Resources · Zapier integration

BulkPublish Zapier integrationAutomate BulkPublish with Zapier.

The BulkPublish Zapier integration gives you 0 triggers, 17 actions and 9 searches. BulkPublish never starts a Zap on its own: another tool fires first, then BulkPublish drafts, schedules, approves or measures your social posts.

See the 26 operations

Verified Trustpilot reviews · AI, automation & growth agency

Overview

What the BulkPublish Zapier integration actually does

BulkPublish is a social media tool that publishes, schedules and manages posts across 11 platforms through one API. The Zapier integration lets another app hand it work: when something happens elsewhere, a Zap (one automation on Zapier, built from a starting event and the steps that follow) writes the post in BulkPublish for you.

Three results come back again and again. First, a post that writes itself: your blog, shop or newsletter tool fires, and Create Post drops a draft or a scheduled post on the channels you named. Second, a review loop your team can run from other tools, with Approve Post and Reject Post moving posts that wait for sign-off. Third, numbers you can ship somewhere else: Get Post Metrics and Get Analytics Summary fetch engagement and status figures so a later step can store or share them.

Now the limits. BulkPublish has no trigger on Zapier, so nothing inside BulkPublish (a post going live, a post failing) can start a Zap. Every Zap starts in another app. Upload Media also stops at 100MB per file inside Zapier; bigger videos go through the BulkPublish dashboard or its SDK.

If you are weighing tools, the BulkPublish Make integration covers the same app on Make, and Make vs Zapier is the comparison to read next.

Vocabulary

Zapier words, in plain English

Seven words cover everything on this page. Read them once, then skip ahead.

Zap
The automation you build on Zapier: one starting event, then one or more steps that run each time that event happens.
Trigger
The event in an app that starts the Zap. Once the Zap is on, Zapier waits for it. BulkPublish has none, so yours lives in another app.
Action
What the Zap does after it starts: the step that writes, sends or changes something for you, like creating a post in BulkPublish.
Task
The unit Zapier bills. One action that completes successfully counts as one task, and your plan is a monthly count of those.
Polling vs instant
A polling trigger is checked on a timer by Zapier. An instant trigger is reported by the app the moment the event happens.
Filter
A step that lets the Zap carry on only when the incoming data meets your condition, and stops it otherwise.
Search step
A step that looks up something that already exists in an app, such as a post or a channel list, so later steps can reuse it.
Cost

What a BulkPublish Zap really costs

BulkPublish is not a premium app, so it works on the free plan. The bill is counted in tasks, not in Zaps.

  • Free plan100 tasks per month, unlimited Zaps
  • Free plan Zap sizeOne trigger and one action
  • BulkPublish premium appNo, available on the free plan

The trigger never costs a task, and checking for new data costs nothing however often it happens. Each action that succeeds counts once; one that fails is not billed. A Zap with three actions eats three times what a one-action Zap does. The catch: the free plan only builds two-step Zaps. A second action, a filter or a search turns it into a multi-step Zap, which needs a paid plan. A Zap that creates one post per run stays at one task per run.

Connect

Connect BulkPublish to Zapier in three steps

  1. 01

    Open the Apps page

    In your Zapier account, go to Apps and click + Add connection. A connection is your BulkPublish account linked once, then reused by every step that touches BulkPublish.

  2. 02

    Find BulkPublish

    Type BulkPublish in the search box of the dialog, pick it, then click Add connection. You need a BulkPublish account already, plus access to anything you want the Zap to touch but do not own yourself.

  3. 03

    Sign in and grant access

    Sign in to BulkPublish in the tab that opens, then grant Zapier access to the account. From then on, every BulkPublish step in every Zap can pick this connection.

First Zap

Your first Zap: blog article to scheduled social post

GoalEach new article whose title carries the tag [Social] becomes a BulkPublish post on the channels you choose.

  1. 01

    Build: pick the trigger

    Create a Zap and choose your blog tool and its new-article event as the trigger. BulkPublish cannot start a Zap, so the starting point always comes from somewhere else.

