The best account based marketing agency for your company in 2026: 10 firms compared
We compared ABM agencies on named account-based results, independent client reviews, published prices and contract terms.
The short answer, by profile. A funded B2B tech company that wants ABM run with its paid media: Directive. A team that wants a pure ABM specialist and a price range before the first call: strategicabm, from $20,000 a month. A SaaS company that wants prices and contract terms in print: Gripped, from £3,500 a month on a rolling contract with three months' notice. A startup on a lean budget: GrowthSpree. A global enterprise running programs in several regions: The Marketing Practice. An ABM program that already exists but stalls: Inverta.
Account based marketing (ABM) means sales and marketing agree on a short list of target companies, then market to the people who buy inside each one, instead of collecting leads from anyone. An ABM agency picks and scores those accounts, maps the buying group, builds the personalized campaigns and reports on account progress and pipeline. We compared 25 agencies on what they publish: named ABM results with numbers, reviews on independent platforms, prices, contract terms and team size, and ranked 10. Before you hire anyone, look at the ABM platforms they work with: the software is often a second budget line. The ranking is editorial: a sponsored spot is always labeled on its card, and no affiliate link changes a score.
The ranking is editorial: a sponsored spot is always labeled "Sponsored" on its card, with its limits written, and no affiliate link changes a score. Hack'celeration is not ranked. The scores are ours, averaged over five criteria; the review ratings quoted are each agency's own.
The right ABM agency for your situation
Monthly tiers from £3,500, a rolling contract with three months' notice, 32 independent reviews.
Best for startups$1,000+ minimum project on its review profile and a named 23-month ABM case.
Best for enterprises1:1 to 1:many programs, with named results for Reltio, Boeing and Splunk.
Best for B2B tech with paid mediaABM, paid search, LinkedIn and RevOps in one team, 56 independent reviews.
Best on a known budgetAn ABM-only agency that prints its price bands, from $20,000 a month for a full program.
Best for international programsAbout 90 specialists in London and Boston, part of Accenture Song.
ABM agencies: price, focus, score
Prices come from each agency's own site when it prints them, otherwise from the minimum project size on its independent review profile. The minimum project size is the smallest budget an agency accepts, and the fastest way to see whether a firm is within reach. Ad spend and ABM software licenses always come on top.
Each overall score is the average of five scores out of 5: expertise, track record, client reviews, transparency and team. It measures public proof, not the fit with your profile: MomentumABM sits last because it publishes the least, not because it knows ABM less well.
| Best for | ABM focus | Ideal client | Visit | ||||
|---|---|---|---|---|---|---|---|
| 1 | strategicabm | Best ABM specialist with published price bands | ABM only (strategy, content, execution) | 4.1/5 | From $20,000 a month (£16,500) · bands from £1k to £130k+ | B2B technology companies · UK | Visit → |
| 2 | Directive | Best for B2B tech companies that want ABM run inside paid media | ABM + paid media + RevOps | 3.9/5 | On request · $250,000+ minimum project on its review profile | Funded B2B tech, mid-market to enterprise | Visit → |
| 3 | Gripped | Best for B2B SaaS on a mid-sized budget, with prices and terms in print | ABM inside demand gen for SaaS | 3.7/5 | From £3,500 a month + projects · most clients £8K to £12K a month | B2B SaaS past £2m ARR | Visit → |
| 4 | GrowthSpree | Best for startups that want ABM and paid media from senior operators | Signal-based and LinkedIn ABM | 3.6/5 | On request · $1,000+ minimum project on its review profile | B2B SaaS startups and scale-ups · New York | Visit → |
| 5 | Ironpaper | Best for HubSpot users who want deal-based ABM | Deal-based ABM on HubSpot | 3.6/5 | On request · $25,000+ minimum project on its review profile | Mid-sized B2B on HubSpot · New York | Visit → |
| 6 | RevvGrowth | Best for B2B SaaS teams that want weekly ABM reporting | Intent-led ABM for SaaS | 3.6/5 | From $5,000 a month (100 target accounts) to $12,000 (500) | B2B SaaS teams | Visit → |
| 7 | The Marketing Practice | Best for enterprises running ABM across countries | 1:1 to 1:many, across regions | 3.5/5 | On request · fee back if the agreed ROI target is missed | Global enterprises | Visit → |
| 8 | Inverta | Best for fixing an ABM program that stalled | ABM operations and martech | 3.3/5 | On request | Mid-market and enterprise B2B | Visit → |
| 9 | The ABM Agency | Best for enterprise 1:1 and 1:few campaigns | Enterprise 1:1 and 1:few | 3.3/5 | On request · $25,000+ minimum project on its review profile | Enterprises in industrial, tech and regulated sectors | Visit → |
