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HubSpot Zapier integrationAutomate HubSpot with Zapier.

The HubSpot Zapier integration gives you 27 triggers, 44 actions and 14 searches. Seven of those triggers are instant. Here is what each one does, which plan it needs, what it costs in tasks, and where it tends to break.

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Overview

What the HubSpot Zapier integration actually does

Connecting HubSpot to Zapier lets an event in your CRM (a form filled in, a deal created, a contact property changed) start work in HubSpot or in another app, with nobody copying data by hand. Zapier is the go-between: it watches HubSpot, then writes, updates or looks things up for you.

Three results people build first. A lead that routes itself: New Form Submission fires, Create or Update Contact keeps the record clean, and Add Contact to Workflow hands the lead to your nurturing sequence. A pipeline that reports on itself: New Deal or Updated Deal Stage starts the Zap, and Create Engagement logs the note or task your sales team would otherwise forget. Support that stays in sync: New Ticket or New Ticket Property Change pushes the update to whatever tool your support people live in, and Update Ticket brings the answer back.

Now the limits. Seven triggers are instant, the other twenty poll on a timer, and on the free plan that timer is 15 minutes. Add Contact to List and Remove Contact From List only touch static lists, because HubSpot does not let anyone add to a dynamic list by hand. Several operations depend on your HubSpot subscription, not on Zapier: New Contact in List, Add Contact to List and Remove Contact From List need Marketing Hub Starter or above, and Create Enterprise Event needs Marketing Hub Enterprise. And nothing from before the Zap was switched on gets picked up.

If you want to compare the same job elsewhere, we cover the HubSpot n8n integration and the HubSpot Make integration with the same angle.

Vocabulary

Zapier vocabulary, in one minute

Eight words you will meet in the editor. Each one is explained once, here, and used as is afterwards.

Zap
The automation you build on Zapier. One trigger, then one or more actions that run each time that trigger happens.
Trigger
The HubSpot event that starts your Zap, like a new deal. Once the Zap is on, Zapier sits and waits for it.
Action
What the Zap does after it starts: the step that creates, updates or sends something on your behalf.
Task
What Zapier bills you for. One action that completes successfully equals one task, and your plan counts those.
Polling vs instant
A polling trigger is checked on a timer. An instant trigger is reported by HubSpot itself the moment the event happens.
Filter
A step that lets the Zap carry on only when the incoming record meets a condition you set, and stops it otherwise.
Search step
A step that looks up a record already sitting in HubSpot, so later steps can reuse its ID or properties.
Connection
Your HubSpot account linked to Zapier once, then reused by every step of every Zap that touches HubSpot.
Cost

What it really costs in tasks

HubSpot is not a premium app, so it works on the free plan. The bill comes from actions, never from the trigger.

  • Free plan100 tasks a month, unlimited Zaps
  • Free plan, Zap size2 steps: one trigger, one action
  • Premium appNo, HubSpot works on every plan
  • Trigger cost0 tasks

Watching HubSpot costs nothing, however often Zapier checks. Each action that succeeds counts as one task, so a Zap with three actions uses three times what a one-action Zap uses. An action that fails is not counted. The catch on the free plan is size: one trigger, one action. Add a filter, a search or a second action and the Zap becomes multi-step, which needs a paid plan, whatever the app you connect.

Connect

Connect your HubSpot account

  1. 01

    Open your apps

    In Zapier, go to the Apps page of your account and click + Add connection. You need a HubSpot account, plus access to any records you do not own yourself but want the Zap to touch.

  2. 02

    Pick HubSpot

    Type HubSpot in the search box of the dialog that opens, select it in the results, then click Add connection. A new browser tab opens on the HubSpot sign-in page.

  3. 03

    Sign in and allow access

    Log in to HubSpot in that tab and grant Zapier access to the account. The connection now shows up in your list, and every HubSpot step you build will offer it.

First Zap

Your first HubSpot Zap, step by step

GoalTurn qualified form submissions into deals, without touching the CRM.

  1. 01

    Create the Zap

    Start a new Zap and pick HubSpot as the app that starts it. Choose New Form Submission as the event, then select the HubSpot connection you added earlier.

  2. 02

    Choose the form

    The Form field is required: pick the exact form to watch. Since this trigger is instant, the editor shows a lightning bolt and the Zap fires the second someone submits.

  3. 03

    Test the trigger

    Run the test. Zapier pulls the three most recent submissions of that form, so you map the next steps on a real one rather than on placeholder values.

  4. 04

    Add the filter

    Click the plus icon, add a Filter, set the field, the rule and the value. Pick a text rule for text answers. This filter makes the Zap multi-step, so it needs a paid plan.

  5. 05

    Add Create Deal

    Add HubSpot again, choose Create Deal, and map the form answers into the deal properties you care about. Test the step and check the deal it created in HubSpot.

  6. 06

    Publish

    Click Publish to switch the Zap on. Only submissions made after this moment will count: earlier ones stay where they are.

