Which landing page builder should a HubSpot user pick?

HubSpot's landing page builder lives in Content Hub, and a slice of it is in the free tools. You pick a template from your theme, edit sections in a drag-and-drop editor, drop in a HubSpot form, and publish. The big win is what happens after the click: the submission creates or updates a contact in the same database your emails, workflows and sales team use. No mapping, no app, no sync to break.

The plans decide everything. The free tools allow up to 30 landing pages and keep HubSpot branding. Once you reach the cap, no additional landing page can be created or cloned. Content Hub Starter keeps the same cap of 30 landing pages, adds custom templates and removes the branding. Starter's list price is $20 per seat per month, and in 2026 HubSpot shows a new-customer offer at $7 per seat per month billed annually ($10 paying monthly). Professional lifts the cap to 10,000 landing pages and adds smart content and A/B testing, from $450 a month billed annually ($500 paying monthly, still on an annual commitment), with 3 core seats included and a 14-day trial.

The limit we noted is that jump. Going from 30 pages to A/B tests means going from a few dollars to $5,400 a year. The editor is also bound to your theme: great for consistency, frustrating if a designer wants pixel control. If you'd rather keep HubSpot as the CRM and build elsewhere, every other tool on this page sends its leads into it. Read our HubSpot review for the CRM side, or HubSpot alternatives if the suite itself is the question.

Webflow is a visual site builder that gives designers the control of hand-written code without writing it. For a HubSpot team it fits when the landing pages live on a marketing site that designers own. Its HubSpot app, built by Webflow and shown with 16K installs on the HubSpot App Marketplace, maps native Webflow form submissions to HubSpot through HubSpot's non-HubSpot forms feature, so you keep the styling in Webflow and the lead in HubSpot.

Site plans start at $15 a month billed yearly (Basic, for sites without a CMS), and $25 a month billed yearly for the plan with the CMS. Prices are per site, so ten campaign microsites means ten plans; keep campaign pages on your main site instead.

The trap sits in the app. The newer features, using HubSpot's form editor and styling embedded HubSpot forms visually inside Webflow, require a HubSpot Marketing Professional or Enterprise plan. On HubSpot's free tools or Starter, plan on the plain form mapping. For A/B tests, Webflow sells its Optimize add-on, from $299 a month. Webflow also sells Campaigns, a landing page and ad product for marketers that works alongside any CMS, starting at $2k a month: a team product, not a starter option. See our Webflow review or how to connect Webflow to Make for custom routing.

Unbounce is a dedicated landing page builder made for paid campaigns: drag-and-drop pages and A/B tests that don't require a HubSpot upgrade. Its HubSpot app, built by Unbounce, shows 6K installs. Leads flow one way, into HubSpot, from custom Unbounce forms or embedded HubSpot forms, and you can trigger HubSpot follow-up emails for visitors who convert.

Read the plan grid before you buy. Starter, at $22 a month billed yearly ($29 monthly), covers 5 pages and up to 500 visitors a month, but Unbounce's feature comparison leaves integrations out of Starter: the HubSpot app starts on Build, at $74 billed yearly ($99 monthly), with unlimited pages and 20,000 visitors. Experiment, at $112 billed yearly ($149 monthly), adds unlimited A/B testing, 30,000 visitors and 3 users.

The limit we noted is that visitor cap. Going over costs a one-time $80 for every extra 10,000 visits, rounded up, and the allowance is per account, not per page. A 14-day trial runs without a credit card. If Build's price is the blocker, see Unbounce alternatives. Compare it with its closest rivals in Unbounce vs Leadpages, read Unbounce pricing in detail, or our Unbounce review.

Leadpages builds landing pages, small sites and blogs, and it's rebuilt its product around AI page creation. Its HubSpot integration connects through one-click OAuth, auto-creates HubSpot contacts from form submissions, and can set lifecycle stage, lead status and deal pipeline automatically, then trigger HubSpot workflows on new contact creation. That saves you the HubSpot workflow you'd otherwise build to tag those leads.

Pro costs $29 a month for 25 pages and 1 custom domain; Business $49 a month for 50 pages. Testing starts with Grow at $99 a month (6 A/B variants per page). Paying yearly saves 20%: $23 a month for Pro, $39 for Business and $79 for Grow, billed annually. Every plan has unlimited traffic, with no overage fees: a real difference with Unbounce and Instapage when a campaign takes off.

The limit we noted: Pro allows 5 active integrations and keeps form submission history for 30 days, and CSV export of leads starts on Business. A card starts the 7-day trial, which becomes your paid plan on day 7 unless you cancel. See Leadpages pricing or our Leadpages review.

Landingi is a dedicated landing page platform with an AI page generator, Lunar, on every current plan. Its HubSpot app sends leads generated on Landingi pages to HubSpot automatically as contacts, and its listing on the HubSpot App Marketplace maps leads to contacts, owners and deals.

Build costs $24 a month billed yearly ($29 monthly) and includes up to 10 active landing pages and 2,000 monthly visits. Optimize, at $119 a month billed yearly, covers up to 100 active pages and 30,000 monthly visits. Annual billing equals two months free. An extra domain costs $5 a month.

The limit we noted is the visit allowance on Build: 2,000 visits a month is one modest ad campaign. Landingi's app also has a small install base on the HubSpot marketplace (200+), so check field mapping on the 14-day trial before moving a campaign. Read Landingi pricing, our Landingi review Unbounce vs Landingi or Leadpages vs Landingi.

