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Allo Zapier integrationAutomate Allo with Zapier.

The Allo Zapier integration gives you 11 triggers, 11 actions and 8 searches, and all 11 triggers are instant. Calls, SMS, contacts, companies and the Power Dialer queue: what each operation does, what it costs you and where it trips people up.

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Overview

What the Allo Zapier integration really does for your phone line

It links your Allo business phone account to the rest of your tools, without code. A call ends, an SMS comes in, a contact changes in the Allo CRM: Zapier hears about it and passes it on. Or the other way round: something elsewhere creates a person, tags a call, sends a text or feeds numbers into the Power Dialer.

Three results worth building first. A calling list that fills itself: Contact Created starts the Zap and Add Numbers to Power Dialer drops the number into the queue, so your reps open the dialer and the new lead is already there. Calls sorted without anyone clicking: Call Completed reports the finished call and Add Tags to Call labels it, which in turn can wake a second Zap on Tag Added. A text that goes out on its own: Send SMS (US) writes to a US number from one of your Allo lines, whatever app started the Zap.

Now the limits nobody spells out. The two SMS actions only reach French or US numbers: there is no generic send-anywhere action. Nothing in the catalog places a call for you either; the closest thing is loading numbers into the Power Dialer queue. And no action deletes a person or a company, so cleanup stays manual.

Shopping around? The same breakdown exists for the Allo Make integration, written to the same rules, so you can compare both line by line.

Vocabulary

Zapier words you will meet on this page

Eight terms, plain English, then the page uses them without repeating the definition.

Zap
The automation you build in Zapier: one trigger, then one or more actions that run every time that trigger event happens.
Trigger
The event in an app that starts the Zap. Once the Zap is switched on, Zapier waits for exactly that event and nothing else.
Action
What the Zap does after it starts: the step that writes, sends or moves something for you in an app such as Allo.
Task
The unit Zapier bills you for: one action that your Zap completes successfully. Your plan's monthly count is a count of those.
Polling vs instant
A polling trigger is checked on a timer by Zapier. An instant trigger is reported by the app itself the moment the event happens.
Filter
A step that lets the Zap carry on only when the incoming item matches the condition you set, and stops it quietly otherwise.
Search step
A step that looks up something that already exists in an app, so the steps after it can use what it found, like an ID.
Connection
Your Allo account linked to Zapier once, then reused by every step of every Zap that touches Allo, with no new sign-in.
Cost

What Allo on Zapier costs you in tasks

Short version: the trigger is free, every action that works is billed, and Allo itself is not a premium app, so it runs on the free plan.

  • TriggerFree, never counted as a task
  • Action that works1 task each
  • Action that failsNot counted
  • Free plan100 tasks a month, two-step Zaps only
  • Premium appNo, Allo works on the free plan

A call or an SMS coming in costs nothing; only a completed action counts as a task. An action that fails is not billed. A Zap with three actions eats three tasks per run. The free plan gives you 100 tasks a month but only two-step Zaps: one trigger, one action. Add a filter, a search or a second action and it becomes a multi-step Zap, which needs a paid plan. The interval grid below only matters for polling triggers, and Allo has none.

Connect

Connect your Allo account to Zapier

  1. 01

    Open the Apps page

    In your Zapier account, go to Apps and click + Add connection. A search box opens in a dialog: type Allo, then pick it from the results. That is the only app to choose at this stage.

  2. 02

    Sign in to Allo

    Click Add connection. A new tab opens on Allo: sign in with the account whose numbers, calls and contacts the Zap should work with. You need an Allo account for this.

  3. 03

    Grant access

    Allow Zapier to use the account. From then on this connection is reused by every Allo step you add. If the Zap must touch records you do not own, your account needs read or write access to them first.

First Zap

Your first Zap: new contacts straight into the dialer queue

GoalEvery contact created in Allo that matches your rule lands in the Power Dialer queue, without anyone copying numbers.

  1. 01

    Build: pick the trigger

    Create a Zap, choose Allo as the app and Contact Created as the event. Select the connection you set up above so the Zap reads your own contacts.

  2. 02

    Test the trigger

    Run the test. Zapier brings back the three most recent contacts of your account, so you work on a real record instead of guessing what it looks like.

  3. 03

    Add a filter

    Click the plus icon, add Filter, then set the field to look at, the rule and the value. A text rule only works on text. This step makes the Zap multi-step, so a paid plan.

  4. 04

    Add the dialer action

    Add Allo again, event Add Numbers to Power Dialer. Map the phone number from the test contact into Phone Numbers. If no queue exists yet, the action creates one.

  5. 05

    Test, then Publish

    Test the action and check the number in the queue inside Allo. Then click Publish. From there, each new matching contact goes into the queue as it is created.

