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Drip Zapier integrationAutomate Drip with Zapier.

The Drip Zapier integration gives you 16 triggers and 7 actions, with no search step at all. Every trigger is instant, so a Drip Zap starts the moment a subscriber clicks, opens, bounces or gets tagged, even on the free plan.

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Overview

What the Drip Zapier integration actually does

The Drip Zapier integration links your Drip account to Zapier, a tool that runs automations for you. A Zap, the automation you build there, waits for something to happen in Drip (a tag, a click, an unsubscribe) and then acts on a subscriber: tag them, move them, record an event.

Three results come up again and again. First, a cleaner list: New Email Complained or New Email Bounced feeds Remove From Campaign or Add Tag to Subscriber, so people who flagged spam stop receiving mail. Second, sequences that hand over to each other: Complete Campaign followed by Subscribe to Campaign moves a reader from one series to the next. Third, behavior turned into labels: New Email Click, New Trigger Link Click or New Page Visit followed by Add Tag to Subscriber leaves a visible mark on the people who showed interest.

Here is what Zapier does not do for Drip. There is no search step, so a Zap cannot look up a subscriber first and decide afterwards. There is no ready-made action to delete a subscriber or edit a campaign. And nothing in the list sends an email directly: the actions change who is in which campaign, Drip does the sending. For the rest, API Request (Beta) reaches Drip with your connection, but it is a tool for someone comfortable with Drip's documentation.

The same app is covered on the Drip Make integration page, and n8n vs Zapier lays out how the platforms differ by criteria.

Vocabulary

Zapier words you will see, in plain English

Eight terms cover everything on this page. Read them once, and the rest of the page will make sense.

Zap
The automation itself: one trigger, then one or more actions that run each time the trigger event happens.
Trigger
The event in Drip that starts the Zap, such as a new tag or an email click. Once the Zap is on, Zapier waits for it.
Action
What the Zap does after it starts: the step that tags, subscribes or removes a person in Drip for you.
Task
The unit Zapier bills: one action that completes successfully. Your plan's allowance is a count of those.
Instant vs polling trigger
Instant: the app tells Zapier as soon as the event happens. Polling: Zapier checks on a timer. All Drip triggers are instant.
Filter
A step that lets the Zap continue only when the incoming data meets your condition, and stops it otherwise.
Search step
A step that looks up something that already exists in an app for the next steps to use. Drip offers none on Zapier.
Multi-step Zap
Any Zap beyond one trigger and one action. A second action, a filter or a search makes it one, and it needs a paid plan.
Cost

What a Drip Zap costs in tasks

Drip is not a premium app, so it works on the free plan. The bill depends on actions, never on triggers.

  • Trigger0 tasks
  • Each successful action1 task
  • Free plan100 tasks per month, two-step Zaps only
  • Drip on ZapierNot a premium app

The trigger never costs a task, and neither does Zapier listening for new data. Each action that succeeds counts once, so a Zap with three actions uses three times what a one-action Zap uses, and a failed action is not counted. The free plan gives 100 tasks per month but only two-step Zaps: one trigger, one action. Add a filter, a second action or a search and the Zap becomes multi-step, which needs a paid plan. The interval grid below only concerns polling triggers; every Drip trigger is instant, so it does not apply here.

Connect

Connect your Drip account to Zapier

  1. 01

    Open the Apps page

    In your Zapier account, go to Apps and click + Add connection. A connection is your Drip account linked to Zapier once, then reused by every Zap step that talks to Drip.

  2. 02

    Pick Drip and confirm

    Type Drip in the search box of the dialog, select it, then click Add connection. A new tab then opens on Drip's side, where the sign-in for that account happens.

  3. 03

    Sign in and grant access

    Log in with your Drip account and allow Zapier to access it. You need an account on Drip, plus access to any account you do not own yourself but want your Zaps to touch.

First Zap

Your first Drip Zap, step by step

GoalWhen a subscriber flags one of your emails as spam, remove them from all their campaigns and tag them so the team can see why.

