Demandbase Alternatives

HubSpot is not an ABM platform in the Demandbase sense: it has no B2B advertising network of its own and no third-party intent graph the size of Demandbase's. What it has is the CRM. Its account-based marketing tools (target accounts, buying roles, the target accounts index, account scoring) sit on the company and contact records your sales team already uses, and they are available from Marketing Hub and Sales Hub Professional. For a team that bought Demandbase to tell sales which accounts are warming up, and then spent months syncing it with HubSpot, putting the program inside the CRM removes the sync, the second login and the second renewal.

Its price is public, which is the first difference with Demandbase. Marketing Hub Professional costs $800 a month on an annual commitment, or $890 paying monthly, with three core seats included; extra core seats start at $45 a month on annual billing. A one-time Professional Onboarding of $3,000 is required on top. Enterprise costs $3,600 a month with five seats and a $7,000 onboarding, and adds multi-touch revenue attribution. A first year of Professional on annual billing therefore costs $12,600 with onboarding. Our HubSpot review scores it 4.2 overall, and the HubSpot alternatives page covers the CRM side.

Factors.ai covers the part of Demandbase that most mid-market teams actually use day to day: knowing which companies are on your site, which of them match your ideal customer profile, and pushing that list to sales and to ad platforms. It identifies companies visiting your website, sends Slack or Microsoft Teams alerts, segments accounts on firmographic and behavioural filters, shows how LinkedIn Ads influence your accounts and syncs to your CRM. Growth adds custom account scoring and journey tracking; Enterprise adds predictive scoring, LinkedIn impression control and audience sync with first, second and third-party intent.

The ladder is published. Lite costs $199 a month after a trial with no card; Basic costs $6,000 a year, Growth $20,000 a year and Enterprise from $36,000 a year, on annual contracts. Scout credits for contact data are an add-on, from 200,000 credits for $2,000. Against Demandbase, which publishes no amount and prices a platform fee plus a fee per user, a team can start for $199 and know the cost of each step up. Watch the unit, though: Lite covers up to 5,000 monthly tracked users and 1,500 identified companies a month, Basic 10,000 and 3,000, so a site with more traffic than that starts at Basic. Quarterly billing exists only on request, for early-stage startups. The trade is depth: one user notes that visitor domain data can be noisy, with irrelevant companies showing up, so plan time to build exclusion lists. Our website visitor identification ranking compares it with the tools that only do that job.

N.Rich is the closest match here to Demandbase's advertising side. It builds your ideal customer profile from more than 30 data points or syncs account lists from HubSpot or Salesforce, runs account-based ads, and reports which target accounts engage. The difference is the billing of the ads: you pay when target accounts engage, not per impression, and an engagement is a click on a display ad, at least 20 seconds of a video ad, or scrolling through at least half of an article ad. Ad spend is bought in packs, and what you do not spend rolls over to the next month. That answers a common complaint about Demandbase, whose DSP one user describes as having a high CPM.

Prices are public but annual. GTM Scale costs $2,960 a month billed annually, $35,520 a year, with unlimited users and four governed data sources; GTM Command costs $4,770 a month billed annually, $57,240 a year. Every plan is an annual licence, the monthly figure is the annual price divided by twelve, there is no monthly plan, and prices exclude VAT. The AI credits in each plan are a one-time allowance: they do not renew each month and do not roll over. Budget the licence, the ad spend packs and any credit top-ups as three lines. The contract also sets a 12-month baseline for ad spend: you can raise it at any time, but cutting below it mid-contract is not standard, so commit to a baseline you are sure to use.

AdRoll ABM is RollWorks under its new name, and it is the alternative the guides most often place below Demandbase on price and complexity. It connects data, teams and tools around a target account list, built on a base of 2.6 billion digital identities and 92 million contacts, and runs advertising playbooks with customisable journey stages and workflow orchestration. It sells four ABM packages: Account-Based Advertising, Account-Based Marketing + Advertising, Account-Based Marketing, and Account-Based Retargeting. The reason to switch is fit: a team that used Demandbase mostly to run ads at named accounts gets the same job with less to configure.

Only one of the four packages shows a price, and it is the cheapest way into ABM ads in this list: Account-Based Retargeting has no fee to get started, and you pay only for media. Our retargeting platforms ranking compares it with tools built only for retargeting. The three other packages are priced after a demo, so treat them like Demandbase on transparency. Ask what the media cost includes, whether data and seats are bundled, and what happens at renewal. A user review warns that some of its account data can be misleading and should be taken with a grain of salt: test the target list on accounts you already know before trusting the scores.

Abmatic AI is an AI-native ABM platform built around your website: it reveals the companies visiting, personalises pages for target accounts, and on paid plans runs inbound and outbound campaigns across ad channels with an AI bidder, 480 or more intent signals, an agentic chat called Clara and two-way CRM and CDP sync.

It is the only alternative here with a real free plan for account-based work. Freemium is free forever with no card, and includes website visitor company reveals, one personalisation campaign and basic intent signals, but no ad channels, no AI bidder, no chat, no attribution and no CRM sync. Advanced costs $3,000 a month billed annually, $36,000 a year, and Premium $4,000 a month billed annually, $48,000 a year, adding a domain-expert AI agent, multi-touch attribution, SSO, SAML and SCIM, and a dedicated success manager; the plan comparison also ticks attribution on Advanced, so get it written into the contract if you buy Advanced for it. Plans are billed annually: the monthly price is the effective rate on an annual contract. The jump from free to $36,000 a year is steep, so use the free plan, then the 14-day pilot on your own data that comes with paid plans, to prove the account list before you sign.

Warmly picks up the part of Demandbase that sales teams care about: who is on the site right now, and is it an account we want. It identifies website visitors at the contact and company level, filters them against your ideal customer profile, sends real-time and Slack alerts, routes leads and feeds retargeting. Higher tiers add an inbound chat that engages live visitors and an autopilot mode that runs inbound follow-up on its own.

Its pricing is published by product. AI Web-Deanonymization starts at $10,000 a year, Inbound Chat at $20,000 and AI Inbound Autopilot at $30,000; a GTM Signals package costs another $10,000. You can pay quarterly to try ($4,875 a quarter for web deanonymization, from 10,000 credits a month) and switch to annual to save: the quarterly rate works out to $19,500 a year, against $10,000 on annual billing (on Inbound Chat and Autopilot, quarterly costs about 30% more than annual). That quarterly option is the rare short commitment in this category, and a cheap way to check whether its identification rate on your traffic justifies the annual contract.