What is the best user onboarding software in 2026?
Seven tools to guide the users of your SaaS, ranked by active-user count, budget and how much you want to measure.
User onboarding software layers product tours, checklists and tooltips on top of your app, so your product team ships them without waiting on engineering. (Looking for new-hire onboarding instead? That's a different category.) Two numbers decide the choice: how many monthly active users you have, and what the tool does when you outgrow your plan. If you want onboarding and product analytics in one place, Userpilot is our top pick. For a published price and no-code setup, UserGuiding. For the lowest entry price among MAU-billed tools and a multilingual app, Product Fruits. For web plus mobile, Appcues. And to start at zero, Pendo is free up to 500 active users.
Some links may be affiliate links. The ranking is editorial: a sponsored spot is always flagged on its card, and no affiliate link changes a score.
The best user onboarding tool for your product
Starter at $299/mo for up to 2,000 MAU
Published price, no developerStarter from $249/mo, $2,988 a year
Tight budget, many languages$111/mo billed yearly, 5 languages on Pro
Web and mobile appsQuote only, Start covers up to 3,000 MAU
Start for freeFree forever up to 500 MAU
Open source, billed per sessionFree Hobby tier, Business at $249/mo
7 user onboarding tools side by side
Start with the "Over quota" column. Almost every vendor here bills on monthly active users (MAU); where they differ is what they do once your product grows faster than your plan. All prices are in US dollars, as listed by the vendors.
| Best for | Over quota | Free plan | Team size | Visit | ||||
|---|---|---|---|---|---|---|---|---|
| 1 | Userpilot | Onboarding plus analytics | Starter tops out at 2,000 MAU | 4.3/5 | Starter $299/mo | — | 2,000 MAU and up | Visit → |
| 2 | UserGuiding | Published price | Guides stop showing | 4.1/5 | Starter from $249/mo | — | Up to 2,000 MAU | Visit → |
| 3 | Product Fruits | Lowest MAU-billed entry price | Keeps working for everyone | 4.1/5 | Starter $111/mo billed yearly | — | Up to 1,500 MAU on Starter | Visit → |
| 4 | Appcues | Web and mobile | Experiences keep running, settled at renewal | 4.0/5 | Quote only | — | 3,000 MAU and up | Visit → |
| 5 | Chameleon | Pixel-perfect guides | Priced by MTU band | 3.9/5 | Startup from $279 | — | 2,000 to 5,000 MTU | Visit → |
| 6 | Pendo | Free to start | Free: guide creation locked | 3.8/5 | Free $0 up to 500 MAU | ✓ | Under 500 MAU, then enterprise | Visit → |
| 7 | Usertour | Open source | Billed per session, not MAU | 3.7/5 | Hobby $0, Starter $59/mo | ✓ | Technical teams | Visit → |
Pre-tax prices as listed by each vendor in 2026. "Billed yearly": monthly price on an annual plan.
Is your tool missing from this page? Email us: hello@hackceleration.com
How we compared and ranked
We pictured a typical SaaS company: a web app with a few hundred to a few thousand monthly active users, a product manager who owns activation, and no engineer to spare for in-app guidance. For each vendor we went through the official pricing page tier by tier and logged the MAU cap, the number of live tours or experiences, languages, mobile support, analytics and surveys.
Then we chased the details pricing pages bury: how an "active user" is defined, and what happens the month you exceed it. Finally we read product-team threads on Reddit and in vendor communities, plus user reviews. Two complaints beat any feature gap: bills that scale faster than revenue, and tours nobody finishes. A vendor with no public price only made the list if its tiers are spelled out in detail, which is the case for Appcues.
- Cost at your MAUPrice at 500, 2,000 and 5,000 MAU, and what gets counted.Heaviest
- Overage ruleGuides switched off, next tier, extra bill or a talk at renewal.Heavy
- What you build without codeTours, checklists, tooltips, help center, surveys, mobile.Heavy
- Activation trackingWho completes the flow, and who comes back after it.Medium
- User feedbackSetup, script performance, support quality, contract terms.Medium
Userpilot
Userpilot goes further than any other tool on this list because it tracks what users do after the tour ends. Even Starter, at $299 a month for 2,000 MAU, includes usage trend analysis, enough to see whether new sign-ups actually work through your checklist.
