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Mailrith Zapier integrationAutomate Mailrith with Zapier.
The Mailrith Zapier integration gives you 10 triggers, 8 actions and 1 search. Every trigger is instant, so a sign-up, a bounce or a new tag reaches your other tools without waiting for the next check, even on the free plan.
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What the Mailrith Zapier integration does for your list
It connects your Mailrith list to the rest of your tools. Mailrith tells Zapier when something happens to a subscriber (a sign-up, an unsubscribe, a bounce, a tag), and Zapier runs the steps you chose. The other way round, Zapier can create subscribers, tag them, or move them in and out of sequences in Mailrith.
Three results you can build. A sequence that starts on its own: New Form Subscriber fires when someone fills a given form, and Add Subscriber to Sequence enrolls them in the right follow-up. A clean record elsewhere: New Unsubscribe, New Subscriber Bounce and New Subscriber Complaint each pass the address on, so the spreadsheet or tool that also holds it can be corrected. Tags as switches: New Tag Added to Subscriber watches one tag, and adding that tag by hand in Mailrith becomes the signal that sets off a whole chain.
Now what Zapier does not do here. There is no action that deletes a subscriber. Create Subscriber fails on an address that already exists, so it cannot double as an update. Update Subscriber works from a subscriber picked or found first, not from an email alone. And a Zap never goes back in time: the people already on your list before you switch it on are not processed.
All ten triggers are instant. That matters on the free plan, where polling triggers in other apps wait for the next check. If you are weighing Zapier against the alternatives for this kind of list work, see our Make vs Zapier comparison and our Zapier review page.
Zapier words, in plain English
Eight terms come back across this page. Read them once and the rest goes faster.
- Zap
- The automation you build on Zapier: one trigger, then one or more actions that run each time that event happens.
- Trigger
- The event in an app that starts the Zap. Once the Zap is on, Zapier waits for it. Mailrith offers ten.
- Action
- What the Zap does once it has started: the step that writes, sends or moves something for you.
- Task
- The unit Zapier bills: one action completed successfully. The count on your plan is a count of those.
- Polling vs instant
- A polling trigger is checked by Zapier on a timer. An instant one is reported by the app the moment it happens. All of Mailrith's are instant.
- Filter
- A step that lets the Zap go on only when what arrived meets your condition, and stops it there otherwise.
- Search step
- A step that looks up something already in an app, so the steps after it can use what it found.
- Connection
- Your Mailrith account linked to Zapier once, then reused by every step that calls Mailrith.
What a Mailrith Zap really costs
The trigger never costs a task. Each action that succeeds counts as one; an action that fails is not counted. A Zap that tags then enrolls someone uses two tasks per subscriber.
- Free plan100 tasks a month, two-step Zaps
- Paid-only appNo, Mailrith runs on the free plan
- Triggers10, all instant, never billed
- Search or filterMakes the Zap multi-step, paid plan
Mailrith works on the free plan: 100 tasks a month, Zaps of two steps only. A filter, a Find Subscriber step or a second action makes the Zap multi-step, which needs a paid plan. A few apps and actions take more than one task, so read your task history after the first runs. The interval grid below is the one Zapier applies to polling triggers; it does not apply to Mailrith's triggers, which are all instant and fire straight away whatever the plan.
Connect your Mailrith account
- 01
Open the Apps page
In your Zapier account, go to Apps and click + Add connection. Have your Mailrith login ready, along with access to the forms, sequences and tags the Zap will touch.
- 02
Pick Mailrith
Type Mailrith in the dialog's search box, select it in the results, then click Add connection. A new tab opens on Mailrith's side so you can sign in there.
- 03
Sign in and grant access
Log in to Mailrith in that tab and allow Zapier to use the account. The connection then appears in your list and every Mailrith step of every Zap can reuse it.
Your first Zap: form sign-ups enrolled in a sequence and logged
GoalEach person who joins through one Mailrith form is added to a welcome sequence and recorded as a row in your spreadsheet.
- 01
Pick the trigger
Create a Zap, choose Mailrith and New Form Subscriber, then select the form in the list. The editor shows a lightning bolt: this trigger is instant.
- 02
Test it on a real sign-up
Run the trigger test. Zapier brings back the three most recent sign-ups of that form, so the fields you map next come from a real person.
- 03
Enroll them
Add Add Subscriber to Sequence, choose the welcome sequence, and map the email that came from the trigger. Test it and check the person in Mailrith.
- 04
Log the row
Add your spreadsheet's new-row action and map the email and the date of the sign-up. With two actions, this Zap is multi-step and needs a paid plan.
- 05
Publish
Read each test result once more, then click Publish. From then on, every new sign-up on that form goes through, but people who joined earlier do not.
Mailrith triggers
10 events start a Zap when something happens in Mailrith, and 10 of them are instant: the app calls Zapier straight away, whatever your plan.
New Form Subscriber
Instant triggerIn Zapier“Triggers when a subscription occurs on a specific form.”
Starts the Zap when someone signs up through one particular Mailrith form, the one you select while setting it up. Other forms on the account are ignored, which keeps each flow tied to its own entry point.
New Landing Page Subscriber
Instant triggerIn Zapier“Triggers when someone subscribes through a selected landing page.”
Here the starting point is a landing page rather than a form: the Zap runs each time a visitor subscribes on the Mailrith page you selected, and only on that page.
New Sequence Subscriber
Instant triggerIn Zapier“Triggers when a subscriber is added to a sequence.”
