Resources · Zapier integration

LeadPass Zapier integrationAutomate LeadPass with Zapier.

The LeadPass Zapier integration gives you 1 trigger, 0 actions and 0 searches. One door out: every time someone fills in a LeadPass form, Zapier can carry that lead to another tool, on the free plan, without waiting for a timer.

Verified Trustpilot reviews · AI, automation & growth agency

Overview

What the LeadPass Zapier integration actually does

LeadPass collects emails through lead forms and hands out downloads in return. Connected to Zapier, it does one thing: the moment a new lead submits a form, it tells Zapier, and Zapier runs the steps you placed after it. LeadPass is where the lead starts. The rest of the work happens in other apps.

Three results you can build from that single trigger, New Lead:

A row per lead. Each form submission lands as a new line in your spreadsheet, so the list you export by hand today keeps itself up to date.

A contact in your list. The email collected by the form goes straight into the contact list of the tool where you keep your subscribers, with no export and no copy-paste.

A sorted flow. With a filter after the trigger, only the leads that match a field value you choose go through; the others stop there. That version needs a paid plan, more on that below.

Now the part the Zapier app page does not spell out. There is no action, so a Zap cannot create, edit or delete anything inside LeadPass. There is no search either, so a Zap cannot look up an existing lead. And the trigger only sees leads that arrive after the Zap is switched on (your existing list stays where it is). If you are still choosing a tool, see our Make vs Zapier comparison and our Zapier review.

Vocabulary

Zapier vocabulary in one minute

Eight words you will meet in the editor. Each one is used below exactly as defined here.

Zap
The automation you build on Zapier: one trigger, then one or more actions that run each time the trigger event happens.
Trigger
The event in an app that starts the Zap. Once the Zap is on, Zapier waits for it. Here, a new LeadPass lead.
Action
What the Zap does after it starts: the step that writes, sends or moves something for you in another app.
Task
The unit Zapier bills. One task is one action your Zap completes successfully, and your plan counts those.
Instant vs polling trigger
An instant trigger is reported by the app the moment the event happens. A polling trigger is checked by Zapier on a timer instead.
Filter
A step that lets the Zap go on only when what arrived meets the condition you set, and stops it otherwise.
Connection
Your LeadPass account linked to Zapier once, then reused by every step and every Zap that uses LeadPass.
Multi-step Zap
Any Zap beyond one trigger and one action. A second action or a filter makes it one, and it then needs a paid plan.
Cost

What a LeadPass Zap costs you

LeadPass is not a premium app, so it works from the free plan. The trigger itself never costs a task: only what happens after it does.

  • TriggerFree, never counted
  • Each successful action1 task
  • Free plan100 tasks a month, two-step Zaps
  • Premium appNo, works on the free plan

Each action that goes through counts as one task, and an action that fails is not counted. A Zap with three actions uses three times more than a Zap with one. The free plan gives you 100 tasks a month and unlimited Zaps, but each Zap stops at two steps: one trigger, one action. Add a filter or a second action and the Zap needs a paid plan. The polling grid below does not touch New Lead, because it is instant: it fires right away on every plan.

Connect

Connect LeadPass to Zapier in three steps

  1. 01

    Open your connections

    In your Zapier account, go to the Apps page and click + Add connection. Type LeadPass in the search box of the dialog that opens, then pick it from the list.

  2. 02

    Sign in to LeadPass

    Click Add connection. A new tab opens on LeadPass: sign in with the account that owns the forms you want to watch. You need an account on the app for this step.

  3. 03

    Grant access

    Allow Zapier to reach the account. The connection then appears on your Apps page, and every Zap that starts with LeadPass reuses it, so you only do this once.

First Zap

Your first LeadPass Zap

GoalEvery new LeadPass lead becomes a row in your spreadsheet.

  1. 01

    Pick the trigger

    Create a Zap, choose LeadPass as the app that starts it, then New Lead as the event. Select the connection you made above.

  2. 02

    Test the trigger

    Run the test. Zapier pulls the three most recent leads of the account so you can pick a real one and map its fields in the next steps.

  3. 03

    Add a filter if you need one

    Optional. From the plus icon, add a Filter and set the field to look at, the rule and the value. This step makes the Zap multi-step, so it needs a paid plan.

  4. 04

    Add the action

    Choose your spreadsheet app and the step that adds a row, then map each column to a field of the sample lead. Test that step and read what came back.