Growth, from $849 a month, is where it gets serious: advanced product analytics, a resource center (an in-app help panel users open on demand), advanced surveys, 5,000 session replays and 100,000 emails a month, and three years of data. Mobile is an add-on there and a full module on Enterprise.
The catch: Starter has no mobile and no resource center, and the next tier costs nearly three times as much. If you're locked into Appcues or Pendo, Userpilot runs switch offers that let you use it free until your current contract runs out.
- Analytics and onboarding under one roof
- Session replays and email included on Growth
- Switch offers for Appcues and Pendo customers
- ✓Entry price is public
- ✓14-day trial with no card
- ✓Deepest activation tracking on the list
- ✗No mobile or resource center on Starter
- ✗Growth starts at $849/mo, nearly 3x Starter
- ✗Full mobile only on Enterprise
Our top pick for a web SaaS that wants proof its onboarding works, not just a tour on screen. Launch on Starter with a three-to-five-step checklist, and move to Growth once you need the in-app help center or replays to see where people drop off. Mobile-first product? Look at Appcues first.
UserGuiding
Few vendors in this space print an annual price. UserGuiding does: $2,988 a year on Starter, $5,988 on Growth, each covering up to 2,000 monthly active users. Past that, you book a demo for a quote. The trial runs 14 days with no card.
Setup is a single script; after that, your team builds tours, checklists and tooltips in a visual editor. For a product sitting around 2,000 MAU, it's the cheapest published entry among MAU-billed tools, after Product Fruits.
Here's what most roundups skip. If you go over your MAU limit, UserGuiding doesn't bill you extra, but your users stop seeing your guides. In plain terms, onboarding switches off right when growth picks up. Watch the counter and ask for a quote well before you hit 2,000.
- Annual prices printed on the page
- No surprise overage bill
- 14-day trial, no card
- ✓Budget known upfront
- ✓No-code tour builder
- ✓Good fit for a small team
- ✗Guides disappear once you exceed MAU
- ✗Quote required above 2,000 MAU
- ✗Lighter analytics than Userpilot
Pick it if you want a fixed budget and tours live this week. Set an internal alert at 1,600 MAU (80% of the cap): that's your cue to request the higher-tier quote before guides go dark.
Product Fruits
Product Fruits, a Prague-based company founded in 2019, has the lowest published entry price among the MAU-billed tools on our list: $111 a month billed yearly for 1,500 MAU. Starter is lean (15 tours, 50 hints, 2 checklists, 1 language, 3 team seats), but it's enough to ship a first flow.
Localization is where it pulls ahead. Pro, at $187, gives you 5 languages, 100 tours and unlimited checklists; Business, at $374, goes to 40 languages and 40 seats. No other tool here offers that many languages at this price.
Over the MAU cap, the vendor says the product keeps working for all your users, which is the friendliest rule we found. The 25% discount only applies to annual billing, and the trial page doesn't say how long you get, so ask before you start the clock.
- $111/mo billed yearly to start
- 5 languages on Pro, 40 on Business
- Keeps working past the MAU cap
- ✓Cheapest MAU-billed entry
- ✓Built for localized products
- ✓EU-based vendor
- ✗Starter capped at 2 checklists and 1 language
- ✗Discount only on annual billing
- ✗Trial length not published
Best value under 1,500 MAU, and the obvious pick if your app ships in several languages. Upgrade to Pro once you run more than two flows: unlimited checklists alone justify the jump.
Appcues
Appcues is the category's long-standing name and one of the few that handles web and mobile well. It doesn't list prices, but it does spell out each tier: Start goes up to 3,000 MAU with 10 published experiences and 12 months of history; Grow starts at 3,000 with 25 experiences and 24 months; Enterprise reaches 100 experiences and 36 months.
Its counting rule is one of the fairest: an active user is someone who logged in that month, and dormant accounts aren't billed. Go over and your experiences keep running; the overage gets discussed at renewal. The trial opens after a sales call, with no card and unlimited flows for its duration.
The drawback is price opacity. Your quote depends on three variables and only comes out of a meeting. On Reddit, product folks call Appcues the "goldilocks option", while a former customer warns the price "scales quickly". Reviews also mention a Chrome builder extension that can be finicky.
