LinkedIn Zapier integrationAutomate LinkedIn with Zapier.
The LinkedIn Zapier integration lets a Zap publish on LinkedIn for you: 0 triggers, 3 actions and 0 searches. It writes posts, it never listens. Another app has to start the Zap, and LinkedIn is where the result lands, on your profile or your page.
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What the LinkedIn Zapier integration actually does
It is a one-way bridge. Zapier, the tool that chains your apps together, can publish to LinkedIn on your behalf, either on your own profile or on a Company Page you manage. It cannot read anything back from LinkedIn: no new connection, no new comment, no new message will ever start a Zap.
Three results come out of it in practice. First, a company post that writes itself: each new article, product or announcement in another tool becomes an update on your Company Page through Create Company Update. Second, a personal share on your own feed, with the visibility you pick, through Create Share Update. Third, for the rare case the two others do not cover, a raw request to LinkedIn that reuses the connection you already set up, through API Request (Beta).
Now the part the official page skips. Zapier offers no way to react to LinkedIn: there is no trigger at all, so you cannot start a Zap when someone follows the page, likes a post or sends a message. There is no search either, so a Zap cannot look up a post or a member before acting. And the Company Page only shows up if your LinkedIn account is an administrator of it.
If you want to compare with other platforms, we keep the same page for the LinkedIn n8n integration and for the LinkedIn Make integration, so you can see side by side what each one exposes.
Zapier vocabulary in one minute
Eight words you will meet in the editor. Each one explained once, in plain terms.
- Zap
- The automation you build on Zapier: one trigger, then one or more actions that run every time the trigger event happens.
- Trigger
- The event in an app that starts the Zap. Once the Zap is on, Zapier waits for it. LinkedIn offers none, so it comes from another app.
- Action
- What the Zap does once started: the step that writes, sends or publishes something. On this page, all three LinkedIn operations are actions.
- Task
- The unit Zapier bills: one action your Zap completes successfully. The number on your plan is a count of those.
- Polling vs instant
- A polling trigger is checked on a timer that depends on your plan. An instant trigger is reported by the app the moment it happens.
- Filter
- A step that lets the Zap continue only when what arrived meets your condition, and stops it quietly otherwise.
- Connection
- Your LinkedIn account linked to Zapier once, then reused by every step that posts to LinkedIn.
- Multi-step Zap
- Any Zap beyond one trigger and one action. A second action or a filter makes it one, and it then needs a paid plan.
What it really costs to post with Zapier
LinkedIn is not a premium app, so it works on the free plan. The bill is counted in tasks, and only successful actions count.
- LinkedIn premium appNo, free plan works
- Free plan100 tasks per month
- Free plan Zap sizeTwo steps only
- Cost of the trigger0 task
The trigger never costs anything, and neither does the checking Zapier does while it waits. Each LinkedIn post that goes through is one task. A post that fails is not counted. The free plan gives you 100 tasks a month and only two-step Zaps: one trigger, one LinkedIn action. Add a filter to skip some posts, or a second action, and the Zap becomes multi-step, which means a paid plan. How fast the Zap reacts depends on the trigger of the other app, not on LinkedIn.
Connect your LinkedIn account to Zapier
- 01
Open the connections page
In Zapier, go to Apps, then click + Add connection. A dialog opens with a search box: type LinkedIn and pick it from the list of apps that comes up under the box.
- 02
Sign in to LinkedIn
Click Add connection. A new tab opens on LinkedIn: sign in with the account that will publish. If you plan to post as a company, use the profile that manages that page.
- 03
Grant access
Accept the access LinkedIn asks for on behalf of Zapier. The connection then sits in your Apps list, ready for any Zap that posts to LinkedIn, and you never sign in again for the next one.
Your first LinkedIn Zap, step by step
GoalEvery new article on your blog becomes an update on your Company Page, but only articles tagged for social.
- 01
Create the Zap and pick the trigger
Create a Zap, choose your blog tool and its new-article event. Test it: Zapier brings back the three most recent articles, so you map fields on a real one.
- 02
Add the filter
Add a Filter step from the plus icon. Pick the tag field, a text rule and the value social. This step makes the Zap multi-step, so it needs a paid plan.
- 03
Add the LinkedIn action
Choose LinkedIn, then Create Company Update. Select your Company Page, then build the update text from the article title and its full link.
- 04
Test the post
Run the test on the LinkedIn step and read what came back before going further: check the text, the full link and any parentheses, then fix the mapping if something is off.
- 05
Publish
Click Publish to switch the Zap on. From now on, only new tagged articles are posted. Older articles stay where they are.
The 3 LinkedIn actions on Zapier
LinkedIn gives you 3 actions. For each one: what it does for you, when to reach for it, and what to watch out for.
Create Company Update
ActionIn Zapier“Creates a new update for a Company Page.”
Publishes a post on a LinkedIn Company Page, in the name of the company rather than your own. The text can reach 3000 characters and can include mentions if you switch them on.
Create Share Update
ActionIn Zapier“Posts a status update sharing some content.”
Posts an update on your personal LinkedIn feed. You write the comment that goes with it and choose who can see it, both fields being required.
API Request (Beta)
ActionIn Zapier“This is an advanced action which makes a raw HTTP request that includes this integration's authentication.”
An advanced action that sends a request of your own to LinkedIn, reusing the connection you already made. You set the method and the address yourself.
When the LinkedIn Zap breaks
Most failures on this integration come from LinkedIn rules, not from Zapier.
LinkedIn has no trigger here, so the problems sit on the publishing side: who you are on the page, what the text contains, and what the upstream trigger sends. Zapier links one help article to the app, How to get started with LinkedIn on Zapier; for errors, our Zapier troubleshooting page goes further.
The Company Page is missing
The page field only lists Company Pages you administer. A plain employee account sees an empty list and the action cannot be set up.The text is too long
Create Company Update accepts up to 3000 characters. A long article body mapped straight into the field can go over that, so map an excerpt instead.Parentheses break the post
LinkedIn treats some characters as reserved. The field's own help says parentheses and similar signs have to be escaped in the update text, so check any title that contains them.A mention does not turn into a tag
With mentions switched on, a company tag only works if the company name matches exactly what LinkedIn holds. A close spelling stays plain text.Old content never gets posted
A Zap only reacts to what happens after it is published. Articles that already existed are not picked up; posting them is a separate job.A bulk import floods the trigger
If the upstream tool suddenly returns a huge batch, after an import for instance, Zapier's flood protection can hold the Zap back instead of posting everything.
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