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AgentLocator Zapier integrationAutomate AgentLocator with Zapier.

The AgentLocator Zapier integration gives you 10 triggers, 1 action and 0 searches. Every trigger is instant, so a fresh lead or an inquiry email reaches your other tools right away, even on the free plan. Below: what each one does, what it costs, where it breaks.

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Overview

What the AgentLocator Zapier integration really does for you

AgentLocator is a CRM that puts real estate agents in touch with people who want to buy or sell. Zapier plugs it into the rest of your tools. You build a Zap (one starting event, then one or more steps that run each time it happens) and AgentLocator either starts it or receives a lead from it.

Picture a brokerage team lead with several agents. Three results come up again and again. First, a shared lead log that fills itself: New Lead starts the Zap and a row lands in the team spreadsheet, with no copy and paste. Second, a ping to whoever is on duty: when a prospect hits a contact button, New Incoming Email fires and a chat message goes out, so nobody waits for the morning inbox check. Third, a mailing list that stays clean: Update Lead Email Validity tells you when an address turns bad, and you can drop it from your newsletter tool before the next send.

Now the limits. There is no search step for AgentLocator, so a Zap cannot look up a lead that already exists and reuse its details. There is a single action, Create or Update Lead, which means Zapier can add a lead or refresh the one that already has that email, and nothing more. Deleting a lead, for one, stays a job you do inside AgentLocator, and the triggers only tell you what changed there.

Weighing Zapier against the other tools for a CRM like this? The n8n vs Zapier and Make vs Zapier comparisons lay out the criteria side by side.

Vocabulary

The Zapier words you will meet on this page

Seven terms cover everything below. Each one in plain words.

Zap
Your automation on Zapier: one trigger, then one or more actions that run each time the trigger event happens.
Trigger
The event in an app that starts the Zap. Once the Zap is switched on, Zapier waits for that event and nothing else.
Action
What the Zap does after it starts: the step that writes, sends or moves something for you in another app.
Task
The unit Zapier bills. One task is one action your Zap finished successfully, and your plan counts those.
Instant vs polling trigger
An instant trigger is reported by the app the second it happens. A polling one is checked by Zapier on a timer. All AgentLocator triggers are instant.
Filter
A step that lets the Zap carry on only when what arrived matches a condition you set, and stops it otherwise.
Multi-step Zap
Any Zap with more than one trigger and one action. A second action or a filter makes it one, and it then needs a paid plan.
Cost

What an AgentLocator Zap costs you

The trigger is free. Every action that succeeds is one task, and that is the only thing billed.

  • TriggerFree, never counted
  • Each successful action1 task
  • Free plan100 tasks a month, two-step Zaps only
  • Premium appNo, works on the free plan

A failed action is not counted. A Zap with three actions uses three tasks per run, so the shape of the Zap matters more than the trigger. AgentLocator is not a premium app: it works on the free plan, which gives 100 tasks a month and unlimited Zaps, but only two steps per Zap. Add a filter or a second action and you need a paid plan.

Polling speed by plan does not matter here: every AgentLocator trigger is instant, so the grid below only matters for the other apps in your Zaps.

Connect

Connect AgentLocator to Zapier in three steps

  1. 01

    Open your Zapier apps

    In your Zapier account, go to the Apps page and click + Add connection. A connection is your AgentLocator account linked once, then reused by every Zap that touches it.

  2. 02

    Pick AgentLocator

    Type AgentLocator in the search box of the dialog, select it, then click Add connection. A new browser tab opens on the AgentLocator side for the sign-in.

  3. 03

    Sign in and allow access

    Log in to AgentLocator in that tab and grant Zapier access to the account. You need your own AgentLocator account, plus read or write rights on any lead you do not own but want the Zap to touch.

First Zap

Your first Zap: new lead to team sheet and project board

GoalEvery new AgentLocator lead lands as a row in the team sheet and as a follow-up task for the agent in charge.

  1. 01

    Build: pick the trigger

    Create a Zap, choose AgentLocator as the app and New Lead as the event, then select the connection you added earlier in this guide.

  2. 02

    Test the trigger

    Run the test. Zapier brings back the three most recent leads of your account, so you map fields on a real record rather than a blank one.

  3. 03

    Add the two actions

    Add the spreadsheet step, then the task step, and map the lead details into each. Two actions make this a multi-step Zap, so it needs a paid plan and uses two tasks per lead.

