The custom CRM agency.Built around how you actually work.
A custom CRM agency for founders and ops teams who are done fighting their tools. We build software shaped to how your business really runs, on Next.js and Supabase so you own the code and the data. And when a subscription like HubSpot or Pipedrive is the smarter call, we say so and set it up right. More than 40 companies, worldwide, since 2024.
★★★★★Verified Trustpilot reviews · AI, automation & growth agency
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GeminiWe build the CRM, or set up the right one.
Some teams need software built from scratch to fit how they work. Others just need HubSpot or Pipedrive set up properly. We do both, and we are honest about which one you actually need before you spend a dollar. Here are the four things we own, whichever way it goes.
- Custom CRM development
A custom CRM built around your actual process
When an off-the-shelf tool fights you, we build the CRM instead. That means software made to fit exactly how your business works: your objects, your stages, the two or three screens your team really needs, and nothing you'll never touch. We usually build on Next.js and Supabase (an open web framework and database you fully own), so the data lives in your account and the cost does not climb with every new user. A quote arrives, it is matched to a project, the CRM opens it, and the follow-up fires on its own.
See a custom build - Off-the-shelf setup
Or a subscription CRM set up the right way
Building custom is not always the smart move, and we will say so. If your sales motion is standard B2B, an off-the-shelf CRM gets you live in weeks for a monthly fee. We set up HubSpot, Salesforce, Pipedrive or Attio properly: a clean data model (the objects and fields the CRM stores), pipelines that match how you sell, and only the fields that drive a decision. The comparison further down lays out, case by case, when to buy and when to build.
Custom vs subscription - Migration & data hygiene
A migration that dedups instead of dragging the mess
A migration is the one cheap moment to clean house. We move you off spreadsheets or an old CRM (Salesforce, Pipedrive, Zoho) into your new one, mapping every field, deduping records (merging the same contact entered three times), and fixing the data problems that quietly break reporting. You sign off on the mapping and a test import before the full dataset moves. You land with data you can trust, not a fresh tool full of old duplicates.
See the method - Automation & adoption
Workflows, and a team that actually uses it
A CRM nobody updates is an expensive address book. So we automate the busywork (lead routing, deal updates, follow-up tasks, handoffs) and set lead scoring on your real buying signals, then we win the adoption that decides the ROI. We train the people who live in the CRM and put the RevOps habits in place (the shared rules that keep the data clean) so it still holds up months after we hand it over. Want AI on top? We cover that too.
See AI enablement
We shape the CRM around your process, not a vendor template.
Plenty of CRM projects die the same way: a tool bought, a spreadsheet dumped in, fifty fields nobody fills, and a team that quietly drifts back to the inbox. We work the other way round. First we map how you actually sell and decide, out loud, whether to build custom or buy off-the-shelf. Then we design, build or configure, migrate clean, automate the busywork, and win the adoption that decides the ROI (the return you get for the money you put in).
- Audit first · we map how you sell, look at your data, and decide together: build custom or buy off-the-shelf.
- Design · the data model, pipelines and stages that fit your real motion, whether it is a custom app or HubSpot.
- Build or set up · we develop the custom CRM, or configure the subscription tool, then migrate your data clean.
- Automate · lead routing, deal updates, follow-ups and the integrations to the rest of your stack.
- Adopt · we train the team and set the RevOps habits, then hand you everything so it keeps running without us.
Custom CRM or a subscription? When each one wins.
This is the question worth getting right, and most agencies dodge it because they only sell one side. We build custom and we set up HubSpot, Salesforce and Pipedrive, so we have no reason to push you either way. Here is the honest, case-by-case version. Read it before you sign anything, ours or anyone else's.
- Buy off-the-shelf when your process is standard B2B sales and you want to be live in weeks. A subscription CRM like Pipedrive or HubSpot wins on speed and low upfront cost, and we set it up properly.
- Build custom when the tool fights your workflow: you are bending your process to fit fifty fields you will never use, stitching three apps to cover one job, or your business logic simply does not exist in any product.
- Custom wins on ownership and cost at scale. No per-user fee that climbs as you grow (the subscription tax on every extra login), your data in your own database, and exactly the features you need, nothing more.
- The honest catch with custom: more upfront, and someone maintains it. We build on Next.js and Supabase so it stays cheap to run and easy to hand over. But if a subscription covers you, we will tell you to just buy it.
Everything a real CRM build needs under the hood.
Whether we build you a custom app or configure a subscription tool, the same pieces turn a CRM from a glorified contact list into a system your team runs on. Here is what the work actually covers.