ConvertFlow builds landing pages, popups, quizzes and multi-step forms that publish to any website platform, so you can add them to a site hosted outside HubSpot. It's useful when the conversion happens in a popup or a quiz rather than on a standalone page. Its app is listed on the HubSpot App Marketplace.

Billing follows funnel views, not site visitors: you pay for the people who actually see a ConvertFlow element. Personal starts at $29 a month for up to 10,000 monthly funnel views. Prime starts at $99 a month ($83 with the annual discount) for up to 30,000 views, and Pro at $299 a month, with AI-powered A/B split-testing.

The trap for a HubSpot user: syncing contacts to a CRM is listed from Prime. Personal covers newsletter integrations, so the $29 plan won't push leads into HubSpot natively. Budget $99 a month if HubSpot must receive the leads natively. Read our heatmap and A/B testing picks if testing is the main goal.

Instapage is a landing page platform for advertisers, with unlimited pages, conversions and contacts on its plans. Its HubSpot app, built by Instapage and shown with 2K installs, sends every lead to HubSpot, maps form fields to contact properties and drops new leads into HubSpot static lists in real time. That's handy when each campaign gets its own list for nurturing.

Create costs $79 a month billed annually ($99 monthly) for 15,000 unique monthly visitors; Optimize costs $159 billed annually ($199 monthly) for 30,000. Pages are grouped in Collections: 15 pages per Collection on Create, 30 on Optimize. Server-side A/B testing is an Optimize feature, so testing ad variants starts at $159 a month billed annually.

The limit we noted is the entry price: at $79 a month billed annually, it starts above Unbounce, Landingi and Leadpages. The 14-day trial also needs a card and is capped at 2,500 unique monthly visitors: exceed that and the trial ends and switches to the paid plan you picked. It earns its place when several people build pages for many ad groups. See Instapage pricing, our Instapage review Instapage vs Leadpages or Instapage vs Landingi.

A landing page is a page with one job: get the visitor to sign up, book a call or download something. No menu, no blog links. A landing page builder gives you three things: templates without your site's navigation, a visual editor, and a form that captures the lead.

For a HubSpot user, the form is what matters. There are three ways a lead can reach HubSpot:

• Native: the page and the form are built in HubSpot, so the submission is a HubSpot form submission.
• An app: the builder's own form posts to HubSpot through an app listed on the HubSpot App Marketplace (Unbounce, Instapage, Landingi, Webflow).
• An embedded HubSpot form: you paste HubSpot's form into the third-party page. HubSpot records the submission natively, but you lose some styling control.

Zapier or Make remain the fallback when a builder has no app, at the cost of one more subscription and one more thing to break.

Dedicated builders sell traffic, and they don't all count it the same way. Unbounce counts visitors: a person who views your page at least once in a month counts once. Landingi counts visits. ConvertFlow counts funnel views: only the people who actually see a ConvertFlow element. Leadpages doesn't cap traffic at all. HubSpot's builder caps the number of pages on Free and Starter.

So compare plans on your real numbers. A campaign bringing 2,000 visitors a month already fills Landingi Build's 2,000 visits and blows through Unbounce Starter's 500: that's 1,500 extra visitors, billed as one $80 block of 10,000. For a HubSpot user, Unbounce's real comparison point is Build and its 20,000 visitors anyway.

HubSpot's pricing page shows Starter at $7 per seat per month billed annually, next to a list price of $20, under a "Save up to 65% on Starter" banner for new customers only. Over a year, that's $84 per seat at the offer against $240 at list. Ask in writing what the renewal price will be before you sign, and count your seats: the price is per seat.

If you reach HubSpot's A/B tests through Marketing Hub Professional rather than Content Hub, the list price is $800 a month billed annually, and the cost shown excludes a required one-time Professional Onboarding fee of $3,000. Content Hub Professional, from $450 billed annually, is the cheaper route if pages are all you need.

Webflow's HubSpot app maps native Webflow form submissions to HubSpot. Its newer features, the HubSpot form editor compatibility and visual styling of embedded HubSpot forms, require a HubSpot Marketing Professional or Enterprise plan. On free tools or Starter, design your forms in Webflow and map them.

ConvertFlow's pricing page lists "Integrate & sync contact CRMs" on Prime ($99 a month, $83 with the annual discount), not on Personal at $29. Prime also removes the "powered by" badge. If HubSpot is your CRM, the real entry price is Prime.

Unbounce's $22 Starter plan looks like the cheapest way in, but its feature comparison marks "Integrations and tracking" as missing on Starter and included from Build. For a HubSpot user, the real entry price is Build: $74 a month billed yearly, or $99 paying monthly. Over a year, that's $888 against $264 for Starter.

Unbounce allocates traffic per account, not per page, and charges a one-time $80 for every extra 10,000 visits, rounded up. A month at 501 visitors on Starter costs the same $80 block as a month at 10,500. If a campaign might spike, start on Build (20,000 visitors) or pick Leadpages, which has no cap.

Leadpages Pro keeps form submission history for 30 days and leaves out lead CSV export, which starts on Business. With the HubSpot integration on, every lead is stored in HubSpot anyway; turn it on before the first campaign, not after.