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LaGrowthMachine Zapier integrationAutomate LaGrowthMachine with Zapier.

The LaGrowthMachine Zapier integration gives you 21 triggers, 4 actions and 1 search. Every trigger is instant, so a reply, a click or an accepted LinkedIn invite reaches your other tools right away, even on the free plan.

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Overview

What the LaGrowthMachine Zapier integration actually does for a sales team

It links your LaGrowthMachine account to Zapier, the tool that runs automations between apps. Something happens in one of your outreach campaigns (an email gets a reply, a LinkedIn invite is accepted, a lead hits the goal) and Zapier carries that signal somewhere else, or pushes leads back into LaGrowthMachine, without a copy-paste in between.

Three results come up again and again. A clean pipeline: Email Replied or Linkedin Message Replied starts a Zap that calls Update Lead Status, so the status in the campaign matches the conversation. Fresh audiences: Create Lead in an Audience and Import Leads From LinkedIn Search URL feed LaGrowthMachine from outside, one lead or one whole LinkedIn search at a time. A shared signal: Goal Reached and Sequence Ended tell the rest of your stack that a lead converted or ran out of steps.

The detail that matters most: all 21 triggers are instant. LaGrowthMachine warns Zapier itself, so the free plan's waiting time between checks never applies here.

Now what the integration does not do. There is no action to send an email or a LinkedIn message, and none to launch or pause a campaign. Zapier reacts to what your sequences do and manages leads and statuses; the sequences themselves stay in LaGrowthMachine. If a Zap is meant to write a message, the writing happens in another tool.

Picking the platform comes before picking the Zap: the Make vs Zapier comparison is the place to start.

Vocabulary

Zapier vocabulary in one minute

Eight words come back on every line of this page. Here they are in plain English, once.

Zap
An automation you build in Zapier: one trigger, then one or more actions that run each time the trigger's event happens.
Trigger
The event in an app that starts the Zap. Once the Zap is switched on, Zapier sits and waits for it.
Action
What the Zap does after it starts: the step that creates, updates or moves something on your behalf.
Task
What Zapier bills. One task is one action that completed successfully; your plan's allowance counts those.
Polling vs instant
A polling trigger is checked on a timer by Zapier. An instant trigger is reported by the app itself the moment it happens.
Filter
A step that lets the Zap continue only if the incoming data meets your condition, and stops it quietly otherwise.
Search step
A step that looks up something that already exists in an app, so the steps after it can reuse what it found.
Connection
Your account of an app, linked to Zapier once, then reused by every step of every Zap that talks to that app.
Cost

What a LaGrowthMachine Zap really costs

Zapier bills tasks, not triggers. A reply that starts your Zap is free; what follows is not.

  • TriggerNever costs a task
  • Successful action1 task each
  • Free plan100 tasks a month, 2-step Zaps
  • Premium appNo

Each action that goes through counts as one task, and an action that fails is not counted. A Zap with three actions costs three times as much as a Zap with one. LaGrowthMachine is not a premium app, so it works on the free plan: 100 tasks a month, unlimited Zaps, but only two steps per Zap. Add a filter, a search or a second action and it becomes a multi-step Zap, which needs a paid plan. The polling grid (15 minutes on Free, 2 on Professional, 1 on Team and Enterprise) does not touch you here, since every trigger is instant.

Connect

Connect your LaGrowthMachine account

  1. 01

    Open the Apps page

    In your Zapier account, go to Apps, then click + Add connection. You need a LaGrowthMachine account, plus access to any campaign or audience you don't own and want the Zap to touch.

  2. 02

    Pick LaGrowthMachine

    Type LaGrowthMachine in the search box of the dialog that opens, select it, then confirm with Add connection. A new browser tab opens on the LaGrowthMachine side.

  3. 03

    Sign in and grant access

    Log in to LaGrowthMachine in that tab and allow Zapier to use the account. The connection then appears in your list, ready to be picked in any Zap step.

First Zap

Your first Zap: mark repliers as hot leads

GoalWhen a prospect answers your cold email, change their status in the campaign, but only for the replies that pass the rule you set.

  1. 01

    Create the Zap

    In Zapier, create a new Zap. As the trigger app, choose LaGrowthMachine, and as the trigger event, pick Email Replied from the list.

