8n offers for Zadarma, so check its node list before deciding. Compare the modules you actually need, how each tool counts usage, and which editor your team finds easier to maintain.
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