What is the best interactive demo software for B2B SaaS in 2026?
Seven tools ranked by the stage of your sale where the demo does its job, what it sends back to your CRM and what it costs your team.
An interactive demo is a clickable copy of your product that a buyer walks through alone, no login, no sales call. The useful question isn't "which tool". It's which stage of your sale the demo has to serve, and which plan unlocks what you need. For a team starting out on HubSpot, Storylane is our top pick: HubSpot from $40 a month. For a Salesforce shop that wants HTML right away, Navattic. For the cheapest way in, Supademo. For a big GTM team on a fixed budget, HowdyGo, with unlimited users. And for personalized sales calls, Walnut.
Some links may be affiliate links. The ranking is editorial: a sponsored spot is always flagged on its card, and no affiliate link changes a score.
The best interactive demo tool for your team
HubSpot and Zapier on Starter, $40/mo billed yearly
Salesforce and Marketo teamsHTML on the free plan, Salesforce from Base
Cheapest way inFree for 5 demos, Scale at $38 per creator
Fast demos on your websiteGrowth at $42.50 per seat, up to 10 users
Large team, fixed budgetUnlimited users, from $159/mo
Live sales callsPresenter seats included, from $575/mo
7 interactive demo tools for B2B SaaS compared
The "HTML unlocks at" column does the first cut. A screenshot demo is fine to get going. An HTML demo copies the code of your page, so you edit text and data instead of recapturing, and it holds up far better when your UI changes. Every vendor here prices in dollars.
| Best for | HTML unlocks at | Free plan | Team size | Visit | ||||
|---|---|---|---|---|---|---|---|---|
| 1 | Storylane | Starting on HubSpot | Growth, $500/mo | 4.0/5 | Starter $40/mo billed yearly | ✓ | 1 to 10 people | Visit → |
| 2 | Navattic | Salesforce teams | Free plan (1 demo) | 3.9/5 | Base on request, yearly | ✓ | 5 to 10 people | Visit → |
| 3 | Supademo | Cheapest way in | Business, $199/mo | 3.9/5 | Scale $38/creator billed yearly | ✓ | 1 to 5 creators | Visit → |
| 4 | Arcade | Fast website demos | Enterprise only | 3.8/5 | Growth $42.50/seat billed yearly | ✓ | 1 to 10 people | Visit → |
| 5 | HowdyGo | Large teams | Entry plan, $159/mo | 3.7/5 | $159/mo, unlimited users | — | 5 people and up | Visit → |
| 6 | Walnut | Live sales calls | Not listed on pricing page | 3.7/5 | Ignite $575/mo, yearly | — | 6 to 12 people | Visit → |
| 7 | Demoboost | HTML with onboarding help | Start Up, $375/mo | 3.6/5 | Start Up $375/mo, yearly | — | 2 to 10 people | Visit → |
Prices before tax as listed by each vendor in 2026. "Billed yearly": monthly price on an annual plan.
Is your tool missing from this page? Email us: hello@hackceleration.com
How we compared and ranked
We started from a real B2B SaaS company: a marketing and sales team of 1 to 10 people, a CRM (HubSpot or Salesforce), and a product that ships changes every month. For each tool, we read the official pricing page plan by plan and wrote down the exact tier where four things unlock: HTML capture, native HubSpot and Salesforce sync, account-level personalization, and identification of the companies viewing your demo. Then we priced a full year for three teams: one marketer, five people, ten people.
Next we read user reviews and threads from SaaS teams. Two topics come up far more than features: rebuilding demos every time the UI changes, and annual contracts that are hard to leave. Both weigh on the score. A tool with no public pricing at all sits outside the ranking. Navattic stays in because its free plan and the content of every tier are public.
- The right tier for B2B SaaSThe plan that gets you HTML, your CRM and account personalization, and what it costs.Heaviest
- Cost for 1, 5 and 10 peopleYearly total based on what's counted: seats, creators, presenters or nothing.Heavy
- What reaches your CRMContact created, steps viewed, rep alert, company identified.Heavy
- Upkeep and contractEffort to update a demo, annual lock-in, exit terms.Medium
- User feedbackWhat reviews say about onboarding, rendering and support.Medium
Storylane
Storylane is the most complete tool in our comparison for a small B2B team, and the cheapest way into HubSpot: $40 a month. On Starter, at $40 a month billed yearly, every visitor who fills in your demo form lands in HubSpot as a contact. Zapier comes on the same tier if you need to route those leads elsewhere.
