ON24 Zapier integrationAutomate ON24 with Zapier.
The ON24 Zapier integration gives you 6 triggers and 4 actions, all usable on the free plan. Registrants, attendees, presenters and audience questions can start a Zap, and Zapier can create, copy or update a webcast for you.
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What the ON24 Zapier integration actually does
Connecting ON24 to Zapier means your webinar platform can start automations and receive instructions without a developer in the loop. ON24 is a webinar marketing platform built for demand generation; Zapier sits next to it and moves its events to the rest of your tools, or pushes new webcasts and registrants back into it.
Three results come up again and again. First, a clean registration list elsewhere: New Registrant passes each sign-up to your CRM or a sheet, so sales sees who signed up without exporting a file. Second, a follow-up that knows who showed up: New Attendee and New or Updated Attendee separate the people who came from those who only registered. Third, webcasts that build themselves: Create Webcast and Copy Webcast spin up a new session from a form or a planning tool, and Create Registrant signs people up from any other app.
What Zapier does not do here: there is no search step for ON24, so a Zap cannot look up an existing webcast or registrant by name before acting. Copy Webcast, Update Webcast and Create Registrant all need a webcast or event ID handed over by an earlier step. There is no delete action either, and none of the six triggers is instant, so every flow waits for the next check.
If you are weighing other platforms, see Make vs Zapier and n8n vs Zapier.
Zapier vocabulary in one minute
Eight words cover everything on this page. Each one is used exactly as defined here.
- Zap
- The automation you build on Zapier: one trigger, then one or more actions that run every time that trigger event happens.
- Trigger
- The event in an app that starts the Zap. Once the Zap is switched on, Zapier waits for that event and nothing else.
- Action
- What the Zap does after it starts: the step that writes, sends or moves something for you in an app.
- Task
- The unit Zapier bills: one action your Zap completes successfully. The number on your plan counts exactly those.
- Polling trigger
- A trigger Zapier checks on a timer. It asks the app for new items at a fixed interval and keeps only the ones it has not seen.
- Instant trigger
- A trigger the app reports itself, calling Zapier the moment the event happens. None of the ON24 triggers works this way.
- Filter
- A step that lets the Zap go on only when what arrived meets a condition you set, and stops it there otherwise.
- Connection
- Your ON24 account linked to Zapier once, then reused by every step of every Zap that touches ON24.
What ON24 costs you in Zapier tasks
ON24 is not a premium app on Zapier: it works on the free plan. The bill is counted in tasks, and only finished actions count.
- Free plan100 tasks per month, unlimited Zaps
- Free plan Zap sizeTwo steps: one trigger, one action
- Trigger checksFree of charge
- Failed actionNot counted
The trigger never costs a task, and neither do Zapier's checks for new registrants or attendees, however often they run. Each action that goes through counts once; an action that fails is not counted. A Zap with three ON24 actions eats three times what a one-action Zap eats. The catch is on the free plan: it builds two-step Zaps only, one trigger and one action. Add a filter or a second action and the Zap becomes multi-step, which needs a paid plan.
Connect your ON24 account in three steps
- 01
Open the Apps page
In your Zapier account, go to Apps and click + Add connection. You need an ON24 account, plus read or write access on any webcast you do not own and want the Zap to touch.
- 02
Pick ON24
Type ON24 in the search box of the dialog, select it, then click Add connection. A new tab opens on the ON24 side, where the sign-in happens. Use the ON24 account whose webcasts the Zap should reach.
- 03
Sign in and allow access
Sign in to ON24 in that tab and grant Zapier access to the account. The connection now shows on the Apps page, and every Zap that uses ON24 can reuse it.
Your first ON24 Zap: register a shared inbox to every new webcast
GoalEach new ON24 webcast whose title matches your rule gets the sales team's shared address registered to it.
- 01
Pick the trigger
Create a Zap, choose ON24 as the app that starts it and New Webcast as the event. Select the ON24 connection you set up above.
- 02
Test the trigger
Run the test. Zapier brings back the three most recent webcasts of the account, so you map the next steps on a real one instead of a blank template.