  2. 02

    Choose the campaign

    Select the connection you made earlier, then the campaign in the required field. Run the test: Zapier brings back the three most recent items, so you map fields on a real reply.

  3. 03

    Add the filter

    Click the plus icon, add a Filter, and set the three boxes: the value to look at, the rule, and what to compare with. Pick a text rule for a text value, otherwise it never passes.

  4. 04

    Add the action

    Add LaGrowthMachine again with Update Lead Status. Fill in the campaign and the new status, mapping the lead from the trigger step.

  5. 05

    Test, then publish

    Run each step once and read what came back. When the status changes in LaGrowthMachine as expected, click Publish. With the filter, this Zap needs a paid plan.

Triggers

The 21 LaGrowthMachine triggers

21 events start a Zap when something happens in LaGrowthMachine, and 21 of them are instant: the app calls Zapier straight away, whatever your plan.

1

Email Clicked

Instant trigger

In Zapier“Triggers when a lead clicked on a link in one of your emails. Click tracking must be turned on.”

Starts your Zap when a lead clicks a link inside one of your campaign emails. The lead has gone past reading and acted on the email, which is the moment to let someone know.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a prospect clicks the link to your pricing or demo page and you want the account owner to know before the tab is closed.
Watch out
click tracking has to be switched on in LaGrowthMachine, and the trigger watches only the campaign you pick.
2

Email Opened

Instant trigger

In Zapier“Triggers when a lead opened one of your emails.”

Fires each time a lead opens one of your campaign emails. It records attention, not an answer, so it fits a log better than an alert.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
you log opens on the lead's record in another tool to see which subject lines get attention over a campaign.
Watch out
on a large campaign it can fire often, and every run that reaches an action costs a task.
3

Email Replied

Instant trigger

In Zapier“Triggers when a lead replied to one of your emails.”

Kicks off when a lead answers one of your campaign emails. A reply means a conversation has started, and the sequence should not keep talking over it.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
you change the lead's status with Update Lead Status so the pipeline view reflects the reply at once.
Watch out
the campaign is a required field, so one Zap covers one campaign unless you duplicate it.
4

Email Sent

Instant trigger

In Zapier“Triggers when an email is sent to a lead.”

Goes off each time LaGrowthMachine sends an email to a lead in the chosen campaign. Think of it as the outbound log: proof that a given step of the sequence actually went out.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
your CRM keeps a timeline of every touch, and you want each campaign email to land there as an activity.
Watch out
on a large campaign this trigger fires a lot, and each run that reaches an action spends a task.
5

Goal Reached

Instant trigger

In Zapier“Triggers when a lead is marked as converted.”

Triggers when a lead is marked as converted in LaGrowthMachine. This is the moment the win gets recorded on the campaign side.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a converted lead should leave the prospecting audience, so you chain Remove Lead From Audience and stop marketing to a customer.
Watch out
the campaign is a required field, so a Zap only hears about conversions in the campaign you pick.
6

Lead Resubscribed

Instant trigger

In Zapier“Trigger when a Lead is resubscribed.”

Fires when a lead who had opted out is put back on the list in the selected campaign. Someone who had left is back, and your other tools should know.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
your newsletter tool or CRM still holds the old opt-out, and you need it lifted so both systems agree on consent.
Watch out
pair it with the unsubscribe Zap below, otherwise the two tools drift apart again.
7

Lead Status Changed in Campaign

Instant trigger

In Zapier“Trigger when lead status change in campaign”

Starts the Zap whenever the status of a lead changes inside a campaign. It turns your LaGrowthMachine pipeline into a source other tools can follow, stage by stage.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a lead moves to a qualified status and the deal should appear in the CRM board without a manual update.
Watch out
both the campaign and the tags are required, and a Zap that also runs Update Lead Status can set itself off again.
8

Lead Unsubscribed

Instant trigger

In Zapier“Trigger when a Lead is unsubscribed.”

Catches the moment a lead opts out from the selected campaign. Consent travels badly between tools, and this is the event that keeps the others honest.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
the same person sits in your email marketing list, and an opt-out on the cold side should stop the warm side too.
Watch out
the Zap only sees opt-outs that happen after it is switched on, so older ones need a separate cleanup.
9

Linkedin Contact Request Accepted

Instant trigger

In Zapier“Triggers when a lead accepted your identity's connection request on LinkedIn.”

