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Manychat Zapier integrationAutomate Manychat with Zapier.

The Manychat Zapier integration gives you 6 triggers, 9 actions and 4 searches. React the moment someone subscribes, gets tagged or pays an order, then tag, message or enrol that subscriber in a sequence from any other app you use.

See the 19 operations

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Overview

What Manychat and Zapier do together

Manychat runs chat automation for marketing, sales and support, starting with Messenger bots. Zapier links it to the rest of your tools. The integration lets a conversation in Manychat start work elsewhere, and lets events elsewhere tag, message or update a Manychat subscriber.

A subscriber list that leaves the chat. New Subscriber fires when someone subscribes to your page. Send that person to a spreadsheet or another app so the chat audience stops living only inside Manychat.

A follow-up that knows the context. New Tagged User and New or Updated Custom Field fire on what the bot learned. Behind them, Send Content to User or Subscribe User to Sequence picks the next message.

A paid order that leaves the chat too. New Order Paid starts a Zap when a user has purchased, and Find Order by ID can fetch the order again later in a longer Zap.

What Zapier does not do here: there is no find-or-create variant, so a search that misses never creates the subscriber. The sequence action only works on someone who is already a Manychat subscriber. Every action that targets a person needs a User ID, which has to come from a Manychat trigger or your own data. All six triggers are instant, so no polling interval applies. If you also use Make, see our Manychat Make integration page; to weigh the two tools, open our Make vs Zapier comparison.

Vocabulary

Zapier vocabulary in one minute

Eight words come back all over this page. Here they are, in plain English.

Zap
The automation you build in Zapier: one trigger, then one or more actions that run each time the trigger event happens.
Trigger
The event in an app that starts the Zap. Once the Zap is on, Zapier waits for that event and reacts to it.
Action
What the Zap does after it starts: the step that writes, sends or changes something in an app for you.
Task
The unit Zapier bills. One task is one action your Zap completed successfully, and your plan counts those.
Polling vs instant
Zapier checks a polling trigger on a timer. An instant trigger is reported by the app itself the moment the event happens.
Filter
A step that lets the Zap go on only when the data that arrived meets your condition, and stops it otherwise.
Search step
A step that looks up something that already exists in an app, so the steps after it can use what it found.
Multi-step Zap
Any Zap beyond one trigger and one action. A second action, a filter or a search makes one, and it needs a paid plan.
Cost

What a Manychat Zap really costs

Zapier bills completed actions, never triggers. A new subscriber, a tag or a paid order reaching Zapier costs nothing by itself.

  • Free plan100 tasks a month, two-step Zaps
  • BilledEach action that succeeds
  • Never billedTriggers and failed actions
  • Premium appNo, works on the free plan

Each action that works counts as one task, and each counts on its own: tagging a subscriber and then sending a text message uses two tasks per run. A failed action is not billed. Manychat is not a premium app, so the free plan accepts it, with 100 tasks a month and unlimited two-step Zaps. A filter, a second action or any of the four searches makes the Zap multi-step, and that needs a paid plan.

The grid below sets how often Zapier checks a polling trigger. It does not apply to Manychat, whose six triggers are all instant.

Connect

Connect your Manychat account to Zapier

  1. 01

    Open the Apps page

    In your Zapier account, go to Apps and click + Add connection. You need a Manychat account, plus access to any page or data you do not own yourself and want the Zap to touch.

  2. 02

    Pick Manychat

    Search for Manychat in the dialog, select it, then click Add connection. A new tab opens on the Manychat side, where you sign in with the account your Zaps will run on.

  3. 03

    Grant access

    Sign in to Manychat in that tab and grant Zapier access to the account. Every Manychat step of every Zap then reuses that connection, so you only do this once, however many Zaps you build.

First Zap

Your first Zap: tag new subscribers and log them

GoalEach new subscriber to your page gets a starting tag in Manychat, and a row lands in your spreadsheet so the audience is visible outside the chat.

  1. 01

    Create the Zap and set the trigger

    Start a new Zap, pick Manychat and New Subscriber. Test it: Zapier brings back the three most recent items of the connected account, so you map from a real subscriber.