Triggers

The 11 Allo triggers, one by one

11 events start a Zap when something happens in Allo, and 11 of them are instant: the app calls Zapier straight away, whatever your plan.

1

Call Answered

Instant trigger

In Zapier“Triggers when a call is answered.”

This one waits for a person on your side to actually pick up. A call that only rings without being picked up never reaches it, which makes it the cleanest signal that a conversation started.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
a support desk that wants to mark a waiting ticket as in progress as soon as an agent takes the line.
2

Call Completed

Instant trigger

In Zapier“Triggers when a call ends (includes result, duration, recording and AI summary).”

Starts the Zap once a call has ended, and the event carries the outcome, the duration, the recording and the AI summary that Allo produced. It is the richest of the call triggers for anything that needs to report on a conversation.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
an inside sales team pasting the AI summary into the deal record so the next rep can read it before calling back.
3

Call Received

Instant trigger

In Zapier“Triggers when an incoming call starts ringing.”

Fires while an incoming call is still ringing, before anyone has answered. You know who is calling before the conversation even exists, and the Zap can react whether the call gets picked up or not.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
a small agency pinging the account manager on chat when a key client dials the main line.
Watch out
it fires for every incoming call, answered or not, so a Zap on it runs more often than one on Call Answered.
4

Call Triggered

Instant trigger

In Zapier“Triggers when an outbound call is initiated.”

The outbound counterpart: the Zap runs as soon as someone on the team starts dialing out from Allo. It tells you an attempt was made, not that the other side answered.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
an SDR manager counting outbound attempts per rep in a reporting sheet, including the calls that nobody answered.
5

Contact Created

Instant trigger

In Zapier“Triggers when a new contact is created.”

Runs each time a new contact is created in Allo. It is the natural entry point for anything that should happen once per new person.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
a real estate team pushing every new caller into the Power Dialer queue for a follow-up round.
Watch out
if a Zap of yours creates people in Allo with Create Person, this trigger will see them too.
6

Contact Updated

Instant trigger

In Zapier“Triggers when a contact is updated.”

Watches existing contacts rather than new ones: any change to a contact record in Allo starts the Zap. Pair it with a filter when only one kind of change matters to you.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
keeping the copy of the contact in your main CRM in step when someone fixes a name or an email in Allo.
Watch out
a Zap on it that runs Update Person on the same contact sets itself off again, in a loop.
7

SMS Received

Instant trigger

In Zapier“Triggers when an SMS is received on one of your Allo numbers.”

Any text message arriving on one of your Allo numbers kicks off the Zap. Every inbound SMS counts, from a new prospect or from a customer you already know.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
a home services company that wants each customer text copied into a shared inbox so the dispatcher sees it even away from the phone.
8

SMS Sent

Instant trigger

In Zapier“Triggers when an SMS is sent from one of your Allo numbers.”

The outgoing side of messaging: a text leaves one of your Allo numbers and the Zap begins.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
a compliance lead who wants a log of every outgoing text per number, kept outside the phone app.
Watch out
a Zap that sends an SMS from Allo will also set this trigger off.
9

Tag Added

Instant trigger

In Zapier“Triggers when a tag is added to a call.”

Reacts when someone puts a tag on a call in Allo. Tags become buttons your team presses after a conversation, and each press can launch its own follow-up.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
a rep tags a call as demo booked, and the Zap creates the company in Allo and alerts the account executive.
Watch out
tags live on calls only; an SMS cannot carry one.
10

Tag Removed

Instant trigger

In Zapier“Triggers when a tag is removed from a call.”

The reverse move: a tag comes off a call and the Zap runs. Useful when tags stand for a status and taking one away means the status ended.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
a team that tags calls as needing a callback, and removes the tag once done, closing the matching task in the project tool.
11

New Event

Instant trigger

In Zapier“Triggers when a new call or SMS is received.”

A single trigger for both channels: it fires when a new call or a new SMS comes in. You choose what it listens to in the Interactions field, which you have to fill before the trigger works.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
a solo consultant who wants one activity feed of everything inbound instead of two separate Zaps.
Watch out
leave Interactions empty and the step will not let you continue.
Actions

The 11 Allo actions, grouped by what you want done

Allo gives you 11 actions. For each one: what it does for you, when to reach for it, and what to watch out for.

1

Add Tags to Call

Action

In Zapier“Adds one or more tags to a call.”

Labels a call with one or more tags already configured on your Allo team. You give it the Call ID and the tags.

When to use it
after Call Completed, tag every call coming from a paid campaign number so reports split by source.
Watch out
SMS messages cannot be tagged.
2

Create Company

Action

In Zapier“Creates a new company in your Allo CRM.”

Opens a company record in the Allo CRM. Only the name is mandatory, so it works even from a thin source.