  2. 02

    Add the filter

    From the plus icon, add Filter: the article title as the field, the text rule that checks it contains something, and [Social] as the value. A text rule only works on text, so pick the right type or the filter never passes.

  3. 03

    Add Create Post

    Pick BulkPublish, then Create Post. Map the article title and link into Content, and paste your Channel IDs. A List Channels search gives you those IDs if you do not have them.

  4. 04

    Test each step

    Run each step once and read what came back. Testing the trigger pulls the three most recent articles, so you map fields on a real one rather than on guesses.

  5. 05

    Publish

    Click Publish to switch the Zap on. With the filter, this is a three-step Zap: it needs a paid plan. Drop the filter to stay on the free plan.

Actions

The 17 BulkPublish actions

BulkPublish gives you 17 actions. For each one: what it does for you, when to reach for it, and what to watch out for.

1

Approve Post

Action

In Zapier“Approves a post that is pending team approval. It publishes at its scheduled time, or immediately if that time passed less than 15 minutes ago. If the scheduled time passed more than 15 minutes ago, "If Late" decides: publish it now, or approve it but return it to Status "draft" (Approval Status "approved", scheduled time unchanged) so the author is notified to choose a new time. Left empty, the post's own Publish When Approved setting decides (publish if on, otherwise return to draft).”

Signs off a post that waits for team approval. It goes out at its scheduled time, or at once if that time passed less than 15 minutes ago; later than that, the If Late setting decides.

When to use it
your client approves the copy in a form and BulkPublish should follow.
Watch out
a post that changed or no longer waits returns a 409.
2

Create Channel Set

Action

In Zapier“Saves a named group of channels for one-click targeting. Max 50 sets per organization; names are unique per organization (a duplicate name returns a 409 DUPLICATE_NAME error).”

Saves a named group of channels so one ID targets all of them later. It needs a name and at least one channel ID from your organization.

When to use it
a new client signs and you want their accounts grouped under one set from day one.
Watch out
50 sets max per organization, and a name already in use returns a 409 error.
3

Create Label

Action

In Zapier“Creates a new label for organizing posts.”

Adds a label to BulkPublish, the tag you use to sort posts by campaign, client or theme. Only a name is required.

When to use it
a campaign gets created in your project tool and you want a matching label ready before anyone writes the first post.
4

Create Post

Action

In Zapier“Creates a new social media post (draft or scheduled) on one or more channels.”

Writes a new social post in BulkPublish, kept as a draft or scheduled, on one or more channels at once. You give it the text and the channel IDs.

When to use it
a new product lands in your shop and you want a launch post waiting on your brand accounts.
Watch out
turn on Request Approval and a scheduled post waits for sign-off; contributor keys get it switched on whatever you choose.
5

Create RSS Feed

Action

In Zapier“Adds an RSS/Atom feed for autoposting. Feeds are polled every 15 minutes; new items become posts on the selected channels. Max 20 feeds per organization.”

Registers an RSS or Atom feed that BulkPublish then turns into posts on the channels you pick. BulkPublish checks the feed every 15 minutes and refuses a URL it cannot reach.

When to use it
each new podcast show you launch gets its own feed autoposted to social.
Watch out
an organization holds 20 feeds at most.
6

Delete Channel Set

Action

In Zapier“Deletes a channel set. The channels themselves are not affected.”

Deletes a channel set and nothing more: the channels it grouped stay connected and untouched.

When to use it
a client contract ends in your CRM and the set built for them can go.
Watch out
it needs the set ID, which List Channel Sets returns.
7

Delete Label

Action

In Zapier“Deletes a label by ID.”

Removes a label, picked by its ID, once a campaign or a theme no longer needs it.

When to use it
a project gets archived in your planning tool and its label should go with it.
Watch out
List Labels gives you the IDs if the earlier steps did not carry them.
8

Delete Media

Action

In Zapier“Deletes a media file by ID.”

Drops a media file from your BulkPublish library by its ID.

