Best CRM for Construction
Six tools to track bids, chase leads and run deals from the job site.
Short answer: if you send a lot of bids and need to follow up at the right time, get Pipedrive. If you want to start for free, HubSpot has a free plan for 2 users. If you work in France and want one system built for the trades, from lead to e-invoice, look at Extrabat, or Obat if quotes come first. US remodelers who want the same all-in-one idea should read the Houzz Pro note in the buying guide.
Before you choose, answer a question most lists skip. Do you need a CRM, meaning a tool that tracks deals until they're won? Or estimating and invoicing software with a customer list attached? They're different products, and this ranking keeps them apart. For each tool, we say which plan sends a quote and whether there's a mobile app for the job site, then what a team of 5 really pays.
A few buttons on this page are partner links, so the vendor may pay us a commission at no extra cost to you. The ranking is editorial: a sponsored spot is always labeled on its card, and no affiliate link changes a score.
The right tool for your job
The clearest deal board, e-signed quotes on Premium.
Starting freeFree for 2 users and 1,000 contacts.
All-in-one in FranceCRM, quotes, apps and e-invoicing from Éco.
Faster quotesUnlimited quotes, billed per company.
Most features per dollarFree for 3, quotes from Professional at $23.
Managing subsA contact book of trades that stays current.
The 6 tools side by side
The "Quotes and field" column answers the central question: which plan sends a quote, and is there a mobile app? Rank shows how well the tool fits a construction business that has to win its jobs. The score comes from our full review of each tool, where one exists.
| Best for | Quotes and field | Free plan | Team size | Visit | ||||
|---|---|---|---|---|---|---|---|---|
| 1 | Pipedrive | Best for tracking bids | E-signed quotes on Premium, mobile app on every plan | 4.2/5 | $14/seat/mo (yearly) | — | Contractors bidding on lots of jobs | Visit → |
| 2 | HubSpot | Best free starting point | Quotes from Starter, mobile app | 4.2/5 | Free, then from $20/seat | ✓ | Residential remodelers | Visit → |
| 3 | Extrabat | Best all-in-one for European builders | CRM, quotes, mobile apps and e-invoicing from Éco | 4.0/5 | €49/user/mo excl. VAT | — | French and European trade firms | Visit → |
| 4 | Obat | Best for quotes and invoices | Unlimited quotes and invoices from Pro, iOS and Android apps | 4.0/5 | €39/mo per company (yearly) | — | Small trade businesses in France | Visit → |
| 5 | Zoho CRM | Most customizable on a budget | Quotes from Professional ($23), mobile app | 3.9/5 | Free, then $14; quotes on Professional, $23 | ✓ | General contractors and developers | Visit → |
| 6 | folk | Best for managing your subs | No quotes, mobile app on every plan | 4.2/5 | $24/member/mo (yearly) | — | Project managers and owner's reps | Visit → |
Prices from the vendors' official pricing pages in 2026, in the currency each vendor shows. Euro prices exclude VAT. Extrabat and Obat don't have a full review with us yet: their score is set for this ranking.
Is your tool missing from this page? Email us: hello@hackceleration.com
How we compared and ranked
We compared six tools using their official pricing pages, feature pages and feedback from construction users. We didn't open vendor accounts: every fact on this page comes from a source we read.
Rank and score measure different things. The score out of 5 is the one from our full review of the tool, the same on every page of the site. Rank shows how well the tool fits a construction business, judged on one central criterion: can you track deals and send a quote from the tool, or from a tool connected to it, and use it on site from a phone? That's why folk, scored 4.2, comes last: it sends no quotes.
Each criterion's weight follows what costs a contractor most when it's missing. A weak deal pipeline loses jobs, hence 25%.
- Features & depthStaged deal tracking, quotes, follow-ups, and the construction parts: jobs, packages, e-invoicing.25%
- Ease of useWill a field crew use it without training? Mobile app included.20%
- Value for moneyThe real cost for a team of 5, onboarding fees and extra users included.20%
- IntegrationsEmail, calendar, accounting and estimating software.20%
- Customer supportOnboarding help and the quality of answers.15%
A commission never changes a rank or a score.
Pipedrive
Pipedrive takes first place because it does the one thing a construction CRM has to do better than anything else here: it shows every job you're pricing on a single screen, and the stage it's stuck at. Site visit done, takeoff sent, bid submitted, follow-up, negotiation, won. Each column is a stage, each card is a deal, and you drag it along as it moves. A project manager gets the screen in minutes. Zoho can't say the same.
On the central question of this page, read the price grid closely. Quotes and contracts sent from Pipedrive, with e-signature, sit on the Premium plan at $59 per seat per month billed yearly. Lite, at $14, has no email sync and no automation, so automatic follow-ups on a GC or homeowner need at least Growth at $39. The mobile app is on every plan, so you can log or move a deal from the job site.