| 10 | MomentumABM | Best for global enterprises building an ABM center of excellence | ABM strategy and key accounts | 3.1/5 | On request · $10,000+ minimum project on its review profile | Global groups · London and Boston | Visit → |
One scale for all ten firms, each criterion from 2 to 5: client reviews by the number of independent reviews (2 at zero, 3 under 5 or quotes only on the agency's site, 3.5 from 5, 4 from 20, 4.5 from 50, 5 from 100, minus 0.5 under a 4.0 average), track record by named ABM results with a number (2 with no named client, 3 for named clients only, 3.5 for one, 4 for two to four, 4.5 for five or more), and transparency by what the agency's own site publishes (3 for a method or terms, 3.5 for an entry price, 4 for price bands, 4.5 with the contract length, 5 with the reporting). Expertise gives 3.5 for an ABM service page with named projects, 4 for an ABM specialist and 4.5 for a specialist with five named ABM projects; team gives 3 under 10 people or an unknown size, 3.5 from 10 and 4 from 50, plus 0.5 for a published follow-up and 0.5 for a team based in an English-speaking market.
Is your agency missing from this page? Email us: hello@hackceleration.com
strategicabm
strategicabm is a UK ABM agency (a private company registered in England and Wales) that does only account-based marketing for B2B technology firms. It sells three service lines that can be combined: strategy (ICP, account selection, account and stakeholder insight), content and creative (personalized assets, account experiences), and execution (campaign build, optimization, performance and quarterly executive reporting). It also runs ABM training and an AI tool for in-house ABM teams.
- Price bands printed on its site: £1k to £10k, £10k to £45k, £45k to £130k, £130k+
- Acxiom: £1.5m of pipeline in 120 days; AVEVA: £7m of active pipeline; Rakuten Advertising: 66% workshop-to-pipeline conversion across 5 territories
- Quarterly executive reporting listed in its plans
- ✓Prices you can read before the first call
- ✓100% ABM, 100% B2B technology: no other service line competes for attention
- ✓Can coach your own team instead of running everything
- ✓Five named ABM case studies with numbers, the most on this page
- ✗No rated reviews on an independent platform; client quotes appear only on its own site
- ✗10 to 49 people: capacity for a few large programs at a time
- ✗No published contract length
Our first pick: an ABM-only partner that prints both its price bands and five named ABM results. Budget at least $20,000 a month for a full program; a smaller company should start with Gripped or GrowthSpree.
Directive
Directive is a B2B marketing agency founded in 2013, with more than 130 strategists and 65% of its revenue from returning clients. ABM has its own service page: target account selection, sales and marketing alignment, and campaigns across search, social, email and display, reported in custom dashboards. Its core business is B2B paid media and content, and ABM is sold as one way to run that engine.
- TigerConnect: paid leads up 31% quarter over quarter from an ABM campaign on LinkedIn
- 130+ marketing strategists, 65% of revenue from returning clients
- Custom reporting dashboards listed in the ABM offer
- ✓56 independent client reviews, at 4.8 out of 5
- ✓One team runs ABM, paid search, paid social and RevOps together
- ✗The largest minimum project on this page: $250,000+ on its review profile
- ✗Only one named ABM result with a number; its 283% SQL lift and $8.3M figures name no client
- ✗No price on its own site
The pick for a funded B2B tech company that wants ABM and paid media in one contract, and has the budget for it. A smaller company should start with Gripped or GrowthSpree.
Gripped
Gripped is a B2B marketing agency for SaaS, tech and AI companies. ABM is one of its services, next to demand generation, paid media, SEO and GEO: target account lists, buyer personas, then campaigns built for those accounts. It works in 30-day sprints with real-time reporting and prints its pricing and contract terms.
- Prices printed: from £3,500, £7,500 and £15,000 a month by tier; most clients invest £8K to £12K
- Rolling contract with three months' notice
- Named pipeline results: £1.3m for Crownpeak in one quarter
- ✓32 independent client reviews, at 4.9 out of 5
- ✓Contract terms and price tiers on its site
- ✓Ad budgets are billed apart from the fee, so you see where the money goes
- ✗ABM is one service among five; its named pipeline results are not presented as ABM programs
- ✗10 to 49 people
- ✗Prices are in pounds; a US buyer should ask for a dollar quote
Our pick for a SaaS company that wants prices and terms in print. Its contracts roll with three months' notice, yet its own FAQ speaks of 6 to 12 month commitments: ask which one your contract will carry. Ask which of your target accounts the team will work in the first sprint.