Goes off when a lead accepts the connection request sent from one of your LaGrowthMachine identities. An accepted invite opens the door to a LinkedIn conversation with that lead.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a new connection should appear as a warm contact for the account executive who owns the territory.
Watch out
it is tied to the campaign you select, not to every invite the profile receives.
10

Linkedin Contact Request Sent

Instant trigger

In Zapier“Triggers when a LinkedIn contact request is sent to a lead.”

Logs every LinkedIn invite that goes out to a lead from the selected campaign. It tells you the LinkedIn leg of the sequence is moving, and to whom.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a manager wants a running log of invites per campaign in a shared sheet or report.
Watch out
an invite sent is not an invite accepted; use the accepted trigger for anything that should reach a salesperson.
11

Linkedin Message Replied

Instant trigger

In Zapier“Triggers when a lead replied to one of your LinkedIn messages or an invite note.”

Picks up a lead's answer to one of your LinkedIn messages, including a reply to the note attached to an invite. It is the LinkedIn twin of the email reply trigger.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a founder doing social selling wants every LinkedIn reply pushed to the team chat while the conversation is still warm.
Watch out
email and LinkedIn replies come from two triggers, so covering both channels takes two Zaps.
12

Linkedin Message Sent

Instant trigger

In Zapier“Triggers when a LinkedIn message is sent to a lead.”

Runs whenever LaGrowthMachine sends a LinkedIn message to a lead of the chosen campaign. It records the outbound side of your LinkedIn steps.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
your CRM should show that a LinkedIn touch happened, next to the emails, so nobody calls a lead who was just messaged.
Watch out
like every outbound trigger, it can run often on a big audience and eat tasks.
13

Linkedin Profile Visited

Instant trigger

In Zapier“Triggers when a lead's LinkedIn profile is visited.”

Fires when the LinkedIn profile of a lead is visited as part of the campaign. On its own it is a quiet event, but it shows the LinkedIn leg of the sequence has started for that person.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
you track the full journey of a lead and want the visit stamped as the first touch of the LinkedIn leg.
Watch out
it records a step of your own sequence, not something the lead did, so it makes a poor alert.
14

Profile Enriched

Instant trigger

In Zapier“Triggers when a Lead is enriched by LGM.”

Triggers once LaGrowthMachine has enriched a lead, meaning it has filled in more about that person than you gave it. The richer record is what you want to copy elsewhere.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
leads imported with just a name and a company should reach the CRM only once their profile is complete.
Watch out
test it on a real enriched lead, and map only the values the test actually brought back.
15

Sequence Ended

Instant trigger

In Zapier“Triggers when the lead finishes a campaign sequence.”

Signals that a lead has reached the end of a campaign sequence. No more steps are planned for that person, whatever the outcome was.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
silent leads at the end of a sequence move to a slower nurture track instead of being forgotten in the campaign.
Watch out
the trigger fires for every lead that finishes, whatever happened along the way, so add a filter if only some of them matter.
16

Twitter DM Sent

Instant trigger

In Zapier“Triggers when a Twitter DM is sent to a lead.”

Reports each direct message that goes out on Twitter to a lead from the chosen campaign. It covers the third channel of LaGrowthMachine next to email and LinkedIn.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a multichannel report should count Twitter touches alongside the others, per campaign.
Watch out
this is an outbound log, not a reply; no trigger of the list covers an answer to a DM.
17

Twitter Favorite Tweet

Instant trigger

In Zapier“Triggers when a lead's tweet is favorited.”

Triggers when one of a lead's tweets is liked as part of the campaign. Like the profile visit on LinkedIn, it records a step of your sequence rather than a move by the lead.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
you keep a full timeline of touches per lead and want Twitter engagement on it too.
Watch out
it says something about your sequence, not about the lead's intent.
18

Twitter Followed

Instant trigger

In Zapier“Triggers when a lead is followed on Twitter.”

