- Home
- Resources
- Integrations
- AISA - AI Sales Assistant
AISA - AI Sales Assistant Zapier integrationAutomate AISA - AI Sales Assistant with Zapier.
The AISA - AI Sales Assistant Zapier integration gives you 2 triggers, 4 actions and 1 search. Both triggers are instant. The actions place calls, open chats and send messages to a phone number, so one formatting detail matters more than anything else.
Verified Trustpilot reviews · AI, automation & growth agency
What AISA and Zapier do together
AISA - AI Sales Assistant is a conversational AI platform for sales and customer support, with assistants that handle chats and phone calls. Zapier connects it to your other tools without code: an assistant event starts an automation, and AISA can call, open a chat or send a message.
Three results people build with it. A follow-up after every call: New Voice Contact Event fires and Send Message texts the contact a recap. Callbacks without a human dialing: New Contact Event passes a filter and Make Phone Call places an outbound call. Conversation history where it is needed: Get Contact Messages fetches everything said with a contact, as one block of text or as separate messages.
What Zapier does not do for AISA: there is no action to create or edit an assistant, no step to update a contact, and the only search needs a Contact Id you already hold. Both triggers listen to one assistant at a time.
The phone number field deserves its own warning. AISA wants it in E.164 format, the international format with the country code. Leave the code out and AISA adds +39, the code for Italy, on its own. A French or US number is then dialed as an Italian one.
AISA also has an AISA - AI Sales Assistant Make integration, and if you are still weighing the platform, our Zapier review is the next read.
Zapier vocabulary in one minute
Seven words come back across this page. Here they are once, in plain English.
- Zap
- The automation you build on Zapier: one trigger, then one or more actions that run each time the trigger event happens.
- Trigger
- The event that starts the Zap, such as a new contact event from an AISA assistant. Once the Zap is on, Zapier waits for it.
- Action
- What the Zap does after it starts: the step that calls, messages or opens a chat for you, like Make Phone Call.
- Task
- The unit Zapier bills. One task is one action your Zap completes successfully, and your plan counts those.
- Polling vs instant
- Zapier checks a polling trigger on a timer. An instant trigger, like both AISA triggers, is reported by the app the moment it happens.
- Filter
- A step that lets the Zap continue only when what arrived meets your condition, and quietly stops it otherwise.
- Search step
- A step that looks up something that already exists, like the messages of an AISA contact, so later steps can use it.
What an AISA Zap really costs
Zapier bills what your Zap does, never what it waits for.
- Free plan tasks100 per month
- Free plan Zap size2 steps: 1 trigger, 1 action
- AISA premium appNo
- AISA triggers2, both instant
The trigger never costs a task, and neither does Zapier looking out for new events. Each action that succeeds counts as one task, and in a Zap with several actions every success counts on its own. An action that fails is not counted. The free plan gives you 100 tasks a month and Zaps of two steps: one trigger, one action. A filter or the Get Contact Messages search makes the Zap multi-step, which needs a paid plan. AISA is not a premium app, so it works from the free plan.
Connect AISA to Zapier in three steps
- 01
Open the Apps page
In your Zapier account, go to Apps and click + Add connection. You do this once per AISA account, and every AISA step reuses the same connection afterwards.
- 02
Pick AISA
Search for AISA - AI Sales Assistant in the dialog, select it and click Add connection. A new tab opens on the AISA side, where you sign in with your usual account.
- 03
Sign in and grant access
Log in to AISA with the account that owns the assistants you want to automate, then grant Zapier access. Both triggers ask you to pick an Assistant Name, so that account must see them.
Your first AISA Zap: call back the contacts you choose
GoalWhen an AISA assistant emits a contact event that passes your filter, place an outbound call to that contact straight away.
- 01
Build the trigger
Click Build, pick AISA and the event New Contact Event, choose your connection, then the Assistant Name whose events this Zap should receive.
- 02
Test it
Run the Test. Zapier fetches the three most recent items of the connected account, so you map fields from a real event, not a made-up one.
- 03
Add the filter
From the plus icon, add a Filter, then set the field, the rule and the value, picking the field from what the test brought back. Use a text rule on a text field, or nothing ever gets through.
- 04
Place the call
Add Make Phone Call and map the Recipient Phone Number. Check the test number carries its country code, or AISA treats it as an Italian line.
- 05
Test, then publish
Test the call on your own phone first, then click Publish. From now on, each event that passes the filter gets a call as soon as AISA reports it.
The 2 AISA triggers
2 events start a Zap when something happens in AISA - AI Sales Assistant, and 2 of them are instant: the app calls Zapier straight away, whatever your plan.
New Contact Event
Instant triggerIn Zapier“Triggers when a new contact event is emitted”
Starts your Zap each time the AISA assistant you pick emits a new contact event, so what happens in a conversation can flow on to the next step.
New Voice Contact Event
Instant triggerIn Zapier“Triggers when a new voice contact event is emitted”
The phone-side twin of the trigger above: it reacts when an AISA assistant emits a new voice contact event, after a call.
The 4 AISA actions
AISA - AI Sales Assistant gives you 4 actions. For each one: what it does for you, when to reach for it, and what to watch out for.
Operations index
Create Chat Conversation
ActionIn Zapier“Create a chat conversation by phone number”
Opens a new chat conversation in AISA from a phone number, so an assistant can pick up the thread.
Make Phone Call
ActionIn Zapier“Initiates an outbound phone call”
Starts an outbound phone call from AISA to the number you give it, with no one on your side dialing.
Send Message
ActionIn Zapier“Send a message to a contact phone number”
Sends a free-text message to a contact's phone number, written from earlier steps.
Send Template Message
ActionIn Zapier“Send a template message to a contact phone number”
Sends a prepared template message to a contact's phone number, instead of text composed inside the Zap.
The AISA search
1 search step looks for data that already exists in AISA - AI Sales Assistant, so a later step can use it.
A search step finds data that already exists and hands it to the next steps. In the editor, searches sit at the bottom of the Action event list, under SEARCH, and some fields offer + Add search step to insert one for you. AISA, not Zapier, decides how strict the match is.
Get Contact Messages
SearchIn Zapier“Return all the messages for a contact”
Returns every message exchanged with one AISA contact, either joined into a single text or as a list of detailed messages.
The three settings every search exposes
- Successful if no search results are found?Left on its default, a search that finds nothing stops the Zap and skips the steps that depended on it. Switch it on and the Zap carries on empty-handed.
- Create X if it doesn't exist yet?This box turns a search into a find-or-create. AISA offers no such variant on Zapier, so you will not see it on Get Contact Messages.
- If multiple search results are found?Three ways out when several items match: keep the first one, which is the default, stop the Zap, or pass all of them on together.
When an AISA Zap breaks
Zapier attaches no help article to AISA, so the failures to plan for are the general ones, plus one trap from the phone fields.
Four cases to keep in mind with calls and messages. When a run fails and the reason stays hidden, the Zapier troubleshooting guide is the next stop.
Calls and texts go to Italy
A number mapped without its country code gets +39 added by AISA. The step runs, but the call or text never reaches the person you meant.Check that the Zap does not feed itself
A Zap that writes where its own trigger watches starts itself again. Whether AISA emits an event for the Zap's own calls is not documented, so check after the first test.Earlier conversations are never picked up
A Zap reacts only to events after you publish it. Calls and chats that happened before stay out, and moving that history is a separate job.A burst of events is held back
If a campaign sends a sudden wave of events at once, Zapier's flood protection can hold the batch back instead of firing the Zap for each one.
Need help automating AISA - AI Sales Assistant with Zapier?
A person reads every message.