  1. 01

    Build: choose the trigger

    Create a Zap, pick Drip as the app and New Email Complained as the event. Select your connection, then choose the Drip account in the Account field.

  2. 02

    Test the trigger

    Run the test. Zapier brings back the three most recent items from your Drip account, so you can map from a real complaint rather than an invented one.

  3. 03

    Add the first action

    Add Drip with Remove From Campaign, choose the account and set it to remove the person from all campaigns. Map the subscriber's email from the trigger into Email Address.

  4. 04

    Add the second action

    Click the plus icon and add Add Tag to Subscriber with a tag such as "spam-complaint". Two actions make the Zap multi-step, which needs a paid plan.

  5. 05

    Test each step

    Run each step once and check in Drip that the test subscriber left the campaigns and now carries the tag, so a wrong mapping shows up before real subscribers go through it.

  6. 06

    Publish

    Click Publish to switch the Zap on. From then on, each spam complaint starts it right away and uses two tasks, one per successful action.

Triggers

The 16 Drip triggers

16 events start a Zap when something happens in Drip, and 16 of them are instant: the app calls Zapier straight away, whatever your plan.

1

New Subscriber Tag

Instant trigger

In Zapier“Triggers when a tag is applied to a subscriber”

Starts your Zap the second a tag gets attached to a person in Drip. In practice, tags become remote controls: label someone in Drip and whatever follows in the Zap runs for that exact person, with their details ready to map into the next step.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
an online course seller tags buyers of the advanced module and wants each of them pushed into a dedicated follow-up campaign without opening the campaign screen.
Watch out
the Account field is required, so the Zap only listens to the one Drip account you pick there. Running several accounts means one Zap per account.
2

New Email Bounced

Instant trigger

In Zapier“Triggers when an email to a subscriber bounces.”

Wakes up whenever an email Drip sent to a subscriber comes back undelivered. It turns a quiet deliverability problem into something your Zap can act on, one address at a time, instead of a number you only notice in a report weeks later.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a B2B newsletter wants every bounced address tagged so a salesperson can check the contact by phone before the lead goes cold.
Watch out
a bounce is about the address, not the person's interest. Tagging them is fine; unsubscribing them from everything on a single bounce may be heavier than you want.
3

New Email Click

Instant trigger

In Zapier“Triggers when a subscriber clicks an email.”

Fires as soon as a subscriber clicks inside one of your Drip emails. A click is the strongest signal an email can give you, and this trigger hands it to Zapier while the reader is probably still on your site.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a SaaS team sends a feature announcement and wants anyone who clicks to receive a tag that marks them as interested in that feature.
Watch out
this reacts to any click in an email. If only one link matters, a dedicated trigger link is cleaner (see the next trigger).
4

New Trigger Link Click

Instant trigger

In Zapier“Triggers when a subscriber clicks a trigger link.”

Reacts only to clicks on the trigger links you set up in Drip, not to every link in the message. That precision is the whole point: one link equals one intent, so the Zap knows exactly which button the subscriber pressed.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a webinar host puts a single "save a seat" trigger link in the invitation and subscribes every clicker to the reminder campaign.
Watch out
the link has to exist as a trigger link inside Drip first. A plain link in your email will never start this Zap.
5

New Email Complained

Instant trigger

In Zapier“Triggers when a subscriber issues a spam complaint about an email.”

Goes off when a subscriber marks one of your emails as spam. That is the one signal you cannot afford to ignore: a person who complains and keeps receiving mail hurts the reputation of every campaign you send afterwards.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a membership site removes complainers from every running campaign immediately, so nobody who flagged spam gets the next sequence email.
6

Complete Campaign

Instant trigger

In Zapier“Triggers when a subscriber completes a campaign.”