When to use it
a licensed photo reaches the end of its usage rights in your asset tracker and must leave the library.
Watch out
you need the media ID, and no BulkPublish search lists media files, so it has to come from an earlier step.
9

Delete Post

Action

In Zapier“Deletes a post by ID.”

Removes a post from BulkPublish, picked by its ID. Nothing else is asked.

When to use it
an event gets cancelled in your booking tool and its promo post should disappear from the queue.
Watch out
map the ID from a reliable step, such as Find Post, so the Zap never hits the wrong post.
10

Delete RSS Feed

Action

In Zapier“Deletes an RSS autopost feed. Posts already created from the feed are not affected.”

Stops and removes an autopost feed. Posts it already produced stay where they are.

When to use it
a partner blog closes and its feed should stop feeding your channels.
Watch out
if you only want a pause, Update RSS Feed with Enabled switched off keeps the feed for later.
11

Publish Post

Action

In Zapier“Publishes a draft post immediately to all its target channels.”

Sends a draft out right now, to every channel it targets, without waiting for a schedule. You only pass the post ID.

When to use it
a breaking update gets marked ready in your editorial tracker and the matching draft must go live immediately.
Watch out
it expects a draft; feed it the ID of the right post or you publish the wrong one.
12

Reject Post

Action

In Zapier“Rejects a post that is pending team approval, returning it to draft with an optional reason.”

Turns down a post waiting for approval and sends it back to draft, with a reason if you give one. It also switches Publish When Approved off.

When to use it
your legal reviewer flags a claim in a review tool and the author should see why.
Watch out
the connected key needs the post:approve permission.
13

Retry Post

Action

In Zapier“Retries publishing a failed or partially failed post. Only retries platforms that failed.”

Tries again on a post that failed fully or partly, and only on the platforms that failed. The ones that worked are left alone.

When to use it
your support desk logs a failed launch post and you want a second attempt fired from there.
Watch out
enabling Republish Unconfirmed Platforms may duplicate a post that is already live; check the account first.
14

Update Channel Set

Action

In Zapier“Renames a channel set or changes its channels. Provide at least one of Name or Channel IDs.”

Renames a channel set or swaps the channels inside it. Give it the set ID plus a new name, new channel IDs, or both.

When to use it
a client adds a fresh account to their roster and their set should include it.
Watch out
sending neither a name nor channel IDs leaves nothing to update.
15

Update Post

Action

In Zapier“Updates an existing draft or scheduled post.”

Edits a draft or a scheduled post that already exists in BulkPublish. Request Approval and Publish When Approved can be changed here too.

When to use it
a price changes in your catalog and the scheduled promo post must carry the new figure.
Watch out
leave Publish When Approved empty to keep its current setting.
16

Update RSS Feed

Action

In Zapier“Updates an RSS autopost feed (name, URL, channels, mode, enabled). Changing the feed URL re-baselines the feed — only items newer than the change are posted; the backlog is not flooded.”

Changes an autopost feed: its name, URL, channels, mode, or whether it is polled at all through Enabled.

When to use it
pause a feed during a product freeze without deleting it.
Watch out
a new feed URL resets the baseline, so only items newer than the change get posted and the old backlog stays out.
17

Upload Media

Action

In Zapier“Uploads an image or video file from a URL to BulkPublish for use in posts.”

Pulls an image or a video from a public URL into BulkPublish, ready to attach to posts. JPEG, PNG, WebP, GIF, MP4, MOV and WebM are accepted.

When to use it
your design tool exports a visual to a public link and you want it stored in BulkPublish before the post goes out.
Watch out
Zapier caps the file at 100MB; longer videos go through the dashboard or the SDK.
Searches

The 9 BulkPublish searches

9 search steps look for data that already exists in BulkPublish, so a later step can use it.

A search sits at the bottom of the action list, under the SEARCH heading of Action event. It fetches what already exists in BulkPublish so the next step can use it. Some action fields also show + Add search step, which inserts one and wires the result in for you.