When to use it
a signed contract in your e-signature tool should give the account its own company entry in Allo.
3

Update Company

Action

In Zapier“Updates an existing company. Only provided fields are changed.”

Changes the fields you fill on an existing company and nothing else. The Company ID is mandatory; use Find Company first to fetch it.

When to use it
a company moves to a new account owner in your CRM and Allo should follow.
4

Add Numbers to Power Dialer

Action

In Zapier“Appends phone numbers to a Power Dialer queue. Creates the queue if none exists.”

Appends one or more numbers to a Power Dialer queue, and creates the queue when none exists. Common formats are accepted and normalized to E.164, so you do not need to clean numbers beforehand.

When to use it
webinar sign-ups go straight into tomorrow's calling session.
5

Remove Numbers From Power Dialer

Action

In Zapier“Removes numbers from a Power Dialer queue — by number, by position, or all not-yet-called numbers.”

Takes numbers out of a queue, either one number, one position, or every number not called yet. You choose the mode in What to remove.

When to use it
a lead books a demo on their own, so there is no point calling them.
6

Reset Power Dialer Queue

Action

In Zapier“Creates a fresh, empty queue. The previous queue for the same assignee stops being active.”

Starts a fresh, empty queue. The previous queue of the same assignee stops being the active one, so the rep only sees the new list.

When to use it
a campaign closes and the rep should start the next one on a clean list.
7

Update Power Dialer Queue Config

Action

In Zapier“Creates or updates the configuration of a Power Dialer queue.”

Creates the settings of a Power Dialer queue if they do not exist, or updates them if they do, all in one action.

When to use it
a sales ops lead who sets up each rep's queue the same way from one Zap rather than by hand.
8

Create Person

Action

In Zapier“Creates a new person in your Allo CRM.”

Adds a new person to your Allo CRM. At least one phone number is required, in international E.164 format.

When to use it
a web lead fills a form and you want the caller ID to show a name the first time they ring.
Watch out
by default it fails if that number already belongs to someone else; Allow Duplicate Number changes that.
9

Update Person

Action

In Zapier“Updates an existing person. Only provided fields are changed.”

Edits an existing person and leaves untouched every field you leave blank. It needs the Person ID, which a Find Person step gets for you.

When to use it
a billing tool flags a customer as churned and the Allo record should show it before the next call.
10

Send SMS (France)

Action

In Zapier“Send an SMS message to a French phone number using a verified Sender ID.”

Sends a text to a French number, signed with an alphanumeric Sender ID instead of a phone number. The message runs from 1 to 1000 characters.

When to use it
a US company with French customers sending shipping notices under its brand name.
Watch out
recipients cannot reply to an alphanumeric Sender ID, and the ID must be verified by the Allo team first.
11

Send SMS (US)

Action

In Zapier“Send an SMS message to a US phone number using one of your Allo phone numbers.”

Texts a US number from one of your own Allo numbers. You pick the sending line, the recipient in E.164 format and a message of 1 to 1000 characters.

When to use it
a booking tool confirms an appointment and the client gets a text from the same number they will call.
Watch out
the sending number must be SMS-enabled and in the same country as the recipient.
Searches

The 8 Allo searches, and what happens when nothing matches

8 search steps look for data that already exists in Allo, so a later step can use it.

A search step finds a record that already exists in Allo and hands it to the next step. In the editor, Allo's searches sit at the bottom of the Action event list, under SEARCH. Allo offers no find-or-create variant. Three settings decide what happens when the result is not the one you expected.

1

Get Company by ID

Search

In Zapier“Returns a single company by its ID (com-…).”

Fetches one company when you already hold its ID, the one that starts with com-. The Company ID field is mandatory, so this search only makes sense once an earlier step or another tool has stored that ID for you.

When to use it
a previous step stored the company ID and you need its current details before writing elsewhere.
3

List Conversations

Search

In Zapier“Returns conversations grouped by contact number, sorted by most recent activity.”

Returns the conversations of one Allo number, grouped by contact and sorted by latest activity. The Allo Number field is mandatory; tick Unread Only to keep just the threads nobody has opened.

When to use it
an end-of-day digest of unread threads on the support line.
5

Get Call or SMS by ID

Search

In Zapier“Returns a single call (cll-…) or SMS message (msg-…) by its ID.”

Returns a single call (cll-) or SMS (msg-) from its ID, optionally with the transcript when the item is a call and you ask for it.

When to use it
a Zap on Tag Added needs the full call content before sending it to your coaching doc.
6

List Power Dialer Queue

Search

In Zapier“Returns the numbers currently in a Power Dialer queue, ordered by position.”

Shows the numbers currently waiting in a Power Dialer queue, in their calling order, so a later step can read what is left.

When to use it
checking what a rep still has to dial before resetting the queue for the next campaign.
7

Get Person by ID

Search

In Zapier“Returns a single person by their ID (per-…).”