- 03
Add the filter
Click the plus icon, choose Filter, then fill the three boxes: the field to check, a text rule, and your keyword. The filter makes this a multi-step Zap, so a paid plan is required.
- 04
Add Create Registrant
Add ON24 again with Create Registrant. Map the Event ID from the trigger and type the shared address in Email, which accepts up to 1000 characters.
- 05
Test, then publish
Test the action once and check the registrant on the ON24 side. Then click Publish to switch the Zap on. Webcasts created before that moment are ignored.
The 6 ON24 triggers
6 events start a Zap when something happens in ON24. Zapier checks for them at the interval your plan allows.
New Attendee
Polling triggerIn Zapier“Triggers when there is a new attendee to the specified webcast or client.”
Starts the Zap for each person who actually joins a webcast, either one webcast you pick or the whole client account. That is the list that matters for a post-event thank-you, because it leaves out everyone who registered and never came.
New Webcast
Polling triggerIn Zapier“Triggers when a new Webcast is created.”
Fires when someone creates a webcast in ON24. It turns the scheduling of an event into a signal the rest of the company can react to, from the marketing calendar to the sales team's planning board.
New or Updated Attendee
Polling triggerIn Zapier“Triggers when there is a new attendee or when the attendee has a new activity. This trigger can work for a specific webcast or an account.”
Broader than New Attendee: it also reacts when an existing attendee has new activity. You can point it at one webcast or at the whole account, which makes it the trigger for engagement tracking rather than a simple headcount.
New Presenter
Polling triggerIn Zapier“Triggers when there is a new presenter in any of the webcasts belonging to the associated client.”
Picks up each speaker added to any webcast of the linked client. The scope is always the client, never a single event, so one Zap covers every session your account runs.
New User Question
Polling triggerIn Zapier“Triggers when a new question is asked at account level. If Webcast ID is specified, then the trigger will work at Webcast level.”
Catches the questions your audience types during a session. Left alone it listens at account level; fill in a Webcast ID and it narrows down to that one event, which keeps unrelated sessions out of the flow.
New Registrant
Polling triggerIn Zapier“Triggers when there is a new registrant to the specified webcast. If no specific webcast is selected, the trigger will work at Client level.”
Hands over each new sign-up to a webcast. Pick a specific webcast to follow one campaign, or leave the webcast empty and the trigger covers the whole client, every event included.
The 4 ON24 actions
ON24 gives you 4 actions. For each one: what it does for you, when to reach for it, and what to watch out for.
Copy Webcast
ActionIn Zapier“Copies a Webcast from an existent one.”
Duplicates an existing webcast so you keep its setup and only change the date. It needs the ID of the source webcast and a new Live Start.
Create Webcast
ActionIn Zapier“Creates a new webcast.”
Builds a brand new webcast from scratch, out of data another app supplies. Title is capped at 255 characters, and Live Duration is set in minutes, from 30 to 480, in steps of 30.
Create Registrant
ActionIn Zapier“Creates a new Registrant for a particular Event.”
Signs a person up to a given event. Two values are required: the Event ID, up to 38 characters, and the Email, up to 1000.
Update Webcast
ActionIn Zapier“Update an existing webCast.”
Changes a webcast that already exists, which you designate by its ID in Webcast Source. Only that ID is required; you set the values you want to change.
When an ON24 Zap breaks
Zapier publishes no help article specific to ON24, so the traps below are the general ones, applied to this app.
Four mechanisms explain what goes wrong here. They are not bugs, they are how Zapier works, and each one has a simple way around it. If a Zap still misbehaves, the Zapier troubleshooting page goes further.
Nothing from before the Zap
A Zap only reacts to what happens after it is switched on. Registrants and attendees from past webcasts are never picked up; moving them is a separate job.A Zap that sets itself off
New Webcast feeding Copy Webcast creates a webcast that starts the Zap again. Each loop burns tasks fast, so add a filter or point the copy elsewhere.A bulk import held back
When a trigger suddenly returns a huge batch, after an import of registrants for instance, Zapier's flood protection can hold the runs back.No duplicate runs
Zapier remembers which registrants and attendees it has already seen on a polling trigger, so the same item never starts the Zap twice.
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