The limit is blunt. Pipedrive doesn't invoice, doesn't schedule crews and knows nothing about job costing. You'll need estimating and invoicing software next to it, plus a connection between the two, or you'll type everything twice.
- One pipeline per job type: private work, public bids, service calls
- E-signed quotes and contracts on Premium
- Mobile app on every plan
- 14-day trial, no card
- ✓The clearest view of where every bid stands
- ✓Automatic follow-ups from Growth, $39 per seat
- ✓500+ connected apps, including Zapier and Make
- ✗No invoicing, you need a second tool
- ✗Per-seat pricing: $295 a month for 5 people on Premium
- ✗No line-item estimating, assemblies or takeoffs
Pick Pipedrive if your problem is sales: too many bids out, not enough follow-up, no idea what's about to close. Skip it if what slows you down is writing estimates and invoices. Estimating software will do more for you.
HubSpot
HubSpot lands second with the same score as Pipedrive (4.2 out of 5 in our review), for a different buyer. Its edge in construction is that you can start without paying: the free plan covers 2 users and 1,000 contacts with no credit card. For a two-person remodeling shop getting leads from the website and the phone, that's enough to stop losing them in a notebook.
It fits homeowner projects that take months to decide. Someone who asks for an addition quote in winter may only sign in spring. HubSpot keeps every email and call on the contact record, so you pick the conversation back up where it stopped. Quotes and the mobile app come with Starter, which lists at $20 per seat.
The trap is Professional. Sales Hub Pro runs $100 per seat per month, and HubSpot adds a mandatory onboarding fee of about $1,500. For a team of 5, that's $6,000 in seats plus onboarding, so roughly $7,500 in year one. HubSpot's own US grid is the one we use here, per seat on Sales Hub; new customers in Europe are sold a single per-seat edition instead, so check which grid your account falls under before you compare quotes. Stay on free or Starter until you actually need advanced automation.
- Free plan for 2 users, no time limit
- Quotes and mobile app from Starter
- Full history on every homeowner lead
- ✓The lowest-risk way to start: $0
- ✓Website forms and emails tied to the lead record
- ✓HubSpot Academy is the richest free training around
- ✗Mandatory onboarding of about $1,500 on Sales Hub Pro
- ✗Nothing for scheduling or job costing
- ✗Menus pile up as you move up tiers
Pick HubSpot if you want to stop dropping homeowner leads without spending a dollar first. Watch the jump to Professional: with mandatory onboarding, it changes the budget completely.
Extrabat
Extrabat is the only tool in this ranking that is both a real CRM and construction software. It's built in France and works in French, so it matters to you if you run jobs in the French market. From the Éco plan, €49 per user per month excluding VAT, you get customer and lead management, quotes and invoices, and the mobile apps. E-invoicing is included in all three plans at no extra cost, through the Iopole platform, which matters as France phases in mandatory e-invoicing across 2026 and 2027.
It ranks third, behind two general CRMs, because its strengths and weaknesses mirror theirs. Deal tracking is less flexible than Pipedrive's. Job scheduling, service calls and crew geolocation need the Standard plan at €69 per user, which is itself capped at 8 users. Premium goes to €99. Extrabat advertises volume discounts, so the listed prices are a ceiling, not a floor.
Two limits to know before you sign. Éco stops at 5 users, so a sixth person means moving to Standard. And some users find it a poor fit for public tenders.
- Customers, quotes and invoices in one tool
- E-invoicing included in all three plans, via Iopole
- Job scheduling and service calls on Standard
- Mobile apps from Éco
- ✓One tool, so no double entry between CRM and estimates
- ✓Built for the trades, not adapted from sales software
- ✓E-invoicing at no extra cost
- ✗Éco capped at 5 users
- ✗Per-user pricing: at most €245 a month for 5 on Éco, before volume discounts
- ✗French-language product for the French market
Pick Extrabat if you work in France and want one system for leads, quotes, invoices and, on Standard, scheduling. In the US, look at Houzz Pro in the buying guide instead.
Obat
Obat is estimating and invoicing software for the French building trades, with customer management on top. From the Pro plan, €39 per month excluding VAT billed yearly (€49 monthly), quotes and invoices are unlimited. E-invoicing runs through Iopole, and the iOS and Android apps let you price on site. The Croissance plan, €69 a month billed yearly, adds profitability per job, something none of the general CRMs offer.
Its big edge is how it bills. Obat charges per company, then €20 a month excluding VAT for each extra user (or €200 a year). Billed fully yearly, a team of 5 on Pro costs €39 plus 4 licences at €200 a year (about €16.70 a month each), so roughly €106 a month. Pay the licences monthly and it's €39 plus 4 times €20, or €119. Either way it's well under Extrabat Éco for the same headcount.