GrowthSpree
GrowthSpree is a B2B SaaS marketing agency where senior operators run paid media, ABM, RevOps, SEO and AEO (answer engine optimization) as one system. Its ABM offers are named by motion: signal-based, LinkedIn, outbound and enterprise ABM. It publishes a long ABM case: a 23-month program for Konnect Insights across six markets.
- Konnect Insights: ABM pipeline from $1.5M to $2.7M across 6 markets over 23 months
- Competitor-displacement campaigns against the users of rival tools
- 50 to 249 people on its review profile
- ✓A detailed, named ABM case measured over almost two years
- ✓Low entry point: $1,000+ minimum project on its review profile
- ✓Every channel measured on pipeline in your CRM
- ✓A flat monthly fee, month to month: no long lock-in
- ✗6 Clutch reviews at 5.0; its G2 rating of 4.9 is quoted on its own site
- ✗No price amount on its own site
- ✗ABM is one of six services
A good fit for a startup that wants ABM run by people who also buy its media. Ask for the Konnect Insights dashboard during the first call.
Ironpaper
Ironpaper is a B2B growth agency founded in New York City in 2003, with a team of 70 people across the US. Its ABM offer includes ABM campaigns, deal-based ABM (marketing aimed at accounts already in your sales pipeline), ABM with HubSpot, and ABM reporting. Its ABM page shows one named ABM case, AMBI Robotics; its other numbered case studies cover inbound, content and SEO programs in HubSpot.
- Deal-based ABM: campaigns aimed at open opportunities, not only new accounts
- AMBI Robotics: one buyer story across 30 logistics accounts such as FedEx, DHL and UPS, 72 new qualified leads
- 70 people, founded in 2003
- ✓Strong HubSpot know-how for ABM inside the CRM
- ✓ABM reporting sold as its own service
- ✓A long record in B2B: more than twenty years
- ✗One named ABM case with numbers (AMBI Robotics); its other numbered cases, such as Goddard, measure inbound and SEO work
- ✗No rated reviews on its independent profile
- ✗$25,000+ minimum project
A sound choice for a HubSpot company that wants ABM on deals already in play. Ask for a second ABM case, with pipeline or revenue, before you sign.
RevvGrowth
RevvGrowth is a B2B SaaS marketing agency of 10 to 49 people that started as founder-led advisory in 2022 and moved to running ABM and demand generation programs in 2023. Its ABM service covers account selection with firmographic, technographic and intent data, buying-committee mapping, coordinated campaigns, and weekly Looker Studio dashboards on account engagement, influenced pipeline and ABM revenue. It names clients such as Hasura, Vymo, Atlan and LeadSquared. It prints its ABM prices by size of target account list: Starter at $5,000 a month for 100 accounts, Growth at $8,000 for 250 and Scale at $12,000 for 500, each a monthly retainer covering the full program and weekly reporting.
- Weekly Looker Studio dashboards connected to your CRM
- Target account list refreshed every month
- Vymo: $41.5M in pipeline influenced, MQL-to-SQL rate from 4.5% to 18%
- ✓Weekly pipeline reporting
- ✓Senior team from kickoff, with no junior handoff promised
- ✓Printed ABM tiers, from $5,000 a month for 100 target accounts
- ✗One named ABM result, Vymo, shown with SEO work alongside; its 327% MQL lift is an average
- ✗No rated reviews on its independent profile
- ✗Young agency: execution work only since 2023
A fit for a SaaS team that wants to see ABM pipeline every week. Ask how much of the Vymo pipeline came from ABM alone.
The Marketing Practice
The Marketing Practice (tmp) is a B2B agency ranked among the top 10 B2B marketing agencies in both the UK and the US. Its ABM work covers 1:1, 1:few and 1:many programs, built on buying-group signals and measured on account progression, opportunities and pipeline. It also offers a ROI guarantee: you agree a target, and if it is missed you get your fee back.
