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Hootsuite Make integrationAutomate Hootsuite with Make.

Can Make post to Hootsuite and keep your teams in order? Yes: the Hootsuite Make integration gives you 29 modules, from one instant trigger to scheduled posts and member audits. This guide connects your account, builds a first scenario and explains each module.

Try the Hootsuite integration on Make See the 29 modules

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What you can automate

What can the Hootsuite Make integration do for you?

The Hootsuite Make integration links your Hootsuite account to Make, a tool where you chain apps into a scenario (the automation you build) without writing code. Make offers 29 modules for Hootsuite, a module being one brick of a scenario: one instant trigger, 15 actions and 13 searches covering messages, media, teams and members.

Keep the posting queue fed. An approved line in an editorial sheet becomes a post through Schedule a Message, after Upload a Media and Get a Media's Upload Status have prepared the visual.

Follow what happens to your posts. Watch Messages wakes the scenario when a message changes state, and Get a Message pulls the full record for a chat alert or a log, for example in a base described on the Airtable Make integration page.

Run access like a checklist. Create an Organization Member, Add a Member To a Team and Remove an Organization Member follow arrivals and departures, while the List searches give you a clear audit of who reaches which profile.

What Make does not do here: Schedule a Message skips Pinterest, and the Make documentation for Hootsuite is flagged as AI-generated from Hootsuite's own docs, so confirm anything critical with Hootsuite. For budget questions, read Make pricing; to weigh your options, see n8n vs Make.

Connect

How do you connect Hootsuite to Make?

01
Add a Hootsuite module
Log in to Make, open your scenario and add any Hootsuite module. In its panel, click Create a connection. A connection is your Hootsuite account linked to Make once, then reused by every Hootsuite module you add later.
02
Name the connection
The Connection name field is optional. A clear name, such as the brand or the client it belongs to, saves guesswork when several Hootsuite accounts end up in the same Make account.
03
Enter your credentials
Paste the authentication credentials copied from your Hootsuite account, or follow the instructions Make shows on screen. The Make documentation also lists an API key among the prerequisites, so keep it within reach.

First scenario

Your first Hootsuite scenario, step by step

GoalWhen a post is approved in another app, Make schedules it in Hootsuite on the right social profiles.

01
Create the scenario
On the Scenarios page, create a new scenario and click the +. The first module comes from the app where your approved posts live, such as a sheet or a form.
02
Set the source module
Search that app by name, pick its watch module and create its connection. Make then lists the sheets or forms it can read, so you simply point it at the right one.
03
Add Schedule a Message
Click the + on the right, search Hootsuite and pick Schedule a Message. Connect your account, choose the social profiles, then map the post content from the first module.
04
Test with Run once
Click Run once and approve a test post in the source app. Each module shows the bundles it received (a bundle is one item passed along), so you can see the post reach Hootsuite.
05
Schedule and switch on
Set the schedule on the first module, every 15 minutes by default and never tighter on the Free plan, then switch the scenario on. Make now looks for newly approved posts at that interval.

Triggers

What starts a Hootsuite scenario

1 module starts a scenario when something happens in Hootsuite. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by Hootsuite as soon as it happens.

Hootsuite1Watch Messages

Watch Messages

Instant trigger

In Make“Watch changes to a message's state.”

Starts your scenario whenever a Hootsuite message changes state, so you hear about it without refreshing the planner all day.

How it fires

instant, which means Hootsuite calls Make through a webhook as soon as it happens; the lightning badge on the module shows it.

When to use it

a social team wants a note in its chat tool each time a post it prepared changes status.

Watch out

when you add it, click Create a webhook first and Create a connection second, in that order.

Modules

Every Hootsuite module, explained

Hootsuite gives you 28 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

Hootsuite1

Add a Member To a Team

Action

In Make“Adds a member to a team.”

Places a person into a Hootsuite team from your scenario, which keeps team rosters aligned with your other tools instead of being edited by hand.

When to use it

an onboarding form says a new community manager joins the paid social team, and Make adds them there.

Watch out

this module works on existing members; bringing someone new into the organization is the job of Create an Organization Member.

Hootsuite2

Create an Organization Member

Action

In Make“Invites someone to become a Hootsuite user in the given organizations.”