- Setup
Custom CRM build
When off-the-shelf does not fit, we build the CRM from scratch on Next.js and Supabase, so you get exactly the objects, screens and rules your business runs on, and you own the code and the database outright.
- Setup
Data model & pipelines
We design the objects, properties and associations the CRM needs to answer real questions, then pipelines and stages that match how your team really sells, cutting the dead fields nobody fills so reporting adds up.
- Setup
Migration & dedup
We move you off spreadsheets or an old CRM into a custom build or into HubSpot, Salesforce, Pipedrive or Attio, mapping every field and merging duplicate records so you start clean, not with the same mess in a new tool.
- Setup
Workflow automation
We automate lead routing, deal updates, follow-up tasks, handoffs and notifications, and connect the CRM to your marketing, support and billing tools, so the busywork runs itself and your reps spend their hours selling.
- Setup
Lead scoring & reporting
We set lead scoring on your real buying signals (the actions that mean someone is ready to buy) and build the dashboards and forecasting your team trusts, tied to the pipeline so the numbers actually drive decisions.
- Setup
Adoption & RevOps
We train the people who live in the CRM and put the RevOps habits in place that keep the data clean, because a tool your team ignores never pays off, no matter how good the setup looked on day one.
We look at how you sell, you leave with a plan.
Before quoting anything, we take 60 minutes on how you sell, the CRM or spreadsheets you run on today, and where the data eats your team's time. You leave with the honest call: build a custom CRM, set up a subscription, or just clean up what you have, plus what to fix first. Zero pitch, just a straight read on your setup.
- The honest call on custom build versus a subscription CRM
- The data model and pipeline issues to fix first
- The workflows worth automating
- A rough cost (from $2,000) and a realistic timeline
How we run a custom build or a setup.
Five steps, in order. We decide build-or-buy before anything gets built, we never migrate the chaos along with the data, and your team owns it all at the end. Each step has a deliverable, and you sign off before we move on.
- Step 1 · Free audit
We map how you sell, then decide: build or buy
We spend 60 minutes with your sales, marketing and ops people and map how deals actually move: where leads come from, where they stall, what gets tracked and what falls through the cracks. Then the honest call. Does a subscription CRM cover you, or is your process odd enough that a custom build pays off? Half the value is answering that before you spend a dollar. You leave with a clear recommendation, either way.
- Step 2 · The plan and the price
We scope the work and put a real number on it
After the audit you get a fixed scope and a real quote. It starts at from $2,000 and moves with the job, because a clean setup on a fresh subscription CRM is nothing like a custom build or a migration of years of messy data. The CRM licence itself (HubSpot, Salesforce, Pipedrive, Attio) you pay the vendor directly, and we right-size the plan so you skip tiers your team will not use. Nothing gets billed until you sign off on the plan and the price.
- Step 3 · Build or set up, migrate clean
We develop the custom CRM or configure the tool
For a custom build, we develop it on Next.js and Supabase, so you own the code and the data. For a subscription CRM, we configure HubSpot, Salesforce, Pipedrive or Attio the right way. Either path, we migrate from your spreadsheets or old CRM, mapping every field and merging duplicate records. You sign off on the mapping and a test import before the full dataset moves, so nothing breaks in silence.
- Step 4 · Automation & integrations
We automate the busywork and wire your stack
We build the automation that runs the busywork: lead routing, deal stage updates, follow-up tasks, handoffs and notifications. We set lead scoring on your real buying signals and build the reporting your team trusts, then connect the CRM to your other tools so data flows instead of being re-keyed. It ships documented so your team can extend it. This is where our 150+ automations shipped since 2024 earn their keep.
- Step 5 · Adoption & handover
We drive adoption, then get out of the way
Adoption decides the ROI, so this is where the work lands. We train the people who live in the CRM, write the playbook for how your team uses it, and set the RevOps habits that keep data clean. Everything is yours from day one: a custom CRM runs in your own accounts, a subscription setup lives in your workspace. We keep an eye on things and stick around for the next round, but pulling it fully in-house was always the plan.
We're judged on the CRM your team keeps using.
More than 40 companies since 2024, worldwide, and no partner badge to wave around, which is the point: we lead with the work. We have built custom CRMs on Next.js and Supabase, set up HubSpot and Pipedrive, and untangled migrations that other people gave up on. What we get judged on is whether the data stayed clean and the team kept using the tool after we left. Our Trustpilot reviews come from those teams, not from a marketing deck.