The Free plan is a real way to try it: 1 seat, unlimited views, lead capture and 200 AI credits a month. The catch is clear: one demo live at a time. Account Reveal, which identifies the companies viewing your demo, is capped by visitors per month: 250 on Starter, 2,500 on Growth, 10,000 on Premium.
Then the price climbs fast. HTML capture and personalization tokens (your prospect's name or logo dropped into the demo) arrive on Growth, $500 a month for 5 seats. Salesforce only arrives on Premium at $1,200. Reviews flag a slow editor on large demos and HTML capture that gets "a bit buggy" on complex apps. One reviewer describes mobile HTML demos with "overlapping buttons, broken spacing". Another puts it bluntly: "The per-seat pricing model doesn't really work for me."
- HubSpot and Zapier on Starter, $40/mo
- Identifies 250 companies a month on Starter
- Screenshots, video and HTML in one tool
- ✓First demo live in under an hour
- ✓Fully public pricing page
- ✓Support rated highly in reviews
- ✗HTML only from Growth, $500/mo
- ✗Salesforce only on Premium, $1,200/mo
- ✗HTML demos can render poorly on mobile
Our top pick for a HubSpot team of 1 to 5. Start on Starter with a screenshot demo on your homepage. Move to Growth the day your product changes so fast that recapturing eats a full day a month: that's when HTML pays for itself. If you run Salesforce, budget for Premium straight away, $14,400 a year.
Supademo
Supademo only bills creators, the people who build and edit demos. Reps who share the links don't count. That's a real edge for a 5-person team where one person builds every demo. The Free plan is the most generous in our comparison: 5 demos, 50 videos, unlimited views.
Scale, at $38 per creator billed yearly, adds branching (the viewer picks a path), variables, tracking links and view analytics. Guided HTML demos arrive on Business at $199 a month billed yearly for 1 creator. Growth, $350 for 5 creators, adds sandboxes and voice cloning. SSO and data residency are Enterprise only.
The weak spot for B2B SaaS: the official pricing page lists neither HubSpot nor Salesforce. One review mentions a HubSpot integration added since, but the pricing page doesn't confirm it, so check during the trial. Reviewers also mention a narrow range of AI voices, AI narration that sometimes needs a second try, and a paid custom URL.
- Billed per creator, not per team member
- Free plan with 5 demos
- HTML from Business, sandboxes from Growth
- ✓Cheapest way to publish your first demos
- ✓14-day trial with no card
- ✓Branching and tracking from Scale
- ✗HubSpot and Salesforce missing from the pricing page
- ✗HTML costs $199/mo for a single creator
- ✗Limited AI voice range
The best value if one or two people build demos and your CRM sync can wait. During the 14-day trial, check one thing: does a form filled inside the demo actually reach your CRM? If not, budget for Zapier or another connector on top.
Arcade
Arcade is the easiest tool to pick up in our comparison: record your flow, add a voiceover, publish. Growth, at $42.50 per seat a month billed yearly, adds personalization variables, Audience Reveal (identifying the companies that view), and AI translations. AI voiceover is included even on the Free plan.
For B2B SaaS, two limits matter. HTML only exists on Enterprise, custom priced. Below that, everything is screenshots you recapture when your UI changes. Native Salesforce is Enterprise only too, and HubSpot doesn't appear on the pricing page. Growth caps at 10 users.
Watch out for a common mix-up: Arcade also sells a separate AI video product with its own pricing. For interactive demos, use the dedicated demo pricing page. The Free plan keeps a watermark and doesn't export to MP4 or GIF.
- Record, voiceover and publish in one place
- Company identification from Growth
- AI voiceover on the Free plan
- ✓Easiest onboarding in our comparison
- ✓Clear, public per-seat price
- ✓Clean rendering for website pages
- ✗HTML only on Enterprise
- ✗Native Salesforce only on Enterprise, no HubSpot on the pricing page
- ✗Growth capped at 10 users
The right pick for top of funnel: a two-minute demo on your homepage or product page, easy to redo with each release. As soon as you want the demo to talk to your CRM or survive UI updates without recapturing, look at Storylane or Navattic instead.