Triggers

The 27 HubSpot triggers

27 events start a Zap when something happens in HubSpot, and 7 of them are instant: the app calls Zapier straight away, whatever your plan.

1

New Company

Polling trigger

In Zapier“Triggers when new company is available.”

This one starts a Zap each time a new company record becomes available in your HubSpot CRM. You get the new company and its properties to pass along.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
copying every new account into a billing tool or a shared spreadsheet so finance sees it.
Watch out
edits to an existing company do not fire it; use Company Recently Created or Updated for that.
2

New Contact

Polling trigger

In Zapier“Triggers when new contact is available.”

Whenever a fresh contact lands in HubSpot, this trigger hands it to your Zap with its properties. It is the broadest way to react to people entering your database.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
pushing every new contact into an email tool or a chat channel your sales team reads.
Watch out
a bulk import produces a sudden wave of contacts, and Zapier's flood protection can hold that batch back.
3

CRM Object Recently Created

Polling trigger

In Zapier“Triggers when a CRM object is recently created.”

A generic watcher: you tell it which kind of CRM record to follow, and it fires whenever a record of that kind gets created. It saves you from hunting for a dedicated trigger when the object type is less common.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
reacting to new records of a type that has no specific trigger in the list.
Watch out
the Object Type field is required, and one Zap watches a single type; two types means two Zaps.
4

Company Recently Created or Updated

Polling trigger

In Zapier“Triggers when a company recently created or updated.”

Fires on companies that were just added and on companies that someone edited. That makes it the trigger for keeping a mirror of your accounts current, rather than only reacting to brand new ones.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
syncing account details to an ERP or a client portal whenever anything changes.
Watch out
if a later step updates that same company in HubSpot, the Zap sets itself off again and loops, eating tasks fast.
5

Contact Recently Created or Updated

Polling trigger

In Zapier“Triggers when a contact recently created or updated.”

Picks up both new contacts and edits to existing ones, so any change to a person in HubSpot can travel elsewhere. Think of it as the catch-all for contact data.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
keeping a contact list in another tool aligned with HubSpot without a weekly export.
Watch out
it reacts to every edit, so add a filter if only certain changes matter, otherwise each tweak costs a task.
6

Line_item Recently Created or Updated

Polling trigger

In Zapier“Triggers when a line_item recently created or updated.”

Line items are the product rows attached to a deal or a quote. This trigger fires when one is added or changed.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
feeding an invoicing or stock tool with the products sitting on each deal.
Watch out
the label keeps HubSpot's own spelling with an underscore, so search for it as Line_item in the editor.
7

Product Recently Created or Updated

Polling trigger

In Zapier“Triggers when a product recently created or updated.”

Watches your HubSpot product library and fires when a product is added or an existing one is edited.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
keeping an online shop catalogue or a price sheet in line with what sales sees in HubSpot.
Watch out
if the other tool also writes back into HubSpot products, you risk a loop where each side keeps updating the other.
8

Deal Property Change

Instant trigger

In Zapier“Triggers when a specified property is provided or updated on a Deal.”

You choose one deal property, and the Zap runs whenever that property gets a value or changes on any deal. It is the precise way to react to the one field that matters, such as an amount or a close date.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
warning finance the second a deal amount is filled in or revised.
Watch out
Property Name is required and covers one property per Zap; watching two fields means two Zaps.
9

New Email Event

Polling trigger

In Zapier“Triggers when all, or some specific new email event is available.”

Follows what happens to your HubSpot marketing emails. You can take every email event or narrow it down to specific ones, and each event becomes a run of your Zap.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
logging email engagement into a reporting sheet, or alerting a rep when their prospect interacts.
Watch out
taking all event types on a busy account multiplies runs; narrow it before you add paid actions behind it.
10

Email Subscriptions Timeline

Polling trigger

In Zapier“Triggers when new email timeline subscription added for the portal.”

Fires when a new entry is added to the email subscription timeline of your HubSpot portal, in other words when someone's subscription status for your emails moves.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
mirroring opt-ins and opt-outs to another sending tool so nobody gets mailed against their choice.
Watch out
it covers the whole portal, not one contact, so filter on what you need before acting.
11

New Engagement

Polling trigger

In Zapier“Triggers when new engagement created.”

In HubSpot, an engagement is a logged activity: a note, a call, a meeting, a task or an email recorded on a record. This trigger fires each time one is created.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
building an activity log per rep in a sheet, or posting meeting notes to a team channel.
Watch out
every type of activity comes through, so a filter on the engagement type keeps the Zap focused.
12

New Form Submission

Instant trigger

In Zapier“Triggers when a form is submitted.”

Runs the Zap as soon as someone submits one of your HubSpot forms, with every answer they gave. For lead handling, it is the most direct starting point on the list.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
getting a demo request in front of a salesperson while the visitor is still on your site.
Watch out
the Form field is required, so each Zap follows one form; several forms need several Zaps or a shared one upstream.
13

New Line_item

Polling trigger

In Zapier“Triggers when new line_item is available.”