  4. 04

    Test each step, then publish

    Test the actions one by one and read what came back. Then click Publish to switch the Zap on. Want a guided walk through this? The Zapier training covers it.

Triggers

The 10 AgentLocator triggers

10 events start a Zap when something happens in AgentLocator, and 10 of them are instant: the app calls Zapier straight away, whatever your plan.

1

New Incoming Email

Instant trigger

In Zapier“Triggers when a lead sends an inquiry email, such as 'Ask a question', 'Get in touch' or 'Request a tour'.”

Starts the Zap when a prospect writes to you through one of the inquiry buttons, such as a question, a contact request or a tour request. This is the closest thing to a hot lead the app sends out.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
alert the agent on duty in your team chat the second someone asks to visit a listing.
Watch out
it covers inquiries sent after the Zap is on, not the ones already sitting in AgentLocator.
2

New Lead

Instant trigger

In Zapier“Triggers when a new lead is created.”

Fires each time a lead record appears in your AgentLocator account, whatever brought it in. It is the broadest entry point the app offers.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
log every newcomer in a shared spreadsheet so the team lead sees every newcomer without opening the CRM.
Watch out
pair it with Create or Update Lead and you risk feeding your own trigger, so keep that action in a different Zap.
3

Update Lead Email Validity

Instant trigger

In Zapier“Triggers when lead's email address validity is changed.”

Reacts when AgentLocator changes its verdict on whether a lead's email address is valid. The address itself may stay the same: only its status moved.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
remove a contact from your newsletter tool as soon as the address turns bad, so your next campaign skips it.
Watch out
it fires on any change, in both directions, so add a filter if you only care about addresses that become invalid.
4

Update Lead Email

Instant trigger

In Zapier“Triggers when lead's email address is changed.”

Kicks in when someone edits the email address stored on a lead. Useful when a buyer switches from a personal to a work inbox halfway through a search.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
push the new address to your email marketing tool so drip campaigns follow the person, not the old inbox.
Watch out
Create or Update Lead matches leads by email, so a Zap that writes back here can create a second record instead of updating the first.
5

Update Lead Name

Instant trigger

In Zapier“Triggers when lead's name is changed.”

Goes off when the name on a lead record is corrected or completed. Handy when an agent adds a surname or fixes a typo after a first call.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
keep the contact name in your invoicing or e-signature tool in step with the CRM, so documents go out with the right spelling.
Watch out
a batch of manual corrections means a batch of runs, and each successful action counts as a task.
6

Update Lead Phone Validity

Instant trigger

In Zapier“Triggers when lead's phone number validity is changed.”

Signals that AgentLocator now rates a lead's phone number differently, valid or not. It tells you about the status, not about a new number.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
pull a contact out of your calling or texting tool once the number is flagged, so agents stop dialing a dead line.
Watch out
like its email twin, it fires both ways, so a filter is the only way to react to one direction, and that needs a paid plan.
7

Update Lead Phone

Instant trigger

In Zapier“Triggers when lead's phone number is changed.”

Runs when the phone number saved on a lead is replaced or edited. For agents who live on the phone, it is the change that matters most.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
update the matching contact in your dialer or SMS tool so the next reminder text reaches the right handset.
Watch out
the Zap only knows about edits made after it was switched on, so numbers fixed before that stay out of sync until you move them by hand.
8

Update Lead Pipeline

Instant trigger

In Zapier“Triggers when lead's pipeline is changed.”

Triggers when a lead is moved into a different pipeline in AgentLocator. That move is usually a business decision, which makes it a good moment to tell someone.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
notify the listing coordinator when a seller lead moves into the pipeline your office uses for signed mandates.
Watch out
every move starts a run, so a cleanup that shuffles many leads at once can spend a task per lead moved.
9

Update Lead Tags

Instant trigger

In Zapier“Triggers when new tags are added to the lead.”

Fires when new tags land on a lead. Tags are often how agents mark intent, budget band or neighborhood, so this trigger carries sorting work done by humans.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
add a lead to a matching audience in your email tool the moment an agent tags them as a first-time buyer.
Watch out
it reacts to tags being added, so removing a tag will not start the Zap.
10

Update Lead

Instant trigger

In Zapier“Triggers when a lead's first name, last name, email, phone or description are updated.”

The catch-all edit trigger: it goes off when the first name, last name, email, phone or description of a lead changes. One Zap here replaces several narrower ones.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
mirror every contact edit to a single backup sheet when you do not need to know which field moved.
Watch out
never pair it with Create or Update Lead in the same Zap, because the action edits the lead and sets this trigger off again.
Actions

The AgentLocator action

AgentLocator gives you 1 action. For each one: what it does for you, when to reach for it, and what to watch out for.

