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WhatConverts Make integrationAutomate WhatConverts with Make.

What happens to a lead once WhatConverts has recorded it? The WhatConverts Make integration answers with 7 modules: 2 instant triggers, 4 actions and 1 search. This guide is for marketers and ops people who already track calls, forms and chats, and it walks you from the connection to a first working scenario.

Try the WhatConverts integration on MakeSee the 7 modules

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What you can automate

What does the WhatConverts Make integration let you automate?

The WhatConverts Make integration links your WhatConverts account to Make, a no-code tool where you build a scenario: a chain of modules, each one a small brick that watches, reads or writes something. Here the bricks react to leads being created or changed, and they can create, fetch, update or search leads for you.

Leads that reach the rest of your stack on their own. Start a scenario with Watch Lead Created and every new lead flows into whatever app comes next, a CRM, a spreadsheet or a team chat. Since the trigger is instant, WhatConverts pings Make the moment the lead exists.

A lead record that follows the deal. When your sales tool learns that a prospect is qualified, Update a Lead writes that back into WhatConverts, so your reports show which sources bring leads that sales actually wants.

Leads from outside WhatConverts, recorded in WhatConverts. Create a Lead adds a lead that another app captured, and Search Leads lets a scenario check what already exists before it writes anything.

What the listed modules do not cover, Make an API Call can reach through the same connection. The official documentation for this app is marked as AI-generated from the vendor's docs, so double-check any detail that matters with WhatConverts. If you weigh other tools, the n8n vs Make comparison lays out the criteria, and the Make review covers the editor itself. Teams that want help can talk to our Make agency.

Connect

How do you connect WhatConverts to Make?

  1. 01

    Generate your API key in WhatConverts

    In your WhatConverts dashboard, pick the right profile, open the Tracking menu, then Integrations and API Keys. Click Generate API Key and copy both the API token and the API secret shown on the page.

  2. 02

    Add a WhatConverts module in Make

    In your scenario, add any WhatConverts module and click Create a connection. A connection is your WhatConverts account linked to Make once, then reused by every WhatConverts module. The Connection name field is optional.

  3. 03

    Paste the token and the secret

    Enter the API token and the API secret you copied, then save. Make signs in with them as Basic Auth credentials. You need an active WhatConverts account for this to work.

First scenario

Your first scenario: record outside leads in WhatConverts

GoalWhen a lead arrives in another app, Make creates it in WhatConverts so it sits next to your tracked calls, forms and chats.

  1. 01

    Create the scenario

    On the Scenarios page, create a new scenario and click the + to add the first module. This first module belongs to the app where the lead shows up, a form tool for instance.

  2. 02

    Pick the source trigger

    Search that app by name, choose its trigger for new entries and connect your account. Each entry it picks up becomes a bundle: one item that travels from one module to the next.

  3. 03

    Add Create a Lead

    Click the + on the right of that module, search WhatConverts and choose Create a Lead. Use the connection from the section above, then map the details of the incoming entry into the WhatConverts fields.

  4. 04

    Test with Run once

    Submit a test entry in the source app, then click Run once. Make runs the scenario a single time and shows the bundle each module received, so you can open WhatConverts and see the lead.

  5. 05

    Schedule and switch it on

    If the first module is scheduled, set its clock (every 15 minutes by default, never less than 15 on the Free plan). Then switch the scenario on. Each module run counts as one operation on your plan.

Triggers

What can start a WhatConverts scenario?

2 modules start a scenario when something happens in WhatConverts. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by WhatConverts as soon as it happens.

WhatConverts1Watch Lead Created

Watch Lead Created

Instant trigger

In Make“Triggers when a lead is created.”

You get every fresh lead handed to Make the moment WhatConverts records it, whether it came from a call, a form or a chat. The scenario then decides where that lead goes next, without anyone copying details by hand.

How it fires
instant, WhatConverts calls Make through a webhook as soon as the lead is created, which is why the module carries the lightning badge.
When to use it
pick it whenever speed matters, such as alerting a sales rep or opening a record in your CRM for each new inquiry.
Watch out
the documentation asks you to click Create a webhook first, then Create a connection.
WhatConverts2Watch Lead Updated

Watch Lead Updated

Instant trigger

In Make“Triggers when a lead is updated.”

This one reacts to change rather than arrival: each time a lead is edited in WhatConverts, Make receives the updated lead and can push the new state elsewhere, so your other tools never lag behind the record.