Only reacts to brand new line items, the product rows added to deals or quotes, and leaves later edits alone. Use it when the moment of adding matters, not the corrections.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
telling the delivery team a product was just added to an opportunity.
Watch out
a quantity change on an existing row will not show up here; that needs Line_item Recently Created or Updated.
14

New Contact in List

Instant trigger

In Zapier“Triggers when a contact is added to the specified list. (Marketing Hub Starter plans and above).”

Pick one HubSpot list and the Zap runs each time a contact joins it. Because lists carry your segmentation, this is how a segment decision in HubSpot becomes an action elsewhere.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
sending contacts who just qualified for a list into an ad audience or an onboarding sequence.
Watch out
HubSpot reserves it for Marketing Hub Starter and above, and the Contact List field is required.
15

New COS Blog Article

Polling trigger

In Zapier“Triggers when a new article is added to your COS blog.”

Fires when an article is added to your blog hosted on HubSpot. You decide whether drafts, published posts or both should count, which changes who the Zap is really for.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
sharing each newly published post on social networks or in a newsletter draft.
Watch out
Blog Url and Article State are both required; with several blog domains, pick the one the article will be published on.
16

New Custom Object

Instant trigger

In Zapier“Triggers when a new custom object is created.”

If your company built its own object types in HubSpot (vehicles, contracts, properties, whatever your business tracks), this trigger fires when a new record of one of them is created.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
pushing each new contract record to the team or tool that has to act on it.
Watch out
Type of Custom Object is required, so the object must already exist in your HubSpot account to show up.
17

New Deal

Instant trigger

In Zapier“Triggers when a new Deal is created.”

Starts the Zap the instant a deal is created in HubSpot, with the deal's properties ready to map. Of the deal triggers, it is the one to pick when a deal's birth is the event.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
announcing new opportunities in a sales channel or opening a project folder for each one.
Watch out
it ignores deals that move later; for stage moves look at Updated Deal Stage or Deal Property Change.
18

New Social Media Message

Polling trigger

In Zapier“Triggers when a message is posted from HubSpot to the specified social media channel.”

Every message HubSpot sends out to one of your connected social channels starts this trigger. It follows your publishing, not mentions or replies from other people.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
keeping a log of everything the brand posted, or reposting to a channel HubSpot does not handle.
Watch out
the Channel field is required, so each Zap follows a single channel.
19

New Ticket Property Change

Polling trigger

In Zapier“Triggers when a specified property is provided or updated on a ticket.”

Choose a ticket property, and the Zap runs whenever it gets filled or changes on any ticket. You also pick which other properties to bring along, so later steps have the context.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
notifying a customer or an account manager when a ticket's priority or status moves.
Watch out
Property Name and Properties to retrieve are both required; forget a property there and later steps cannot use it.
20

New Product

Polling trigger

In Zapier“Triggers when new product is available.”

Fires only on products freshly added to your HubSpot product library. Price changes on existing products stay invisible to it.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
creating the matching item in an accounting or e-commerce tool the day a product is launched in the CRM.
Watch out
to catch edits as well, Product Recently Created or Updated is the right choice.
21

New Ticket

Polling trigger

In Zapier“Triggers when new ticket is available.”

Each new support ticket in HubSpot becomes a run of the Zap, with its properties ready for the next steps. It is the starting point for any help-desk automation.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
posting new tickets to the support team's chat or opening a matching issue in a dev tracker.
Watch out
on the free plan a ticket can wait up to the full polling interval before anyone hears about it.
22

CRM Object Recently Updated

Polling trigger

In Zapier“Triggers when a CRM object is recently updated.”

The generic counterpart for edits: pick an object type, and any update to a record of that type fires the Zap. Handy for object types without their own update trigger.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
syncing changes on less common object types to a data warehouse sheet.
Watch out
Object Type is required, and every single edit counts, so pair it with a filter on busy records.
23

CRM Object Property Recently Updated

Polling trigger

In Zapier“Triggers when a specified property is updated on a CRM object.”

Narrower than the previous one: you pick both an object type and one property, and only a change on that property fires the Zap. Fewer runs, less noise.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
reacting when a status field flips on a record type that has no dedicated trigger.
Watch out
Object Type and Property Name are both required, one pair per Zap.
24

New Company Property Change

Polling trigger

In Zapier“Triggers when a specified property is provided or updated on a company.”

Despite the word new in its name, this watches existing companies: pick one company property, and the Zap runs each time it is set or changed.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
starting onboarding when an account's lifecycle stage turns to customer.
Watch out
Property Name is required, and the company version polls, unlike its contact twin.
25

New Contact Property Change

Instant trigger

In Zapier“Triggers when a specified property is provided or updated on a contact.”

Pick one contact property, and the Zap runs whenever that value appears or changes on any contact. It turns a single field in HubSpot into a switch for work in other tools.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
alerting a rep the moment a lead's score or status crosses the line you care about.
Watch out
Property Name is required; and if your Zap writes that same property back, it fires itself again.
26

New Custom Object Property Change

Instant trigger

In Zapier“Triggers when a specified property is provided or updated on a custom object.”