Invites someone to become a Hootsuite user in the organizations you choose, so access requests stop waiting in an inbox.

When to use it

a freelancer signs a contract tracked in your CRM and needs a Hootsuite seat when the mission starts.

Watch out

every run sends a real invitation, so test it with Run once on your own address before plugging in the CRM.

Hootsuite3

Create a Team

Action

In Make“Creates a team in an organization.”

Opens a new team inside a Hootsuite organization, giving a new client or brand its own group of people from the first day.

When to use it

an agency signs a client in its project tool and wants the matching Hootsuite team created without logging in.

Watch out

to avoid two teams with the same name, look the name up first with List Organization Teams.

Hootsuite4

Delete a Message

Action

In Make“Deletes a message.”

Removes a Hootsuite message for good, which lets a scenario pull a post that should no longer go out.

When to use it

a product launch is postponed in your planning sheet and the posts prepared for it must leave the queue.

Watch out

a deletion cannot be undone from Make, so try it on a dummy message with Run once before pointing it at real posts.

Hootsuite5

Get a Media's Upload Status

Action

In Make“Retrieves the status of a media upload to Hootsuite.”

Tells your scenario where a media upload to Hootsuite stands, so the next step waits for a file that is actually ready.

When to use it

right after Upload a Media, before a post that relies on the image or video is scheduled.

Watch out

the status reflects the moment the module runs, so read it before mapping the media into the next module.

Hootsuite6

Get a Member's Organization Permissions

Action

In Make“Retrieves an organization member’s permissions for the organization.”

Reads the permissions a member holds at organization level, a clear answer to who can do what without opening each profile in Hootsuite.

When to use it

an access review in your IT tool asks for one person's rights before their role changes.

Watch out

it covers the organization only; rights on a single social profile come from Get a Member's Social Profile Permissions.

Hootsuite7

Get a Member's Social Profile Permissions

Action

In Make“Retrieves an organization member’s permissions for a social profile.”

Returns what one organization member may do on a given social profile, useful when the question is about one brand account rather than the whole organization.

When to use it

before a scenario hands a post to a colleague, to confirm that person can act on the target profile.

Watch out

you need both the member and the profile; List a Member's Social Profiles gives you the profiles to pick from.

Hootsuite8

Get a Message

Action

In Make“Retrieves a message associated to a single social profile.”

Fetches the full record of one message tied to a single social profile, so later modules reuse its content instead of you copying it.

When to use it

Watch Messages reports a state change and you want the complete message before logging it or alerting your team.

Watch out

it returns one message; to browse what is queued or already sent, List Outbound Messages fits better.

Hootsuite9

Get an Organization Member

Action

In Make“Retrieves an organization member.”

Pulls the details of one person in your Hootsuite organization, handy when another module only gives you a member ID and you need the human behind it.

When to use it

a permission check needs a readable name before it goes into an internal report.

Watch out

it targets one member you already identified; if you only know a name, List Organization Members gives you the list to match against.

Hootsuite10

Get a Social Profile

Action

In Make“Retrieves a social media profile of the authenticated member.”

Brings back one social media profile of the connected member, so the scenario can confirm which account it is about to work on.

When to use it

before Schedule a Message, to check that the profile picked in an earlier step is the brand account you expect.

Watch out

it reads a single profile, so pick one of the list searches further down when the scenario needs every account at once.

Hootsuite11

Get a Team

Action

In Make“Retrieves a team with a given team ID.”

Loads a team from its team ID, so the scenario knows exactly which group it is dealing with before adding or checking members.

When to use it

a team ID comes out of List Organization Teams and you want the full record in a report.

Watch out

the module wants the ID, not the team name, so map it from an earlier module rather than typing it by hand.

Hootsuite12

Get a Team Member's Permissions

Action

In Make“Retrieves team member's team permissions.”

Reports the rights a person holds inside one team, which answers team-level access questions without leaving your scenario.

When to use it

a client team moves to a new account manager and you want to record the current rights before anything changes.

Watch out

team rights and organization rights come from two different modules; the second one is Get a Member's Organization Permissions.

Hootsuite13

Make an API Call

Action

In Make“Performs an arbitrary authorized API call.”

Calls any endpoint of the Hootsuite API with the connection you already set up, which covers whatever the listed modules leave out.