HowdyGo
HowdyGo is the only tool in our comparison that doesn't count users. Everyone on the team can build and share demos, whether you're 2 or 20 people. Guided HTML demos are included from Starter at $159 a month. Automatic lead sync to your CRM comes with Pro at $399, where sandboxes are an add-on with no listed price. In the vendor's words: "All our plans include unlimited users, a free trial and no compulsory annual lock-in." Yearly billing takes 20% off, and there's no setup fee.
On the CRM side, from Pro the list is long: HubSpot and Salesforce (lead capture and viewing analytics), Attio, Marketo, Google Analytics, Segment, Heap, Fullstory, Zapier and webhooks (automatic messages pushed to another tool on each event). The trial runs 14 days and extends if you ask.
The limits: no free plan, and Starter captures leads without sending them to your CRM. For B2B SaaS, your real price is Pro. We also found few detailed user reviews.
- Unlimited users on every plan
- Guided HTML from $159/mo
- CRM lead sync from Pro, $399/mo
- ✓Cost stays flat as the team grows
- ✓Monthly billing, no annual lock-in
- ✓Trial extendable on request
- ✗No free plan
- ✗No CRM sync on Starter
- ✗Few published user reviews
The best math for a 5 to 10-person team that wants HTML plus CRM sync: about $3,830 a year on Pro billed yearly, whatever your headcount (about $1,526 on Starter, without CRM sync). During the trial, connect your CRM and check what lands in it. If you need more time, ask for an extension instead of paying too early.
Walnut
Walnut is built for sales reps first. Its plans count two kinds of seats: editors, who build demos, and presenters, who show them on calls. Ignite, at $575 a month, gives you 3 of each, plus HubSpot and Salesforce (a basic Salesforce view), engagement analytics and an optional sandbox.
Accelerate, at $1,550 a month, moves to 6 editors and 6 presenters. It adds per-prospect personalization (name, logo, content), deeper Salesforce, InsightsAI and AI avatars. "Every plan comes with seats and an annual pool of AI credits." The pricing page says nothing about HTML capture.
Reviews are harsh on two points. Price first: one reviewer calls it a "major obstacle" even for small projects. Then the contract: another writes that "Walnut does not provide renewal notices and requires written notice of termination". Rebuilding demos after each product change comes up as well.
- Presenter seats built for live calls
- HubSpot and Salesforce from Ignite
- Per-prospect personalization on Accelerate
- ✓Separate editor and presenter seats
- ✓Engagement analytics from Ignite
- ✓Public prices for the first two plans
- ✗Highest entry price, $6,900 a year
- ✗Annual billing, written termination
- ✗No HTML capture on the pricing page
The right call if your demo mostly lives on sales calls and every prospect should see their own logo. Before you sign, put the renewal date in your calendar three months ahead: cancellation has to be in writing. If you're leaving Walnut, our switching guide lists the alternatives.
Demoboost
Demoboost is the newcomer in this ranking, and one of the few with clear public prices and HTML from the entry plan. Start Up, at $375 a month for 2 seats, includes unlimited HTML capture. Essentials, $600 for 5 seats, adds mobile demos, webhooks and a dedicated customer success manager.
For B2B SaaS, the CRM comes late: native CRM sync only appears on Growth, $1,200 a month for 10 seats, alongside sandboxes. AI personalization is Enterprise only. Every plan is billed annually.
The vendor says it plainly: "Demoboost does not offer a self-serve free trial." Access goes through its sales team. We found few public user reviews, which explains its last place despite a solid pricing grid.
- Unlimited HTML from Start Up
- Dedicated CSM from Essentials
- Mobile demos from Essentials
- ✓Public prices for three plans
- ✓Clear seat counts: 2, 5 or 10
- ✓Sandboxes and native CRM together on Growth
- ✗No free plan or self-serve trial
- ✗Native CRM only from $1,200/mo
- ✗Annual commitment on every plan
Worth a look if you want HTML from day one with someone to help you build demos. At $4,500 a year for 2 seats, ask during the sales demo how leads reach your CRM before Growth: through webhooks on Essentials, nothing listed on Start Up.
Which tool for which stage of your sales cycle?