  5. 05

    Publish

    Click Publish to switch the Zap on. From now on, each lead submitted after this moment goes through. Earlier leads are not sent.

Triggers

The LeadPass trigger

1 event starts a Zap when something happens in LeadPass, and one of them is instant: the app calls Zapier straight away, whatever your plan.

1

New Lead

Instant trigger

In Zapier“Triggers when a new lead submits a form.”

Starts your Zap each time someone submits one of your LeadPass forms, and passes that lead to the steps that follow. It is the only way LeadPass talks to Zapier, so every Zap you build with this app begins here.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
you want each new email collected by a form to reach your spreadsheet or contact list without exporting anything by hand.
Watch out
leads collected before you publish the Zap never come through, so plan a separate export for your existing list.
When it breaks

When a LeadPass Zap breaks

Zapier lists no help article and no app-specific limit for LeadPass. What goes wrong comes from the way Zapier itself works.

Four situations account for most surprises with a one-trigger app like this one. None of them shows an error message: the Zap simply does less than you thought. If a Zap still misbehaves, see our Zapier troubleshooting guide.

  • Your old leads never arrive

    A Zap only reacts to what happens after it is switched on. The leads already in LeadPass stay there; moving them is a separate job.
  • A sudden batch gets held back

    When a trigger returns a huge batch at once, after a bulk import for instance, Zapier's flood protection can hold it back instead of running every item.
  • The filter is never true

    Filter rules are typed: a text rule only works on text, a number rule only on numbers. Picking the wrong type is why a filter never lets anything pass.
  • The Zap outgrows the free plan

    On the free plan a Zap stops at one trigger and one action. A filter or a second action turns it into a multi-step Zap, which needs a paid plan.
Need help

Need help automating LeadPass with Zapier?

A person reads every message.

FAQ

LeadPass Zapier integration: common questions

01Is the LeadPass Zapier integration free?
Yes, on the free plan, because LeadPass is not a premium app. The free plan gives you 100 tasks a month and as many Zaps as you like, each one limited to two steps: the New Lead trigger and one action. Adding a filter or a second action makes the Zap multi-step, and that needs a paid plan. The trigger itself never costs anything, so a quiet month with few leads uses almost nothing.
02How many tasks does a LeadPass Zap use?
One task per action that succeeds, per lead. The New Lead trigger is free and never counted, however many leads arrive. In a Zap with one action, each new lead costs one task. With three actions, each lead costs three. An action that fails is not counted against your plan. A few apps take more than one task when an action completes, so check the app on the receiving end too.
03Is the LeadPass trigger real time?
Yes. New Lead is an instant trigger: LeadPass reports each lead to Zapier the moment the form is submitted, and the Zap starts straight away. The polling grid of the plans, 15 minutes on Free down to 1 minute on Team and Enterprise, does not apply here. That is the most useful thing to know on a free plan: you get the same speed as a paid account. In the editor, an instant trigger shows a lightning bolt.
04What does it take to connect LeadPass to Zapier?
A LeadPass account and a Zapier account. On the Apps page of Zapier, click + Add connection, search LeadPass, click Add connection, sign in to LeadPass in the tab that opens and grant Zapier access. The connection is then reused by every Zap that starts with LeadPass, so you only go through this once. If some forms are not yours, the account you sign in with needs read access to them.
05Will a new Zap send the leads already in LeadPass?
No. A Zap only reacts to leads submitted after you publish it. Everything already collected in LeadPass stays out of the Zap, and moving that backlog is a separate job. Testing the trigger does bring back the three most recent leads of the account, but only as samples to map your fields; they are not sent to the next step once the Zap is on. Plan the export of your existing list before you switch the Zap on.
06What if the LeadPass operation you need is not there?
Then it does not exist on Zapier for now. LeadPass offers one trigger, New Lead, and nothing else: no action to create or edit a lead, no search to look one up. A Zap can start from a new lead, but it cannot write anything back into LeadPass. Everything that follows the trigger has to happen in other apps, through their own actions, such as a spreadsheet that receives a new row for each lead.
07Zapier, Make or n8n for LeadPass?
Compare on three criteria rather than a ranking. First, what the platform offers for LeadPass: on Zapier it is one instant trigger, no action and no search. Second, billing: Zapier counts one task per successful action and leaves the trigger free. Third, how many steps you need: on Zapier a filter or a second action requires a paid plan. Check the same three points on the other platform before choosing.