When to use it

you need a Hootsuite feature that no other module offers and you are comfortable reading API documentation.

Watch out

you write the request yourself, so keep the Hootsuite API reference open for the path and the parameters.

Hootsuite14

Remove an Organization Member

Action

In Make“Removes a member from an organization.”

Takes a person out of a Hootsuite organization, closing their access when they leave the company or when a client relationship ends.

When to use it

an offboarding ticket in your HR tool is closed and the person should lose Hootsuite access at the same moment.

Watch out

treat it like a deletion and run it once on a test account before connecting it to real departures.

Hootsuite15

Upload a Media

Action

In Make“Uploads media to an Amazon S3 Upload URL.”

Pushes a media file to Hootsuite through an Amazon S3 upload URL, so a post can use a visual stored in another app.

When to use it

a designer drops the final visual in your file storage and the scenario prepares it for Hootsuite.

Watch out

on the Free plan Make handles files up to 5 MB; follow this module with Get a Media's Upload Status before a post relies on the file.

Hootsuite16

List a Member's Organizations

In Make“Retrieves the organizations that the member is in.”

Lists every organization a given member belongs to, the quick way to see how far a person's access reaches across Hootsuite.

When to use it

an agency runs several client organizations and wants to know where a departing freelancer still has a seat.

Watch out

like every search, it can return zero, one or many bundles, and the next modules run once per bundle.

Hootsuite17

List a Member's Social Profiles

In Make“Retrieves the organization's social profiles that an organization member can access.”

Returns the organization's social profiles one member can reach, a ready answer when someone asks which brand accounts a colleague touches.

When to use it

before reassigning a social media manager, to list the profiles their replacement will need.

Watch out

the list covers one member only, so you must pick that member first, usually from List Organization Members.

Hootsuite18

List a Member's Teams

In Make“Retrieves the teams an organization member is in.”

Gives the teams an organization member sits in, which helps when a role change has to follow the person through every group.

When to use it

a colleague moves from the retail brand to the B2B brand and each of their teams must be reviewed.

Watch out

an empty result means the member is in no team, and the modules after it simply receive nothing.

Hootsuite19

List My Organizations

In Make“Retrieves the authenticated member's organizations.”

Lists the organizations of the member behind the connection, a useful first step when that account works for several companies.

When to use it

you are building the scenario and need the right organization for Create a Team or List Organization Members.

Watch out

the answer depends on the connected account, so a connection made with another login shows other organizations.

Hootsuite20

List My Social Profiles

In Make“Retrieves the authenticated member's social media profiles.”

Brings back the social media profiles of the connected member, the set your scenario draws from when a post must reach the right account.

When to use it

a scenario routes each draft to the matching brand profile and needs every profile ID in one place.

Watch out

it reads your own profiles; to cover everything the member can access, compare with List Social Profiles.

Hootsuite21

List Organization Members

In Make“Retrieves the members in an organization”

Pulls the roster of a Hootsuite organization, one bundle per member, turning an access audit into a table you can read anywhere.

When to use it

your IT team keeps a register of software seats in a spreadsheet and wants Hootsuite users in it too.

Watch out

each member becomes a bundle, and every module placed after it spends one operation per bundle on your plan.

Hootsuite22

List Organization Teams

In Make“Retrieves a list of teams for a given organization.”

Lists the teams of an organization and hands you their IDs, with no copying from the Hootsuite interface.

When to use it

a scenario must add a new hire to the team of their department and first needs to find that team.

Watch out

for the teams of one person rather than of the whole organization, List a Member's Teams is the right search.

Hootsuite23

List Outbound Messages

In Make“Retrieves messages that are scheduled or were previously sent.”

Retrieves messages that are queued or already sent, a simple view of what your brand has said or is about to say.

When to use it

a marketing lead wants every scheduled post copied into a shared calendar for a last review.

Watch out

a long queue produces many bundles, and each module placed after it counts operations for every one of them.

Hootsuite24

List Social Profiles

In Make“Retrieves the social profiles that the authenticated member has access to.”

Returns every social profile the connected member has access to, so the scenario works with the same accounts that person manages in Hootsuite.

When to use it

you want one row per profile in a tracking sheet before planning a campaign.