Kicks in when a subscriber reaches the end of a Drip campaign. It is the natural handoff point between two sequences: the welcome series ends, and the Zap decides what comes next for that person.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a coaching business chains its free email course into a paid offer campaign, but only for people who actually finished the course.
Watch out
Account is the one required setting of this trigger, so plan for the Zap to react to campaign completions on that whole account.
7

New Subscriber

Instant trigger

In Zapier“Triggers when a new subscriber record is created.”

Triggers whenever a new subscriber record appears in Drip, however it got there. It is the broadest entry point of the integration, the moment a contact first exists in your list.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a small agency wants every fresh Drip contact to get a source tag on arrival, so later reports can separate them from older leads.
Watch out
it fires on creation only. A person already in Drip whose details change will not show up here; that is what Update Custom Field is for.
8

New Custom Event

Instant trigger

In Zapier“Triggers when a subscriber performs a custom event.”

Listens for the custom events that subscribers perform in Drip, the ones you named yourself, such as a trial started or a cart left behind. Whatever you track as an event becomes a starting point for a Zap.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a software company records "Upgraded plan" as an event and wants that moment to pull the customer out of the trial nurture campaign.
Watch out
if the same Zap also uses the Trigger Event action on that account, it can feed its own trigger. Keep the two in Zaps that do not feed each other.
9

New Email Open

Instant trigger

In Zapier“Triggers when a subscriber opens an email.”

Starts the Zap whenever a subscriber opens one of your Drip emails. Opens are a softer signal than clicks, yet they tell you who is still reading, which is useful when you want to separate an engaged audience from a dormant one.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a podcast creator tags anyone who opens the episode digest, then uses that tag inside Drip to decide who receives the paid upsell.
Watch out
opens happen often. Every open runs the Zap, and every action that follows counts as a task, so this trigger can empty a small plan quickly.
10

Remove Subscriber Tag

Instant trigger

In Zapier“Triggers when a tag is removed from a subscriber.”

The mirror of New Subscriber Tag: it fires when a tag comes off a person in Drip. Removing a label is often how a status ends, so this is where you react to someone leaving a segment rather than joining it.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a training company removes the "active student" tag at the end of a cohort and wants those people moved into an alumni campaign.
11

Remove Campaign Subscription

Instant trigger

In Zapier“Triggers when a subscriber is removed from a campaign.”

Fires when a subscriber is taken out of a Drip campaign. Note the wording: removed, not unsubscribed. It covers the cases where someone, or something, pulls the person out, rather than the person clicking the unsubscribe link.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a sales team pulls hot leads out of nurture once they book a call, and wants those leads tagged so nobody re-adds them by mistake.
Watch out
if your Zap uses Remove From Campaign on the same account, each removal can come back here as a new event.
12

New Campaign Subscription

Instant trigger

In Zapier“Triggers when a subscriber is added to a campaign.”

Triggers when someone is added to a Drip campaign. Where New Subscriber watches the list as a whole, this one watches campaign membership, so it tells you which sequence the person just entered.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a retailer subscribes buyers to a review-request campaign and wants each of them to receive an event that marks the purchase cycle as finished.
Watch out
Subscribe to Campaign in the same Zap would set this trigger off again. Never let one Zap subscribe people on the account its own trigger watches.
13

New Global Unsubscribe

Instant trigger

In Zapier“Triggers when a subscriber unsubscribes from all mailings.”

This is the trigger for a subscriber opting out of all your mailings at once. This is the strongest exit a person can make, and the Zap learns about it immediately rather than at the next export.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a consultancy wants a tag added to people who leave everything, so the team can see the reason in Drip before any manual outreach.
Watch out
respect the choice. Do not build a Zap that re-subscribes these people to a campaign; the unsubscribe was a clear answer.
14

New Campaign Unsubscribe

Instant trigger

In Zapier“Triggers when a subscriber unsubscribes from a campaign.”