- Reltio: 24% faster pipeline and 20% more actionable pipeline across 6,000+ target accounts
- Boeing: 2x the pipeline-account target; Splunk: a 4.5x return in annual contract value
- ROI guarantee with the fee refunded if the target is missed
- ✓Three named ABM results with numbers
- ✓A written ROI guarantee
- ✓Monthly reporting described in its case work
- ✗No rated reviews on its independent profile
- ✗No price published
- ✗Built for large programs, too heavy for a small team
The pick for a global company that wants ABM across regions and a contract tied to an agreed result. Ask for the exact wording of the ROI guarantee before signing.
Inverta
Inverta is a B2B marketing consultancy of 10 to 49 people that works on strategy and stays through execution. Its ABM offer starts from the operation around the program: target accounts, sales alignment, martech and reporting. It publishes three named ABM results with numbers and the ranges of results it expects from an ABM program.
- Procore: 75% of outbound pipeline from ABM
- Sysdig: contract sizes up 36%; Alert42: 8 opportunities and $298k in revenue in 3 months
- Published expected ranges, for example a 10% to 15% rise in pipeline
- ✓Three named ABM results with numbers
- ✓Strong on ABM operations, Demandbase and martech
- ✓Works with your team rather than replacing it
- ✗No reviews on its independent profile
- ✗No price published
- ✗10 to 49 people
Our pick when ABM already exists and stalls. Ask which of the four symptoms on its home page (stalled ABM, unpredictable pipeline, reporting no one trusts, AI with no impact) it sees in your case.
The ABM Agency
The ABM Agency is an agency whose main offer is account-based marketing, with account-based work since 2009; it also sells demand generation, PPC, GEO and content services. It runs 1:1, 1:few and 1:many campaigns, pilots, strategy, ABM platform management and custom reporting dashboards, with workshops and weekly meetings. It serves industrial manufacturing, technology, SaaS, cybersecurity, medical and financial services companies.
- ABM as its main offer, since 2009
- Custom dashboards built for your team or inside your BI tool
- Pilot campaigns for companies new to ABM
- ✓Specialist in 1:1 and 1:few programs for large accounts
- ✓Weekly meetings and workshops written into its method
- ✓Industry pages for manufacturing, medtech, fintech and SaaS
- ✗Its case studies name no client
- ✗One independent review
- ✗A ROI claim of 3x to 120x with no named client behind it
A specialist for enterprise campaigns on few accounts. Ask for a reference client you can call before the pilot.
MomentumABM
MomentumABM is a B2B growth consultancy founded in 2011, with about 90 specialists in London and Boston, now part of Accenture Song. It helped build ABM as a discipline and works on customer growth strategy, key account programs, ABM centers of excellence and the change in teams that goes with them. It also trains ABM teams.
- 600+ B2B growth engagements
- Part of Accenture Song: data, creative and AI at scale
- ABM training for in-house teams
- ✓Deep experience in ABM strategy and key accounts
- ✓Consulting and change work, not only campaigns
- ✓Offices in London and Boston
- ✗No named client or number on its site
- ✗No reviews on its independent profile
- ✗No price, contract or method on its own site: a consulting model
For a global group that wants to build ABM inside the company rather than buy campaigns. It sits last because it publishes the least proof, not because it lacks experience.
How to choose your ABM agency, step by step
The checks we ran on 25 agencies, turned into steps you can follow before you sign. ABM is a long game: the choice you make now decides the next nine to twelve months.
Check that ABM fits your deals
Before the searchABM pays when a deal is large, the sales cycle is long and several people sign: think contracts in the tens of thousands of dollars, a buying group of five or more, and a market you can list by name. If you sell a $50 a month tool to anyone with a credit card, broad demand generation or LinkedIn prospecting tools will do more for less. Write down your average deal size and the number of accounts that could buy: under 50 named accounts, a 1:1 program; a few hundred, 1:few; more, 1:many.
- 1:1
- a handful of accounts, fully custom
- 1:few
- clusters of 5 to 15 similar accounts
- 1:many
- hundreds of accounts, light personalization
Bring a first target account list
BriefThe agency will build or refine the list, but you should arrive with one: the 50 to 200 companies sales wants most, with the reason for each. Pull it from your CRM (closed-lost deals, churned customers, upsell candidates) and from a B2B company database. A good agency challenges your list with data; a weak one accepts it as is and starts buying ads.