- Web and mobile in one tool
- Dormant accounts not billed
- Experiences keep running over quota
- ✓Every tier's limits are published
- ✓Lenient overage rule
- ✓No-card trial with unlimited flows
- ✗No public price
- ✗Experience cap on every tier
- ✗Bills climb fast per Reddit threads
The right call when onboarding has to live in a mobile app as much as on the web. Before the sales call, pull your logged-in users for the last three months and count the flows you truly need: those two numbers set your quote. Leaving Appcues? Our switch guide covers the alternatives.
Chameleon
Chameleon is for teams that want guides to look like part of the product rather than a bubble stuck on top. It bills on MTUs (monthly tracked users), the same idea as MAU under another name. Startup begins at $279 for 2,000 MTUs with up to 10 experiences live at once.
The upper tiers are clear. Pro is $750 a month for 5,000 MTUs on monthly billing, capped at 20 live experiences. Growth is $1,250 a month for 5,000 MTUs billed yearly, with unlimited experiences. Pro comes with a 14-day trial.
Watch the jump: from $279 to $750 the moment you pass 2,000 tracked users. The live-experience cap matters too; with 10, your welcome tour, feature announcements and surveys all compete for slots.
- Guides that match your UI
- Unlimited experiences on Growth
- Public pricing up to 5k MTUs
- ✓Three tiers with public prices
- ✓Fine-grained targeting
- ✓14-day trial
- ✗Jumps from $279 to $750 past 2,000 MTUs
- ✗10 live experiences on Startup
- ✗Startup billing period not stated
A strong pick for a product team past its first tour that sweats every detail. Count your live experiences before choosing: if you need more than 20 running, only Growth fits.
Pendo
Pendo is the only tool here with a free-forever plan that includes real in-app guides. Up to 500 MAU you get product analytics, guides, roadmaps and NPS surveys (the "would you recommend us?" question), with Pendo branding.
Above that, Pendo is a different animal. Base, Core (adds session replay) and Ultimate (adds surveys, Orchestrate, Listen and Data Sync) are all priced on request, with a 30-day trial run by sales. It's built for larger product orgs with analysts to work the data.
Two traps. Once you pass 500 MAU on Free, you can no longer create guides, NPS surveys or segments. On paid plans, going over quota switches reports to sampled data. In Pendo's own community, one customer couldn't find their real MAU before renewal; on Reddit, the verdict for small teams is blunt: "pendo is overkill for your stage".
- Free forever to 500 MAU, guides included
- Deepest product analytics here
- EU instance available
- ✓Best free plan on the list
- ✓Full suite for large teams
- ✓30-day trial on paid plans
- ✗Guide creation locked past 500 MAU on Free
- ✗All paid plans on request
- ✗Overkill for small teams per Reddit
Grab Pendo Free if you're under 500 MAU: it's free and complete. Beyond that, only sign if you have people to use the analytics; otherwise Userpilot or UserGuiding cost less for onboarding alone. Moving off Pendo? See our switch guide.
Usertour
Usertour is open-source user onboarding: product tours, checklists, launchers (small help buttons pinned in your UI) and surveys. Its pricing counts sessions, not people, and end users are unlimited on every plan.
The cloud version starts free on Hobby with 5,000 sessions a month for one team member. Starter is $59 a month, Growth $119 and Business $249 for 200,000 sessions. Pay yearly and you get two months free, so Business comes to $2,490 a year. A self-hosted edition exists, with no listed price.
It's the youngest tool on the list and it shows: fewer public reviews, fewer integrations and lighter support than established vendors. For a team comfortable running its own tools, though, it's the cheapest way to get a real tour builder instead of hand-coding every step.
- Open source with a self-hosted edition
- Unlimited end users
- Free Hobby tier at 5,000 sessions
- ✓Cheapest at high user counts
- ✓Bill doesn't follow MAU
- ✓Two months free on annual
- ✗Few published user reviews
- ✗Fewer integrations than the leaders
- ✗Self-hosted pricing not listed
Pick it if you have lots of light users and an engineering team that likes owning its tools. Start on Hobby, count sessions over a real month, then choose a tier: it's the one tool here where a sign-up spike doesn't move the bill.
What happens when you exceed your MAU, tool by tool
None of the top-ranking roundups ask this, yet it decides your bill the year your product takes off. Vendors count differently and react differently.
Five rules
UserGuiding: your guides switch off
High riskOver your cap, UserGuiding charges nothing extra, but users stop seeing your guides. For a growing SaaS that's the worst possible timing: new sign-ups pour in and onboarding vanishes.