Narrower than the global version: it fires when someone leaves one campaign only. The person is still on your list, just tired of that particular sequence, which leaves room for a softer next step.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
an e-commerce brand sees people drop out of a daily promo sequence and tags them so they receive only the monthly highlights instead.
15

Update Custom Field

Instant trigger

In Zapier“Triggers when a subscriber custom field is updated.”

A change to a custom field on a subscriber in Drip sets this one off. Custom fields often store the data that really matters to you (a plan, a city, a score), so a change there is frequently a change of situation.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a SaaS team stores the customer's plan in a custom field and wants an upgrade there to subscribe the person to the advanced tips campaign.
Watch out
Account is the one required setting here, so the Zap listens to custom field changes on that account as a whole.
16

New Page Visit

Instant trigger

In Zapier“Triggers when a subscriber visits a page that is bound to an automation rule trigger.”

Reacts when a known subscriber visits a page of your site, but only a page that is tied to a trigger in a Drip automation rule. It brings browsing behavior into Zapier without a separate tracking tool.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a software publisher watches the pricing page and tags every subscriber who lands there as ready for a sales conversation.
Watch out
visits to pages that no Drip rule watches will never reach Zapier. Set up the rule in Drip before you build the Zap.
Actions

The 7 Drip actions

Drip gives you 7 actions. For each one: what it does for you, when to reach for it, and what to watch out for.

1

Add Tag to Subscriber

Action

In Zapier“Adds a tag to a subscriber.”

Attaches a tag to the subscriber whose email you provide. Tags are the lightest way to mark a person in Drip, and the New Subscriber Tag trigger reacts to them.

When to use it
flagging webinar registrants so Drip can personalize the next email.
Watch out
Account ID, Email Address and Tag are required. Paired with the New Subscriber Tag trigger, it can loop.
2

Trigger Event

Action

In Zapier“Creates an event for a subscriber (e.g. "Signed up for a trial").”

Records a custom event on a subscriber, such as "Signed up for a trial". It shows up on the subscriber as something that happened, and it is exactly what the New Custom Event trigger listens for.

When to use it
telling Drip that a purchase or a booking happened, so its own automation takes over.
Watch out
the Action field holds the event name and is required. Pick one name per event and reuse it.
3

Remove Tag From Subscriber

Action

In Zapier“Removes a tag from a subscriber.”

Takes a given tag off a subscriber. Use it to close a status as cleanly as you opened it, so segments based on that tag stay honest.

When to use it
removing "trial" once a payment arrives, so trial reminders stop.
4

Subscribe to Campaign

Action

In Zapier“Subscribes someone to a campaign.”

Puts a person into a specific Drip campaign. You choose the campaign, give the email, and can decide whether the double opt-in confirmation email goes out or follows the campaign's own setting.

When to use it
moving people from a finished free course into the paid offer sequence.
Watch out
Reactivate if Removed is on by default. Switch it off and Drip refuses someone previously removed with a 422 error, which stops the step.
5

Remove From Campaign

Action

In Zapier“Unsubscribes someone from one (or all) of their campaigns.”

Unsubscribes someone from one of their campaigns, or from all of them. It is the brake pedal of the integration: the step that stops a sequence for a person who no longer belongs in it.

When to use it
pulling a lead out of nurture the moment they become a customer.
Watch out
the action targets one campaign or all of them. Check which one you picked before publishing.
6

Create or Update Subscriber

Action

In Zapier“Creates a new subscriber or update an existing one.”

Creates the subscriber in Drip, or updates them if the email address already exists. One action covers both cases, so you never need to know beforehand whether the person is already on your list.

When to use it
a booking form elsewhere sends new attendees, and some of them were already Drip contacts from last year.
Watch out
Account ID and Email Address are both required; without an email the step cannot run.
7

API Request (Beta)

Action

In Zapier“This is an advanced action which makes a raw HTTP request that includes this integration's authentication.”

An advanced action that sends a raw request to Drip using the connection you already set up. It covers what the six ready-made actions do not, provided you know which Drip address to call.