For the object types your company created in HubSpot: the Zap fires when a property is set or updated on a record of the chosen custom object.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
moving a contract record forward in another system when its status changes in HubSpot.
Watch out
Type of Custom Object is required, so the object type has to exist in the account before you build.
27

Updated Deal Stage

Polling trigger

In Zapier“Triggers when a deal enters a specified stage.”

Pick a pipeline stage, such as won or proposal sent, and the Zap runs whenever a deal enters it. It reads like the classic sales trigger, and it is.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
creating an invoice or a kickoff task the moment a deal is marked as won.
Watch out
it polls, so on the free plan expect a lag; Deal Property Change, which is instant, is the alternative when speed matters.
Actions

The 44 HubSpot actions

HubSpot gives you 44 actions. For each one: what it does for you, when to reach for it, and what to watch out for.

1

Update Contact Subscription Preferences

Action

In Zapier“Adds a contact to one or more subscription types in HubSpot.”

Subscribes a contact to one or more of your email subscription types in HubSpot.

When to use it
someone ticks a newsletter box in another tool and that consent should reach HubSpot.
Watch out
the contact must already exist; place Create or Update Contact before it.
2

Add Contact to List

Action

In Zapier“Adds a contact to a specific static list. (Marketing Hub Starter plans and above)”

Puts an existing contact into one of your static lists, so campaigns or reports built on that list include them.

When to use it
people who bought in your shop should join a customers list for later campaigns.
Watch out
it needs Marketing Hub Starter or above, and the halt option stops the Zap without using a task if the contact is already in.
3

Create Company Deprecated

Action

In Zapier“Creates a new company. Deprecated, please switch to "Create Company" action for the most reliable experience with your Zap.”

The older way to add a company, still listed in the editor and flagged as deprecated.

When to use it
only to keep an old Zap alive while you migrate it.
Watch out
for any new Zap, pick Create Company instead; Zapier itself points there for reliability.
4

Create Company

Action

In Zapier“Creates a Company in HubSpot.”

Adds a company record to your CRM and fills in the properties you map from earlier steps.

When to use it
a new customer signs up in your app and needs an account record in HubSpot for sales to work with.
Watch out
if the company may already be in HubSpot, put Find Company before it.
5

Create Contact

Action

In Zapier“Creates a Contact in HubSpot.”

Writes a new person into HubSpot with whatever details the trigger brought, from name and email to custom properties.

When to use it
a webinar or event tool collects attendees that HubSpot never saw.
Watch out
when the email may already exist, Create or Update Contact matches on the email and updates the existing record instead.
6

Create Associations

Action

In Zapier“Creates associations between objects.”

Links records together in HubSpot: a contact to a company, a deal to a contact, a line item to a deal.

When to use it
right after creating a deal, so it appears on the right contact's record.
Watch out
map real HubSpot IDs, which are usually numeric; Zapier's help centre covers the object not found error.
7

Create CRM Object

Action

In Zapier“Creates a CRM object in HubSpot”

A single action that can create any kind of CRM record: you pick the type, then fill the fields HubSpot asks for.

When to use it
you need to create a record type that has no dedicated action in this list.
Watch out
test it on one record of the type you picked before turning the Zap on.
8

Create Engagement

Action

In Zapier“Creates a new Engagement for a contact, in HubSpot.”

Logs an activity, such as a note, a task or a call, on a contact's timeline in HubSpot.

When to use it
a call recorded in your phone system should leave a trace on the right person's record.
Watch out
creating the activity and linking it are separate operations; switch on Halt task if any associations error occurred to stop on a half-done job.
9

Create List

Action

In Zapier“Creates a new list (segment) in HubSpot. Use this to organize records for segmentation, filtering, and grouping.”

Builds a new list, which HubSpot also calls a segment, to group records for filtering or targeting.

When to use it
each new event or campaign in another tool should get its own list in HubSpot.
Watch out
the name must be unique across public lists, and Dynamic or Snapshot lists need at least one filter.
10

Create Social Media Message

Action

In Zapier“Creates and immediately publishes a message on a specified social media channel.”

Posts a message on one of the social channels connected to HubSpot, and publishes it right away.

When to use it
each new blog article or product launch should be announced from the brand account.
Watch out
there is no review step unless you tick Save as draft, so test with a draft first.
11

Create Custom Object

Action

In Zapier“Creates a Custom Object in HubSpot.”

Adds a record to one of the object types your company defined in HubSpot.

When to use it
a signed contract in an e-signature tool should become a contract record in the CRM.
Watch out
Type of Custom Object is required, so the type has to exist in your account first.
12

Create Deal Deprecated

Action

In Zapier“Creates a new deal. Deprecated, please switch to "Create Deal" action for the most reliable experience with your Zap.”

The retired version of deal creation, still offered in the editor.

