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Pinpointe Zapier integrationAutomate Pinpointe with Zapier.

The Pinpointe Zapier integration, in plain words. Pinpointe gives Zapier 9 triggers, 3 actions and 1 search, all about subscribers, databases, tags and unsubscribes. Here is what each one does, what it costs and what breaks.

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Overview

What the Pinpointe Zapier integration actually does

The integration plugs Pinpointe, an email marketing and contact management platform organised around databases of subscribers, into Zapier, which chains apps together without code. Changes in your lists can start work in other tools, and other tools can add, update or unsubscribe people in Pinpointe.

Three results, each tied to real operations. First, lists that fill themselves: Add or Update a Subscriber puts a contact from a form, a shop or a CRM into the right database, and can enrol them in that database's drip campaigns. Second, opt-outs that travel: Subscriber Unsubscribes From a Database and Master Unsubscribe List start a Zap (the automation you build in Zapier) when someone leaves, so your CRM or support tool can stop contacting them too. Third, segments that trigger follow-ups: Tagged Subscribers fires when a subscriber gets a tag, which is a clean hand-off point to a sales tool or a team chat.

Now the limits. Every trigger here is a polling one, checked on a timer: nothing reaches Zapier the moment it happens. Pinpointe has no action to send a campaign, create a tag or delete a subscriber from Zapier; the three actions only add, update or unsubscribe. And the single search finds a subscriber by email address in one database, nothing broader. Campaign content and sending stay inside Pinpointe.

Weighing tools before you build? There are side-by-side pages for Make vs Zapier and n8n vs Zapier.

Vocabulary

Zapier vocabulary in one minute

Eight words come back on every Zapier screen. Here they are in plain terms, with email lists as the example.

Zap
The automation you build in Zapier: one trigger, then one or more actions that run every time the trigger event happens.
Trigger
The event that starts the Zap, such as a new subscriber in a Pinpointe database. Once the Zap is on, Zapier waits for it.
Action
What the Zap does once it has started: the step that writes, sends or moves something for you, like adding a subscriber.
Task
The unit Zapier bills. One task is one action your Zap completes successfully, and the count on your plan is a count of those.
Polling vs instant
A polling trigger is checked on a timer; an instant one is reported by the app itself. All nine Pinpointe triggers are polling ones.
Filter
A step that lets the Zap go on only when what arrived meets the condition you set, and stops it there otherwise.
Search step
A step that looks up something already in an app, such as a subscriber, so the steps that follow can use what it found.
Multi-step Zap
Any Zap beyond one trigger and one action. A second action, a filter or a search makes it one, and it then needs a paid plan.
Cost

What a Pinpointe Zap costs in tasks

Pinpointe is not a premium app on Zapier, so it works on the free plan. Zapier counts tasks, and only completed actions are billed.

  • Any Pinpointe trigger0 tasks
  • Each successful action1 task
  • Free plan100 tasks a month, two-step Zaps only
  • Paid plan required for PinpointeNo

The nine triggers cost nothing, and checking Pinpointe for new data is free however often Zapier looks. Each action that succeeds costs one task; one that fails is not counted. The free plan gives 100 tasks a month, unlimited Zaps and a check every 15 minutes, but only two-step Zaps. An unsubscribe that feeds the Master Unsubscribe List fits. Add Find a Subscriber, a filter or a second action and the Zap is multi-step, which needs a paid plan that also checks more often.

Connect

Connect your Pinpointe account

  1. 01

    Open Apps and add a connection

    In your Zapier account, open the Apps page and click + Add connection. In the dialog, type Pinpointe in the search box and pick it from the list of results.

  2. 02

    Sign in to Pinpointe

    Click Add connection. Pinpointe opens in a new tab: sign in with the account that holds your subscriber databases. Without a Pinpointe account of your own, the connection cannot be made.

  3. 03

    Grant access

    Approve the access Zapier asks for. If the Zap has to read or change databases you do not own yourself, check first that your user has read or write rights on them. Every Pinpointe step then reuses this connection.

First Zap

Your first Pinpointe Zap, step by step

GoalWhen someone unsubscribes from a given Pinpointe database and meets your condition, add their address to the Master Unsubscribe List.

  1. 01

    Pick the trigger

    Build a new Zap, choose Pinpointe as the app that starts it and Subscriber Unsubscribes From a Database as the event, then pick the database to watch.

  2. 02

    Test on real data

    Run the test. Zapier brings back the three most recent items from that database, so the rest of the Zap gets mapped on a real unsubscribe rather than a guess.

  3. 03

    Add the filter

    Add a Filter step and set the field to look at, the rule and the value, so only the unsubscribes you mean to spread go through. The Zap is now multi-step: paid plan.

  4. 04

    Add the action

    Add the Pinpointe action Add Subscriber to Master Unsubscribe List and map the Email Address that the trigger brought back into its only required box.

  5. 05

    Test, then publish

    Test the action with a test address of your own and read what came back. If it looks right, click Publish. The Zap then checks Pinpointe at the interval of your plan.

