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Paravo Zapier integrationAutomate Paravo with Zapier.

The Paravo Zapier integration gives you 2 triggers and no action, with no search step. Both triggers are instant: one fires when your firm buys a lead, the other when a lead goes back to the marketplace. Everything that follows happens in your other apps.

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Overview

What the Paravo Zapier integration does for a law firm

Paravo is an AI platform for law firms that combines lead generation, case management and a marketplace of vetted solicitors. Hooking it up to Zapier means the leads your firm buys on Paravo do not stay inside Paravo: the moment one is purchased, or handed back, Zapier can carry it into your CRM, your team chat or your intake spreadsheet.

Three outcomes cover most firms. A CRM that is never behind: New Purchased Lead starts a Zap that creates the contact in your CRM. A fee earner who knows straight away: the same trigger can post the new lead to the team channel of whoever handles intake. A pipeline that stays honest: Lead Released tells your other tools that a lead went back to the marketplace, so nobody chases it.

Now the limits. Paravo has no action and no search step in Zapier: a Zap can listen to Paravo, never write to it. Buying a lead, releasing one or updating a case still happens inside Paravo. A Zap also ignores leads bought before you switched it on. And a Zap on Lead Released does not undo what a purchase Zap already did elsewhere; it only starts new steps.

Both triggers are instant, so your plan never delays them. If you are weighing other automation tools for your firm, read n8n vs Zapier and Zapier alternatives.

Vocabulary

Zapier words in one minute

Seven terms carry the page. Each is explained once here, then used without a reminder.

Zap
The automation you build in Zapier: one trigger, then one or more actions that run every time that trigger event happens.
Trigger
The event in an app that starts the Zap. Paravo offers two, and once the Zap is on, Zapier waits for them.
Action
The step that does the work after the trigger. Paravo has none, so every action in a Paravo Zap belongs to another app.
Task
The unit Zapier bills: one action your Zap completes successfully. The allowance on your plan counts those.
Polling vs instant
Zapier checks a polling trigger on a timer. An instant trigger is reported by the app itself, the moment the event occurs.
Filter
A step that lets the Zap go on only when the incoming data meets your condition, and stops it otherwise.
Multi-step Zap
Any Zap beyond one trigger and one action. A second action, a filter or a search makes it one, and it then needs a paid plan.
Cost

What a Paravo Zap costs your firm

Paravo is not reserved for paid plans: it works on the free plan. You pay for what happens after the lead arrives, never for the lead arriving.

  • Paravo triggersfree, never counted
  • Each successful action1 task
  • Failed actionnot counted
  • Free plan100 tasks a month, 2-step Zaps
  • Filter or second actionmulti-step Zap, paid plan

New Purchased Lead and Lead Released never cost a task. Each action that succeeds in another app counts as one: creating the CRM contact is one task, posting to the team channel is another. An action that fails is not counted. The free plan gives 100 tasks a month and unlimited Zaps, each limited to one trigger and one action. Add a second action or a filter and it becomes a multi-step Zap, which needs a paid plan. The interval grid below concerns polling triggers only; it does not apply to Paravo's triggers.

Connect

Connect Paravo to Zapier

  1. 01

    Open the Apps page

    In your Zapier account, go to Apps and click + Add connection. You need a Paravo account, plus read or write access on any leads you do not own yourself and want a Zap to follow.

  2. 02

    Pick Paravo

    Type Paravo in the search box of the dialog, select it, then click Add connection. A new tab opens on the Paravo side, where both accounts get linked.

  3. 03

    Sign in and grant access

    Sign in to Paravo in that tab and allow Zapier to reach the account. The connection is saved, and both Paravo triggers reuse it in every Zap you build.

First Zap

Your first Paravo Zap, step by step

GoalEach time your firm buys a lead, create the contact in your CRM and alert the intake team.

  1. 01

    Build: pick the trigger

    Create a Zap, choose Paravo as the app and New Purchased Lead as the event that starts it, then select your Paravo connection.

  2. 02

    Test the trigger

    Run the test. Zapier brings back the three most recent items of the connected account, so you map the next steps on a real lead rather than a guess.

  3. 03

    Create the CRM contact

    Add your CRM as the first action and map the lead's details into the contact fields. On the free plan, this two-step Zap is already complete.

  4. 04

    Alert the intake team

    Add a chat action and map a short summary of the lead into the message. This second action makes the Zap multi-step, so it needs a paid plan.

  5. 05

    Test, then publish

    Test each action and read what came back before moving on, then Publish the Zap to switch it on. If something misbehaves later, start with Zapier troubleshooting.