Tells Zapier a lead was followed on Twitter from the campaign. It marks the point where that lead enters the Twitter side of a multichannel sequence.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a growth lead wants to see how many leads of a campaign entered the Twitter leg, without opening each one.
Watch out
pair it with Twitter Unfollowed if your log should show the current state, not just the history.
19

Twitter Retweeted

Instant trigger

In Zapier“Triggers when a lead's tweet is retweeted.”

Reacts when one of a lead's tweets is retweeted within the campaign. It is one more Twitter touch of the sequence, logged as it happens.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
marketing and sales share one record per lead, and a retweet should show up there as an engagement.
Watch out
mind the task count if every Twitter touch feeds the same Zap.
20

Twitter Tweeted

Instant trigger

In Zapier“Triggers when a tweet is sent.”

Follows the tweets sent as part of the campaign. The official description says only that a tweet was sent, so check what the test brings back.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
the content team wants a log of what the outreach accounts publish, campaign by campaign.
Watch out
test it once to see which values come back before mapping anything.
21

Twitter Unfollowed

Instant trigger

In Zapier“Triggers when a lead is unfollowed on Twitter.”

Marks the moment a lead is unfollowed on Twitter from the campaign. It is the counterpart of the follow, and the event that keeps a Twitter log current.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
your log of Twitter touches should mark the end of the relationship, not leave every follow open forever.
Watch out
the campaign is required here too, so a second campaign needs a second Zap.
Actions

The 4 LaGrowthMachine actions

LaGrowthMachine gives you 4 actions. For each one: what it does for you, when to reach for it, and what to watch out for.

1

Create Lead in an Audience

Action

In Zapier“Create a lead in an LGM audience.”

Adds one lead to a LaGrowthMachine audience, the pool your campaigns draw from. A form, a CRM or a spreadsheet can now feed your outreach directly.

When to use it
a webinar sign-up who did not book a call should join the follow-up audience automatically.
Watch out
the audience is required; you can create a new one from the Custom tab, and an option excludes leads already contacted.
2

Import Leads From LinkedIn Search URL

Action

In Zapier“Create an LGM audience and import leads from a LinkedIn Regular or Sales Navigator search”

Creates an audience and fills it from a LinkedIn search, regular or Sales Navigator. One URL brings in the whole list instead of one lead at a time.

When to use it
a saved search for a new territory should become a ready audience as soon as a manager drops its link somewhere.
Watch out
it requires the search URL, an audience and the identity that runs the import.
3

Remove Lead From Audience

Action

In Zapier“Remove a lead from one or more LGM audiences”

Takes a lead out of one or several audiences. The lead stops being a target for campaigns that use those audiences.

When to use it
a prospect who signs a contract should leave every prospecting audience before the next step goes out.
Watch out
at least one audience has to be chosen, so keep the list of audiences to clean up in mind when you build the Zap.
4

Update Lead Status

Action

In Zapier“Change the LGM status of a specific lead in a specific campaign.”

Changes the status of a given lead in a given campaign. It is how decisions made in another tool come back into LaGrowthMachine.

When to use it
a deal marked lost in the CRM should set the matching status in the campaign, so the sequence stops treating the lead as open.
Watch out
the campaign and the status are both required, and a Zap triggered by a status change can loop on itself.
Searches

The LaGrowthMachine search

1 search step looks for data that already exists in LaGrowthMachine, so a later step can use it.

A search step finds a lead that already exists, so a later step can act on it. In the editor it sits at the bottom of the action list, under SEARCH, and some fields offer + Add search step to insert it for you. Three settings decide what happens when the result is not the expected one.

1

Search a Lead

Search

In Zapier“Searches for one or more leads in the authenticated account.”

Looks for one or more leads in the connected LaGrowthMachine account and hands what it found to the next step. That is how a Zap that starts in another tool gets hold of the right lead.

When to use it
a CRM deal closes and you need the matching lead before running Update Lead Status.
Watch out
adding it makes the Zap multi-step, so it needs a paid plan.

