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MAT by Massively Zapier integrationAutomate MAT by Massively with Zapier.

The MAT by Massively Zapier integration gives you 1 trigger, 0 actions and 0 searches. Every new contact your chatbot or live chat collects can start a Zap and land in another tool, but Zapier cannot write anything back into MAT.

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Overview

What the MAT by Massively Zapier integration does for you

MAT by Massively is a chatbot and live chat platform driven by generative AI. Linking it to Zapier means one thing: each new contact that shows up in MAT can set off an automation elsewhere. It is a one-way street. MAT talks, Zapier listens, another app receives.

With a single trigger, New Contact, the useful outcomes all look the same from the MAT side and differ only by where the contact ends up. Three that make sense: a running log, where each contact becomes a new row in a spreadsheet your team already checks; a team ping, where a message lands in your team chat so a person can follow up; and a list entry, where the contact joins your mailing tool.

Here is what Zapier does not do for this app. There is no action, so no Zap can create, update or tag anything inside MAT. There is no search either, so a Zap cannot look up a MAT contact it did not just receive. If you need the other direction, Zapier is not the tool for it here, at least not as the integration stood when read on 9 October 2026. One more thing to know: New Contact is a polling trigger, so a contact reaches the other app at Zapier's next check, not the moment MAT records it.

Before you commit, see our Zapier review. If you are weighing other platforms, open the Make vs Zapier comparison.

Vocabulary

Zapier words you will meet on this page

Eight terms, plain English, so the rest of the page reads without a dictionary.

Zap
An automation you build on Zapier: one trigger first, then one or more actions that run every time that trigger event happens.
Trigger
The event in an app that starts the Zap. Once the Zap is switched on, Zapier waits for that event and nothing else.
Action
What the Zap does after it starts: the step that writes, sends or moves something for you, in this case always in another app.
Task
The unit Zapier bills. One task is one action that your Zap completed successfully; your plan counts those and nothing else.
Polling vs instant
A polling trigger is checked on a timer, Zapier asks for new items and keeps the unseen ones. An instant trigger is reported by the app itself.
Filter
A step that lets the Zap continue only when what arrived meets a condition you set, and quietly stops it the rest of the time.
Search step
A step that looks up something already stored in an app so later steps can use it. MAT by Massively offers none on Zapier.
Multi-step Zap
Any Zap that goes beyond one trigger and one action. Adding a filter, a search or a second action makes it one, and it needs a paid plan.
Cost

What a MAT by Massively Zap really costs

MAT by Massively is not a premium app on Zapier, so it works on the free plan. The bill comes from the action in the other app, never from MAT.

  • Premium appNo, available on the free plan
  • Free plan100 tasks a month, unlimited two-step Zaps
  • Trigger cost0 tasks, checks included
  • Filter or second actionMulti-step Zap, paid plan

The New Contact trigger never costs a task, however often Zapier goes looking. Each action that goes through counts as one task, and one that fails is not counted. The free plan gives you 100 tasks a month, as many Zaps as you like, but each Zap stops at two steps. Add a filter to keep only some contacts and the Zap becomes multi-step, which means a paid plan. How often Zapier checks for contacts depends on your plan, as the grid shows.

Connect

Connect MAT by Massively to Zapier in three steps

  1. 01

    Open your Zapier apps

    In your Zapier account, go to the Apps page and click + Add connection. A connection is your MAT account linked to Zapier once, then reused by every Zap that needs it.

  2. 02

    Find MAT by Massively

    Type the app name in the dialog, pick MAT by Massively from the results, then click Add connection. You need an existing MAT account at this point; Zapier only links to it.

  3. 03

    Sign in and allow access

    A new tab opens. Sign in to MAT with the account that sees the contacts you care about, then grant Zapier access. If those contacts belong to someone else's workspace, you need read access to them first.

First Zap

Your first Zap: every new MAT contact becomes a spreadsheet row

GoalKeep a shared sheet where each new MAT by Massively contact appears as a row, but only the contacts that meet a condition you set.

  1. 01

    Create the Zap and pick the trigger

    Start a new Zap, choose MAT by Massively as the app that starts it, then New Contact as the event. Select the connection you set up earlier.

  2. 02

    Test the trigger

    Run the test. Zapier brings back the three most recent contacts of your MAT account, so you map the next steps on a real one. Note which fields come back: that is what you can use.

  3. 03

    Add the filter

    Click the plus icon, add Filter, then fill the three boxes: the field to look at, the rule, the value. Pick a text rule for text and a number rule for numbers, or the filter never passes.