How it fires
instant, WhatConverts notifies Make through a webhook as soon as the update happens.
When to use it
choose it when a teammate qualifies leads inside WhatConverts and your CRM or reporting sheet must reflect that verdict.
Watch out
if the same scenario ends with Update a Lead on that lead, the change will likely fire the trigger again. Test with Run once and keep write-backs in a separate scenario.
Modules

What can Make do inside WhatConverts?

WhatConverts gives you 5 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

WhatConverts1

Create a Lead

Action

In Make“Creates a new lead.”

Adds a brand new lead to WhatConverts, so prospects captured by a tool WhatConverts does not track still land in the same place as your calls and forms.

When to use it
a booking app or a trade show list feeds new contacts and you want them counted with the rest.
Watch out
run Search Leads first if the same person may already exist, otherwise you get duplicates.
WhatConverts2

Get a Lead

Action

In Make“Retrieves an existing lead.”

Brings back one lead you already know, as WhatConverts stores it, so later modules can use details the previous step did not carry.

When to use it
another app hands you only a lead reference and you need the full record before writing to your CRM.
Watch out
it reads a single lead; to look through several, Search Leads is the right module.
WhatConverts3

Make an API Call

Action

In Make“Performs an arbitrary authorized API call.”

Opens the rest of the WhatConverts API to your scenario: any endpoint the listed modules skip can be called here, and it reuses the connection you already set up, so there is no second login.

When to use it
the other six modules stop short of what you need.
Watch out
you describe the request yourself, so keep the WhatConverts API reference open while you build it.
WhatConverts4

Update a Lead

Action

In Make“Updates an existing lead.”

Changes an existing lead in WhatConverts, which is how the outcome of a sales conversation travels back to the tool that tracks where the lead came from.

When to use it
a deal moves forward in your CRM and the lead in WhatConverts should say so too.
Watch out
in a scenario that starts with Watch Lead Updated, each write will likely start a new run.
WhatConverts5

Search Leads

Search

In Make“Retrieves a list of existing leads.”

Returns a list of leads, each one as its own bundle, which lets a scenario look before it acts: check for a match, then create, update or skip.

When to use it
before Create a Lead, to avoid adding someone twice, or to pull a batch of leads into a sheet.
Watch out
the next module runs once per lead found, and each run costs an operation.
Need help

Need help automating WhatConverts with Make?

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FAQ

WhatConverts and Make: common questions

01Is the WhatConverts Make integration free?
Yes, on the Make side. WhatConverts is a standard app, so it works from the Free plan, which allows 2 active scenarios, scheduled runs at least 15 minutes apart, up to 5 minutes per run, files up to 5 MB and 512 MB of data transfer. Paid plans (Core, Pro, Teams and Enterprise) lower the interval to 1 minute, lift the scenario cap and count usage in credits each month. You still need your own active WhatConverts account, and agency-level access requires a paid WhatConverts agency plan.
02What do you need to connect WhatConverts to Make?
An active WhatConverts account and an API key generated in it. In the dashboard, select the right profile, open the Tracking menu, go to Integrations, then API Keys, and click Generate API Key. Copy the API token and the API secret that appear. In Make, click Create a connection on any WhatConverts module and paste both values. For the two instant triggers, click Create a webhook first. Agency-level access only works with a paid WhatConverts agency plan.
03Do the WhatConverts triggers in Make react in real time?
Yes. Both Watch Lead Created and Watch Lead Updated are instant triggers: WhatConverts calls Make through a webhook as soon as a lead is created or changed, instead of Make checking on a schedule. That means the 15 minute minimum interval of the Free plan does not slow them down. If your scenario starts with another app's scheduled trigger instead, that module follows the schedule you set, every 15 minutes by default.
04What if a WhatConverts module you need is missing in Make?
Use Make an API Call. It reaches any endpoint of the WhatConverts API with the connection you already created, so you can cover what the 7 listed modules leave out. You write the request yourself, based on the WhatConverts API documentation. Keep in mind that Make's own documentation for this app is flagged as AI-generated from the vendor's docs, so verify important details directly with WhatConverts before building on them.
05Should you use Make or n8n with WhatConverts?
It depends on where the rest of your automations already run. On Make, WhatConverts offers 7 modules, including two instant triggers for new and updated leads, and a Make an API Call module for anything else. Many apps also have an n8n node, so check whether WhatConverts has one that covers your use case before you decide. Neither tool is ranked here: compare them on your own criteria, such as the modules you need and the tools your team already knows.
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