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Mailercloud Zapier integrationAutomate Mailercloud with Zapier.

The Mailercloud Zapier integration gives you 0 triggers, 12 actions and 0 searches. Everything is about writing into Mailercloud: contacts, lists and tags. Nothing starts a Zap from Mailercloud, so another app always opens it.

See the 12 operations

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Overview

What the Mailercloud Zapier integration is for

The Mailercloud Zapier integration lets your other apps write into Mailercloud through Zapier. A Zap (the automation you build on Zapier: one trigger, then one or more actions) listens to a form, a CRM or a sheet, then creates, updates, tags or deletes the matching contact in Mailercloud for you.

Three results come out of it. Sign-ups that land in the right list with no duplicates: Create or Update Contact (Upsert) creates the contact, or updates it if the email already exists, in one step. Tags that mirror what another tool knows: Add Tags to Contact and Remove Tags From Contact keep segments in line with a stage or a status recorded elsewhere. Lists and tags managed from outside: Create List, Create Tag and their update and delete counterparts let another tool shape your Mailercloud structure.

Here is what Zapier does not do for Mailercloud. There is no trigger, so Mailercloud never starts a Zap: you cannot react to an unsubscribe or a new sign-up made inside it. There is no search either, so a Zap cannot read a contact back. And Update Contact only adds tags, it never removes them; that takes Remove Tags From Contact.

The same app has its own page for another platform: see our Mailercloud Make integration page. To compare platforms, see n8n vs Zapier.

Vocabulary

Zapier vocabulary in one minute

Seven words come back across the page. Here they are once, in plain terms.

Zap
The automation itself: one trigger at the top, then one or more actions that run each time that trigger event happens.
Trigger
The event that starts the Zap. Mailercloud has none, so here it is always an event in another app, like a new form entry.
Action
What the Zap does once started: the step that writes, sends or moves something for you, such as adding a contact to a list.
Task
The unit Zapier bills: one action that completes successfully. Your plan's number is a count of those, nothing more.
Polling vs instant
Polling: Zapier asks an app for new items at a fixed interval. Instant: the app tells Zapier the moment the event happens.
Filter
A step that lets the Zap carry on only when what arrived meets a condition you set, and stops it otherwise.
Search step
A step that looks up something already in an app so later steps can reuse it. Mailercloud offers none on Zapier.
Cost

What a Mailercloud Zap costs you

Mailercloud is not a premium app, so it works from the free plan. The bill follows actions, never the trigger.

  • Premium appNo, works on the free plan
  • Free plan100 tasks a month, two-step Zaps
  • BilledEach successful action
  • TriggersNone, another app starts the Zap

The trigger of the other app costs nothing. Each Mailercloud action that succeeds counts as one task, so a Zap that upserts a contact and then tags it uses two per run. A failed action is not counted. The free plan gives 100 tasks a month and unlimited Zaps, but each Zap stops at two steps, one trigger and one action. A filter or a second action makes it multi-step, which needs a paid plan. The interval grid below applies to the polling trigger of the app that starts the Zap; Mailercloud has no trigger of its own.

Connect

Connect your Mailercloud account to Zapier

  1. 01

    Open the Apps page

    In your Zapier account, go to Apps and click + Add connection. A connection is your Mailercloud account linked once, then reused by every step that needs it.

  2. 02

    Pick Mailercloud

    Type Mailercloud in the search box of the dialog, select it, then click Add connection. You need a Mailercloud account that already exists, in your name.

  3. 03

    Sign in and allow access

    A tab opens on Mailercloud. Sign in, then grant Zapier access to the account. If the lists or contacts you plan to touch belong to someone else, check that you have read or write access on them first.

First Zap

Your first Zap: from form sign-up to tagged contact

GoalEach new form submission creates the person in a Mailercloud list, or updates them if they already exist, then adds a tag so you know where they came from.

  1. 01

    Create the Zap and pick the trigger

    Create a new Zap. In the trigger slot, pick your form app and its new-submission event, then the connection and the form to watch.

  2. 02

    Test the trigger

    Run the test. Zapier brings back the three most recent submissions, so you map from a real email rather than an empty sample.

  3. 03

    Add the upsert

    In the action slot, pick Mailercloud and Create or Update Contact (Upsert). Choose the List and map the submission's email into Email, then test the step.