It's fourth because the sales side stays thin. You get customer records, not a staged pipeline with follow-ups. If you price twenty jobs a month and need to know which ones to chase, you'll want a CRM next to it.
- Unlimited quotes and invoices from Pro
- Profitability per job on Croissance
- E-invoicing via Iopole
- Extra user licence at €20 a month
- ✓About €106 a month for 5 people, all billed yearly
- ✓Price jobs from your phone, on site
- ✓Micro-business plan from €25 a month billed yearly
- ✗No real sales pipeline with follow-ups
- ✗Each extra user adds €20 a month
- ✗AI voice quoting is a €29-a-month add-on
Pick Obat if you work in France and your real pain is quotes that drag and invoices that go out late. Add Pipedrive or HubSpot once you price more jobs than you can chase from memory.
Zoho CRM
Zoho CRM packs the most features for the money. Standard costs $14 per user per month billed yearly ($20 month to month), and it already has deal tracking, workflow rules and custom modules. Quotes only arrive on Professional, at $23 per user per month billed yearly ($35 month to month), so that's the edition a contractor should budget for. For a GC tracking trade packages, subs and owners, the depth pays off. It's also why Zoho ranks fifth: with quotes, 5 users cost $115 a month, more than HubSpot Starter.
The price is time. Our review gives it 3.2 out of 5 for ease of use, the lowest score in this ranking. Expect several days of setup before the team finds its way around. A one-truck contractor doesn't have them.
The free edition has a hard cap of 3 users. The day you hire a fourth estimator or a project manager, everyone moves to a paid edition, and every user sits on the same one. Prices exclude tax, and yearly billing saves up to 34%.
- Free edition for 3 users
- Custom modules: trade packages, subs, jobs
- Up to 34% off with yearly billing
- ✓5 users on Professional, quotes included: $115 a month billed yearly
- ✓Deeply customizable for a GC
- ✓Native link to other Zoho apps
- ✗The longest learning curve here
- ✗Free tier stops at 3 users
- ✗Nothing construction-specific without setup
Pick Zoho if you have an office manager willing to spend a week setting it up, and a tight budget. Avoid it if nobody on the team will have that time.
folk
folk wasn't built to sell jobs, which is why it closes the ranking despite a 4.2 score. It doesn't do quotes. What it does better than every other tool here is keep a living contact book: drywallers, electricians, suppliers, engineers, architects, each sorted by trade, area and availability.
Standard costs $24 per member per month billed yearly ($30 monthly), Premium $48. The mobile app is on every plan, which matters for a PM who spends the day on site. Our review gives it 4.7 for ease of use: a superintendent who avoids data entry will actually open it.
Its limit is the core of this page: no quotes, no invoices, no job management. folk complements construction software. It doesn't replace it.
- Contact book by trade, area and availability
- Mobile app on every plan
- 2-week trial, no card
- ✓The easiest tool here for a field team to adopt
- ✓Handy for getting three sub bids on a package
- ✓$120 a month for 5 members billed yearly
- ✗No quotes or invoices
- ✗Not built to run a bid from start to finish
Pick folk if your problem is finding an available roofer in two minutes. Don't make it your only sales tool: it sends no quotes.
How to choose a construction CRM
Start with the problem, not the tool. If you lose jobs because nobody follows up, you need a sales CRM. If you lose your evenings to estimates, you need construction software. If you have both problems, either buy one system that does everything or connect two good ones. Here's the real monthly cost for a team of 5, billed yearly where the vendor offers it: HubSpot Starter $100 (5 seats at $20 month to month), Obat Pro about €106 (€39 plus 4 licences at €200 a year, spread monthly), Zoho Professional $115 with quotes ($70 on Standard, no quotes), folk $120 (no quotes), Pipedrive Growth $195 ($295 on Premium for signed quotes), Extrabat Éco €245 at most, HubSpot Sales Hub Pro $450 billed yearly ($500 month to month) plus onboarding.
US remodeler who wants one system: Houzz Pro
Extrabat and Obat are French products. In the US, the closest idea with a public price is Houzz Pro: the Pro plan costs $199 a month for 1 user and covers estimates, invoices, takeoffs and bid management, and Teams starts at $399 a month for 5 users, with a 30-day trial. JobNimbus, Buildertrend and Procore come up in every US list, but none publishes its prices, so we don't rank them.
Solo tradesperson or two-person crew
Start with estimating, not a CRM. In France, Tolteck costs €19 a month billed yearly (€228 a year, €25 monthly) and works without a signal, but has no CRM; Batappli sells a quotes plan at €39 a month for 1 user. Anywhere else, add HubSpot's free plan once leads start piling up.