Triggers

Pinpointe triggers

9 events start a Zap when something happens in Pinpointe. Zapier checks for them at the interval your plan allows.

1

New Database

Polling trigger

In Zapier“Triggers when a new database is created.”

Spots each database created in your Pinpointe account, which makes it the starting point for anything that should happen when a new list is born.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
each new list should be logged in a shared sheet so the marketing team knows which databases exist and who owns them.
Watch out
it reports new databases only, not the subscribers they later receive; use New Subscriber for that.
2

Customfield Options

Polling trigger

In Zapier“Triggers when database custom fields change.”

Watches the custom fields of one database and starts the Zap when they change, so a tool that mirrors your list structure can keep up.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
a CRM or a form tool maps its fields to Pinpointe, and whoever maintains it needs a heads-up when the database layout moves.
Watch out
you must choose a database when setting it up; one trigger watches one database only.
3

New Subscriber

Polling trigger

In Zapier“Triggers when a new subscriber is created.”

Fires for each subscriber created in the database you pick, and hands that subscriber to the following steps of the Zap.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
new newsletter sign-ups should appear in your CRM or be greeted in a team chat when they come from a key campaign.
Watch out
the Database Name is required; a Zap that also adds subscribers to that same database will set itself off again.
4

Subscriber Bounces From a Database

Polling trigger

In Zapier“Triggers when a subscriber bounces from a database.”

Catches the subscribers whose emails bounce in a given database, so the people your mailings no longer reach stop going unnoticed.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
a sales rep should be told when a customer's address starts bouncing, so the contact can be checked by phone or another channel.
Watch out
it needs a Database Name; bounces in other databases are not seen by this Zap.
5

Master Unsubscribe List

Polling trigger

In Zapier“Triggers when a new email address is added to the Master Unsubscribe List.”

Reacts when a new email address lands on the Master Unsubscribe List of your account, whatever database the person came from.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
your CRM or support desk must flag people who no longer want email, so nobody writes to them by hand either.
Watch out
a Zap that writes to this same list with Add Subscriber to Master Unsubscribe List feeds its own trigger; keep the two apart.
6

New Subscriber Added or Existing Subscriber Updated After Date

Polling trigger

In Zapier“Triggers when a new subscriber is added, or an existing subscriber is updated, since a particular date.”

Combines new and updated subscribers in one database, limited to those after a date you set, so changes as well as sign-ups can start a Zap.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
a CRM has to stay in step with profile changes in Pinpointe, not just with first-time sign-ups.
Watch out
the Database Name, the Cutoff Date and the choice to include new subscribers are all required; updated subscribers are an extra box to tick.
7

Subscriber Unsubscribes From a Database

Polling trigger

In Zapier“Triggers when someone unsubscribes from a database.”

Detects people leaving one particular database, which is the signal to respect their choice in every other tool that holds their address.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
an unsubscribe from the newsletter should also stop the sequence in your sales tool or be added to the master list.
Watch out
the Database Name is required, so a Zap covers one database; several lists mean several Zaps.
8

Tag

Polling trigger

In Zapier“Triggers when a tag is created.”

Notices each tag created in Pinpointe, independent of who receives it later, which helps keep a reference of your segments elsewhere.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
marketing documents its tags in a shared sheet or a wiki and wants new ones listed without anyone remembering to do it.
Watch out
it reacts to the tag itself, not to subscribers getting it; Tagged Subscribers covers that.
9

Tagged Subscribers

Polling trigger

In Zapier“Triggers when a subscriber is tagged.”

Starts the Zap when a subscriber receives one of the tags you choose, turning a segment change in Pinpointe into a hand-off to another team.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one
When to use it
subscribers tagged as hot leads after a webinar should be sent to sales in a CRM or a chat channel.
Watch out
the Include Tag box is required, so the tags must already exist in Pinpointe before you set this up.
Actions

Pinpointe actions

Pinpointe gives you 3 actions. For each one: what it does for you, when to reach for it, and what to watch out for.

1

Add or Update a Subscriber

Action

In Zapier“Add or Update a Subscriber”

Puts an email address into the database you choose, creating the subscriber or updating them if they are already there.

When to use it
sign-ups from a form, buyers from a shop or contacts from a CRM should land in the right Pinpointe list without exports.
Watch out
Database Name, Email Address and Add to Drip Campaign? are all required; answer the last one on purpose, since it decides whether the person enters that database's drip campaigns.
2

Unsubscribe a Subscriber

Action

In Zapier“Unsubscribe a subscriber from a database”

Removes an address from one database's mailings, leaving the person's other Pinpointe lists untouched.

When to use it
someone opts out in your CRM or tells support to stop the newsletter, and Pinpointe should honour it right after the Zap runs.
Watch out
both the Email Address and the Database Name are required; for an opt-out that covers every list, the next action is the one to use.
3

Add Subscriber to Master Unsubscribe List

Action

In Zapier“Add Subscriber to Master Unsubscribe List”

Adds an address to the Master Unsubscribe List of your account, the account-wide opt-out rather than a single database's.

