Loomly Zapier integrationAutomate Loomly with Zapier.
The Loomly Zapier integration gives you 12 triggers, 2 actions and 0 searches. Every trigger is instant: Loomly tells Zapier about a new post, a comment or a failed publish as it happens. The two actions add a Quick Post or a Custom Post Idea to a calendar.
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What the Loomly Zapier integration actually does
The integration connects Loomly, a platform where marketing teams plan, review and publish their social media posts together, to the other apps you use. A Zap (an automation built in Zapier) can start from something that happens in a Loomly calendar, or create a post or an idea in one.
Three results come up again and again. A publishing alarm: Post Publish Failed starts a Zap the moment a post does not go out to a channel, so someone hears about it before the audience notices the gap. A review loop that leaves Loomly: New Comment Left on Post and Post State Updated push collaborator feedback and status changes to wherever your team actually reads. A calendar filled from outside: Create Quick Post and Create Custom Post Idea turn a row, a form entry or a request into a dated item in a Loomly calendar.
One detail changes the maths on a free plan: all 12 Loomly triggers are instant. Loomly reports each event to Zapier itself, so the 15-minute wait of the free plan never applies to them.
What Zapier does not do here: there is no search, so a Zap cannot look up an existing Loomly post to edit it. There is no action to update, publish or delete a post either. Zapier creates items in a calendar and listens to what happens there, and that is all. To weigh this against other platforms, the n8n vs Zapier and Make vs Zapier comparisons are the place to look.
Zapier vocabulary in one minute
Seven words come back all over this page. Here they are in plain English.
- Zap
- The automation you build in Zapier: one trigger, then one or more actions that run every time the trigger event happens.
- Trigger
- The event in an app that starts the Zap, such as a new post in a Loomly calendar. Once the Zap is on, Zapier waits for it.
- Action
- What the Zap does once started: the step that writes, sends or creates something for you, like a Quick Post in Loomly.
- Task
- The unit Zapier bills: one action your Zap completes successfully. The number on your plan counts those, nothing else.
- Polling vs instant
- Zapier checks a polling trigger on a timer. An instant trigger is reported by the app as soon as the event happens. Loomly only has instant ones.
- Filter
- A step that lets the Zap continue only when what arrived meets your condition, and stops it there otherwise.
- Multi-step Zap
- Any Zap beyond one trigger and one action. A second action or a filter makes one, and it then needs a paid plan.
What a Loomly Zap really costs
Zapier bills tasks, and a task is an action that worked. The Loomly trigger itself never costs anything.
- Loomly premium appNo, works on the free plan
- Loomly triggers12, all instant
- Free plan100 tasks a month, two-step Zaps
- Failed actionNot billed
Each successful action is counted on its own, so a Zap with three actions uses three times the tasks of a one-action Zap. A failed action is not counted. Loomly is not a premium app, so the free plan accepts it: 100 tasks a month, unlimited Zaps, but two steps per Zap, one trigger and one action. A Loomly trigger followed by one action fits; add a filter or a second action and you need a paid plan. The grid below is how often Zapier checks a polling trigger on each plan. It does not apply to Loomly's triggers, which are all instant, only to a polling trigger from another app that feeds a Loomly action.
Connect Loomly to Zapier in three steps
- 01
Open your Apps page
In your Zapier account, open the Apps page and click + Add connection. A connection is your Loomly account linked to Zapier once, then reused by every Loomly step in every Zap.
- 02
Pick Loomly
Search for Loomly in the dialog, select it, then click Add connection. Use the Loomly account that can see the calendars you want to automate, since every step will ask you to choose one.
- 03
Sign in and grant access
A new tab opens on Loomly. Sign in, then grant Zapier access to the account. Back in the editor, the connection appears in the account list of each Loomly trigger and action.
Your first Loomly Zap
GoalWhen a Loomly post fails to publish to a channel, send a message to your team chat, but only for the failures that pass your filter, so the right person republishes it by hand.
- 01
Create the Zap
Create a new Zap and choose Loomly as the app that starts it. In the event list, pick
Post Publish Failed, then select your Loomly connection. - 02
Choose the calendar
Set the required Calendar field to the calendar you want to watch. One Zap watches one calendar, so a second calendar means a second Zap.
- 03
Test the trigger
Run the test. Zapier brings back the three most recent items from that calendar, so you map fields on a real post rather than on empty placeholders.