  2. 02

    Add Add Tag to User

    Add Manychat as the action and choose Add Tag to User. In User, pick Use a Custom Value and map the User ID the trigger returned, then choose the Tag.

  3. 03

    Log the subscriber

    Add your spreadsheet as the third step and map the subscriber details the test returned into its columns. Three steps make this a multi-step Zap, so it needs a paid plan.

  4. 04

    Test every step

    Run each step once and read what came back before moving on. Check in Manychat that the test subscriber really carries the tag, and in the sheet that the row is right.

  5. 05

    Publish

    Click Publish to switch the Zap on. It only handles people who subscribe from now on: the subscribers you already had are not tagged by it.

Triggers

Manychat triggers in Zapier

6 events start a Zap when something happens in Manychat, and 6 of them are instant: the app calls Zapier straight away, whatever your plan.

1

Chat Opened

Instant trigger

In Zapier“Triggers when a chat is opened with a user.”

Starts your Zap when a chat opens with a user in Manychat. It is the earliest moment you can catch a conversation from Zapier.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
alerting a teammate in another tool that a conversation has started and may need a human reply.
Watch out
every opened chat counts, so on a busy page add a filter before the actions or the task count climbs with each conversation.
2

New “Trigger a Zap” Event

Instant trigger

In Zapier“Triggers when your bot sends the “Trigger a Zap” event.”

Fires when your bot sends the Trigger a Zap event from inside a Manychat flow. You decide where in the conversation that event sits, which makes this the most precise of the six triggers.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
handing over the answers a bot collected at the exact step where the flow is done with them.
Watch out
the Event field is required, so the event has to exist in your bot before you can set this trigger up.
3

New Order Paid

Instant trigger

In Zapier“Triggers when a user has purchased an order.”

Runs when a user has purchased an order through Manychat. Payment is the signal, not a click or a conversation, so the Zap only moves on money that actually came in.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
writing each paid order to a spreadsheet the moment the payment is in.
Watch out
check at test which order details come through before you map them, rather than assuming a field is there.
4

New Subscriber

Instant trigger

In Zapier“Triggers when a user subscribes to your page.”

Fires when someone subscribes to your page. Zapier highlights it, and it is the natural starting point for anything that should happen to every new contact.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
copying each new subscriber to a sheet or another app, with a first tag set in Manychat on the way.
Watch out
only people who subscribe after you publish start the Zap; the existing list is never replayed.
5

New or Updated Custom Field

Instant trigger

In Zapier“Triggers when you add/update a selected custom field on a user.”

Watches one custom field you choose and fires whenever that field is added or changed on a user. A bot answer stored in a field becomes a signal for the rest of your stack.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
pushing a value the bot collected to the other app that needs it.
Watch out
Custom Field is required and the trigger follows that one field only, so a second field needs its own Zap.
6

New Tagged User

Instant trigger

In Zapier“Triggers when a new tag is added to a user.”

Starts the Zap when a tag is added to a user. If your bot marks progress with tags, this trigger turns any of them into the start of a workflow outside the chat.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
sending the content tied to a tag as soon as a person earns it.
Watch out
the Tag field is required. As with any trigger, a Zap that writes back where this one watches can set itself off again, so test it on one subscriber.
Actions

Manychat actions in Zapier

Manychat gives you 9 actions. For each one: what it does for you, when to reach for it, and what to watch out for.

1

Add Tag to User

Action

In Zapier“Adds a tag to a user.”

Puts one tag on one subscriber. Zapier highlights it among the Manychat actions.

When to use it
marking someone in Manychat after something happened in another app.
Watch out
User and Tag are both required, and User wants a custom value holding a real User ID.
2

Create Subscriber

Action

In Zapier“Create a Unified or a WhatsApp subscriber.”

Adds a new Unified or WhatsApp subscriber to Manychat from data that arrived in another app.

When to use it
bringing contacts collected elsewhere into Manychat, so later Zaps can tag or message them.
Watch out
no Manychat search on Zapier creates a missing subscriber, so this is the action to use when a person is not in Manychat yet.
3

Remove Tag From User

Action

In Zapier“Removes a tag from a user.”