Tip: request your above-2,000 quote once you hit 80% of the cap.
- Bill
- Unchanged
- Guides
- Switched off
Product Fruits and Appcues: everything keeps running
Most lenientProduct Fruits says its tool keeps working for all your users. Appcues also keeps experiences live and settles the overage at renewal. The most comfortable rule, as long as you plan for next year's increase.
- Guides
- Stay live
- Bill
- Reviewed at renewal (Appcues)
Pendo: creation locked, reports sampled
Watch outOn Free, past 500 MAU you can't create guides, NPS surveys or segments. On paid plans, over quota, reports switch to sampled data, so your numbers become estimates.
- Free cap
- 500 MAU
Usertour: sessions, not people
Different modelUsertour counts sessions and leaves users unlimited. If you have many sign-ups who rarely come back, this costs less. If they log in daily, count your sessions carefully.
- Hobby
- 5,000 sessions/mo
The definition that changes everything
Read thisAt Appcues, an active user is someone who logged in during the calendar month. At Userflow (not ranked), it's a rolling 30 days, and going over moves you to the next tier. Chameleon talks about tracked users. Before comparing two quotes, get the definition in writing.
- Appcues
- Logged in this month
- Userflow
- Rolling 30 days
What user onboarding software really costs at your size
We ran the numbers from official pricing pages only, before tax. Where a vendor hides its price, we say so rather than guess.
Three sizes
Under 500 monthly active users
LaunchPendo Free costs $0 with guides included. So does Usertour Hobby, up to 5,000 sessions a month. If you'd rather pay for an unbranded tool, Product Fruits Starter comes to $1,332 a year ($111 a month billed yearly).
- Free
- Pendo Free, Usertour Hobby
- Cheapest paid, MAU-billed
- $1,332/year
Around 2,000 monthly active users
Most commonUserGuiding Starter is $2,988 a year. Userpilot Starter at $299 a month comes to $3,588 over twelve months. Chameleon Startup starts at $279 for 2,000 tracked users. Product Fruits Starter stops at 1,500 MAU, so ask for Pro's cap before you compare. Appcues Start covers up to 3,000, on quote.
Tip: at this size, the overage rule matters more than the sticker price. If you're growing fast, pick a tool that won't switch your guides off.
- Published prices
- $2,988 to $3,588/year
5,000 monthly active users and up
ScaleChameleon Pro is $750 a month on monthly billing, $9,000 over twelve months; Growth at $1,250 a month billed yearly is $15,000. Userpilot Growth starts at $849 a month, over $10,000 a year. UserGuiding and Appcues move to custom quotes. Usertour Business, at 200,000 sessions, stays at $2,490 a year on annual billing.
- Chameleon
- $9,000 to $15,000/year
- Usertour Business
- $2,490/year
How to build onboarding users actually complete
No tool rescues a fifteen-step tour. Product teams who share their results keep landing on the same handful of rules.
Four rules
Keep tours to three to five steps
Rule 1Long, linear tours get skipped. Break the journey into short tours triggered in context, each tied to one action, and always show a visible way out. Users forced to click "Next" retain less.
- Length
- 3 to 5 steps
Use a checklist, not a tunnel
Rule 2A three-to-five-task checklist lets users pick their own order and see progress. Product Fruits gives you 2 on Starter and unlimited on Pro; Userpilot, UserGuiding and Usertour include checklists too.
- Tasks
- 3 to 5
Measure the action, not the view
Rule 3A completed tour doesn't mean a user got it. Track the action that matters (first project created, first teammate invited) and compare users who saw the guide against those who didn't. Userpilot and Pendo do this natively; with other tools, pipe events into your product analytics tool.
- Track
- First meaningful action
Build vs buy: building rarely wins
Rule 4React Joyride gets a React app a working tour fast, and Shepherd.js is another common library. But on r/webdev the consensus is that building it yourself is "usually the most expensive long term", since every copy change needs an engineer. Note that Shepherd.js is AGPL-licensed and needs a paid commercial license for commercial use.
- Shepherd.js
- AGPL license
What gets expensive after you sign, and what to check first
Product teams rarely regret a missing feature. They regret a bill that tracks growth, a usage counter nobody understands, and a script that slows the app.
The MAU counter
A Pendo customer posted in the vendor's community that they couldn't pin down their real MAU ahead of renewal. Export that number monthly from your own analytics so you walk into the negotiation with your own baseline.