  4. 04

    Add the tag

    Click the plus icon and add Add Tags to Contact. Map the same email into Contact (Email or ID) and pick the tag. Two actions make the Zap multi-step, so it needs a paid plan.

  5. 05

    Test, then publish

    Test the tag step, open Mailercloud to check the contact sits in the list with its tag, then click Publish to switch the Zap on.

Actions

Mailercloud actions on Zapier

Mailercloud gives you 12 actions. For each one: what it does for you, when to reach for it, and what to watch out for.

1

Add Tags to Contact

Action

In Zapier“Adds one or more existing tags to a contact.”

Applies one or more existing tags to a contact, found by email or contact ID.

When to use it
when a stage, a source or an interest recorded elsewhere should become a Mailercloud tag you can segment on.
Watch out
Contact (Email or ID) and Tags to Add are required, and the tags must already exist.
2

Add Contact to List

Action

In Zapier“Adds a new contact to the selected Mailercloud list's.”

Puts a new contact into the Mailercloud list you choose, from an email the Zap carries.

When to use it
when the source only ever sends brand-new people and you want a plain add, with nothing updated along the way.
Watch out
List and Email are required, and the email must be valid; for people who may already exist, the upsert is the better pick.
3

Create List

Action

In Zapier“Creates a new contact list in your Mailercloud account.”

Opens a new contact list in your Mailercloud account under the name you give it.

When to use it
when something launched in another tool should get its own list without anyone logging into Mailercloud.
Watch out
List Name is required, and the new list starts empty until another step adds contacts to it.
4

Create Tag

Action

In Zapier“Creates a new tag in your Mailercloud account.”

Adds a new tag to your Mailercloud account, named by hand or from an earlier step.

When to use it
before Add Tags to Contact, when the tag you want to apply does not exist yet.
Watch out
Tag Name is required, and creating a tag does not put it on anyone; that is a separate action.
5

Delete Contact

Action

In Zapier“Deletes a contact from your Mailercloud account.”

Removes a contact from your Mailercloud account, found by email or contact ID.

When to use it
when a removal request is recorded in another tool and must be applied in Mailercloud as well.
Watch out
Contact (Email or ID) is required; run your first test on a dummy contact, not a real one.
6

Delete List

Action

In Zapier“Deletes a contact list from your Mailercloud account.”

Removes a whole contact list from your Mailercloud account.

When to use it
at the end of a one-off operation whose list should not linger.
Watch out
List is required; if only the name is outdated, Update List renames it instead.
7

Delete Tag

Action

In Zapier“Deletes a tag from your Mailercloud account.”

Erases a tag from your Mailercloud account.

When to use it
when a campaign or a stage is closed for good and its tag only clutters the list of tags.
Watch out
Tag is required; if only the name is outdated, Update Tag renames it instead of removing it.
8

Remove Tags From Contact

Action

In Zapier“Removes one or more tags from an existing contact. Use this because updating a contact only adds tags and never removes them.”

Takes one or more tags off an existing contact. It is the only way to drop a tag, since updating a contact never removes one.

When to use it
when a status ends in another tool and the matching tag should go.
Watch out
Contact (Email or ID) and Tags to Remove are both required.
9

Update Contact

Action

In Zapier“Update a existing contact in your account.”

Changes the details of a contact who already exists in your account, matched on their email.

When to use it
when another tool holds fresher data about a known contact and Mailercloud should catch up.
Watch out
Email is required and must be valid; tags set through this step are only ever added, never removed.
10

Update List

Action

In Zapier“Renames an existing contact list.”

Renames an existing contact list without touching who is in it.

When to use it
when the naming in your other tools changes and Mailercloud lists should follow, so everyone reads the same names.
Watch out
List and New List Name are both required; renaming is all this step does.
11

Update Tag

Action

In Zapier“Renames an existing tag.”

Gives an existing tag a new name; the contacts that carry it keep it.

When to use it
when a label changes elsewhere and the Mailercloud tag should match it without retagging anyone.
Watch out
Tag and New Tag Name are both required.
12

Create or Update Contact (Upsert)

Action

In Zapier“Creates a contact, or updates it if one with the same email already exists — in a single step.”