An interactive demo doesn't do the same job on your homepage as it does in front of a buying committee. Most "best of" lists blur the two. Here are the four stages where demos earn their keep, and the tool that fits each.
On your website: explain the product without a call
Top of funnelThe visitor doesn't know you yet. A guided screenshot demo of two or three minutes is enough: it shows the value and ends on a booking button or a form. Arcade, Supademo and Storylane Starter all do this for under $50 a seat.
Tip: put a short demo on your homepage and product pages for reach, and a fuller one on your pricing or comparison page, where the visitor is already choosing.
- Format
- Screenshots
- Tools
- Arcade, Supademo, Storylane
In outbound: know which company viewed it
IdentificationWhen reps send the demo by email or LinkedIn, the goal changes: you want to know who opened it and how far they got. That takes company identification (Account Reveal on Storylane, Audience Reveal on Arcade, account identification on Navattic) plus a push to your CRM.
Watch out: identification is capped. Storylane Starter covers 250 visitors a month, and one outbound campaign burns through that fast. Check the cap before you launch.
- Must-have
- Identification + CRM
- Tools
- Storylane, Navattic
On sales calls: show a product that never breaks
SalesA rep demoing live takes a risk: empty data, a bug, a slow load. A personalized interactive demo replaces the demo environment. Walnut is built for this, with presenter seats and the prospect's logo on Accelerate. Storylane Growth and its personalization tokens do a similar job for less.
- Must-have
- Per-prospect personalization
- Tools
- Walnut, Storylane Growth
Late stage: let the buyer explore alone
Bottom of funnelLate in the cycle, buyers want to click everywhere and show the product to colleagues. That's the sandbox's job: a copy of your product they explore freely. Navattic lists it on Growth, Supademo on Growth ($350/mo), Demoboost on Growth ($1,200), HowdyGo and Walnut as add-ons.
Rule of thumb: guided demos serve your site and outbound, sandboxes serve evaluation. Don't pay for a sandbox if your deals are still won at the top of the funnel.
- Format
- Sandbox
- Cheapest
- Supademo Growth, $350
What does an interactive demo tool really cost for 1, 5 or 10 people?
A sticker price means nothing until you know what's counted: seats, creators, presenters, or nobody. We priced a full year from the official pricing pages, before tax, using annual billing where it exists.
A solo marketer
Getting startedWith screenshots: Supademo Scale costs $456 a year, Storylane Starter $480 (with HubSpot), Arcade Growth $510. Navattic Starter and Storylane Free stay at $0 for a single demo.
With HTML, the gap blows up. HowdyGo comes to about $1,526 a year ($159 minus 20%), Supademo Business $2,388, Demoboost Start Up $4,500 (2 seats), Storylane Growth $6,000. For one person, HowdyGo Starter is the cheapest published HTML option, but without CRM sync.
- Screenshots
- $456 to $510 a year
- HTML
- $1,526 to $6,000 a year
A 5-person GTM team
Most commonStorylane Starter with 5 seats costs $200 a month ($40 plus 4 × $40), so $2,400 a year, without HTML. Growth, 5 seats included, costs $6,000 a year with HTML. Supademo Growth, 5 creators with HTML and sandboxes, comes to $4,200. Arcade Growth for 5 seats costs $2,550, no HTML.
HowdyGo stays at about $1,526 on Starter and about $3,830 on Pro with CRM sync, since users are unlimited. Demoboost Essentials costs $7,200, Walnut Ignite $6,900 (3 editors and 3 presenters). Navattic Base gives exactly 5 seats, price on request.
Supademo tip: if only 2 people build demos, you only pay for 2 creators. Reps who share links don't count.
- HTML + CRM, fixed budget
- HowdyGo Pro, ~$3,830
- With HubSpot listed
- Storylane, $2,400
A 10-person team on Salesforce
ScalingStorylane Growth with 10 seats costs $1,000 a month ($500 plus 5 × $100), but without Salesforce. To get it, Premium costs $1,200, so $14,400 a year. Demoboost Growth, 10 seats with native CRM, is also $14,400. Walnut Accelerate, 6 editors and 6 presenters, costs $18,600.