When to use it
a developer needs a Drip feature the action list does not expose.
Watch out
requests only go to domains tied to Drip, and Stop on error decides whether a refusal halts the Zap.
When it breaks

When a Drip Zap breaks

Zapier links no help article to Drip, so the traps below come from how Zapier works in general and from the Drip actions themselves.

Most surprises with Drip come from one thing: triggers and actions talk about the same objects (tags, campaigns, events), which makes it easy to build a Zap that feeds itself. If a Zap misbehaves, the Zapier troubleshooting guide is the next stop.

  • The Zap triggers itself

    New Subscriber Tag plus Add Tag to Subscriber on the same account, or New Custom Event plus Trigger Event, can fire over and over and burn through your tasks. Never wire them in a circle.

  • Old subscribers are ignored

    A Zap only reacts to what happens after you publish it. People tagged or subscribed before that will not run through it; moving the backlog is a separate job.

  • A big import gets held back

    Tag hundreds of people at once in Drip and Zapier's flood protection can hold the batch back instead of running every Zap at once.

  • A removed subscriber is refused

    With Reactivate if Removed switched off, Subscribe to Campaign gets a 422 error for anyone removed before, and the step stops there.
Need help

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FAQ

Drip Zapier integration: common questions

01Is the Drip Zapier integration free?
Yes, Drip is not a premium app, so it runs on Zapier's free plan. That plan gives 100 tasks per month and allows Zaps of two steps only, one trigger and one action. As soon as you add a filter, a second action or a search, the Zap becomes multi-step and needs a paid plan. For a first simple Zap, such as removing spam complainers from your campaigns, the free plan is enough.
02How many Zapier tasks does a Drip Zap use?
One task per action that completes successfully, and nothing for the trigger. A Zap that listens for New Email Click and then runs Add Tag to Subscriber uses one task per click. Add a second action and each click costs two. Failed actions are not counted. Busy triggers such as New Email Open can multiply runs quickly, so estimate how many opens your list produces before you build on them.
03Are Drip triggers real-time in Zapier?
Yes. All 16 Drip triggers are instant: Drip tells Zapier as soon as the event happens, and the Zap starts right away, whatever your plan. The 15-minute check interval of the free plan only applies to polling triggers, and Drip has none. In the editor, a Zap built on an instant trigger shows a lightning bolt. That speed has a cost side: a trigger that fires often, like New Email Open, runs the Zap often too, and each action it runs counts as a task.
04What does it take to connect Drip to Zapier?
A Drip account and a Zapier account. From the Apps page of Zapier, click + Add connection, search for Drip, sign in on the tab that opens and grant access. If your Zaps should work on a Drip account you do not own, your login needs access to it, because every trigger asks for an Account and every action for an Account or Account ID. Sort that access out before building, since the account is the first thing each step asks for.
05Why does a Drip Zap keep running in a loop?
Because the action writes the very thing the trigger watches. Add Tag to Subscriber can fire New Subscriber Tag, Trigger Event can fire New Custom Event, and Subscribe to Campaign can fire New Campaign Subscription on the same account. Each pass counts a task, and the loop burns through the plan fast. The fix is structural: never let a Zap write, on the account it listens to, the kind of event its own trigger reacts to.
06What if the Drip action you need does not exist in Zapier?
The API Request (Beta) action covers it. It sends a raw request to Drip with the connection you already set up, but only to domains tied to Drip, and you decide with Stop on error whether a refusal halts the Zap. It requires knowing which Drip address to call, so it suits a technical teammate better than a first Zap. For anything the ready-made actions already cover, they are simpler and easier to maintain.
07Zapier, Make or n8n for Drip?
It depends on your criteria rather than on a winner. On Zapier, Drip exposes 16 triggers, all instant, and 7 actions, with no search step, and simple two-step Zaps run on the free plan. Check whether the operations you need are in that list, then look at which tool your team already uses. The Make page for Drip covers the same app on the other side, so the comparison rests on your own needs rather than on a general ranking.
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