When to use it
maintaining a legacy Zap until you rebuild it on the current action, nothing more.
Watch out
new builds should use Create Deal; this one requires a Name and is flagged as deprecated.
13

Create Deal

Action

In Zapier“Creates a Deal in HubSpot.”

Opens a deal in your pipeline with the amount, stage and other properties you map in.

When to use it
a quote accepted in another tool should appear as an opportunity your team can follow in HubSpot.
Watch out
to tie the deal to a contact or a company, Create Associations is the action that links records.
14

Delete CRM Object

Action

In Zapier“Deletes a CRM object from HubSpot”

Removes a record of any CRM type from HubSpot.

When to use it
test or spam records created by another tool should not clutter the CRM.
Watch out
add a filter in front of it; a wrong ID deletes the wrong record, and test it on dummy data.
15

Add Contact to Workflow

Action

In Zapier“Adds a contact to a specific workflow.”

Enrols a contact in one of your HubSpot workflows, so the sequence you built in HubSpot takes over from there.

When to use it
a trial started in your product should launch your onboarding emails.
Watch out
Workflow Name and the contact's email are both required.
16

Get Company

Action

In Zapier“Gets a Company.”

Fetches the full record of a company when you already hold its HubSpot ID.

When to use it
the trigger only carried a company ID and you need its name and industry for a message.
Watch out
Company ID is HubSpot's internal number, not the company name or domain.
17

Get Contact

Action

In Zapier“Gets a Contact.”

Reads every property of one person from their HubSpot ID, so later steps have the full picture.

When to use it
a deal trigger gave you a contact ID and the email address is still missing.
Watch out
the field wants HubSpot's internal contact ID, not an email address.
18

Get Custom Object

Action

In Zapier“Gets a Custom Object.”

Opens a record of one of your own object types and returns its properties.

When to use it
a deal points to a contract record and the next step needs the contract's end date.
Watch out
Type of Custom Object is required on top of the record's ID.
19

Get Deal

Action

In Zapier“Gets a Deal.”

Pulls a deal's current properties from its ID, useful when the trigger only told you something changed.

When to use it
after New Engagement, to read the amount and stage of the deal it belongs to.
Watch out
Deal ID is required and must be HubSpot's internal number.
20

Get File Public URL

Action

In Zapier“Gets a publicly accessible URL for a file that was uploaded using a HubSpot form.”

Turns a file someone uploaded through a HubSpot form into a link anyone can open.

When to use it
a candidate attaches a CV to a form and the hiring team needs the link in their tracker.
Watch out
it only covers files that came in through HubSpot forms.
21

Get Line_item

Action

In Zapier“Gets a Line_item.”

Retrieves one product row from its ID, so later steps can read what that row holds.

When to use it
building an order summary line by line for a delivery tool.
Watch out
Line_item ID is required and differs from the product's own ID.
22

Get Product

Action

In Zapier“Gets a Product.”

Reads a product from your library by its ID.

When to use it
a line item names its product by ID and your invoice needs the readable name.
Watch out
Product ID is HubSpot's internal ID, not your SKU, so map the ID from a trigger or a search.
23

Get Ticket

Action

In Zapier“Gets a Ticket.”

Brings back a ticket's details from its HubSpot ID.

When to use it
enriching a notification with the ticket's full content before sending it to a support channel.
Watch out
Ticket ID is HubSpot's internal ID, not the ticket's subject.
24

Create Line_item

Action

In Zapier“Creates a Line_item in HubSpot.”

Creates a product row of the kind HubSpot attaches to deals and quotes.

When to use it
an order from your shop should show, line by line, on the matching deal.
Watch out
the row is a record of its own; Create Associations is the action that links records together.
25

Create COS Blog Post

Action

In Zapier“Creates a blog post in your HubSpot COS blog.”

Writes a blog article into your HubSpot-hosted blog, as a draft or published straight away.

When to use it
articles drafted in a writing tool should land in HubSpot without copy and paste.
Watch out
the post URL takes no spaces or special characters (hyphens are fine), and the meta description should stay under 300 characters.
26

Create Enterprise Event

Action

In Zapier“Creates a new custom enterprise event. (Marketing Hub Enterprise plans only)”

Records a custom event against a contact, which your HubSpot reports and workflows can then use.

When to use it
a product action, like a trial upgrade, should count as a behavioural event on the contact.
Watch out
it needs Marketing Hub Enterprise, the Event ID from the HubSpot interface, and creates the contact if the email is unknown.
27

Create Product

Action

In Zapier“Creates a Product in HubSpot.”

Adds an item to your HubSpot product library, ready to be attached to deals and quotes.

When to use it
your catalogue lives in a shop or an ERP, and sales should quote from the same list.
Watch out
if the same product can arrive twice, check first with Find Product.
28

Get CRM Object

Action

In Zapier“Gets a CRM object from HubSpot by ID”

Reads any type of CRM record by its ID, the generic version of the Get actions above.