The next tier
Chameleon goes from $279 to $750 past 2,000 tracked users; Userpilot from $299 to $849 once you need the resource center. Price out your projected users twelve months ahead, not today's count.
Script weight
On a software vendor's community forum, a team reported the Pendo snippet slowing their web UI. Measure your app's load time before and after installing any onboarding script.
Data residency
Pendo offers an EU instance, and Appcues EU hosting has to be chosen before the account is created, which is hard to change later. If customers require EU data, raise it on the first demo call.
"Free" library licenses
Open source doesn't always mean free for commercial use. Shepherd.js is AGPL and requires a commercial license. Read the license before writing the first line of tour code.
- Exact definition of an active user
- What happens over quota
- Price of the next tier
- Number of live tours or experiences
- Languages included
- Mobile: included, add-on or missing
- EU data hosting if you need it
- Impact of the script on page speed
Other tools worth a look in specific cases
These names come up in every search. We left them off the ranking because their official price list is incomplete or because they solve a different problem.
Other tools
Userflow: now part of Beamer
Partial pricingBeamer acquired Userflow in 2024 in a deal valued at more than $60 million; both products remain available on their own. The Startup tier is $240 a month billed yearly, with 3,000 MAU and 3 team members. The rest of its official price list isn't public, so it stays off the ranking.
Intercom: if you already use it
Add-onIf your support already runs on Intercom, the Proactive Support Plus add-on, $99 a month for 500 messages, adds product tours and checklists. It sits on top of an existing Intercom plan and makes no sense on its own. Intercom alternatives are covered separately.
Whatfix and WalkMe: for internal apps
Different needDigital adoption platforms guide your employees through tools like Salesforce or Workday, not your customers through your product. Both are quote-only. Whatfix charges a flat fee plus user licenses; WalkMe has belonged to SAP since 2024. Leaving WalkMe? See our switch guide.
Pick your next read based on what you need
This page ranks tools that guide users inside your product. Our other pages cover the neighboring jobs.
Events, funnels, retention
You meant onboarding new employeesBest employee onboarding softwarePaperwork, tasks, day one
You're leaving AppcuesSwitch from AppcuesAlternatives and migration
You're leaving PendoSwitch from PendoAlternatives and migration
You're leaving WalkMeSwitch from WalkMeAlternatives and migration
You're leaving IntercomSwitch from IntercomAlternatives and migration
User onboarding software: frequently asked questions
What is user onboarding software?
It's a tool that adds product tours, checklists, tooltips and announcements inside your app without your engineers coding them. You install a script once, then your product team builds flows in a visual editor. The goal isn't to show every feature; it's to get each new user to their first useful action.
Is there free user onboarding software?
Yes. Pendo Free is free forever up to 500 MAU with in-app guides included, and Usertour's Hobby plan is free up to 5,000 sessions a month. The catch with Pendo Free: once you pass 500 MAU, you can no longer create guides, so plan your paid move before that.
Appcues vs Userpilot: which is better?
Userpilot if you want analytics alongside onboarding and a public price ($299 a month for 2,000 MAU on Starter). Appcues if you need web and native mobile together and don't mind a quote-based price set by MAU, installations and published experiences. Appcues also keeps experiences running when you go over quota.
What's the difference between onboarding software and a digital adoption platform?
User onboarding software guides customers through your own product, priced by monthly active users. A digital adoption platform such as Whatfix or WalkMe mainly guides employees through third-party apps like Salesforce, and pricing tends to follow headcount or licenses.
Can these tools onboard users in a mobile app?
Some can. Appcues covers web and mobile. Userpilot offers mobile as an add-on on Growth and a full module on Enterprise; Starter doesn't include it. Test the mobile SDK on your real app during the trial before you commit.
Should I build onboarding myself or buy a tool?
Buy, in most cases. Libraries like React Joyride get you started quickly, but every later copy change needs an engineer, and teams who've done it on r/webdev call it the most expensive option long term. If you do build, check licensing: Shepherd.js is AGPL and needs a commercial license.
Do I need a developer to install an onboarding tool?
Briefly. Someone pastes a snippet into your app and passes each user's ID. After that, tours and checklists are no-code. Ask your developer to also send two or three attributes (plan, role, sign-up date) so you can target guides properly.