Arcade Growth for 10 seats comes to $5,100 a year, but with no HTML or native Salesforce. At Supademo, 10 creators pushes you to Enterprise, custom priced. With 5 creators and 5 reps who only share, Growth at $4,200 is enough. HowdyGo doesn't move: about $3,830 on Pro with CRM sync ($399 minus 20%), sandboxes as an add-on with no listed price.
- Native Salesforce
- $14,400 to $18,600 a year
- Fixed budget
- HowdyGo Pro, ~$3,830
The tier where HTML and your CRM unlock, tool by tool
This is the question the top-ranking lists never ask, yet it's what takes a bill from $40 to $1,200 a month. Here's what the official pricing pages say, and what actually reaches your CRM.
Screenshots or HTML: why it matters
FormatA screenshot demo is a set of images with clickable hotspots. You can build one in minutes, but every UI change means recapturing the screens it touches. An HTML demo copies the page code: you change a label, a number or a customer name right in the editor, and it renders sharp on every screen.
Simple rule: start with screenshots to ship fast. Switch to HTML when your demo has to survive several product releases, or when you want to swap in the prospect's own data.
- Cheapest HTML
- Navattic Free (1 demo)
- Last to unlock
- Arcade, Enterprise
HubSpot: who has it, and at what price
CRMStorylane from Starter ($40), Walnut from Ignite ($575), HowdyGo from Pro ($399). Navattic highlights Salesforce and Marketo on Base among 25+ integrations, so check HubSpot on the list before you sign. Supademo and Arcade don't show it on their pricing pages.
On Storylane, each form filled inside the demo creates a HubSpot contact with the steps viewed. That's what lets a rep call back knowing exactly what the prospect looked at.
- Cheapest
- Storylane Starter, $40
Salesforce: the real price jump
CRMNavattic from Base, Walnut from Ignite (basic view, advanced on Accelerate), HowdyGo from Pro ($399), Storylane only on Premium ($1,200), Arcade only on Enterprise, Demoboost with native CRM on Growth ($1,200). If your team runs Salesforce, this one criterion is half the decision.
HowdyGo puts it simply: "The Salesforce integration offers two main functionalities - Lead Capture & Lead Analytics." That's the minimum to demand from any tool.
- Last to unlock
- Storylane Premium, Arcade Enterprise
What your rep should actually get
UsageA contact in your CRM isn't enough. Your rep needs to know when a hot account comes back to the demo. Navattic sends email or Slack alerts on Growth. Storylane identifies the company even without a form, within its monthly cap. Walnut has engagement analytics from Ignite.
Tip: during the trial, open your own demo from a company email address, then watch what lands in your CRM and how fast. It's the most useful check you can run.
- Slack alerts
- Navattic Growth
What gets expensive after you sign, and what to check
In reviews from SaaS teams, regrets rarely come from a missing feature. They come from hours spent rebuilding demos, and from contracts that are hard to get out of.
Upkeep when your product changes
It's the number one complaint across Navattic, Walnut and Storylane: with every new UI, part of the demo gets rebuilt by hand. HTML cuts the work (you edit instead of recapturing), it doesn't remove it. Keep few demos, well organized, and name one owner who reviews them after every major release.
Annual lock-in
Navattic (Base and Growth), Walnut and Demoboost are billed annually. Storylane, Supademo and Arcade also sell monthly, at a higher price: $50 instead of $40 on Storylane Starter, $50 instead of $38 on Supademo Scale, $50 instead of $42.50 on Arcade Growth. HowdyGo takes monthly payments with no annual lock-in. If you're unsure about usage, pay monthly for a quarter before going annual.
Silent renewals
A Walnut user reports no renewal reminder and a written-notice requirement to cancel. Read the notice clause of any annual contract and put the deadline in your calendar the day you sign.
Mobile rendering
Storylane reviews describe overlapping buttons and broken spacing on mobile in HTML demos. Demoboost keeps mobile demos for Essentials. Always open your demo on a phone before you publish it.
Per-seat creep
Storylane jumps from $40 to $100 per extra seat on Growth, Arcade counts every seat, Supademo every creator. The advice SaaS teams keep repeating: "Price against your real seat count and demo volume", not against the entry price.
