How much does a rank tracker cost in 2026?

Semrush sells rank tracking as one tool of its SEO suite. The SEO plan costs $139.95 a month on monthly billing, or $117.33 a month billed annually, and includes 500 keywords tracked daily. That puts 1,000 daily keywords at $279.90 a month if you could buy them in two blocks, the highest rate in this index.

The trap is the step to the next tier. Starter, at $199 a month, keeps the same 500 keywords and adds AI search features; the next jump in tracked keywords is Pro+, at $299 a month for 1,500. At 600 keywords, you pay $299 instead of $139.95: $159.05 more each month for 100 extra keywords.

Who it's for: a team that already uses Semrush for keyword research and audits, for whom tracking is a bonus. A team that only wants positions pays a premium. Our Semrush review covers the rest of the suite, and our Semrush alternatives list the other options.

SE Ranking's Core plan costs $129 a month on monthly billing, or $103.20 billed annually, for 2,000 keywords tracked daily, 10 projects and one manager seat. That's $64.50 per 1,000 daily keywords, the lowest rate in this index among tools that publish a daily quota. Growth costs $279 ($223.20 annually) for 5,000 keywords and 30 projects.

Two conditions sit in the small print. The annual price is billed upfront, and free assisted migration comes only with an annual subscription. The Agency Pack, for white-label client work, adds $69 a month and is sold on annual billing only: $828 committed for the year.

Who it's for: freelancers and small agencies tracking 1,000 to 5,000 keywords daily who also want audits and keyword research. If you're leaving it, our SE Ranking alternatives page explains how to take your data with you.

AccuRanker is a dedicated rank tracker that prices by keyword volume. Professional costs $309 a month on monthly billing for 2,000 keywords, or $269 a month on yearly billing; 3,000 keywords cost $449 a month and 5,000 cost $719 on yearly billing. Expert starts at $929 a month billed yearly for 10,000 keywords. Above 20,000 keywords, pricing moves to Enterprise.

Per 1,000 daily keywords, Professional comes out at $154.50 on monthly billing. Annual payment saves up to 15%: on the 2,000-keyword plan, $40 a month, or $480 a year. Two terms soften the ticket: every plan includes unlimited users, and a refund is possible within 14 days of the first purchase. The catch is on the way out: once you cancel, your domains and keyword history stay in the account but can't be opened until you subscribe again, so export before you stop paying.

Who it's for: in-house teams and agencies that want daily data and tagging for the whole team without a full suite; the Looker Studio connector and dynamic tagging start on Expert. Our AccuRanker alternatives page lists other daily trackers.

Ahrefs includes Rank Tracker from its Lite plan upward. Lite costs $129 a month for 750 tracked keywords, Standard $249 for 2,000 and Advanced $449 for 5,000. On annual billing, Lite drops to $1,290 a year instead of $1,548 if paid monthly: $258 saved.

The figure that matters: the update frequency is weekly on every plan, Enterprise included. Compared with a daily tracker, 750 weekly keywords represent about 107 daily keywords of checks. If you need to see a drop the day it happens, Ahrefs is not built for that. Extra users cost $40 a month on Lite, $60 on Standard and $80 on Advanced.

Who it's for: teams that use Ahrefs for backlinks and research and want a weekly trend line. For the full picture, read our Ahrefs alternatives or our Semrush vs Ahrefs comparison.

Advanced Web Ranking sells keyword units. Pro costs $139 a month for 7,000 units, Agency $279 for 14,500 and Enterprise $699 for 35,500, with 10% off on annual billing. One unit is one query made weekly, on one search engine, one device, 5 result pages deep.

Everything else multiplies the count. A daily keyword uses 7 units, so Pro covers 1,000 daily keywords: $139 per 1,000 daily. Tracking desktop and mobile doubles it, three locations triple it, and going 10 pages deep doubles it again. Track 1,000 keywords daily on two devices and you need 14,000 units: Agency at $279, not Pro.

Keywords beyond your units are simply not fetched, and the plan doesn't upgrade itself; an email warns you at 90% of the monthly allowance. One detail changes the plan choice: white-label reports on your own domain come with Agency and above, or with any yearly subscription, so a small agency gets them on Pro paid yearly, 10% cheaper than $139 a month, instead of moving to Agency at $279. Every plan includes unlimited users. Who it's for: agencies that want branded reports and fine control over frequency, keyword by keyword.

SERPWatcher comes in the Mangools bundle with KWFinder and its other tools. Basic costs $61 a month on monthly billing, or $37.70 a month on annual billing ($452.40 a year), for 200 tracked keywords. Premium costs $81 a month for 700 keywords. Both update weekly.