1

Find Post

Search

In Zapier“Finds a post by ID.”

Fetches one post from its ID, so later steps can read or reuse what it holds.

When to use it
before Retry Post or Delete Post, to confirm you are aiming at the right post.
Watch out
it looks up by ID only, not by text.
2

Get Analytics Summary

Search

In Zapier“Gets analytics summary for a date range — total posts, status breakdown, per-platform stats.”

Returns a summary for a date range: total posts, a split by status and figures per platform. Both a start date and an end date are required.

When to use it
you report monthly results to a client and want the numbers pushed into your reporting sheet.
3

Get Post Metrics

Search

In Zapier“Gets engagement metrics (impressions, likes, comments, shares) for a published post. Totals are summed across every channel the post went to. IMPORTANT: a 0 does not always mean zero engagement — each platform reports a different subset of metrics, and anything a platform has no API for is stored as 0. X never reports reach, saves, clicks or video views; Bluesky and Mastodon never report impressions; Pinterest never reports reach; YouTube never reports shares or reach. Check the Supported Metrics field on each entry in Platforms before treating a 0 as a measurement. Link Clicks is the exception: it counts clicks on bulkpubli.sh short links, measured by BulkPublish rather than reported by the platform, so it is available even for platforms that report nothing. It is separate from Clicks (the platform's own figure) — one visit can register in both, so never add them together.”

Pulls the engagement of a published post (impressions, likes, comments, shares), added up across every channel it went to.

When to use it
log results of a launch post next to its campaign.
Watch out
a 0 can mean the platform reports nothing; X has no reach, Bluesky no impressions. Link Clicks and Clicks never add up.
4

Get Quota Usage

Search

In Zapier“Gets current plan limits and usage — posts, channels, media, API requests.”

Shows where your BulkPublish plan stands: limits and usage for posts, channels, media and API requests.

When to use it
before a big batch of posts, check there is room left.
Watch out
These are BulkPublish limits, separate from the task count of your Zapier plan.
5

List Channels

Search

In Zapier“Lists all connected social media channels.”

Returns every social channel connected to your BulkPublish account, with the IDs other steps ask for.

When to use it
you are setting up Create Post or Create Channel Set and do not know the channel IDs by heart.
Watch out
Create Post and Create Channel Set take these IDs comma-separated in a single field.
6

List Channel Sets

Search

In Zapier“Lists saved channel sets (named channel groups for one-click targeting).”

Gives you the saved channel sets, the named groups that target several accounts at once.

When to use it
find the ID of a client's set before changing it with Update Channel Set or removing it.
Watch out
An organization holds 50 sets at most, so this list stays short.
7

List Labels

Search

In Zapier“Lists all labels.”

Brings back all the labels that exist in BulkPublish, with their IDs.

When to use it
check whether a campaign label already exists before a later step creates a duplicate with Create Label.
Watch out
Delete Label asks for the ID this list returns, never the label name.
8

List Posts

Search

In Zapier“Lists posts with optional status filter.”

Lists your posts, narrowed to one status if you want, such as drafts or failed ones.

When to use it
collect what still sits in draft so your editorial tracker shows the real backlog.
Watch out
The IDs it returns are what Publish Post, Retry Post and Delete Post ask for.
9

List RSS Feeds

Search

In Zapier“Lists RSS autopost feeds. Feeds are polled every 15 minutes; new items become posts.”

Shows the autopost feeds set up in BulkPublish. Each one is checked every 15 minutes and its new items become posts.

When to use it
get a feed ID before pausing it with Update RSS Feed.
Watch out
An organization keeps 20 feeds at most, so the list stays short.

The three settings every search exposes

  1. Successful if no search results are found?
    Left on its default, a search that finds nothing stops the Zap and skips the steps that relied on it. Switch it on to let the Zap go on empty-handed.
  2. Create X if it doesn't exist yet?
    This box turns a search into a find-or-create. No BulkPublish search offers it, so you will not see it on this app.
  3. If multiple search results are found?
    Three exits when several items match: keep the first, which is the default, stop the Zap, or pass all of them on together.
When it breaks

When a BulkPublish Zap breaks

Zapier links no help article to BulkPublish. What breaks comes from how every Zap works.