When to use it
a customer asks to receive no marketing email at all, and the request arrives through another tool.
Watch out
only the Email Address is required, so a wrong mapping can opt out the wrong person; test with an address of your own.
Searches

Pinpointe search

1 search step looks for data that already exists in Pinpointe, so a later step can use it.

A search step looks something up before acting. Pinpointe's searches sit at the bottom of the action-event list, under the SEARCH heading of the Action event menu, and three settings decide what happens next.

The three settings every search exposes

  1. Successful if no search results are found?
    Left on its default, a search that finds nobody stops the Zap there and the steps that depended on it are skipped. Switched on, the Zap carries on empty-handed.
  2. Create if it doesn't exist yet?
    This box turns a search into a find-or-create on apps that offer it. Pinpointe exposes no such variant: to add a missing subscriber, follow the search with Add or Update a Subscriber.
  3. If multiple search results are found?
    Three ways out when several items match: keep the first one, which is the default, stop the Zap, or hand all of them on at once.
When it breaks

When a Pinpointe Zap breaks

Zapier attaches no help article to Pinpointe, and no limit specific to the app is documented. What breaks is what can break on any Zap built on polling triggers and lists.

Four cases to know before you publish. The loop is the one that hurts most with an email tool, because triggers and actions here touch the same lists. For a step-by-step way to debug a Zap, see Zapier troubleshooting.

  • The list that feeds itself

    New Subscriber on a database plus Add or Update a Subscriber on that same database: each write starts the Zap again, and your task count goes fast.

  • No backlog

    A Zap only reacts to what happens after it is switched on. Subscribers, tags and unsubscribes from before are never picked up; moving them is a separate job.

  • A flood after an import

    A bulk import or a migration can make a trigger return a huge batch at once, and Zapier's flood protection may hold it back instead of running it.

  • Seen once, sent once

    On a polling trigger Zapier remembers what it has already seen, so the same subscriber does not start the Zap twice even if a later check returns it again.
Need help

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FAQ

Pinpointe Zapier integration: common questions

01Is the Pinpointe Zapier integration free?
Yes, on the free Zapier plan, within its limits. Pinpointe is not a premium app, so its nine triggers, three actions and one search are all available on the free plan, which gives 100 tasks a month and unlimited Zaps. The catch is Zap size: only two-step Zaps, one trigger and one action. An unsubscribe that feeds the Master Unsubscribe List fits. Adding Find a Subscriber, a filter or a second action makes the Zap multi-step, which needs a paid plan. No prices appear here because Zapier's grids change too often.
02How many tasks does a Pinpointe Zap use?
One per action that succeeds, nothing for the triggers. Checking Pinpointe for new subscribers, tags or unsubscribes is free however often Zapier looks. Each Add or Update a Subscriber, Unsubscribe a Subscriber or Add Subscriber to Master Unsubscribe List that goes through counts once; one that fails is not counted. A Zap that adds every form sign-up to a database uses one task per sign-up, so a busy form can use up the 100 tasks of the free plan well before the month ends.
03Do Pinpointe triggers fire in real time?
No. All nine Pinpointe triggers are polling ones: Zapier goes and looks at regular intervals, and the interval depends on your plan, 15 minutes on Free, 2 on Professional and 1 on Team and Enterprise. On the paid plans the interval can be changed, and a check can be run by hand from the editor. The type comes from the app and cannot be switched in the editor, so an unsubscribe can take up to one interval to reach the next tool.
04What does it take to connect Pinpointe to Zapier?
A Pinpointe account and a Zapier account. From the Apps page in Zapier, add a connection, pick Pinpointe, sign in to Pinpointe in the tab that opens and grant Zapier access. If the Zap reads or changes databases owned by someone else, your user also needs read or write rights on them. Most steps then ask for a Database Name, so the databases must already exist. The connection is made once and reused by every Pinpointe step of every Zap.
05Why does a Pinpointe Zap keep running on its own?
Most likely because it writes where it watches. If New Subscriber, or New Subscriber Added or Existing Subscriber Updated After Date, watches a database and Add or Update a Subscriber writes into that same database, every write is a new item for the trigger. The Zap starts again, writes again, and burns through tasks. The same goes for the Master Unsubscribe List trigger paired with the action that adds to it. Point the action at a different database, or add a filter that stops the echo.
06What if the Pinpointe operation you want is missing?
Then Zapier alone will not cover it. Pinpointe offers nine triggers, three actions and one search on Zapier: no campaign sending, no tag creation, no subscriber deletion, and no search beyond an email address in one database. The options are to rebuild the flow around adding, updating and unsubscribing, to check whether another automation tool reaches what is missing, or to ask Pinpointe to add it to its Zapier app. Check the lists on this page before planning around a step that is not there.
07Zapier, Make or n8n for Pinpointe?
It depends on your criteria, not on a winner. Zapier fits when the job is keeping lists and opt-outs in step with other tools, and when a check every 15 minutes on the free plan, or faster on a paid one, is acceptable. It fits less when the flow needs instant reactions or campaign sending, since neither exists here. Before picking another tool, check that it offers a Pinpointe connector with the operations your flow depends on. This page covers Zapier only.
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