Daily updates come only with Agency: $141 a month on monthly billing, $97.70 on annual, for 1,500 keywords. If you need 200 keywords checked daily, you pay $141 instead of $61, or $80 more each month for the update rhythm, not for more keywords. Per 1,000 daily keywords, Agency works out at $94.

Who it's for: bloggers and solo consultants happy with a weekly trend, who also need keyword research. A 48-hour money-back guarantee covers a first purchase. More options in our Mangools alternatives.

Ranktracker's Launch plan costs $39 a month on monthly billing for 500 keywords tracked daily, or 3,500 weekly, 7,000 bi-weekly or 15,000 monthly. Growth costs $89 for 1,000 daily, Scale $149 for 2,000 and Authority $299 for 5,000. Annual plans save 20%.

Launch's rate works out at $78 per 1,000 daily keywords; to actually track 1,000 daily, Growth costs $89. The useful trick: the same quota converts to weekly checks at seven times the volume, so long-tail keywords you only watch for trends cost almost nothing next to your daily money keywords.

Who it's for: small businesses and freelancers who want daily tracking under $100. Each plan also includes a monthly budget of instant checks: 500 on Launch.

SEO PowerSuite's Rank Tracker is desktop software: it runs the checks from your computer, monthly, weekly or daily as you set it. Sold alone, a Rank Tracker license costs $179 a year on Professional (5 competitors per project) or $419 a year on Enterprise (40 competitors, for client work). The SEO PowerSuite bundle adds three other desktop tools: Professional $349 a year, Enterprise $599 a year. Every paid license tracks unlimited keywords.

The Free edition checks rankings without a keyword cap, but it saves nothing: one project, no saved results, so no history to compare from one week to the next. The bundles are billed upfront for one, two or three years: Professional costs $558 for two years and $717 for three, against $349 for one. The vendor displays that one-year bundle price as $29.10 a month, but you commit to twelve months upfront.

Who it's for: a technical SEO who tracks thousands of keywords and accepts managing the machine. A team that wants a dashboard open to clients will prefer a SaaS tool; white-label reports come with the Enterprise bundle.

A daily keyword costs seven weekly ones. Ranktracker Launch shows it plainly: $39 buys 500 keywords daily or 3,500 weekly. Advanced Web Ranking lets you set the rhythm keyword by keyword: track 100 money keywords daily (700 units) and 1,900 long-tail keywords weekly (1,900 units), and 2,600 units fit in Pro at $139. Tracking all 2,000 daily would take 14,000 units, the $279 Agency plan.

Not every upgrade adds tracked keywords. At Semrush, Starter costs $199 a month for the same 500 keywords as the $139.95 SEO plan; the next keyword step is Pro+ at $299 for 1,500. Before upgrading for 50 more keywords, prune the ones that rank beyond page 5 and haven't moved in three months.

A keyword tracked on desktop and mobile, in three cities, is six checks. On Advanced Web Ranking, that multiplication is explicit in the units; on other tools, it shows up as a quota that runs out early. Track mobile only when your traffic is mostly mobile, and add cities only for local pages. For local SEO, our local rank tracker ranking compares the tools built for maps and cities.

Annual billing saves real money: $480 a year on AccuRanker Professional, $309.60 on SE Ranking Core, $258 on Ahrefs Lite. But your keyword count changes in the first month, once you see what's worth tracking. Pay one month, measure your real keyword count, then switch. SEO PowerSuite's licenses are billed by the year upfront, its bundles for one to three years, and SE Ranking's Agency Pack is sold yearly only. Read the label too: Moz Pro's $79 a month on yearly billing is "$950 billed for your first year", so check the renewal price before you sign. If Moz no longer fits, our Moz Pro alternatives compare the options.

A three-person team on Semrush's SEO plan pays $139.95 plus two extra users from $45 each: $229.95 a month at least. Ahrefs charges $40 a month per extra user on Lite. Moz Pro Standard includes one user, Medium two. At the other end, Nightwatch charges no per-seat fees, and AccuRanker, Advanced Web Ranking and Ranktracker include unlimited users on every plan: for a team of five, that can matter more than the keyword price. If several people log in, compare the total for your team, not the plan sticker.

Google Search Console is free and shows the average position of your pages in real searches. What it can't do: track competitors, fix a location, or track a site you haven't verified. Start there, and pay for a tracker only for the competitor and local checks you need. For maps, Wincher's local tracker includes 25 credits, updates weekly and sells 500 extra credits for €10.