- The exact tier where HTML capture unlocks
- The exact tier where your CRM (HubSpot or Salesforce) unlocks
- What's counted: seats, creators, presenters or nothing
- Monthly cap on identified companies
- Monthly billing or annual only
- Notice clause and renewal date
- How the demo renders on a phone
Other tools: custom pricing or enterprise focus
These tools come up in searches. They aren't ranked because none has a public price, so we can't work out their cost for 1, 5 or 10 people.
Consensus: for deals with many decision-makers
Custom pricingConsensus (3.8 out of 5 in our review) targets deals where several people on the buyer's side need to see the demo. Its Demo Intelligence shows who in the account watched and shared it. Pricing is custom, with an annual commitment and no free plan or trial; it depends on user count, plus usage-based add-ons. Reviews mention a demo library that's hard to organize and a flaky Gmail plugin. Read our full Consensus review.
Reprise: full product clones for enterprise
Custom pricingReprise clones your whole app into a sandbox, with Marketo, HubSpot and Salesforce, plus SOC 2 Type II and ISO 27001 (two security standards procurement teams often ask for). Pricing is "a single annual platform fee with flexible, per-user licenses", with no public amount. Worth a look if your buyers require those certifications.
Tourial: now part of Navless
ExcludedTourial no longer shows a pricing grid and now sits under Navless. We left it out because the vendor publishes neither prices nor tier contents.
Pick your next step based on what you need
This page ranks tools by sales stage and budget. Our other pages go deeper on one tool or one use case.
The feature-by-feature comparison
Your demo is mainly for sales repsInteractive demos for sales teamsCalls, follow-up, personalization
You're weighing StorylaneOur Storylane reviewAll five criteria scored in detail
You want Storylane's full pricingStorylane pricingEvery plan and its limits
You want to leave WalnutSwitch from WalnutAlternatives and migration
You're comparing Storylane and ConsensusStorylane vs ConsensusHead to head, criterion by criterion
FAQ: interactive demo software for B2B SaaS
Should I use HTML or screenshot demos?
Start with screenshots if you want to ship this week and your UI rarely changes. Go HTML if you update the demo every month or want to insert prospect data. To see the difference for free, Navattic lets you publish one HTML demo on its free plan.
Which interactive demo tools sync with Salesforce or HubSpot?
For HubSpot: Storylane from $40/mo, Walnut from $575, HowdyGo from Pro ($399). For Salesforce: Navattic from Base, Walnut from Ignite, HowdyGo from Pro, Storylane only on Premium ($1,200), Arcade only on Enterprise. Supademo shows neither on its pricing page.
How much does interactive demo software cost for a 5-person GTM team?
From about $1,526 to $7,200 a year with HTML. HowdyGo Starter is the cheapest thanks to unlimited users (Pro, about $3,830, for CRM sync), Supademo Growth costs $4,200, Storylane Growth $6,000, Walnut Ignite $6,900, Demoboost Essentials $7,200. Without HTML, Storylane Starter with 5 seats costs $2,400.
What's the difference between a sandbox and a guided demo?
A guided demo walks the buyer step by step; a sandbox lets them explore a copy of your product freely. Guided demos fit your website and outbound; sandboxes fit late-stage evaluation. The cheapest published sandbox is Supademo Growth at $350 a month billed yearly.
Is there a free interactive demo tool?
Yes, four in our ranking have a free plan forever. Supademo is the most generous (5 demos), Navattic gives 1 demo in HTML, Storylane and Arcade 1 live demo. None of them syncs your CRM for free: they're for trying, not selling.
Can interactive demos identify which company viewed them?
Yes, on the paid plans of several tools. Storylane calls it Account Reveal (250 visitors a month on Starter, 2,500 on Growth), Arcade calls it Audience Reveal (from Growth), Navattic includes account identification from Base. Check the monthly cap before an outbound campaign.
Are AI demo agents worth paying for?
Not as a first purchase. Supademo sells its AI demo agent as an add-on, Walnut ships AI avatars on Accelerate, Storylane offers AI voiceover and video avatars. Some users say Storylane's AI "hasn't been as useful as I expected". Get the demo flow right first, then add AI.
Do interactive demos actually lift conversions?
The only published numbers come from vendors, so treat them with care. The more reliable gain is elsewhere: you learn which company watched and how far, which helps reps follow up at the right time. Measure it yourself by comparing booked meetings before and after adding the demo.