Takes one tag off a subscriber, the mirror of the previous action.

When to use it
clearing a status tag once the step it marked is finished in another tool.
Watch out
it needs both the User and the Tag, so map the User ID from a trigger or a search first.
4

Send Dynamic Message to User

Action

In Zapier“Sends a dynamic message to user.”

Sends a message whose structure you describe in the step, for cases a plain text cannot cover.

When to use it
when a plain text is not enough and the message has to be assembled from your data.
Watch out
its required message field follows a format Manychat documents separately; read that documentation before you fill it.
5

Send Content to User

Action

In Zapier“Sends a content to a user.”

Delivers a piece of content you built in Manychat to one subscriber, instead of a message typed in Zapier.

When to use it
starting the content tied to a tag or a payment, built once in Manychat and reused for every person.
Watch out
the Content field is required, so build that content in Manychat before you set up the step.
6

Send Text Message to User

Action

In Zapier“Sends a message to a user.”

Sends a plain text message to one subscriber, written in the step or built from earlier data.

When to use it
confirming in the chat that something the person asked for happened in another tool.
Watch out
User and Message text are both required, and User wants a custom value holding a real User ID.
7

Set Custom Field

Action

In Zapier“Adds or updates a custom field value for a user.”

Adds or updates the value of one custom field on a subscriber.

When to use it
storing in Manychat a value that only exists in another app, so the bot can use it in later replies.
Watch out
User, Custom Field and Value are all required. Writing into a field that a trigger watches is the classic way a Zap sets itself off again, so test on one subscriber.
8

Subscribe User to Sequence

Action

In Zapier“Subscribes existing ManyChat Subscriber to a Sequence. Subscribers can't be added via Zapier.”

Enrols an existing Manychat subscriber in one of your sequences. Zapier highlights this one.

When to use it
starting a series of messages after an event outside Manychat.
Watch out
the person must already be a subscriber; this action cannot add new subscribers, and both User and Sequence are required.
9

Unsubscribe User From Sequence

Action

In Zapier“Unsubscribes a user from a sequence”

Takes a subscriber out of a sequence so its remaining messages stop for that person.

When to use it
stopping a series once the person did what it was nudging them towards.
Watch out
it needs both User and Sequence, so pick the same sequence the subscribe step used.
Searches

Manychat searches in Zapier

4 search steps look for data that already exists in Manychat, so a later step can use it.

Searches sit at the bottom of the action-event list, under SEARCH. They fetch a user or an order that already exists, which is how a Zap that did not start in Manychat gets a User ID. Three settings decide what happens when the result is not exactly one item.

1

Find Order by ID

Search

In Zapier“Finds a order by ID.”

Fetches one Manychat order when you already hold its identifier from an earlier step.

When to use it
getting the order back in a Zap that started outside Manychat but carries the order reference.
Watch out
Order ID is required, so the search is useless until some earlier step provides it.
2

Find User by Custom Field

Search

In Zapier“Finds a user by custom field.”

Looks for a subscriber through the value stored in one of your custom fields.

When to use it
matching a contact from another tool to Manychat when you saved a shared reference in a field.
Watch out
Custom Field is required, and whether the match must be exact is decided by Manychat, so check at test.
3

Find User by ID

Search

In Zapier“Finds a user by ID.”

Returns the subscriber that matches a User ID you already have, with the details Manychat holds on them.

When to use it
reading a subscriber's current data before deciding which message to send.
Watch out
User ID is required; it is the same ID every action needs in its User field.
4

Find User by Name

Search

In Zapier“Finds a user by name.”

Searches subscribers by their name, the fallback when no ID or custom field links the two tools.

When to use it
a one-off lookup where only the person's name came through.
Watch out
names repeat, so set the multiple-results option on purpose rather than trusting the first match.