Watch out

a profile outside the member's access will not appear, so connect Make with an account that reaches the profiles you need.

Hootsuite25

List Social Profile Teams

In Make“Retrieves a list of teams with access to a social media profile.”

Shows which teams can use a given social media profile, answering who stands behind a brand account in one step.

When to use it

a client asks which of your teams handles their account, and you want the answer written into your CRM.

Watch out

it starts from one profile, so pick it first with List Social Profiles or Get a Social Profile.

Hootsuite26

List Team Members

In Make“Retrieves the members in a team.”

Lists the people in one team, useful to notify them together or to check the roster against your HR tool.

When to use it

a new social profile is assigned to a team and every member should get a message in your chat tool.

Watch out

it works on one team at a time; List Organization Teams gives you the teams to choose from.

Hootsuite27

List Team's Social Profiles

In Make“Retrieves the organization's social profiles that an organization team can access.”

Returns the organization's social profiles a given team can access, a clean view of which brands each team handles.

When to use it

you rebuild your client map in a database and want each team linked to its profiles.

Watch out

this is the team view; the reverse question, which teams reach a profile, belongs to List Social Profile Teams.

Hootsuite28

Schedule a Message

In Make“Schedules a message to send on one or more social profiles (except Pinterest).”

Plans a post on one or more social profiles at once, so content prepared elsewhere lands in the Hootsuite queue without copy and paste.

When to use it

an approved line in your editorial sheet should become a post on the brand's accounts.

Watch out

Pinterest is excluded from this module, so posts meant for it need another route.

Need help

Need help automating Hootsuite with Make?

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FAQ

Hootsuite and Make: common questions

01Is the Hootsuite Make integration free?

Yes, on the Make side. Hootsuite is a standard app, available from the Free plan like the other standard apps. The Free plan allows 2 active scenarios, scheduled runs at least 15 minutes apart, 5 minutes of execution per run, files up to 5 MB and 512 MB of data transfer. Paid plans (Core, Pro, Teams and Enterprise) bring the interval down to 1 minute and lift the cap on active scenarios, with usage counted in credits each month. Your Hootsuite subscription is a separate matter, and the Make documentation sends you to Hootsuite's pricing page for it.

02What do you need to connect Hootsuite to Make?

An active Hootsuite account and a Make account. The Make documentation lists an API key among the prerequisites. You click Create a connection in any Hootsuite module, give the connection a name if you like, then enter the credentials copied from your Hootsuite account or follow the instructions on screen. For Watch Messages, create the webhook first and the connection second. Because the documentation is marked as AI-generated from Hootsuite's own docs, check anything critical directly with Hootsuite before relying on it.

03Does the Hootsuite trigger in Make react in real time?

Yes. Watch Messages is an instant trigger: Hootsuite calls Make through a webhook as soon as a message changes state, instead of Make checking on a schedule. It is the only Hootsuite module that starts a scenario by itself. Actions and searches such as Schedule a Message or List Team Members run after a trigger, either Watch Messages or a module from another app. A scenario that opens on another app follows its schedule instead, every 15 minutes by default, or every minute at best on a paid plan.

04What if a Hootsuite module is missing in Make?

Use Make an API Call. It reaches any endpoint of the Hootsuite API with the connection you already created, so a feature absent from the 29 listed modules is still within reach. You write the request yourself with the Hootsuite API reference at hand. Keep in mind that Schedule a Message does not cover Pinterest. When the limit comes from your Make plan instead, such as the 15-minute interval or the 5 MB file ceiling of the Free plan, moving to a paid plan is the lever.

05Make or n8n for Hootsuite?

It depends on your criteria rather than on a winner. On Make, Hootsuite comes with 29 ready-made modules, an instant trigger for message changes and Make an API Call for everything else, all usable from the Free plan. n8n often offers a node for the same app, so check its catalog for Hootsuite before deciding. Then compare both tools on what your team already connects and on who will maintain the scenarios. The n8n vs Make comparison mentioned earlier on this page walks through those points side by side.

Add a Hootsuite module

Name the connection

Enter your credentials

Create the scenario

Set the source module

Add Schedule a Message

Test with Run once

Schedule and switch on

Need help automating Hootsuite with Make?