1

Create or Update Lead

Action

In Zapier“Creates a new lead. If a lead with a matching email already exists, it will be updated with the new information.”

Adds a lead to AgentLocator from another app, or refreshes the existing one when the email address already belongs to a lead. You get one record per person instead of duplicates.

When to use it
send leads from a landing page form or an ad platform straight into the CRM.
Watch out
the email field is mandatory, and the match runs on it, so a typo creates a new lead.
When it breaks

When an AgentLocator Zap breaks

Zapier lists no help article and no rate limit specific to AgentLocator. What breaks is the general stuff, and it bites CRM Zaps harder than most.

Four cases cover nearly every surprise. If a Zap still misbehaves after these, the Zapier troubleshooting page goes step by step.

  • Old leads never show up

    A Zap reacts only to what happens after you switch it on. Leads and inquiries already in AgentLocator are ignored, and moving that backlog is a separate job.

  • The Zap keeps firing itself

    An update trigger plus Create or Update Lead on the same account loops: the action edits the lead, the edit fires the trigger, and your task count drains fast.

  • A bulk import gets held back

    Importing a big list of leads can send a huge batch at once. Zapier's flood protection may hold it back instead of running every lead through.

  • No email, no lead

    Create or Update Lead needs an email. When the incoming record has none, the action fails. The good news: a failed action is not billed as a task.
Need help

Need help automating AgentLocator with Zapier?

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FAQ

AgentLocator Zapier integration: frequent questions

01Is the AgentLocator Zapier integration free?
Yes, as long as you stay within two-step Zaps. AgentLocator is not a premium app, so it works on the free plan, which includes 100 tasks a month and unlimited Zaps. The catch is the shape: one trigger and one action, nothing more. The moment you add a filter or a second action, for instance to log a lead and also alert an agent, the Zap becomes multi-step and needs a paid plan.
02How many tasks does an AgentLocator Zap use?
One task per action that succeeds, and nothing for the trigger. A Zap that turns each new lead into a spreadsheet row uses one task per lead. Add a chat alert as a second action and each lead costs two. Checking for new events is never billed, and an action that fails does not count either. Watch loops, though: a Zap that retriggers itself burns through the monthly count quickly.
03Do AgentLocator triggers run in real time?
Yes. All ten AgentLocator triggers are instant: the app tells Zapier as soon as the event happens, so the Zap starts right away. The plan interval grid, from 15 minutes on Free down to 1 minute on Team and Enterprise, only applies to polling triggers, and AgentLocator has none. In the editor, a Zap built on one of these triggers shows a lightning bolt, so you can check it at a glance. That makes this app a good fit for a free plan, since speed does not depend on what you pay.
04What does it take to connect AgentLocator to Zapier?
An AgentLocator account you can sign in to, and read or write access on any lead you do not own but want the Zap to handle. In Zapier, open the Apps page, click + Add connection, pick AgentLocator, then log in and allow access in the tab that opens. The connection is made once and reused by every Zap that touches AgentLocator. If the Zap must touch leads owned by colleagues, sort out the access rights in AgentLocator first.
05Why does an AgentLocator Zap run over and over?
Most likely it writes into the place its own trigger watches. Update Lead, Update Lead Email and the other update triggers fire whenever a lead changes, and Create or Update Lead changes a lead. Put both in one Zap and each run sets off the next. Keep the action in Zaps started by another app, such as a web form or a lead ad tool. If you need both, split them into two separate Zaps with different starting apps.
06What if the AgentLocator action you need does not exist?
Then Zapier cannot do it for this app today. The only action is Create or Update Lead, and there is no search step. Deleting a lead, for instance, stays manual in AgentLocator. You can still react to what changes there, since the triggers cover pipeline, tags, name, phone and email edits, and route that information wherever you need it. A chat alert or a task for the agent is often enough to get the change made by hand.
07Zapier, Make or n8n for AgentLocator?
It depends on the criterion that matters to you. On ready-made AgentLocator building blocks, Zapier offers ten instant triggers and one action you can use without code. On cost, Zapier bills per successful action, so heavy multi-step Zaps add up. On control, tools you host yourself suit teams with a developer. Check which platform lists AgentLocator before deciding, and compare the pricing models rather than picking a winner. The comparison pages linked earlier list those criteria in detail.
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