The three settings every search exposes

  1. Successful if no search results are found?
    Left on its default, a search that finds nothing stops the Zap and skips the steps that relied on it. Switched on, the Zap carries on empty-handed.
  2. Create X if it doesn't exist yet?
    This box turns a search into a find-or-create. Manychat exposes no such variant on Zapier, so its four searches only look things up.
  3. If multiple search results are found?
    Three ways out when several items match: keep the first one, which is the default, stop the Zap, or pass all of them on.
When it breaks

When a Manychat Zap breaks

Zapier attaches one help article to Manychat, How to get started with Manychat on Zapier. No limit specific to the app is on record, so what breaks is mostly what breaks on any Zap.

Here are the general limits to know. If one of them hits and the cause stays unclear, see our Zapier troubleshooting guide.

  • The action has no User ID

    Every person-level action requires User as a custom value. A Zap that started outside Manychat needs a search first, or the step has nobody to act on.

  • Existing subscribers are skipped

    A Zap only reacts to what happens after you publish it. People who subscribed or got tagged before are never replayed; moving them is a separate job.

  • The Zap keeps setting itself off

    A Zap that writes where its own trigger watches can start itself again and burn through your tasks. Test any such Zap on one subscriber before you publish.

  • A sudden batch is held back

    When a trigger returns a huge batch at once, after a bulk import or a migration, Zapier's flood protection can hold those runs back.
Need help

Need help automating Manychat with Zapier?

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FAQ

Manychat Zapier integration: frequently asked questions

01Is the Manychat Zapier integration free?
Yes, on Zapier's side. Manychat is not a premium app, so the free plan accepts it, with 100 tasks a month and unlimited Zaps. The limit is shape: two steps, one trigger and one action. New Subscriber followed by Add Tag to User fits. Add a spreadsheet row, a filter on chats, or a search to find the User ID, and the Zap becomes multi-step, which needs a paid plan. Sketch the Zap before you decide on the plan.
02How many tasks does a Manychat Zap use?
One per action that succeeds, per run. The six triggers cost nothing, so a subscriber joining or a tag being added is free until your Zap acts on it. A Zap that tags a subscriber and then sends a text message uses two tasks each time. An action that fails is not billed. Adding a search makes the Zap multi-step, so plan for a paid plan; put any filter early so runs that do not matter stop before the first action.
03Are Manychat triggers in Zapier real time?
Yes. All six Manychat triggers are instant: Manychat tells Zapier the moment the event happens, and the Zap starts right away whatever your plan. The interval grid of the plans only concerns polling triggers, and Manychat has none on Zapier. A Zap built on an instant trigger shows a lightning bolt in the editor. On the free plan, that means no 15-minute wait between a new subscriber and your first action.
04What do you need to connect Manychat to Zapier?
A Manychat account, plus access to anything you do not own yourself and want the Zap to touch. In Zapier, open Apps, click + Add connection, search for Manychat, click Add connection, then sign in to Manychat in the tab that opens and grant access. The connection is reused by every Manychat step. Before testing actions, keep a test subscriber in the account, since every action that targets a person needs a User ID.
05Why does the User field ask for a custom value?
Because Manychat actions act on one precise subscriber, identified by a User ID. In the User drop-down, pick Use a Custom Value, then map a User ID from an earlier Manychat trigger step or from your own data. In a Zap that starts in Manychat, the trigger may provide it; check at test. In a Zap that starts elsewhere, add Find User by ID, by Custom Field or by Name first, so the action gets an ID to work with.
06What if the Manychat operation you need is missing?
Look at the nineteen visible operations first: six triggers, nine actions and four searches. A missing step is often a combination. Find User by Custom Field plus Set Custom Field updates a known person; New Tagged User plus Subscribe User to Sequence starts a series from a tag. Each extra step makes the Zap multi-step. If no combination covers the need, Zapier cannot do it for Manychat today, and another automation tool is worth checking.
07Zapier, Make or n8n for Manychat?
Pick by criteria, not by reputation. Coverage first: list the Manychat operations your flow needs and check each tool offers them. Billing second: on Zapier every successful action is a task, so a chat-heavy page with several actions per run adds up fast. Shape third: anything past one trigger and one action is a paid multi-step Zap on Zapier. Weigh those three on one real flow before you commit to a tool.
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