- Size
- 50 to 200 accounts to start
- Sources
- CRM, sales, firmographic data
Ask for a named ABM result, not a lead count
ShortlistMany agencies sell ABM next to five other services. Ask for one client name and one account-level number: pipeline from target accounts, deal size, win rate or speed. On this page, Inverta (Procore, Sysdig, Alert42), The Marketing Practice (Reltio, Boeing, Splunk), strategicabm (Acxiom, AVEVA, BlueBotics, GoodShape, Rakuten Advertising), Directive (TigerConnect), GrowthSpree (Konnect Insights) and Ironpaper (AMBI Robotics) publish such cases with the client's name. A count of MQLs (marketing qualified leads) is not ABM proof.
Also compared, not ranked:
- Transmission is a large B2B agency of 250+ people that sells complete go-to-market programs; we found no ABM page or ABM case of its own, and its independent profile has no reviews.
- Beyond Codes ranks on Google for this query, but it is a lead generation and services company where ABM is one offer among many.
- Frontal is a small team of GTM engineers (outbound, signals, Clay), not a full ABM agency.
- 42DM, Belkins, Sagefrog, Stratabeat, Heinz Marketing, 310 Creative, Demand Spring, The Mx Group, Ledger Bennett, Gravity Global, New Breed and TripleDart were set aside: ABM is not their core, their ABM proof was too thin, or their team is very small.
- Other ABM rankings also name MOI Global, a creative B2B agency organized around brand, demand and experience, where ABM is one topic among them; INFUSE, which sells an AI-powered demand engine built on buying-group and intent data, closer to demand generation than to an ABM agency; and Winning by Design, a revenue architecture firm whose certified revenue architects work on the sales process, not on ABM campaigns. The sites of DemandGen and Hero Digital now open on BDO Digital and Huge, so neither sells ABM under its own name.
- Ask for
- client, account number, time span
- Red flag
- lead counts only
Settle the software question early
ScopingMost ABM programs run on an intent and advertising platform such as 6sense or Demandbase, plus your CRM. Ask whether the agency's fee includes the license, whether it runs the platform for you, and who owns the data if you leave. If you are still choosing, compare intent data providers first, and read why some teams move off 6sense. Many programs start on HubSpot with LinkedIn ads and add a platform later.
- Ask
- license in or out of the fee?
- Own
- accounts, data, dashboards
Compare two quotes on the same scope
ProposalSend the same brief to two or three agencies and ask each to split its quote into four lines: strategy and account research, content and creative, campaign execution, reporting. Then ask what is outside: media spend, software, direct mail, events. Gripped bills ads outside its retainer and says so; ask the others the same. A quote that bundles everything into one monthly figure hides where the money goes.
- Split into
- strategy, content, execution, reporting
- Outside
- media, software, gifts, events
Start with a pilot and an exit clause
ContractAsk for a 90-day pilot on a small group of accounts before a 12-month commitment, with the success measures written down: accounts engaged, meetings with the buying group, opportunities created. Check the notice period: Gripped prints three months on a rolling contract; The Marketing Practice offers a fee refund if an agreed ROI target is missed. Keep your ad accounts, your platform login and your dashboards in your own name from day one.
- Pilot
- about 90 days
- Write down
- measures, notice period, ownership
Agree on the report before the kickoff
KickoffDecide what an engaged account means, then ask for a shared dashboard sales and marketing both read: target accounts reached, engagement by account, meetings, opportunities, pipeline and closed revenue. RevvGrowth sends weekly Looker Studio dashboards; strategicabm adds quarterly executive reporting; Directive and The ABM Agency build custom dashboards. If your CRM is messy, budget a clean-up first: ABM runs on account data, and a marketing automation platform that syncs badly with it will hide the results.
- Weekly
- engagement and meetings
- Quarterly
- pipeline and revenue
What an ABM agency costs, with real numbers
Three of the ten agencies print their prices. A full ABM program costs from about $5,000 to $75,000 a month in fees, before media and software.
Prices published by the ranked agencies
strategicabm starts a full ABM program at $20,000 a month (£16,500) and prints its bands by level of service: £1k to £10k for light advisory, £10k to £45k, £45k to £130k for consultant-led programs, and £130k and more beyond. Gripped prints three monthly tiers, from £3,500 plus project fees, from £7,500 and from £15,000, and says most marketing leaders invest £8K to £12K a month. Its paid media budgets are billed on top, from £5,000 to £150,000 or more a month. RevvGrowth prices by the size of the target account list: $5,000 a month for 100 accounts, $8,000 for 250 and $12,000 for 500, each tier a monthly retainer with weekly reporting.