- The code, the data, the automations and the process all live with your team
- Clean migration: deduped, mapped, reporting working from day one
- Right-sized to the team so adoption survives the handover
- Trustpilot reviews come from the teams we built the CRM for
Custom, subscription, cost, answered straight.
What is a custom CRM, and when is it worth building one?
A custom CRM is software built for how your business actually works, instead of a subscription product you bend your process to fit. It is worth building when off-the-shelf tools cost you more in workarounds than they save: you are drowning in fields nobody fills, paying per user for people who barely log in, or stitching three apps together to cover one job. If your sales motion is standard B2B, a subscription CRM is usually the smarter call, and we will say so. The audit is where we decide together, before you spend anything.Custom CRM or a subscription like HubSpot, Salesforce or Pipedrive?
It depends on your process and your scale, so here is the honest split. Buy a subscription when your sales is standard and you want to be live in weeks for a monthly fee: Pipedrive for a lean team, HubSpot to unify marketing and sales, Salesforce for large orgs needing deep customization, Attio for data-first teams. Build custom when your logic does not exist in any product, or when per-user fees start hurting as you grow. Custom costs more upfront but you own the code and the data, and the price stops climbing with every new login.How much does it cost to build a custom CRM?
It starts at from $2,000 and moves with scope, because a focused internal CRM is nothing like a full custom platform with many integrations. We skip flat packages: after a free 60-minute audit you get a fixed scope and a real number. A custom build carries no per-user licence (you host it yourself on infrastructure that runs for a few dollars a month at small scale), whereas a subscription CRM adds a monthly fee per seat. We size both honestly so you can compare the real cost over two or three years, not just month one.Can you build a custom CRM on Next.js and Supabase?
Yes, that is our default stack for custom builds. Next.js gives you a fast, modern web app, and Supabase gives you a Postgres database you own outright, with auth and an API included. It keeps hosting cheap at small scale and it is a standard stack, so any developer can pick it up later, no lock-in to us. We build exactly the objects, screens and automations you need, connect it to your other tools, and hand over the code and the database. You are never renting your own CRM back from anyone.Is a no-code builder like Airtable, Softr or Glide good enough for a CRM?
Often yes, for a while. A no-code tool (a builder where you assemble an app visually instead of writing code) is a great, cheap starting point for a small team or a simple pipeline, and we happily set one up when it fits. The ceiling shows up later: complex logic gets clunky, per-user pricing climbs, and you can hit limits on records or automations. The honest rule of thumb: start no-code if the need is simple, move to a custom build when the workarounds cost more than the tool saves. We will tell you which side of that line you are on.Can you set up or migrate an off-the-shelf CRM instead?
Yes, and for a lot of teams that is the right answer. We set up HubSpot, Salesforce, Pipedrive or Attio the proper way: a clean data model, pipelines that match how you sell, only the fields that drive a decision, plus automations and reporting. We are not certified partners chasing a badge, which is the point: we recommend the tool that fits your team and budget, not the one that pays us a commission. Sometimes that is Pipedrive over Salesforce, and sometimes it is a custom build over all of them.Can you migrate us off a spreadsheet or old CRM without losing data?
Yes, and the migration is the cheapest moment to clean house. We map every field from your source (Salesforce, Pipedrive, Zoho or spreadsheets) into the new CRM, merge duplicate records, and fix the data problems that quietly break reporting. You sign off on the mapping and a test import before the full dataset moves, so nothing breaks silently. We rebuild your automations natively in the new tool, so you land with data you can trust, not a fresh CRM stuffed with old duplicates and dead logic.How long does a custom CRM build or migration take?
A focused custom CRM or a clean subscription setup usually lands in a few weeks: audit and design first, then build, then adoption. A full custom platform or a migration of messy data with many integrations runs from one week to six months depending on the project. We ship in batches so your team gets something working fast, instead of waiting months for a big-bang go-live. You sign off at each step, so nothing advances until it is actually right.Do you train our team and maintain the CRM after launch?
Yes to both, and the training is where the ROI is won or lost. A CRM nobody updates is dead data within a quarter, so we train the people who live in it, write the playbook, and set the RevOps habits that keep the data clean. Everything is yours from day one: a custom build runs in your own accounts, a subscription setup in your workspace. We keep an eye on things and stay available for the next round of changes, but pulling it fully in-house is always an option we build toward, never a lock-in we design against.
Stop fighting your CRM. Build or buy the right one.
A free 60-minute audit, your sales process and data mapped, and the honest call on whether to build a custom CRM or set up a subscription. From $2,000 once we have scoped it. If a $20-a-seat tool covers you, we will tell you to just buy it.