The three settings every search exposes

  1. Successful if no search results are found?
    Left on its default, a search that finds nothing stops the Zap there and the steps relying on it are skipped. Switched on, the Zap continues with nothing in hand.
  2. Create X if it doesn't exist yet?
    This box turns a search into a find-or-create. LaGrowthMachine offers no such variant on its search, so the box will not help you here.
  3. If multiple search results are found?
    Three ways out when several leads match: keep the first one, which is the default, stop the Zap, or pass all of them on at once.
When it breaks

When a LaGrowthMachine Zap breaks

Zapier does not attach any help article to LaGrowthMachine, and no limit specific to the app is documented. What breaks is the general mechanics, and with this app some of them show up fast.

Four cases cover most of the surprises. If a Zap keeps failing for a reason you cannot spot, the Zapier troubleshooting guide walks through the diagnosis step by step.

  • Past replies are never picked up

    A Zap only reacts to what happens after you publish it. Replies, clicks or conversions from last week stay where they are; moving that backlog is a separate job.

  • Status updates that set themselves off

    A Zap that starts on a status change and then runs Update Lead Status in the same campaign writes where its own trigger watches. It fires again and again, and burns tasks.

  • A bulk import gets held back

    When a trigger suddenly returns a huge batch, after a bulk import or a migration, Zapier's flood protection can hold the runs back instead of firing them all.

  • A filter that never lets anything through

    Filter rules are typed. A text rule only works on text, a number rule only on numbers, and picking the wrong one is why a filter stops every single run.
Need help

Need help automating LaGrowthMachine with Zapier?

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FAQ

LaGrowthMachine Zapier integration: questions people ask

01Is the LaGrowthMachine Zapier integration free?
Yes, it works on Zapier's free plan, because LaGrowthMachine is not a premium app. The free plan gives you 100 tasks a month and unlimited Zaps, but each Zap can only have two steps: one trigger and one action. As soon as you add a filter, a search or a second action, the Zap becomes multi-step and needs a paid plan. The trigger itself never costs a task, so the event that starts the Zap is free.
02How many tasks does a LaGrowthMachine Zap use?
One task per action that completes successfully, and nothing for the trigger. A reply that starts a Zap with one action costs one task; the same Zap with three actions costs three. An action that fails is not counted. The thing to watch with LaGrowthMachine is volume: triggers such as Email Opened or Email Sent can fire many times on a large campaign, and every run that reaches an action spends from the monthly allowance.
03Do LaGrowthMachine triggers run in real time?
Yes. All 21 LaGrowthMachine triggers are instant: the app tells Zapier the moment the event happens, so the Zap starts right away. The polling interval of your plan, 15 minutes on the free one, does not apply to them. In the editor, a Zap built on an instant trigger shows a lightning bolt. Most Zapier triggers are polling ones, so on this app the free plan does not wait between checks.
04What does it take to connect LaGrowthMachine to Zapier?
A LaGrowthMachine account, plus access to any campaign or audience you do not own and want the Zap to touch. The connection is made once from the Apps page with + Add connection, then reused by every step: a tab opens, you sign in to LaGrowthMachine and grant Zapier access to the account. Before building anything, set up at least one campaign: every trigger asks you to choose one, and the LinkedIn import action also asks for the identity that runs it.
05Why does a LaGrowthMachine Zap only watch one campaign?
Because the campaign is a required field on every LaGrowthMachine trigger. A Zap is set on the campaign you pick, and events from other campaigns do not start it. To cover several campaigns, duplicate the Zap and change the campaign in each copy. Keep an eye on the task count when you do this, since each copy spends its own tasks. The same rule applies to Lead Status Changed in Campaign, which also asks for tags before it can be switched on.
06What if the LaGrowthMachine action you want is not in Zapier?
Then the integration simply does not cover it, and no setting will reveal a hidden option. The four actions are about leads, audiences and statuses: there is none for sending a message or for launching a campaign. The usual answer is to keep that step inside LaGrowthMachine and let Zapier handle the before and after, or to look at a platform that can call the app another way. Read the four action names once: if none of them describes the change, no Zap will make it.
07Zapier, Make or n8n for LaGrowthMachine?
It depends on your criteria, not on a ranking. On Zapier, all 21 LaGrowthMachine triggers are instant and a two-step Zap runs on the free plan, which makes it a quick way to start. For Make and n8n, check whether each one offers the LaGrowthMachine operations you need before anything else. Then weigh which tool your team already uses and the operations each one exposes for this app. On Zapier, a filter or a second action is already enough to need a paid plan.
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