Triggers

The 2 Paravo triggers

2 events start a Zap when something happens in Paravo, and 2 of them are instant: the app calls Zapier straight away, whatever your plan.

1

New Purchased Lead

Instant trigger

In Zapier“Triggers when a new lead is purchased.”

Starts the Zap whenever your firm buys a new lead on Paravo. It is the entry point for everything that should happen once a prospective client is yours: recording them, assigning them, getting in touch. Since Paravo has no action, the useful work happens in the apps you add after it.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
new leads should appear in your CRM and in front of the right fee earner without anyone re-keying them.
Watch out
leads bought before the Zap was published are never sent.
2

Lead Released

Instant trigger

In Zapier“Triggers when a lead is released back to the marketplace.”

Fires when a lead goes back to the Paravo marketplace. It is the counterpart of a purchase: the signal that a prospect is no longer your firm's to pursue, so your other tools can stop treating it as live.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
your CRM or intake sheet should mark released leads so nobody calls them by mistake.
Watch out
it does not reverse what your purchase Zap already did; add the steps that update or flag the record yourself.
When it breaks

When a Paravo Zap breaks

Zapier attaches no help article to Paravo and lists no app-specific limit. What breaks comes from general Zapier rules and from Paravo being listen-only.

Four situations explain most surprises. It pays to know them before your firm relies on the Zap for intake.

  • Earlier leads never arrive

    A Zap only reacts to leads bought or released after it is switched on. Older ones are not picked up; moving that backlog is a separate job.

  • A release does not undo a purchase

    When Lead Released fires, the contact your purchase Zap created stays where it is. Only the steps you add to the release Zap change anything.

  • Nothing can be written back

    Paravo has no action in Zapier. A Zap cannot buy, release or update a lead in Paravo; those steps stay manual inside the platform.

  • A burst gets held back

    If a large batch of leads changes hands at once, Zapier's flood protection can pause the trigger instead of running every item.
Need help

Need help automating Paravo with Zapier?

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FAQ

Paravo Zapier integration: frequent questions

01Is the Paravo Zapier integration free?
Yes. Paravo is not reserved for paid plans, so it works on a free Zapier account. The free plan gives 100 tasks a month and unlimited Zaps, but each Zap is limited to one trigger and one action. A Zap that creates a CRM contact for every purchased lead fits. One that also alerts your team uses two actions, so it becomes a multi-step Zap and needs a paid plan, as does any filter you add.
02How many tasks does a Paravo Zap use?
Nothing for the Paravo triggers, and one task for each action that succeeds in another app. A Zap that creates a CRM contact and posts to a channel costs two tasks per lead; a release Zap that updates the CRM record costs one. A failed action is not counted. With 100 tasks a month on the free plan, count your expected leads and the actions per lead before deciding which plan your firm needs.
03Are Paravo triggers real time?
Yes. New Purchased Lead and Lead Released are both instant triggers: Paravo tells Zapier the moment the event happens, and the Zap starts at once. The plan interval grid (15 minutes on Free, 2 on Professional, 1 on Team and Enterprise) only applies to polling triggers, so a free account reacts as fast as a paid one here. In the editor, a Zap built on an instant trigger shows a lightning bolt next to it.
04What does it take to connect Paravo to Zapier?
A Paravo account, plus access to any leads you do not own yourself and want a Zap to follow. In Zapier, open Apps, click + Add connection, search for Paravo, click Add connection, then sign in in the tab that opens and grant access. After that, test a trigger: Zapier brings back the three most recent items, which shows you what you can map into your CRM or chat before publishing.
05Can Zapier buy or release a lead in Paravo?
No. Paravo offers only two triggers in Zapier and no action, so a Zap can react to what happens in Paravo but cannot change anything there. Buying a lead, releasing it or updating a case stays a manual step inside Paravo. What Zapier does well here is the follow-up: making sure every purchase or release is reflected in your CRM, your intake sheet or your team chat without anyone copying details across.
06What if the Paravo operation you need is missing?
Then the job has to be built around the two triggers or handled elsewhere. Zapier offers New Purchased Lead and Lead Released, with no action and no search step for Paravo. Most needs on the follow-up side still fit by pairing these triggers with actions from your CRM, chat or spreadsheet. If the missing operation is something done inside Paravo itself, such as acting on a lead, no setting in the Zapier editor will add it.
07Zapier, Make or n8n for Paravo?
Choose on criteria rather than on a ranking. On Zapier, check whether the two instant triggers cover the moments your firm cares about, whether your CRM and chat tools are available as actions, and whether one or two tasks per lead fit your plan's allowance in a busy month. Then run the same checks on the other tools for Paravo: which operations they actually offer, how they bill one run, and who at the firm will maintain the flow.
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