When to use it
fetching a record type that has no dedicated Get action.
Watch out
HubSpot IDs are usually numeric; anything else ends in an object not found error.
29

Remove Associations

Action

In Zapier“Removes associations between objects.”

Breaks an existing link between two HubSpot records, without deleting either one.

When to use it
a contact changes employer and should no longer be attached to the old company.
Watch out
check with Find Associations first, so you only remove links that exist.
30

Remove Contact From List

Action

In Zapier“Remove a contact from a specific static list. (Marketing Hub Starter plans and above)”

Takes a contact out of a static list, the reverse of the previous action.

When to use it
a customer who cancels should leave the active customers list.
Watch out
dynamic lists are not offered, and the required halt setting decides what happens if the contact was not in the list.
31

Create Form Submission

Action

In Zapier“Creates a new submission for a selected form.”

Sends data into one of your HubSpot forms as if a visitor had filled it in.

When to use it
leads captured on a landing page builder should go through the same HubSpot form logic as your site.
Watch out
Skip validation is off by default, so the validation set in the form's settings applies.
32

Create Ticket

Action

In Zapier“Creates a Ticket in HubSpot.”

Raises a support ticket inside HubSpot, so issues from other channels end up in the same queue as the rest.

When to use it
a complaint arrives through a chat tool or a review site and support should see it in HubSpot.
Watch out
if the same issue can arrive twice, Find Ticket and its find-or-create version avoid opening a second ticket.
33

Update Company

Action

In Zapier“Update a Company in HubSpot.”

Changes properties on a company that already exists in HubSpot, leaving the others untouched.

When to use it
a payment tool reports a plan change and the account's status should follow.
Watch out
the step works on a company that already exists, and Find Company is the usual way to point at the right one.
34

Update Contact

Action

In Zapier“Update a Contact in HubSpot.”

Edits an existing contact: new phone number, new owner, a property flipped by something that happened elsewhere.

When to use it
a customer updates their details in your app and HubSpot should match.
Watch out
if the trigger watches the same contacts, this update can start the Zap again in a loop.
35

Update Deal

Action

In Zapier“Update a Deal in HubSpot.”

Moves a deal forward or corrects it: stage, amount, close date or any property you map.

When to use it
a contract signed in another tool should push the deal to won without a rep doing it.
Watch out
point it at the right deal, with Find Deal or with the deal coming out of the trigger.
36

Update Line_item

Action

In Zapier“Update a Line_item in HubSpot.”

Adjusts one product row on a deal or quote.

When to use it
an order amended in your shop should change the matching line on the deal.
Watch out
each row has its own ID, distinct from the deal's; Find Line_item gets it.
37

Update CRM Object

Action

In Zapier“Updates a CRM object in HubSpot”

The all-purpose editor: choose a record type, give the record, and set the properties to change.

When to use it
you need to update a type that has no dedicated update action.
Watch out
check that the type you pick matches the record you point at.
38

Update Product

Action

In Zapier“Update a Product in HubSpot.”

Keeps a product in your HubSpot library current, for example after a price change upstream.

When to use it
your shop or ERP is the reference for prices, and HubSpot should follow it.
Watch out
if the shop also listens to HubSpot product changes, the two can keep updating each other in a loop.
39

Update Ticket

Action

In Zapier“Update a Ticket in HubSpot.”

Changes the status, priority or other properties of a ticket already open in HubSpot.

When to use it
a bug fixed in your dev tracker should close or update the customer's ticket.
Watch out
point it at the right ticket; Find Ticket upstream does that.
40

Update Custom Object

Action

In Zapier“Update a Custom Object in HubSpot.”

Edits a record of one of your company's own object types in HubSpot.

When to use it
a renewal in a contract tool should update the matching custom record.
Watch out
Type of Custom Object is required, so pick the type first.
41

Remove Email Subscription

Action

In Zapier“Remove Email Subscription.”

Unsubscribes an email address from every email you send from HubSpot.

When to use it
an opt-out recorded somewhere else must be honoured in HubSpot too.
Watch out
it is permanent and covers all emails, so test on an address of your own first.
42

Upload File

Action

In Zapier“Uploads a file to HubSpot File Manager.”

Drops a file into the HubSpot File Manager, inside the folder you choose.

When to use it
a signed PDF or a generated report should be stored next to your marketing assets.
Watch out
the filename needs its extension, like .pdf, and HubSpot insists on an access level for every file.
43

Create or Update Contact

Action

In Zapier“Creates a new contact or updates an existing contact based on email address.”

Looks at the email address, then either creates the contact or updates the one already there. One step, no duplicate.

When to use it
any lead source where the same person may come back, such as several forms or repeat purchases.
Watch out
Contact Email is required, and it is the only key used to match, so a typo creates a new person.
44

API Request (Beta)

Action

In Zapier“This is an advanced action which makes a raw HTTP request that includes this integration's authentication.”

An advanced step that sends a raw request to HubSpot using your existing connection, for what no other action covers.

