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Omnivery Zapier integrationAutomate Omnivery with Zapier.
The Omnivery Zapier integration gives you 7 triggers, 4 actions and 0 searches. The triggers follow each message (delivered, opened, clicked, bounced, reported, unsubscribed) and the actions send, check, parse or suppress addresses. All seven triggers are instant.
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What the Omnivery Zapier integration does
Omnivery is a message delivery platform built around deliverability and compliance. Connected to Zapier, it reports what happens to every email you send through it (delivery, opens, clicks, bounces, spam reports, unsubscribes) and lets other apps send email, check addresses or block them without opening Omnivery.
Three results people set up first. A sending list that cleans itself: Message Bounced (Hard) or Recipient Complained runs Suppress Email, so the address stops receiving mail from you. A CRM that knows who engaged: Message Opened and Message Clicked pass each reader to your sales tool. Sign-ups checked before the first send: a form entry goes through Validate Email, then Send Email only writes to an address that holds up.
What Zapier does not do here matters as much. There is no search, so a Zap cannot look up past messages or the state of a suppression list. No action removes an address from suppression or edits a message once sent. Each trigger listens to one sending domain, so several domains mean several Zaps, each with its own Domain typed in. And a Zap never replays what happened before it was published.
If you are weighing tools for this job, two comparisons sit on the site: n8n vs Zapier and Make vs Zapier.
Zapier vocabulary, in plain words
Eight words come back throughout this page. Here is what each one means before you meet it in the editor.
- Zap
- The automation you build in Zapier: one trigger, then one or more actions that run every time that trigger event happens.
- Trigger
- The Omnivery event that starts the Zap, such as a delivered, opened or bounced message. Once the Zap is on, Zapier waits for it.
- Action
- What the Zap does after it starts: the step that sends an email, checks an address or suppresses one for you.
- Task
- The unit Zapier bills. One task is one action your Zap completes successfully, and the count on your plan is a count of those.
- Polling vs instant
- A polling trigger is checked by Zapier on a timer. An instant trigger is reported by the app itself. Every Omnivery trigger is instant.
- Filter
- A step that lets the Zap go on only when what arrived meets the condition you set, and stops it right there otherwise.
- Multi-step Zap
- Any Zap beyond one trigger and one action. A second action or a filter makes one, and it then needs a paid plan.
- Connection
- Your Omnivery account linked to Zapier once, then reused by every step of every Zap that touches Omnivery.
What an Omnivery Zap really costs
Zapier bills what gets done, not what gets watched. The trigger never costs a task, and since all Omnivery triggers are instant, the polling grid below does not apply to them.
- Trigger0 tasks
- Each successful action1 task
- Free plan100 tasks a month, two-step Zaps
- Premium appNo
Each action that succeeds counts as one task; a failed one is not counted. On a busy domain that adds up: a Zap on Message Delivered runs once per delivered email. The free plan gives 100 tasks a month and two-step Zaps only. A second action or a filter makes the Zap multi-step, which needs a paid plan. Omnivery is not a premium app, so it works from the free plan. A few apps and actions take more than one task when they complete.
Connect your Omnivery account in three steps
- 01
Open Apps and add a connection
In your Zapier account, open the Apps page and click + Add connection. Type Omnivery in the search box of the dialog and pick it. You need an Omnivery account of your own first.
- 02
Sign in to Omnivery
Click Add connection and sign in to Omnivery in the tab that opens. Use the account that holds the sending domains your Zaps will use: a domain managed by someone else needs read or write access granted to you.
- 03
Grant Zapier access
Approve the access Zapier asks for on your Omnivery account. Every Omnivery step in every Zap then reuses this connection, so you sign in once, not once per Zap.
Your first Omnivery Zap: act on spam complaints
GoalEvery spam complaint blocks the address and leaves a line in a shared sheet.
- 01
Set the trigger
Build a Zap with Omnivery as the starting app and Recipient Complained as the event, on your Omnivery connection. Enter the Domain to listen to, then test to pull back a recent complaint.
- 02
Suppress the address
Add Suppress Email. Pick the same Domain, map Address from the complaint the trigger delivered, then choose the Suppression type that fits your policy.
- 03
Log it
Add Google Sheets with Create Spreadsheet Row to keep a record for whoever handles compliance. Two actions make the Zap multi-step, which needs a paid plan.