  4. 04

    Add the spreadsheet step

    Add the action from your spreadsheet tool, choose the file, then map the contact fields from the test into the columns. Test this step too and open the sheet to check the row.

  5. 05

    Publish

    Click Publish to switch the Zap on. Because of the filter this is a multi-step Zap, so it needs a paid plan; drop the filter and it fits on the free one.

Triggers

The MAT by Massively trigger

1 event starts a Zap when something happens in MAT by Massively. Zapier checks for them at the interval your plan allows.

1

New Contact

Polling trigger

In Zapier“Triggers when there's a new contact on Massively.”

Fires when a contact is added to your MAT by Massively account, which is the only door Zapier has into this app. The contact it brings back then feeds the steps that follow.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one.
When to use it
you want a copy of every new MAT contact in a tool your team already works in.
Watch out
which contact fields come through is not listed by Zapier, so check them in the trigger test before you map anything.
When it breaks

When a MAT by Massively Zap breaks

Zapier attaches no help article to this app and lists no limit specific to MAT. What goes wrong comes from how Zapier itself works.

Here are the general limits to know. For a structured way to diagnose a stuck Zap, see our Zapier troubleshooting page.

  • Old contacts never show up

    A Zap reacts only to what happens after it is switched on. Contacts already in MAT are not picked up; moving that backlog is a separate job.

  • A big import gets held back

    If a bulk import suddenly adds many contacts, Zapier's flood protection can hold the batch back.

  • The same contact twice

    Zapier keeps track of what it already saw on a polling trigger, so one contact should not start the Zap twice. Each new contact is meant to count once.

  • Loops and runaway task counts

    As a general precaution, a Zap that writes where its own trigger looks can set itself off again. With MAT that cannot happen, since Zapier writes nothing back.
Need help

Need help automating MAT by Massively with Zapier?

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FAQ

MAT by Massively Zapier integration: questions

01Is the MAT by Massively Zapier integration free?
Yes. MAT by Massively is not a premium app, so it runs on the free plan. That plan gives you 100 tasks a month and an unlimited number of Zaps, each limited to two steps: the New Contact trigger plus one action in another app. Once you add a filter or a second action, the Zap becomes multi-step and needs a paid plan. The trigger itself never consumes a task, only the action that follows it does.
02How many tasks does a MAT by Massively Zap use?
One task per successful action, per contact. The New Contact trigger costs nothing, and the checks Zapier runs to find new contacts cost nothing either, however often they happen. So a Zap that adds a spreadsheet row for each new contact uses one task per contact. Add a second action, say a team message, and each contact costs two. An action that fails does not count against your plan, though a few apps and actions take more than one task when they complete.
03Does MAT by Massively send new contacts to Zapier instantly?
No. New Contact is a polling trigger: Zapier goes and looks at regular intervals, and how often depends on your plan. On Free it checks every 15 minutes, on Professional every 2, on Team and Enterprise every minute. On paid plans you can change how often it checks, and you can also run a check by hand from the editor. Whether a trigger is polling or instant is set by the app, so there is no switch in Zapier to change it.
04What does it take to connect MAT by Massively to Zapier?
An existing MAT by Massively account and a Zapier account. You open the Apps page in Zapier, click + Add connection, pick MAT by Massively, then sign in to MAT in the tab that opens and grant Zapier access. If the contacts you want sit in an account you do not own, you need read access to them before connecting. The connection is made once and reused by every Zap that starts from MAT.
05Can Zapier update or tag a contact in MAT by Massively?
No. On Zapier, MAT by Massively offers one trigger and no action, so nothing can be written back into MAT: no new contact, no update, no tag. It also has no search step, so a Zap cannot look up a MAT contact it did not just receive. Every Zap you build starts from a new contact in MAT and ends in another app. This is how the integration stood when read on 9 October 2026.
06What if the MAT by Massively operation you need is not there?
Then Zapier cannot do it for this app today. The list on this page is everything the Zapier editor shows for MAT by Massively: the New Contact trigger and nothing else. Anything that writes into MAT, or reads a contact on request, is outside what this integration offers. Check the app page on zapier.com before building, since it shows the current list of operations, and plan the missing part with another tool or by hand.
07Zapier, Make or n8n for MAT by Massively?
It depends on three things. First, availability: Zapier offers MAT by Massively with one trigger, so check whether the other platform lists the app at all before comparing. Second, direction: if you only need new contacts copied out, one trigger is enough. Third, logic: on Zapier, any filter or extra step means a paid plan, so if you plan to sort contacts before sending them on, compare how each platform prices that extra step for your volume.
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