When to use it
someone technical on the team needs one HubSpot feature this list does not offer.
Watch out
it only reaches HubSpot's own domains, and Stop on error decides whether a failure halts the Zap.
Searches

The 14 HubSpot searches

14 search steps look for data that already exists in HubSpot, so a later step can use it.

A search step finds a record that already exists, so the next steps can update it or link to it. In the editor, searches sit at the bottom of the Action event list, under SEARCH. Some fields also offer + Add search step, which inserts one just before. Each app decides whether a search wants an exact match or something close.

1

Find CRM Object

Search

In Zapier“Finds CRM objects by searching with filters”

Searches any CRM record type with filters you set, then hands the match to the following steps.

When to use it
looking up a record type that has no dedicated Find search below.
Watch out
if no record comes back, the Zap stops there unless you change the first setting above.
2

Find Company Deprecated

SearchFind or create

In Zapier“Finds a company by searching. Deprecated, please switch to "Find Company" search for the most reliable experience with your Zap.”

The older company search, still visible for Zaps built on it. Its find-or-create twin, Find or Create Company, is the same search with the creation box ticked.

When to use it
only inside a legacy Zap.
Watch out
Zapier asks you to move to Find Company for reliability.
3

Find Company

SearchFind or create

In Zapier“Finds a company by searching.”

Finds an existing company so you can update it or attach things to it. The editor also shows it as Find or Create Company, which is this search with the creation box ticked.

When to use it
before Create Deal, to link the deal to the right account.
Watch out
several companies with the same name means the first match wins by default.
4

Find Contact

SearchFind or create

In Zapier“Finds a contact by searching.”

Locates a person already in HubSpot. Its Find or Create Contact line is not a separate action, just this search creating the contact when none turns up.

When to use it
getting a contact ID before Add Contact to List or an association.
Watch out
a search on a misspelled email finds nothing and stops the Zap.
5

Find Custom Object

SearchFind or create

In Zapier“Finds a custom object by searching.”

Looks for a record among your company's own object types. Find or Create Custom Object is the same search, set to create the record when it is missing.

When to use it
finding the contract record a renewal refers to.
Watch out
Type of Custom Object is required, which narrows the search to one type.
6

Find Deal Deprecated

SearchFind or create

In Zapier“Finds a deal by searching. Deprecated, please switch to "Find Deal" search for the most reliable experience with your Zap.”

The previous deal search, kept for older Zaps, with its own Find or Create Deal variant built on the same key.

When to use it
maintaining a Zap that already relies on it.
Watch out
Name is required, and Zapier recommends switching to Find Deal.
7

Find Deal

SearchFind or create

In Zapier“Finds a deal by searching.”

Finds a deal so a later step can update or link it. Find or Create Deal is this search opening a new deal when nothing matches.

When to use it
before Update Deal, when a signed contract comes from another tool.
Watch out
deals often share names; keep the multiple results setting in mind.
8

Find Associations

Search

In Zapier“Find associations between objects.”

Lists the records linked to a given record, such as the contacts tied to a company or the deals tied to a contact.

When to use it
notifying every contact of a company when that company's ticket is solved.
Watch out
Zapier keeps a help article on finding associated information in HubSpot objects, worth reading before you build.
9

Get Owner by Email

Search

In Zapier“Gets an existing owner by email.”

Finds the HubSpot user, called an owner, behind an email address, so you can assign records to them.

When to use it
a lead form names the rep by email and the new deal should belong to that rep.
Watch out
people who left are skipped unless you tick the option to search deactivated owners.
10

Get Pipeline Stage Details

Search

In Zapier“Finds and retrieves CRM object pipeline stage details.”

Turns pipeline and stage IDs into readable details, such as the stage name.

When to use it
a deal trigger gives a stage ID and your Slack message should say the stage in words.
Watch out
Object Type, Pipeline Id and Stage Id are all required.
11

Get Owner by ID

Search

In Zapier“Gets an existing owner by ID.”

Reads an owner's details from their internal HubSpot ID.

When to use it
the record carries an owner ID and the next step needs to know who that owner is.
Watch out
deactivated owners stay hidden unless that option is ticked.
12

Find Line_item

SearchFind or create

In Zapier“Finds a line_item by searching.”

Looks up a product row already in HubSpot. Its Find or Create Line_item variant creates the row when the search comes back empty.

When to use it
before Update Line_item, to get the right row's ID.
Watch out
a product row and the product it carries are two records, each with its own search.
13

Find Product

SearchFind or create

In Zapier“Finds a product by searching.”

Searches your product library for an item. With the creation box ticked it becomes Find or Create Product, still the same search.

When to use it
checking a product exists before creating a line item from a shop order.
Watch out
with the creation box ticked, a missed match creates a new product, so keep names identical on both sides.
14

Find Ticket

SearchFind or create

In Zapier“Finds a ticket by searching.”

Tracks down a support ticket that already exists. Find or Create Ticket is this same search opening a ticket when none is found.

When to use it
before Update Ticket, when a dev tool reports a fix.
Watch out
with no match and the default setting, the Zap stops and the update never happens.

