Mobile Message Zapier integrationAutomate Mobile Message with Zapier.
The Mobile Message Zapier integration gives you 2 triggers, both instant, 13 actions and 2 searches. It covers sending, contacts, lists and opt-outs, and runs on the free plan. Here is what each one does, what it costs in tasks and what breaks.
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What the Mobile Message Zapier integration actually does
Zapier links Mobile Message, the service that sends SMS to Australian mobile numbers from your own account, to the rest of your tools. A Zap (the automation you build on Zapier) starts on an event in one app and acts in another, so texts go out and replies come back without anyone copying numbers.
Three results stand out with this app. First, replies that reach the right person: New Inbound SMS starts a Zap each time someone texts your number, and a chat or email step puts the reply in front of your team. Second, texts sent from your other tools: Send SMS writes to one number, and Send SMS to List sends a templated message to a whole contact list, with first name and opt-out tokens. Third, an address book that keeps itself tidy: Create Contact, Update Contact and Add Contact to List keep Mobile Message in step with your CRM, and Add Unsubscribe records an opt-out wherever it was asked for.
Now what Zapier does not do for Mobile Message. Only two events start a Zap, an inbound SMS and a change of delivery status; a new contact or a new list starts nothing. There is no find-or-create: Find Contact looks a number up, and creating a missing contact is a separate step. And sender IDs are not managed from Zapier: the sender you use must already be registered in your Mobile Message account.
Before you commit, see our Zapier review and our Make vs Zapier comparison.
Zapier vocabulary in one minute
Eight words come back all through this page. Here they are in plain English.
- Zap
- The automation you build on Zapier: one trigger, then one or more actions that run each time the trigger event happens.
- Trigger
- The event in an app that starts the Zap. Once the Zap is switched on, Zapier waits for that event and nothing else.
- Action
- What the Zap does after it starts: the step that sends, writes or removes something for you in an app.
- Task
- The unit Zapier bills. One task is one action your Zap completes successfully, and your plan is a count of those.
- Instant trigger
- A trigger the app reports itself: it calls Zapier the moment the event happens, so nothing waits for a timed check.
- Polling trigger
- A trigger Zapier checks on a timer, asking the app for new items at a fixed interval. Mobile Message has none of these.
- Search step
- A step that looks up something that already exists in an app, so the steps after it can use what it found.
- Multi-step Zap
- Any Zap beyond one trigger and one action. A search, a filter or a second action makes one, and it then needs a paid plan.
What Mobile Message on Zapier really costs
Mobile Message is not a premium app (an app Zapier keeps for paid plans and free trials), so it works on the free plan. Zapier bills in tasks, and only actions produce them.
- Free plan100 tasks a month
- Zaps on the free planUnlimited, two steps each
- TriggerNever billed
- Failed actionNot counted
The trigger never costs a task. Each action that succeeds costs one; one that fails is not counted. Send SMS to List is a single action, so check at test how Zapier counts it on your account. The free plan gives you 100 tasks a month and unlimited Zaps of two steps; a search or a filter makes the Zap multi-step, and it then needs a paid plan. The interval grid below is how often Zapier checks a polling trigger; it does not apply to the two Mobile Message triggers, which are instant.
Connect Mobile Message to Zapier in three steps
- 01
Open the Apps page
In your Zapier account, open Apps and click + Add connection. A connection is your Mobile Message account linked to Zapier once, then reused by every Mobile Message step.
- 02
Pick Mobile Message
Search Mobile Message in the dialog, select it, then click Add connection. You need a Mobile Message account, plus read or write access on anything you do not own yourself and want the Zap to touch.
- 03
Sign in and grant access
A tab opens on Mobile Message. Sign in with the account your Zaps should send from, then grant Zapier access to it. That account can then be picked in any Mobile Message step.
Your first Zap: route SMS replies to your team chat
GoalEach text a customer sends to your Mobile Message number shows up in the team chat, so someone answers it.
- 01
Create the Zap
From your Zapier dashboard, start a new Zap. Pick Mobile Message as the app that starts it, New Inbound SMS as the event, then the connection you just added.
- 02
Test the trigger
Run the trigger test. Zapier brings back the three most recent inbound messages of the connected account, so you map the next step on a real reply and see which details come through.
- 03
Add the chat step
Add your team chat app with its send-message event. Pick the channel, then build the text from the values the trigger test returned, such as the sender's number.
- 04
Test the action
Run the action test once and read the message in the channel. Adjust the wording now: every inbound SMS will look like this one.
- 05
Publish
Click Publish to switch the Zap on. It has two steps, so it fits the free plan, and the trigger is instant, so the plan's check interval plays no part here.
Mobile Message triggers
2 events start a Zap when something happens in Mobile Message, and 2 of them are instant: the app calls Zapier straight away, whatever your plan.
New SMS Delivery Status
Instant triggerIn Zapier“Triggers when an SMS delivery status changes (delivered or failed).”