- 04
Add a filter
Click the plus icon and add a Filter step. Set its three boxes: a field the trigger brought back, the rule, and the value to compare with. The filter makes the Zap multi-step, so it needs a paid plan.
- 05
Add the chat action
Click the plus icon, pick your team chat app and its send-message action. Map the post fields Loomly returned into the message text and the channel.
- 06
Test and publish
Test the action once and read what came back. Then click Publish. Only failures that happen from now on reach the chat.
The 12 Loomly triggers
12 events start a Zap when something happens in Loomly, and 12 of them are instant: the app calls Zapier straight away, whatever your plan.
New Custom Post Idea Created
Instant triggerIn Zapier“Triggers when a new Custom Post Idea is created in a Calendar.”
Starts a Zap whenever someone adds a Custom Post Idea to a Loomly calendar, so an idea jotted down in Loomly can travel to the place where your team tracks its content backlog.
New Invite Sent to Collaborator
Instant triggerIn Zapier“Triggers when an invite is sent to a Collaborator to join a Calendar.”
Fires each time a collaborator is invited to join a calendar, which gives you a clean starting point for onboarding steps outside Loomly.
Item Added to Library
Instant triggerIn Zapier“Triggers when a new item (photo, video, note) is added to a Calendar's Library.”
Reacts when a photo, a video or a note lands in a calendar's Library, the shared asset space of Loomly.
New Post Created
Instant triggerIn Zapier“Triggers when a new Post is created.”
This is the broad one: any new post created in Loomly starts the Zap, whoever wrote it.
New Comment Left on Post
Instant triggerIn Zapier“Triggers when a new (Loomly) Comment is left on a Loomly Post by a Collaborator.”
When a collaborator leaves a Loomly comment on a post, the Zap starts and carries that comment with it.
New Quick Post Created
Instant triggerIn Zapier“Triggers when a Quick Post is created in a Calendar.”
Narrower than New Post Created: only Quick Posts added to the chosen calendar start the Zap.
Post Assignment Updated
Instant triggerIn Zapier“Triggers when a Post Assignment is updated.”
Changing who a post is assigned to is enough to start this Zap, which makes handovers visible outside Loomly.
Post State Updated
Instant triggerIn Zapier“Triggers when a Post State is updated.”
Follows the life of a post: each time its state changes in Loomly, the Zap runs with the new state attached.
Post Edited
Instant triggerIn Zapier“Triggers when the content of a Post (date, channels, copy, media) is edited within Loomly.”
Catches edits to the content of a post: its date, its channels, its copy or its media.
Post Publish Failed
Instant triggerIn Zapier“Triggers when a Loomly Post has failed publishing to a Channel.”
Runs when Loomly could not publish a post to one of its channels, the event nobody wants to discover late.
Post Publish Required
Instant triggerIn Zapier“Triggers when a Loomly Post is due to be published and requires manual publishing.”
Some posts cannot go out automatically. When one of them reaches its date and needs someone to publish it manually, this trigger starts the Zap.
Post Publish Successful
Instant triggerIn Zapier“Triggers when a Loomly Post is published to a Channel.”
Confirms a post went live: once Loomly publishes it to a channel, the Zap starts with the post details.
The 2 Loomly actions
Loomly gives you 2 actions. For each one: what it does for you, when to reach for it, and what to watch out for.
Create Custom Post Idea
ActionIn Zapier“Creates a Custom Post Idea in a Calendar.”
Puts an idea, not a post, on a Loomly calendar: a title and a start date that the team can turn into content later.
Create Quick Post
ActionIn Zapier“Creates a Quick Post in a Calendar.”
Adds a Quick Post to a Loomly calendar from data another app supplies, with its date and subject already filled in.
When a Loomly Zap breaks
Zapier attaches no help article to Loomly and documents no limit specific to the app. What goes wrong comes from Zapier's general rules.
Three cases explain most Loomly Zaps that stall or misbehave. If none matches what you see, the Zapier troubleshooting page is the next stop.
Old posts never go through
A Zap only reacts to what happens after you publish it. Posts already in the calendar are not picked up; moving that history is a separate job.Create Quick Post sets off its own trigger
A Zap that creates a Quick Post in the calendar its New Quick Post Created trigger watches starts itself again and burns through tasks.A bulk import gets held back
When a trigger suddenly returns a huge batch, after an import or a migration, Zapier's flood protection can hold those runs back.
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