The three settings every search exposes

  1. Successful if no search results are found?
    Left as is, a search that finds nothing stops the Zap and skips the steps that need its result. Switch it on and the Zap goes on empty-handed.
  2. Create X if it doesn't exist yet?
    Ticking it turns the search into a find-or-create: the setting above disappears and the step asks for the fields to create the missing record.
  3. If multiple search results are found?
    Three choices when several records match: keep the first one (the default), stop the Zap, or pass all of them on.
When it breaks

When a HubSpot Zap breaks

Most failures fall into a few patterns. Zapier keeps a help article for each of the first five cases below; the last one comes from its general rules.

The usual suspects are HubSpot's own speed limits, IDs that are not IDs, searches that come back empty and test data that never shows. Add the general rules: a Zap ignores everything that happened before it was switched on, and a Zap writing where it listens can loop. Our Zapier troubleshooting page goes deeper.

  • You have reached your secondly limit

    HubSpot's error when the per-second limit on its side is reached. Zapier's help centre has an article named after this exact message.

  • You have reached your ten_secondly_rolling limit

    HubSpot's error for a limit measured over a rolling ten-second window. Zapier's help centre gives it a separate article.

  • Object not found. objectId are usually numeric

    HubSpot does not recognise the ID it received; as the message says, its IDs are usually numeric. Map the ID coming out of a trigger or a search.

  • Nothing could be found for the search

    A search came back empty and the Zap stopped. Check the value you search on, or let the search succeed with no result.

  • Zap cannot find test records

    The trigger test brings back the three most recent items of the account; when it finds none, Zapier's help article on this message is the place to start.

  • No catch-up and no loops

    Records from before you published are never picked up. And a Zap that updates what its own trigger watches fires itself again.
Need help

Need help automating HubSpot with Zapier?

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FAQ

HubSpot Zapier integration: frequent questions

01Is the HubSpot Zapier integration free?
Yes, on the free plan, with limits. HubSpot is not a premium app, so it works on Zapier's free plan, which gives 100 tasks a month and unlimited Zaps. The catch is size: each Zap can only have two steps, one trigger and one action. A filter, a search or a second action turns it into a multi-step Zap, and that requires a paid plan. HubSpot's side matters too: some list operations need Marketing Hub Starter, and Create Enterprise Event needs Marketing Hub Enterprise.
02How many Zapier tasks does a HubSpot Zap use?
One task per action that succeeds, and nothing for the trigger. Zapier never bills the checks it makes on HubSpot, however often they run. A Zap with a trigger and one action costs one task per run. Add two more actions and each run costs three. Failed actions are not counted. One HubSpot detail helps: on Add Contact to List, the halt option stops the step without using a task when the contact is already a member.
03Is HubSpot on Zapier real time?
Partly. Seven of the 27 triggers are instant: Deal Property Change, New Form Submission, New Contact in List, New Custom Object, New Deal, New Contact Property Change and New Custom Object Property Change. HubSpot tells Zapier the moment those events happen, whatever your plan. The other twenty triggers poll, which means Zapier checks on a timer: every 15 minutes on the free plan, every 2 minutes on Professional, every minute on Team and Enterprise. The editor marks instant ones with a lightning bolt.
04What does it take to connect HubSpot to Zapier?
A HubSpot account, and access to the records the Zap will touch. In Zapier, open the Apps page, click + Add connection, search for HubSpot and confirm with Add connection. A HubSpot tab opens, you sign in and grant Zapier access. The connection is then reused by every HubSpot step. Check your HubSpot subscription before building, because New Contact in List, Add Contact to List and Remove Contact From List need Marketing Hub Starter or above.
05Why does Zapier say object not found on HubSpot?
Because the step received something that is not a HubSpot ID. The Get actions expect HubSpot's internal ID, which is usually a number, not a name, an email or a domain. Zapier's help centre has an article for this exact error. The fix is to map the ID coming out of the trigger, or to add a search such as Find Contact or Find Company before the step, and map the ID it returns.
06What if the HubSpot action needed is not on Zapier?
Start with the generic operations. Create CRM Object, Update CRM Object, Get CRM Object, Delete CRM Object and Find CRM Object work on any record type, so they often cover what the dedicated actions miss. Past that, API Request (Beta) sends a raw request to HubSpot with your existing connection. It is meant for someone comfortable with HubSpot's technical side, and it can only reach HubSpot's own domains. Start with the generic ones before going there.
07Zapier, Make or n8n for HubSpot?
It depends on criteria, not on a ranking. What this page can vouch for is the Zapier side: 85 operations for HubSpot, seven instant triggers, and billing per successful action, so long multi-step Zaps on a busy pipeline add up. Weigh that against your monthly volume, against the tool your team already knows, and against how much of the workflow you want to own. Our HubSpot pages for n8n and Make lay out the same facts for those two platforms, so the comparison rests on what each one exposes for HubSpot rather than on reputation.
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