Brings back one person from the ID that starts with per-. The Person ID is mandatory, so this search suits Zaps where another tool stored it.

When to use it
your other tool kept the Allo ID, and you want the person's latest numbers before an update.

The three settings every search exposes

  1. Successful if no search results are found?
    Left on its default, an empty search stops the Zap and skips the steps that relied on it. Switch it on and the Zap goes on with nothing in hand.
  2. Create X if it doesn't exist yet?
    Ticking it turns a search into a find-or-create. Allo exposes no such variant, so you will not meet this box on its searches.
  3. If multiple search results are found?
    Several matches: keep the first one (default), stop the Zap, or pass all of them on at once to the next steps.
When it breaks

When an Allo Zap breaks

Zapier attaches no help article to Allo, so the cases below come from Zapier's general rules plus the field requirements of the Allo steps.

A surprise here is rarely a bug: it often comes from a field Allo requires or from how Zapier treats events. If a run fails anyway, the Zapier troubleshooting page is the next stop.

  • The past is not picked up

    A Zap only reacts to what happens after you switch it on. Last week's calls and texts stay where they are; moving that backlog is a separate job.

  • A Zap that sets itself off

    Contact Updated followed by Update Person on the same contact, or SMS Sent behind Send SMS: the Zap writes where it listens and burns tasks fast.

  • Duplicate phone number

    Create Person fails when the number already belongs to another person, unless you set Allow Duplicate Number. Search with Find Person first.

  • No Sender ID, no French SMS

    Send SMS (France) needs a Sender ID verified by the Allo team, from 3 to 11 letters or digits. Without it the step cannot run.

  • Wrong sending number in the US

    Send SMS (US) fails if the Allo number is not SMS-enabled or not in the same country as the recipient. Check the line before blaming Zapier.

  • A sudden flood of events

    A bulk import of contacts can return a huge batch at once, and Zapier's flood protection may hold it back.
Need help

Need help automating Allo with Zapier?

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FAQ

Allo and Zapier: common questions

01Is the Allo Zapier integration free?
Yes, as long as your Zap has two steps and stays within the monthly allowance. Allo is not a premium app, so the free plan accepts it and gives you 100 tasks a month. The catch is the shape of the Zap: the free plan only builds one trigger followed by one action. A filter, a search such as Find Person, or a second action makes the Zap multi-step, and that needs a paid plan.
02How many tasks does an Allo Zap use?
One task per action that completes, and nothing for the trigger. A Zap that reacts to Call Completed and runs Add Tags to Call costs one task per finished call. Add Create Person behind it and every call costs two. A step that fails is not counted. Looking for new data is free too, so a busy line with no action behind the trigger costs nothing. The thing to watch is volume: one task per call adds up fast on a support number.
03Do Allo triggers run in real time?
Yes. All 11 Allo triggers are instant: Allo tells Zapier the moment a call rings, ends, or a text arrives, and the Zap starts straight away. The interval grid of the plans (15 minutes on Free, 2 on Professional) applies to polling triggers only, and Allo has none. In the editor, an instant trigger shows a lightning bolt. That is good news on a free plan, since your Zaps react as fast as on any paid tier.
04What does it take to connect Allo to Zapier?
An Allo account, and access to what the Zap should touch. In Zapier, open Apps, click + Add connection, search for Allo, then click Add connection and sign in in the tab that opens. Grant Zapier access and the connection is ready for every Allo step. For text messages, plan ahead: the French SMS action wants a Sender ID verified by Allo support, and the US one needs an SMS-enabled Allo number.
05Can Allo send an SMS to any country through Zapier?
No. The catalog holds two SMS actions: Send SMS (US) for US numbers and Send SMS (France) for French numbers. The US action sends from one of your Allo numbers, which must be SMS-enabled and in the same country as the recipient. The French action signs with an alphanumeric Sender ID instead, and the recipient cannot answer it. Both take messages of 1 to 1000 characters, and both want the recipient in E.164 format.
06What if the Allo action you need is not in the list?
Then the Zapier catalog does not cover it, and no setting will reveal it. Allo on Zapier has 11 triggers, 11 actions and 8 searches, and nothing in them places a call or deletes a record. The usual workaround is to combine what exists: a search such as Find Person to get the ID, then an update action. If that still falls short, a team that builds Zaps every day can tell you whether another tool covers the gap.
07Zapier, Make or n8n for Allo?
It depends on what you weigh most. Zapier's strong point here is that every Allo trigger is instant and works on the free plan, with no setup beyond signing in. Its limit is the two-step free Zap and the per-task billing, which a busy phone line feels quickly. Make and n8n bill and build differently, and each has its own Allo catalog. Compare the catalog each one offers for Allo and the volume of calls you expect before picking.
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