Fires once a subscriber enters the sequence you selected. The Zap gets that person's record, ready for the next steps, and other sequences on the account are left aside.
New Subscriber
Instant triggerIn Zapier“Triggers when a new subscriber is confirmed within your account.”
The widest of the ten: it reacts to any new subscriber, whatever the source, once Mailrith counts them as confirmed on your account. No form, page or tag to choose.
New Unsubscribe
Instant triggerIn Zapier“Triggers when a subscriber unsubscribes from your emails.”
Kicks in when a subscriber opts out of your emails. The Zap receives that person's details, so other tools can stop treating them as a reachable contact.
New Subscriber Bounce
Instant triggerIn Zapier“Triggers when a subscriber is marked as bounced.”
Reacts when Mailrith marks a subscriber as bounced, meaning mail to that address did not get through. The address and its subscriber record are passed to the next steps.
New Subscriber Complaint
Instant triggerIn Zapier“Triggers when a subscriber is marked as complained.”
Goes off when a subscriber is marked as having complained about your emails. It is a different signal from an unsubscribe, and it deserves its own Zap.
Updated Subscriber
Instant triggerIn Zapier“Triggers when a subscriber profile, status, tags, sequences, or custom fields change.”
Watches changes on existing people: their profile, their status, their tags, their sequences or their custom fields. Any of those edits sends the subscriber to Zapier.
New Tag Added to Subscriber
Instant triggerIn Zapier“Triggers when a specific tag is added to a subscriber.”
Turns one tag into a starting signal: the Zap runs whenever that tag lands on a subscriber, by hand in Mailrith or through another automation.
New Tag Removed From Subscriber
Instant triggerIn Zapier“Triggers when a specific tag is removed from a subscriber.”
The mirror image of the previous one: the Zap starts when a chosen tag is taken off a subscriber, so the end of a status can be acted on as well.
Mailrith actions
Mailrith gives you 8 actions. For each one: what it does for you, when to reach for it, and what to watch out for.
Operations index
Add Subscriber to Form
ActionIn Zapier“Subscribe someone to a specific form.”
Subscribes an email to a chosen Mailrith form, just as if the person had filled it in.
Add Subscriber to Sequence
ActionIn Zapier“Add an existing subscriber to a specific sequence.”
Enrolls someone already on your list in the sequence you choose.
Add Tag to Subscriber
ActionIn Zapier“Add a subscriber to a specific tag.”
Puts a chosen tag on a subscriber, identified by email, so you can segment them later in Mailrith.
API Request (Beta)
ActionIn Zapier“Make a raw API request that uses this integration's authentication.”
The advanced option: it sends a raw request to Mailrith using the connection you already set up, for whatever the other actions do not cover.
/v1/subscribers.Create Subscriber
ActionIn Zapier“Create a subscriber. If the email already exists, this action returns an error.”
Adds a brand new person to your Mailrith list from an email address the Zap carries.
Remove Subscriber From Sequence
ActionIn Zapier“Remove an existing subscriber from a selected sequence by email.”
Takes a subscriber out of one sequence, found by their email address.
Remove Tag From Subscriber
ActionIn Zapier“Remove a specific tag from an existing subscriber by email.”
Strips one tag off an existing subscriber, matched on the email you map.
Update Subscriber
ActionIn Zapier“Update an existing subscriber by subscriber ID.”
Changes the details of a subscriber who is already on the list, picked by their subscriber record rather than by email.
The Mailrith search
1 search step looks for data that already exists in Mailrith, so a later step can use it.
A search step does not change anything: it looks a subscriber up and hands the result to the next steps. In the action list, it sits under the SEARCH heading at the bottom of Action event. Three settings decide what happens next.
Find Subscriber
SearchIn Zapier“Finds a subscriber by exact email address.”
Looks a person up in Mailrith by email address, and only an exact match counts.
The three settings every search exposes
- Successful if no search results are found?Left on its default, a search that finds nobody stops the Zap there and the dependent steps are skipped. Switched on, the Zap goes on without a result.
- Create X if it doesn't exist yet?Ticking this box turns a search into a find-or-create. Mailrith offers no such variant on Find Subscriber, so the box does not apply here.
- If multiple search results are found?Three ways out when several items match: keep the first one, which is the default, stop the Zap, or pass all of them on.
When a Mailrith Zap breaks
Zapier attaches no help article to Mailrith, and no limit specific to the app is documented. What breaks comes from Zapier's general rules and from the way Mailrith's own actions work.
Six cases worth knowing before you publish. When one of them hits, see our Zapier troubleshooting guide.
Create Subscriber on a known address
Create Subscriber stops with an error when the email is already on the list. Run Find Subscriber first and let a filter decide whether to create.A Zap that writes where it watches
A Zap that writes into the very place its own trigger watches can set itself off again and again, and burn through your task count fast. Point it somewhere else.A form or tag you cannot pick
Zapier's lists only show what already exists in Mailrith. A form, landing page, sequence or tag not created yet cannot be selected in the step.Past subscribers are not picked up
A Zap only reacts to what happens after it is switched on. People already on the list, past bounces or past opt-outs never go through it.A bulk import gets held back
When a large import suddenly fires many events at once, Zapier's flood protection can hold those runs back instead of passing them all on.Find Subscriber finds nobody
The search wants the exact address. With the default setting, a miss stops the Zap and every step depending on it is skipped.
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