General contractor bidding on projects
You need real deal tracking. Build a separate bids pipeline in Pipedrive with custom fields for the bid due date, the trade package and the owner, and log every re-price as an activity on the same deal. That's the workaround subs share when they price several versions of one project. Zoho does the same for less, if someone has time to configure it.
Wiring a CRM to your estimating tool
Most small contractors end up with two tools, so the hand-off matters more than either one. The rule that works: the CRM owns the deal until the bid is accepted, the estimating tool owns everything after. Create the job in the estimating tool from the won deal, through Zapier or Make, and push the final contract value back to the CRM so your win rate stays honest. Keep one customer ID in both, or duplicates pile up within a month. If you can't build that connection during the trial, buy the all-in-one instead.
Reading a construction software quote
When a vendor hides its prices, the first number you hear is rarely the yearly total. Ask four things in writing: the price per user and how many users are included, the onboarding or setup fee, whether the mobile app or field users cost extra, and what happens to your data if you leave. HubSpot's mandatory Professional onboarding, about $1,500, shows how much a fee outside the per-seat price can change year one. Compare totals for 12 months and your full crew, never the headline monthly rate.
Project manager or owner's rep
Your asset is your network. folk keeps your book of subs current for $24 per member per month billed yearly. Keep estimates and invoices in construction software. One warning from users of the big US suites: a platform only works if your subs and suppliers actually log in, and many don't.
- Check which plan sends a quote: on Pipedrive, it's Premium
- Price the whole team, not one seat
- Look for onboarding fees: about $1,500 on HubSpot Sales Hub Pro
- Check user caps: 5 on Extrabat Éco, 3 on Zoho's free edition
- No public price? Ask for the full quote before the demo
- During the trial, log a deal from a job site with your phone
- If you pair a CRM with estimating software, check the connection first: Zapier or Make, or you'll double-enter
Best CRM for construction · your questions
What's the difference between a construction CRM and construction management software?
A CRM tracks deals until they're won: leads, follow-ups, stages, odds of closing. Construction management software handles estimates, invoices, schedules and jobs. Extrabat does both; Pipedrive only does the first, Obat mostly the second.
Is there a free CRM for a small contractor?
Yes. HubSpot is free for 2 users and 1,000 contacts, and Zoho CRM is free for up to 3 users. The catch: neither invoices. Keep invoicing software next to it from day one.
How much does a CRM cost for a 5-person construction company?
From about $100 to about $500 a month, quotes included. HubSpot Starter is $100 (5 seats at $20 month to month), Obat Pro about €106, Zoho Professional $115, Extrabat Éco €245 at most, Pipedrive Premium $295. HubSpot Sales Hub Pro is $450 a month billed yearly ($500 month to month) plus about $1,500 onboarding.
Can I send quotes straight from a CRM?
Yes, but check the plan. Pipedrive sends e-signed quotes on Premium, HubSpot from Starter, Zoho only from Professional ($23 per user). These are sales quotes, without assemblies or takeoffs: for detailed construction estimates, Houzz Pro, Obat or Extrabat go further.
Why don't JobNimbus, Buildertrend or Procore appear in the ranking?
None of them publishes prices, and we don't rank a tool whose cost we can't check. JobNimbus even answers "why don't you list pricing" on its own pricing page. Ask for the full yearly quote, users included, before you sit through a demo.
Can a CRM work without a signal on site?
CRM apps need a connection to sync. If you often price jobs in basements or dead zones, an estimating app built to work offline, such as Tolteck in France, is safer. Capture on site and let it sync later.
Do subcontractors need a CRM?
Rarely a full one. Subs have few customers, often the same GCs. Estimating software plus a contact book such as folk is enough. A CRM pays off once you can't track your open bids from memory.
Is a construction CRM worth it for a residential remodeler?
Yes, once leads arrive faster than you can call them back. Homeowner projects stall for weeks between the site visit and the signed quote, and that gap is where jobs go to a competitor. A free HubSpot account with one pipeline (new lead, visit booked, quote sent, follow-up, won) is enough to start. Move to a paid plan only when you need automatic reminders.
Do I need e-invoicing support in a US construction CRM?
Not for US work today: the e-invoicing mandates that shape Extrabat and Obat are French. What matters in the US is a clean export to your accounting software. If you also invoice clients in France, the French reform phases in across 2026 and 2027, and you'll need a compliant tool there.
When do I outgrow a simple construction CRM?
When the tool stops fitting the crew, not the sales team. One contractor stayed two and a half years on JobNimbus before moving to monday.com because the team got too big for it. Plan the export of your contacts and deals before you sign.
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