Starts your Zap when the delivery status of a message you sent changes, to delivered or to failed, and passes that update to the next steps. It closes the loop on every text you send through Mobile Message.
New Inbound SMS
Instant triggerIn Zapier“Triggers when an inbound SMS is received.”
Fires each time an SMS arrives on your Mobile Message account and hands it to the steps that follow. Run the trigger test to see which details your account returns before mapping anything.
Mobile Message actions
Mobile Message gives you 13 actions. For each one: what it does for you, when to reach for it, and what to watch out for.
Add Contact to List
ActionIn Zapier“Adds a contact to a contact list.”
Puts a contact into one of your lists; Contact List is required. Pair it with Create Contact or Find Contact to know who goes in.
Add Unsubscribe
ActionIn Zapier“Adds a phone number to your unsubscribe (opt-out) list.”
Places a phone number on your unsubscribe (opt-out) list, so regular sends skip it. The phone number is the only required field.
Cancel Scheduled Message
ActionIn Zapier“Cancels a scheduled message and refunds the credits.”
Stops a message that was scheduled but not sent yet, and refunds the credits it had reserved in Mobile Message.
Create Contact
ActionIn Zapier“Creates a new contact in your Mobile Message address book.”
Adds a person to your Mobile Message address book. Only the phone number is required, so even a record with no name can go in.
Create Contact List
ActionIn Zapier“Creates a new contact list.”
Opens a new, empty contact list under the List Name you give it, ready for Add Contact to List.
Delete Contact
ActionIn Zapier“Deletes a contact from your Mobile Message address book.”
Deletes a contact from your address book, using its Contact ID, which is required.
Delete Contact List
ActionIn Zapier“Deletes a contact list (does not delete the contacts themselves).”
Removes a contact list. The contacts in it stay in your address book; only the list goes.
Remove Contact From List
ActionIn Zapier“Removes a contact from a contact list.”
Takes a contact out of one list without deleting them from the address book. Contact List is required.
Remove Unsubscribe
ActionIn Zapier“Removes a phone number from your unsubscribe (opt-out) list.”
Takes a phone number off the opt-out list, which makes it reachable again by your sends.
Rename Contact List
ActionIn Zapier“Renames an existing contact list.”
Gives an existing list a new name. Both the Contact List and the New Name are required.
Send SMS
ActionIn Zapier“Sends an SMS message”
Sends one text to one number. Receiving Number, Sender and Message are required; the number can be written in international or Australian format, and the message holds up to 765 characters in standard GSM-7.
Send SMS to List
ActionIn Zapier“Sends a templated SMS to all contacts in a contact list.”
Pushes one templated message to every contact of a list. You choose the list, the sender and the message, which can carry {first_name}, {last_name}, {company}, {other} and {optout} tokens.
Update Contact
ActionIn Zapier“Updates an existing contact by contact ID.”
Changes an existing contact, identified by its Contact ID, which is required. If your trigger does not carry that ID, put Find Contact before this step and check at test what it returns.
Mobile Message searches
2 search steps look for data that already exists in Mobile Message, so a later step can use it.
A search step finds something that already exists and hands it to the next steps. In the editor, Mobile Message searches sit at the bottom of the action list, under SEARCH. Three settings decide what happens when the result is not clean.
Find Contact
SearchIn Zapier“Finds a contact by phone number.”
Looks up a contact in your address book by phone number, the one required field, and hands back what it found; check at test whether it returns the Contact ID that Update Contact and Delete Contact need.
Find Message
SearchIn Zapier“Finds a sent or scheduled message by message ID or custom reference.”
Retrieves a message you sent or scheduled, from its Message ID or from your own custom reference, and passes it on to later steps.
The three settings every search exposes
- Successful if no search results are found?Left on its default, a search that finds nothing stops the Zap there, and the steps that depend on it are skipped. Switched on, the Zap carries on empty-handed.
- Create X if it doesn't exist yet?Ticking it turns a search into a find-or-create. Mobile Message offers no such variant on Zapier; to add a missing contact, follow Find Contact with Create Contact.
- If multiple search results are found?Three ways out when several items match: keep the first one, which is the default, stop the Zap, or hand all of them on at once.
When a Mobile Message Zap breaks
Zapier ties no help article to Mobile Message, so the limits below are the general ones that apply to any Zap built on it.
These cases depend on what the Zap expects, not on Mobile Message itself. Four are worth knowing before you publish. For anything else, see our Zapier troubleshooting guide.
Old messages never come through
A Zap reacts only to what happens after you switch it on. Replies and statuses from before are not picked up; moving that history is a separate job.A Zap that keeps restarting
A Zap that writes into the very place its own trigger watches can set itself off again and again, and burns through the task count fast. Check at test.A burst held back
When a trigger suddenly returns a huge batch, after a bulk import or a migration, Zapier's flood protection can hold those items back.A search on the free plan
The free plan builds two-step Zaps only. Adding Find Contact or Find Message before an action makes the Zap multi-step, and it then needs a paid plan.
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