Clearbit Alternatives

Apollo.io is the closest single replacement for what most teams used Clearbit for. Its free plan includes website visitor identification for 20 companies a month, real-time form enrichment with a limit of 5, CRM enrichment for 100 records a month and 900 credits per seat per year, granted monthly. Basic costs $49 per seat a month billed annually, with 30,000 credits per seat per year granted upfront, automated CRM enrichment, API enrichment and 100 identified visitor companies a month; Professional costs $79 per seat a month billed annually, with 48,000 credits per seat per year.

Two traps sit on the same page. On monthly billing, Basic costs $65 a seat, not $49, and Organization ($119 a seat billed annually) needs at least 3 seats. Credits are granted upfront at the start of each billing cycle and expire at its end. Against Clearbit, the trade is clear. You get emails and phone numbers, which HubSpot data enrichment does not hand you, and sequences to use them. You lose the HubSpot-native feel: Apollo syncs to the CRM rather than living inside it. Our Apollo.io review details what credits buy, and our Apollo.io pricing breakdown does the yearly math.

Clay is not a database. It is a spreadsheet-like workspace that queries many data providers in turn, a method it calls a waterfall: if the first source finds no email, the next one tries. The Free plan gives you unlimited seats and tables, multi-provider waterfalls and up to 200 rows per table, with 1,200 data credits a year. Launch starts at $185 a month and adds phone number enrichment; Growth starts at $495 a month and adds CRM auto-sync and enrichment, HTTP API integrations and webhooks.

For a Clearbit leaver, Clay replaces the enrichment and adds reach: one table can pull company data from one provider and emails from another. The cost is learning time, and CRM sync only from Growth. On monthly Launch and Growth plans, data credits can bank up to twice the monthly amount (annual plans roll over 15% of the year's credits); actions reset each cycle. Launch includes 2,500 data credits and 15,000 actions a month, and if you bring your own API keys for a provider, you skip data credit costs and only use actions. If Clay feels too heavy, our Clay alternatives list lighter options. Our Clay review covers both meters, and our Apollo.io vs Clay comparison helps if you hesitate between the two.

People Data Labs sells person and company data through APIs, with no prospecting interface to speak of. That makes it the natural landing spot for engineering teams who called Clearbit's Enrichment API from their own code. Its person data comes with a Free plan of up to 100 credits a month, for testing with no commitment, and a Pro plan starting at $98 a month, with as few as 350 credits a month and access to its full suite of APIs. Data volume is the number of records retrieved, and annual contracts save 20%. Read the Free plan closely: emails, phones and addresses are obfuscated until you move to Pro, so it tests match rates on company and job fields, not contact data.

Compared with Clearbit, you trade a polished marketer's tool for a building block. You map fields yourself, handle missing matches in code and pick your own refresh rhythm. In return, you are not tied to a CRM, and the free tier lets you check your match rate on real records before you pay. No-code teams can also call it from People Data Labs in Make. For tools that enrich inside a sales workflow, see our best data enrichment tools.

Cognism is a contact data and enrichment provider with a European focus. It sells two prospecting plans, Standard and Pro, both with 5 seats included, and prices them for each team, on request. It uses a credits model where one credit is used each time a contact record is revealed, with no charge for viewing contacts already revealed. CRM Enrichment can be bought on its own or as an add-on, and the same credits work across the platform, enrichment and the API; a credit is only used again when that contact changes jobs. Its phone-verified data page says Cognism calls the numbers as part of a routine process, and that it scrubs data against DNC registries in the US, Australia, the UK, France, Germany and other European countries.

Next to Clearbit, Cognism is built for people and phones rather than for marketing jobs such as form shortening. Budget for an annual sales conversation rather than a card payment. If you already use it and want out, our guide to switching from Cognism covers the exits.

Lusha is the simplest swap for sellers who used Clearbit Connect to look up one person at a time. Lusha has a Free plan with up to 40 credits a month; Starter at $49.90 a month billed monthly for 400 credits a month; Pro at $69.90 a month billed monthly for 600 credits a month, or $52.45 a month billed yearly for 7,200 credits a year granted upfront; and Premium at $399.90 a month billed monthly for 3,400 credits a month. A verified email costs 1 credit and a phone number 5 credits, and Lusha runs in its Workspace and a Chrome extension, with full API access from Pro (Free and Starter get it with strict rate limits). On monthly billing, unused Pro and Premium credits roll over and can build up to twice the plan's monthly limit; do not count on it for Starter, which Lusha describes both ways.

Against Clearbit, Lusha gives individual reps what HubSpot data enrichment does not: personal contact details, fast. It is built for people lookups more than for enriching every company in a CRM. Pro's 600 credits buy 120 phone numbers a month, or 600 emails. Our Lusha review works out the real cost per number, our Lusha pricing page compares the plans, and our Apollo.io vs Lusha comparison settles the most common tie.

ZoomInfo is the enterprise answer to Clearbit, with a product for almost every Clearbit job. FormComplete asks a visitor for a business email and, in ZoomInfo's words, lets FormComplete fill in the rest, which is what Clearbit Forms did. WebSights identifies the companies visiting your site, the Reveal job. Its sales plans are named Professional, Copilot Advanced and Copilot Enterprise, with no public prices: each package includes a predetermined number of monthly credits, and each export costs one credit.

Compared with Clearbit inside HubSpot, ZoomInfo asks for a sales process and an annual budget conversation, but it covers contacts, phones, intent and forms in one contract, for any CRM. Feature depth is its strength in our review; value for money and support are its weak points. Our ZoomInfo review and our ZoomInfo pricing guide help you prepare the negotiation, and our ZoomInfo alternatives list the other routes.

Leadfeeder, now part of Dealfront, does one Clearbit job well: telling you which companies visit your website. Its free plan shows the last 100 companies a month in Web Visitors, with a 7-day visitor history, and unlimited users. Paid plans start at $79 a month billed annually for Discover, with full company profiles, CRM sync and API and MCP access; Activate starts at $369 a month billed annually and adds verified emails and phones; Scale starts at $599 a month, billed annually only. Identifying companies visiting your website does not use credits; credits pay for contact enrichment. Watch the billing period: on monthly billing, Discover starts at $113 a month and Activate at $527, against $79 and $369 billed annually, and each paid plan opens with a 14-day free trial.

Against the old Weekly Visitor Report, the free plan is a close like-for-like outside HubSpot. Against HubSpot buyer intent, Leadfeeder works with any CRM. Our Leadfeeder review covers its limits, and our best website visitor identification tools list goes wider.