Creates the contact in a list, or updates the existing one when that email is already in your account, all in one step. It is the safest way to feed Mailercloud from a source that may send the same person twice.

When to use it
as the default entry point for sign-ups, when you cannot be sure the person is new.
Watch out
List and Email are required, and the email must be valid.
When it breaks

When a Mailercloud Zap breaks

Zapier ties no help article to Mailercloud, so the traps below are the ones every Zap shares. They mostly hit the app that starts the Zap.

Most surprises come from what a Zap does not do rather than from an error message. Keep these four in mind before you publish, and see Zapier troubleshooting when a run goes wrong.

  • Existing contacts are not sent over

    A Zap only reacts to what happens after you switch it on. People already in your form or sheet are not pushed to Mailercloud; moving that backlog is a separate job.

  • A Zap that sets itself off

    If a later step writes back into the same sheet whose new rows start the Zap, it sets itself off again and again and burns through your tasks.

  • A bulk import gets held back

    If the starting app suddenly returns a huge batch, after an import for example, Zapier's flood protection can hold those runs back instead of firing them all.

  • The same item is not sent twice

    On a polling trigger, Zapier remembers what it already saw, so the same item never starts the Zap, or reaches Mailercloud, a second time.
Need help

Need help automating Mailercloud with Zapier?

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FAQ

Mailercloud and Zapier: frequent questions

01Is the Mailercloud Zapier integration free?
On the Zapier side, yes: Mailercloud is not a premium app, so it runs on the free plan. That plan gives 100 tasks a month and unlimited Zaps, but each Zap stops at two steps, one trigger and one action. A Zap that adds a contact and then tags it has two actions, so it is multi-step and needs a paid plan. A one-action Zap, such as a form feeding the upsert, stays free.
02How many tasks does a Mailercloud Zap use?
One task for each Mailercloud action that succeeds, nothing for the trigger. The form-to-tagged-contact Zap costs two per submission, one for the upsert and one for the tag. A failed action is not billed. The upsert keeps that count low: one step covers both the new and the returning contact, so nobody has to split them into two Zaps. So the figure to watch is how many people come in, multiplied by the actions each one goes through.
03Does Mailercloud work in real time with Zapier?
Mailercloud has no trigger, so the timing depends entirely on the app that starts the Zap. If that app has an instant trigger, it tells Zapier the moment something happens and the Mailercloud action follows straight away. If its trigger works by polling, Zapier looks at regular intervals that depend on your plan: 15 minutes on Free, 2 on Professional, 1 on Team and Enterprise. The Mailercloud step runs as soon as its turn comes.
04What does it take to connect Mailercloud to Zapier?
A Mailercloud account that already exists and a Zapier account. From the Apps page, click + Add connection, search for Mailercloud, sign in on the tab that opens and grant access. If you will touch lists or contacts you do not own, you also need read or write access on them. Create your lists and tags in Mailercloud beforehand, since several actions require a List or pick from existing tags. Without them, the dropdowns stay empty.
05Why does Update Contact not remove a Mailercloud tag?
Because updating a contact only ever adds tags; it never takes one away. A Zap that sends a fresh tag list through Update Contact will keep the old tags alongside the new ones. To drop a tag, add a Remove Tags From Contact step, with the contact's email or ID and the tags to remove. Plan it from the start if your tags track a status that changes over time.
06What if the Mailercloud operation you need is not on Zapier?
Then the integration does not cover it. The biggest gap is the absence of triggers: nothing that happens inside Mailercloud, a sign-up or an unsubscribe, can start a Zap. There is no search either, and no action to send a campaign. Often the step can be done in the app that starts the Zap, before data reaches Mailercloud. Otherwise, keep that step manual and automate what the twelve actions allow.
07Zapier, Make or n8n for Mailercloud?
There is no single winner, only criteria. Coverage: on Zapier, Mailercloud has twelve actions and no trigger or search; the Make page linked above shows what Make offers, and n8n can be checked the same way. Cost: Zapier bills each successful action and never the trigger, so the form-to-tagged-contact Zap costs two tasks per person. Free plan: one-action Zaps cost nothing, while a filter or a second action needs a paid plan. Weigh those points against your own sign-up volume.
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