Minimum project sizes
When an agency prints no price, its minimum project size on its independent review profile is the first filter: GrowthSpree $1,000+, MomentumABM $10,000+, Ironpaper and The ABM Agency $25,000+, Directive $250,000+. Hourly rates there run from $50 to $99 (GrowthSpree) to $200 to $300 (Ironpaper, The ABM Agency) and $300+ (Directive).
Market ranges for a monthly retainer
Published market surveys of ABM agencies give four bands: $5,000 to $15,000 a month for a boutique full-service program, $10,000 to $25,000 for a growth-stage full-funnel program, $25,000 to $75,000 for enterprise 1:1 programs, plus media, and $5,000 to $10,000 for a fractional ABM lead (a senior freelancer who owns your program part time). Another puts a 1-to-many startup program at $8,000 to $20,000 a month and a 1-to-1 enterprise program at $25,000 to $60,000 and more.
The costs outside the fee
Three lines often double the budget. Media: LinkedIn and display ads to your accounts, often two to five times the fee for enterprise 1:1 programs, run by the ABM agency or by a performance marketing agency. Software: an ABM platform license, a separate yearly contract. Content and gifts: personalized pages, videos, direct mail and events, priced per piece. Ask for each line in writing before you compare two agencies.
Agency, fractional lead or in-house?
A fractional ABM lead costs less and suits a company with fewer than a few hundred target accounts and a team that can execute. An agency makes sense when you need strategy, content, media and reporting at once, in several regions or for a 1:1 program on large accounts. Hiring in-house pays off when ABM becomes your main motion and you can keep a senior lead busy full time; many teams start with an agency and train their own people, which strategicabm and MomentumABM both offer.
- The monthly fee and what it covers, line by line
- Media, software and direct mail, outside the fee
- The pilot length, the contract term and the notice period
- Who owns the ad accounts, the platform and the dashboards
- One named ABM result with an account-level number
ABM agency: your questions answered
What does an account based marketing agency do?
It runs your ABM program: it helps sales and marketing agree on target accounts, maps the buying group in each one, builds personalized content and campaigns (ads, email, direct mail, events), and reports on account engagement, opportunities and pipeline. Some also run your ABM platform and train your team. Ask which of these steps the fee covers.
How much does an ABM agency cost?
From about $5,000 to $75,000 a month in fees, plus media and software. Do the yearly sum before you compare: a mid-sized retainer of £8K to £12K a month, the range most Gripped clients pay, is roughly £96K to £144K over twelve months before a single ad is bought. If that is more than a third of the revenue you expect from your target accounts in year one, start with a pilot or a fractional lead.
How long does ABM take to show results?
Expect engaged accounts within weeks, first meetings with target accounts in 60 to 90 days, first pipeline around month four, and closed revenue in months six to nine. That is why a 90-day pilot followed by a 6 to 12 month term is common. Judge the pilot on account engagement and meetings, not on revenue.
How do I choose an ABM agency?
Start from your deals: 1:1 for a few large accounts, 1:few or 1:many for more. Then ask each agency for one named ABM result with an account-level number, a quote split into strategy, content, execution and reporting, the pilot terms and the notice period. Check its independent reviews and who will work on your account.
What is the difference between an ABM agency and an ABM platform?
A platform such as 6sense or Demandbase is software: intent data, account scoring and ad targeting. An agency is the team that decides which accounts to target, writes the messages and runs the campaigns, often on that software. You usually pay for both, on separate contracts. Ask whether the agency resells a platform or earns a referral fee on it: an agency tied to one vendor will steer you there, whatever your data needs.
Can a small company do ABM without an agency?
Yes, if you sell large deals to a short list of accounts and someone owns the program. Start with your CRM, LinkedIn ads and a list of 50 accounts agreed with sales. A fractional ABM lead, at about $5,000 to $10,000 a month, is the step between doing it yourself and hiring an agency.
What should an ABM agency contract include?
The scope by line (strategy, content, execution, reporting), what sits outside the fee (media, software, direct mail), the pilot length and its success measures, the term and the notice period, and who owns the ad accounts, data and dashboards. Add a handover clause: on exit, the agency returns the account lists, audiences, creative files and dashboard logins within a set number of days, so the next team does not start from zero.
Is ABM just targeted demand generation?
No. Targeted demand generation points ads at an audience; ABM names specific companies, agrees that list with sales, and coordinates marketing and sales across channels and people until those accounts buy. It often goes beyond digital: events, gifts, executive meetings. Most B2B teams run both, with ABM on the largest accounts.