- 04
Test each step
Run each step once and read what came back before moving on. If the trigger brings nothing back, check the Domain spelling first.
- 05
Publish
Click Publish to switch the Zap on. Complaints received earlier are not picked up. For guided help on builds like this one, there is the Zapier training.
The 7 Omnivery triggers
7 events start a Zap when something happens in Omnivery, and 7 of them are instant: the app calls Zapier straight away, whatever your plan.
Message Clicked
Instant triggerIn Zapier“Triggers when a link in a message is clicked on by the recipient.”
Starts the Zap when a recipient clicks a link in one of your messages. A click says more than an open, so this is the trigger for real interest.
Recipient Complained
Instant triggerIn Zapier“Triggers when a recipient reports message as spam.”
Fires when a recipient reports your message as spam. Of all seven events, this is the one your sending reputation cares about most.
Message Delivered
Instant triggerIn Zapier“Triggers when a message is delivered to the recipient.”
Reacts each time a message reaches the recipient. It is the confirmation event, the one that proves a transactional email actually arrived.
Message Bounced (Hard)
Instant triggerIn Zapier“Triggers when a message delivery results in hard-bounce (temporary failure).”
A delivery that ends in a hard bounce starts this Zap. A hard bounce points to an address you probably want off your list before it hurts the rest of your sending.
Message Opened
Instant triggerIn Zapier“Triggers when a message is opened by the recipient.”
Each open of one of your messages by a recipient sets this one off. It is the widest engagement signal Omnivery hands to Zapier, and the noisiest.
Message Bounced (Soft)
Instant triggerIn Zapier“Triggers when a message delivery results in soft-bounce (temporary failure).”
Reacts when a delivery fails temporarily, a soft bounce. The address is not necessarily dead, which is why this trigger calls for watching rather than blocking.
Recipient Unsubscribed
Instant triggerIn Zapier“Triggers when a recipient unsubscribes from the message.”
Someone leaving your mailings is the event here: a recipient unsubscribes from one of your messages. It lets every other tool that writes to that person know about the choice.
The 4 Omnivery actions
Omnivery gives you 4 actions. For each one: what it does for you, when to reach for it, and what to watch out for.
Operations index
Parse Email
ActionIn Zapier“Parses an input string and returns a well formed array of valid and unparseable emails”
Takes a block of text holding several addresses and sorts them into valid ones and ones it could not read. The only field is Addresses, a comma-separated list.
Send Email
ActionIn Zapier“Sends and Email message”
Sends an email through Omnivery from another app's event. It asks for a Sending domain, a From, a To and a Subject; From and To are written as a name followed by an address in angle brackets.
Suppress Email
ActionIn Zapier“Adds a recipient to a suppression list.”
Puts an address on a suppression list, so Omnivery stops sending to it. Three fields are required: the Domain, the Address and a Suppression type picked from the list.
Validate Email
ActionIn Zapier“Validates an email address formating, existence and associated risks. Please note that the domain used for validation MUST have Email Validation enabled in the domain detail.”
Checks an address before you write to it: its format, whether it exists, and the risks attached to it. It needs a Domain and the Email to test.
When an Omnivery Zap breaks
Zapier links no help article to Omnivery and records no rate limit for it, so the cases below come from how Zapier works and from the rules written on the Omnivery fields.
Six cases cover what the sources document. If yours is not here, the Zapier troubleshooting page is the next stop.
The trigger stays silent
Each trigger listens to the single Domain you typed. A typo, or mail sent from another domain, and nothing ever reaches the Zap.Validate Email fails every time
The domain chosen for validation needs Email Validation enabled in its domain detail in Omnivery. Without it, the step cannot run.Send Email is refused
The From address must be aligned with the Sending domain. A From on another domain, or a From not written as name plus address in angle brackets, blocks the send.The Zap keeps restarting
Send Email behind Message Delivered on the same domain: each email sent is delivered, which starts the Zap again, which sends again, and every lap costs a task.A big send goes quiet
A large campaign can produce a huge batch of delivered or opened events at once, and Zapier's flood protection may hold it back instead of running the Zap.Past events never arrive
A Zap only reacts to what happens after it is published. Bounces, complaints and unsubscribes from before stay out, and syncing them is a separate job.
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