Four cases are worth knowing. If a Zap misbehaves in a way none of them explains, the Zapier troubleshooting guide is the next stop.

  • Old items never show up

    A Zap reacts only to what happens after you switch it on. Articles published last month will not turn into posts; moving that backlog is a separate job.

  • The Zap feeds itself

    If the trigger watches the very place your Zap writes to, every run starts a new one. The loop keeps going and burns through your task count fast.

  • A big import gets held back

    When the trigger app suddenly returns a huge batch, after a bulk import or a migration, Zapier's flood protection can hold the run back.

  • The same item never runs twice

    On a polling trigger, Zapier remembers what it has already seen, so an article that was already processed will not create a second post.
Need help

Need help automating BulkPublish with Zapier?

A person reads every message.

FAQ

BulkPublish and Zapier: the questions people ask

01Is the BulkPublish Zapier integration free?
Yes, on the Zapier side. BulkPublish is not a premium app, so it works on the free plan. That plan gives you 100 tasks a month and unlimited Zaps, but each Zap is limited to one trigger and one action. A filter, a search or a second action makes it a multi-step Zap, which needs a paid plan. To try it, a two-step Zap with Create Post is enough. Any trigger app works, as long as it fits your plan.
02How many tasks does a BulkPublish Zap use?
One task for each action that completes successfully. The trigger costs nothing, and checking for new data costs nothing either. A Zap that creates one post per run uses one task per run. Add an approval step and it uses two. An action that fails is not billed. A few apps and a few actions take more than one task when they complete, so keep an eye on the task history after the first runs.
03Does BulkPublish work in real time with Zapier?
It depends on the app that starts the Zap, because BulkPublish has no trigger of its own. If that app reports its events instantly, the Zap runs as soon as they happen, whatever your plan. If Zapier has to poll it, the wait follows your plan: 15 minutes on Free, 2 on Professional, 1 on Team and Enterprise. Once started, the BulkPublish action runs straight after. A Zap built on an instant trigger shows a lightning bolt in the editor.
04What does it take to connect BulkPublish to Zapier?
A BulkPublish account and a Zapier account. Open the Apps page, click + Add connection, search BulkPublish, click Add connection, sign in and grant access. You also need access to anything you do not own yourself and want the Zap to touch. For Approve Post and Reject Post, the role behind the connection must hold the post:approve permission, which means owner, admin or approver. Without that permission, those two steps refuse to run.
05Why does Retry Post return an error on some posts?
Because the post has no failed platform, only unconfirmed ones. An unconfirmed platform means the publish request may have reached it while the answer got lost, so the post could already be live. Retry Post then returns a 400 unless you enable Republish Unconfirmed Platforms. Turn that on only after checking the social account, since it can publish the same post twice. Its 400 error says UNCONFIRMED_REQUIRES_REPUBLISH, which points straight at this case.
06What if the BulkPublish operation you want is missing?
Then the Zapier integration cannot do it today, and there is no hidden menu to find. The 17 actions and 9 searches listed here are everything BulkPublish exposes on Zapier. One known case stays out of reach: files over 100MB, which go through the BulkPublish dashboard or its SDK. A search can still fetch the IDs that an action asks for, such as List Channels before Create Post. The full lists of actions and searches above are the place to check before you look for another route.
07Zapier, Make or n8n for BulkPublish?
Pick by criteria, not by brand. On Zapier, BulkPublish gives you 17 actions and 9 searches but no trigger, so every Zap starts in another app. The free plan stops at two-step Zaps, and every successful action counts as a task, so a long chain of steps costs more each run. Before deciding, check which BulkPublish operations the other tool exposes and whether your starting app is available there. Your own scenario, its number of steps and its budget decide, not a ranking.
Same platform

Other docs you might need on this stack.

Browse all integrations